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Web Street Golf Daily Pulse
VOLUME 7, NUMBER 184                                                       
Wednesday, September 20, 2017

ANY IDEA WHO SAID THIS? “I'm not even going to look into the math. I don't care. I'm sure I'll be asked about it and I'll be presented with enough information that I don't need to do it on my own. Point is, if you win it doesn't matter.”

BRAIN TEASER: How many career PGA TOUR victories does Marc Leishman have?

THE CUSTOMER IS ALWAYS RIGHT: Sometimes it’s just about listening to your customers. PGA TOUR Superstore President & CEO Dick Sullivan has and his company’s ability to listen has resulted in delivering a new coast-to-coast tournament. PGA TOUR Superstore is introducing an inaugural six-week, 9-Hole virtual golf tournament series.

“We have never taken the customer for granted and are committed to ensuring the customer experience in our stores is the benchmark in our industry. For us, it’s all about listening to the customer,” said Dick Sullivan, PGA TOUR Superstore CEO & President. “Customers have asked about virtually playing real courses with our simulators and technology driving practice golf hitting bays. Having heard what they said, we thought adding an element of competition that would enhance that experience even more. That is why we are teeing up our inaugural six week 9-hole tournament series where competitors will virtually play at top courses, including Quail Hollow and Congressional.”

The virtual 9-hole golf tournament series invites golfers to play some of the country’s most popular/famous golf courses in a fun, affordable and convenient manner. The six week indoor, nine-hole tournament tees off on Monday, September 25th. Each week a new 9-hole tournament format will be introduced along with up to $200 in weekly prizes for tournament and contest winners. It will also feature a closest-to-the-hole contest. The Entry fee per tournament is $19.99. For more information and/or to register for the virtual tournament, visit http://www.pgatoursuperstore.com/9-hole-tournament-series.jsp.

NEXT YEAR, THIS YEAR: Call it the calm before the scheduling storm. It’s not until 2019 that the PGA Championship moves to May, the Players Championship moves to March and (potentially) the FedEx Cup Playoffs are revamped to finish up in August. Which is why the 2017-’18 PGA Tour schedule, officially unveiled by commissioner Jay Monahan on Tuesday at Atlanta’s East Lake Golf Club, doesn’t look much different from the 2016-’17 edition. The new schedule includes 49 tournaments, an increase of two from this season’s calendar, with prize money hitting $363 million for the year, a 5½ percent increase. READ MORE>>>

WEB GEMS:

MONEY IS SECONDARY: “If you offered him a choice of the bonus or beating the best players in the world and winning the FedExCup, he would take the win for sure. He’d be very happy to stick his hand out, but I can say with utter conviction, it’s not about the money. I know that he wants to be considered one of the best players in the world and the best way to do that is to respond to the best players in the world when they are challenging you.” READ MORE>>>

WHAT IS IT GOING TO TAKE? Here's a quick look at what each player in the field at East Lake will need to do to claim the FedExCup. The trophy, and its $10 million prize, will be awarded at the conclusion of the TOUR Championship. READ MORE>>>

ANSWERS: “I'm not even going to look into the math. I don't care. I'm sure I'll be asked about it and I'll be presented with enough information that I don't need to do it on my own. Point is, if you win it doesn't matter.”--Jordan Spieth on the FedExCup playoffs.

Marc Leishman has three career PGA TOUR victories. He won the 2012 Travelers Championship along with the 2017 Arnold Palmer Invitational and BMW Championship.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 

 

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Web Street Golf Daily Pulse
VOLUME 7, NUMBER 183                                                       
Tuesday, September 19, 2017

ANY IDEA WHO SAID THIS? “It's definitely stress relief for me. It's very rare I'm out twice a day. Yeah, everyday I'm out when I'm home. Neighbors think I'm crazy. But getting out there -- and it's a bit of a workout for me. I'm not a gym rat at all. I haven't ran in about ten years. But I do try to stay somewhat healthy and in shape but that is like a little work out -- it's probably 150, 200-pound mower I'm pushing. Good workout. Yeah, stress relief, I guess.”

BRAIN TEASER: What was Marc Leishman’s last victory, prior to his Sunday win at the BMW Championship?

BIG BROTHER IS WATCHING: The PGA TOUR has announced that it will implement a new Integrity Program effective January 1, 2018. The purpose is to protect its competitions from potential outside influences related to gambling and is more comprehensive. It will cover all facets of competition and operations on the six Tours overseen by the PGA TOUR, including players and their support teams, all tournament staff and volunteers, the entire PGA TOUR staff and the PGA TOUR Policy Board.

The Program’s stated mission is: “To maintain integrity and prevent and mitigate betting-related corruption in PGA TOUR competitions – ensuring competitions always reflect, and appear to reflect, the best efforts of the players, while protecting the welfare of the players and others involved with the PGA TOUR – through clear policies and regulations, ongoing education and training, and effective and consistent monitoring and enforcement functions.”   

To assist with the implementation of the program Genius Sports has been engaged. According to the TOUR, it is the global leader in sports integrity services, including a state-of-the-art bet monitoring system, which tracks real-time betting activity and utilizes proprietary algorithms to identify potentially suspicious patterns occurring in global betting markets.  

“The bedrock of PGA TOUR competition are the inherent values of golf and the honesty and integrity of our members,” PGA TOUR Commissioner Jay Monahan said. “We recognize, however, that no sport is fully immune from the potential influence of gambling. So, we felt it was important to move forward with an Integrity Program to further protect our competition from betting-related issues. Genius Sports will provide essential support as we roll out the Program across the entire PGA TOUR.”

The TOUR said it has worked with Genius Sports to develop a tailored educational program that will help players, caddies and officials to identify, resist and report incidents of potential betting corruption. Educational workshops will reinforce the PGA TOUR’s regulations and highlight the potential consequences related to betting corruption. Additionally, custom-made e-learning modules will be available on a worldwide basis to all PGA TOUR players in multiple languages. 

Mark Locke, CEO at Genius Sports Group, said, “We are delighted to partner with the PGA TOUR to drive its integrity initiatives. Protecting the integrity of sport has never been of greater importance and it requires forward-thinking organizations such as the PGA TOUR to proactively invest in both proven technology and education driven by true expertise.” 

The TOUR will receive important insight into global betting activity on its tournaments across the PGA TOUR, PGA TOUR Champions, Web.com Tour, Mackenzie Tour-PGA TOUR Canada, PGA TOUR Latinoamérica and PGA TOUR China, covering approximately 140 events per year. The Program will be administered by a PGA TOUR Integrity Officer and investigations will be conducted by an independent group with experience in law enforcement.

CHOOSE YOUR POINT OF VIEW!  The PGA TOUR and Intel have announced an exclusive relationship to produce and globally distribute live virtual reality (VR) and live 360 video at six PGA TOUR events in 2017 and 2018, beginning with the TOUR Championship at East Lake Golf Club this week, as well as the Presidents Cup at Liberty National Golf Club. Intel said it will produce the live VR experience with Intel True VR technology, providing panoramic, stereoscopic camera pods to create a more natural and realistic view from any direction for a more immersive VR environment.

“After two years of experimenting with virtual reality on the PGA TOUR, we are very excited by the viewer experience that Intel produces,” said PGA TOUR Chief Media Officer Rick Anderson. “From the TOUR’s perspective, our goal with VR is to create an experience that is completely different than what you can get as a fan at our events or by viewers of our traditional media platforms. We are confident that Intel’s True VR technology allows us to achieve this goal. The exclusive partnership with Intel furthers our mission of creating a total fan experience that showcases our product on a global stage.”

Beginning with the TOUR Championship, the live VR experience can be viewed on Samsung Gear VR headsets on a global basis through the “PGA TOUR VR Live” app available for free on the Oculus store. The full VR experience will also be available on demand in the app following each event. For fans that don’t have a Gear VR headset, the 360 video stream will be available via Twitter and Periscope, the exclusive social platform to distribute this coverage during the deal term. Live and on-demand VR and 360 video coverage of the TOUR Championship will showcase holes No. 1, 15 and 18, beginning Sept. 21.

Live VR coverage is also being produced at the 2017 Presidents Cup in partnership with NBC Sports from Sept. 28 – Oct. 1. Coverage will include the driving range and capture the “fan chaos” from the opening holes of this international team match-play competition.

“We’re thrilled to be continuing and expanding our work with the PGA TOUR into a broader VR partnership,” said James Carwana, general manager of Intel Sports. “Intel True VR was there to capture an historic hole-in-one from the iconic 17th green at THE PLAYERS Championship earlier this year, and we look forward to the amazing experiences we will bring to golf fans next.”

The other TOUR events confirmed for VR coverage include the 2018 Waste Management Phoenix Open and 2018 THE PLAYERS. The remaining events will be announced later.

LOOK GOOD, PLAY GOOD! Let’s face it; golfers have been known to play in weather they wouldn’t otherwise be caught dead in! It helps to explain the hopeless addiction to the game. For those that won’t let Mother Nature rain on their parade, FootJoy has announced DryJoys TourLTS, the latest from the #1 outerwear brand dryjoystourltsin golf. It features a completely new construction and fabric to reduce weight and improve mobility while still remaining 100% waterproof in all playing conditions, FootJoy said. For those wondering what LTS stands for its Lightweight construction, Temperature regulation and Stretch fabrication.

The design and development team at FJ explored various ways of creating a golf jacket that was lightweight while still ensuring it was 100% waterproof. They focused on the construction of the jacket and explored ways of reducing weight and creating greater mobility. Other jackets can have as many as 24 panels and 27 or more seams, the new LTS jacket has only five panels and six seams. Fewer panels and seams reduce weight and bulk while improving mobility and eliminating places for water to gather.

Preserving temperature regulating properties was another objective of the FJ team. Partnering with ThermoLite to create a specially developed ThermoLite bonded liner using hollow core fibers made this possible it said. When conditions are cool, the hollow core fibers trap body heat inside the core and when conditions are warm, the fibers wick moisture and expel heat for optimum temperature regulation.

In selecting a fabric for a new rain jacket, FJ said it required a material that was soft, quiet, flexible and waterproof. The all-new fabric utilized in DryJoys Tour LTS meets all of the requirements, according to FootJoy. Most notably, with the golf swing in mind, FJ developed a 3-Layer Bonded Fabric, which boasts soft, comfortable and quiet attributes, it said, as well as a 4-way stretch that moves through the golf swing.

The DryJoys Tour LTS jacket is available immediately on footjoy.com and wherever FJ products are sold. The jacket has a suggested retail price of $285, while the rain pants are  $210

GO WITH THE FLOW: True Temper reported its Project X EvenFlow wood and hybrid shafts are now available to the public through True Temper Performance Fitting Centers. EvenFlow has an “even” bend profile, which transfers shaft load more efficiently throughout the swing, according to the company, to create maximum energy release at impact.

“With the EvenFlow design we wanted to focus on a shaft that provides smooth feel to go along with the premium performance expected from Project X,” Don Brown, director of golf innovation for Project X said. “EvenFlow’s unique stiffness profile delivers exceptional feel while maximizing energy transfer.”

EvenFlow, according to True Temper, has been one of the leading wood shaft models on the PGA and Web.com Tours since its introduction earlier this year. “EvenFlow shafts have a constant taper profile, which provides players a smooth feel as the shaft loads and releases energy in the downswing,” said David Wilson, senior tour manager of graphite golf shafts for Project X. “Players on the professional tours continue to give us consistent feedback – EvenFlow feels great and is exceptionally stable.”

Project X EvenFlow is available in two models: Black and Blue. EvenFlow Black is a low-spin, low-launch option while EvenFlow Blue is a mid-spin, mid-launch option. Both models are available in 65, 75 and 85-gram wood shafts and an 85 gram hybrid shaft with an MSRP of $350. Click here to find a True Temper Performance Fitting Center near you.

WEB GEMS:

TIGER PROOFED? The PGA Tour’s annual stop in the Washington, D.C., area, has terminated its contract with Congressional Country Club, which was scheduled to host the event next season and in 2020, and currently has no title sponsor. The termination of the contract was announced to members at Congressional via a letter on Monday. READ MORE>>>

LONG SHOT? “I feel good about being in eighth. I’ve given myself a realistic chance. The guys in the top five still have to have a really good week to beat you out. I won’t be totally in control of own destiny in Atlanta, but it’s not far off.” READ MORE>>>

ANSWERS: “It's definitely stress relief for me. It's very rare I'm out twice a day. Yeah, everyday I'm out when I'm home. Neighbors think I'm crazy. But getting out there -- and it's a bit of a workout for me. I'm not a gym rat at all. I haven't ran in about ten years. But I do try to stay somewhat healthy and in shape but that is like a little work out -- it's probably 150, 200-pound mower I'm pushing. Good workout. Yeah, stress relief, I guess.”--Marc Leishman on mowing his yard everyday when he’s at home!

Marc Leishman’s last victory on the PGA TOUR before the 2017 BMW Championship came at the 2017 Arnold Palmer Invitational.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 

 

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Web Street Golf Daily Pulse
VOLUME 7, NUMBER 182                                                       
Monday, September 18, 2017

ANY IDEA WHO SAID THIS? “Nothing is broken. I could have him on the bag next year. Might be a bag share thing. I just don't know yet.”

BRAIN TEASER: Marc Leishman joined three players to win wire-to-wire (no ties) on TOUR this season. Can you name any of the other three to accomplish the feat?

NOT SO FAST: PXG founder Bob Parsons’ efforts to stop the sales of TaylorMade’s new P790 irons before they even started were put on hold Friday in U.S. District Court in Arizona. Judge John J. Tuchi denied the request for a temporary restraining order (TRO) by lawyers representing Parsons Xtreme Golf (PXG) after a hearing late Friday afternoon. READ MORE>>>

GO BIG OR GO HOME! A second battle is taking shape between PXG and TaylorMade’s largest retail partners. On Friday, PXG filed a similar complaint against the four largest golf retailers in the United States (PGA Superstore, Golf Galaxy, Dick's Sporting Goods and Worldwide Golf). PXG’s position is that by selling TaylorMade’s P790, those retailers are doing irreparable harm to PXG’s business – again based on PXG’s assertion that the P790 infringes on its patents.

By suing retailers, PXG is taking the road less traveled, but it is a road other have taken with some success. Strategically, the move might make sense, although it’s certain to draw the ire of the retail chains targeted, and likely the mainstream wing of the industry as a whole. The reality is these chains won’t ever be part of PXG’s business plan, so there’s no risk of PXG losing sales directly, and we suspect that PXG Founder, Bob Parsons, doesn’t much care what his competitors think. READ MORE>>>

WINNER’S CLUBS: After rounds of 62-64-68 leading to a five-stroke cushion heading into the final round of the BMW Championship, Marc Leishman added a 4-under 67 Sunday for a five-stroke victory over Justin Rose and Rickie Fowler. The only larger winning margins on TOUR this season were seven-stroke victories by Hideki Matsuyama (World Golf Championships-HSBC Champions) and Justin Thomas (Sony Open in Hawaii). Leishman’s winning score 261 tops the previous event record of 262 set by Tiger Woods (2007) and Jason Day (2015).

En route to victory, Leishman’s 54-hole total of 194 marked his low 54 holes on the PGA TOUR, besting his previous mark (199/ 2009 Valero Texas Open and 2013 Sony Open in Hawaii) by five strokes. The 54-hole tournament record is 193, set by Jason Day in 2015 at Conway Farms. The Aussie has had a banner season with wins at the Arnold Palmer Invitational presented by Mastercard and BMW Championship, five additional top-10s and only three missed cuts. He was also one of 13 players to make the cut in all four majors, highlighted by a T6 at The Open Championship. Here is what Marc Leishman had in the bag to win the 2017 BMW Championship:

Driver: Callaway GBB Epic 9 degrees
Fairway Woods: Callaway GBB Epic, 15 degrees, Callaway Steelhead XR, 21 degrees
Irons:  Callaway Apex UT (3), Callaway Apex Pro 16 (4-PW)
Wedges: Callaway Mack Daddy Forged (54 degrees); Titleist Vokey SM6 (58 degrees)
Putter: Odyssey Versa #1 Wide Black
Ball: Callaway Chrome Soft X

Marc Leishman’s– Numbers for the week:
Eagles: 0
Birdies: 29
Pars: 37
Bogeys: 6
Double Bogeys: 0
Cumulative Score: 261

WEB GEMS:

TOUR LIFE ISN’T FOR EVERYONE: "It started to really bug me how, during tournament rounds, no one ever talked to each other because they were grinding so hard or because they were pissed off," he says. "Honestly, I looked forward more to the practice rounds—they were more fun. I've fallen back in love with the game. It's so refreshing to play where I want and when I want, using whatever funky equipment I like and surrounded by people who are having fun." READ MORE>>>

IRMA: Most golf courses on the First Coast have tall trees and numerous water hazards. Among the courses sustaining the most damage were the two at the TPC Sawgrass, the Players Stadium Course and Dye’s Valley. Although the PGA Tour said on Thursday that it was still assessing the situation, it did report that 18 inches of rain fell on the property between late last week and Monday, with 200 trees lost on the Stadium Course and 100 at the Valley. READ MORE>>>

YOU NEVER KNOW WHEN IT WILL HAPPEN: "It feels amazing to win for the first time – I am so happy right now" READ MORE>>>

CUT LINE: Only 30 select players will make the trip to Atlanta for the season ending event. Who are they? READ MORE?

NORDQVIST DELIVERS: Defying driving rain and hail in a playoff, Anna Nordqvist beat unheralded American Brittany Altomare at the first extra hole to win the Evian Championship on Sunday. Nordqvist took the fifth and final major of the season by sinking a 4-foot putt for a bogey 5 on the soaked 18th hole while the 102nd-ranked Altomare had a six. READ MORE>>>

ANSWERS: “Nothing is broken. I could have him on the bag next year. Might be a bag share thing. I just don't know yet.”--Jason Day on his recent split with his caddy.

Marc Leishman joined Mackenzie Hughes/The RSM Classic, Justin Thomas/Sony Open in Hawaii, Jordan Spieth/Travelers Championship as the only players to win wire-to-wire (no ties) on TOUR this season.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 

 

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Web Street Golf Daily Pulse
VOLUME 7, NUMBER 181                                                       
Friday, September 15, 2017

ANY IDEA WHO SAID THIS? “It definitely wasn't your typical off week living in Jupiter, Florida. I planned on, you know, kind of getting a day or two of rest and getting back into it Wednesday, Thursday and I was actually going to go to Chicago on Friday anyway and play some golf. That turned into a quick two days of scrambling, trying to get stuff together and get stuff ready around the house and packed to evacuate for the hurricane. It was a lot different off week than I had planned or had in my mind.”

BRAIN TEASER: In the history of the FedExCup only two defending champs have made it back to the Tour Championship the following year. Can you name who did it?

GOLF’S FINANCE PROBLEM: Long after most U.S. industries have begun to enjoy a recovery from the Great Recession, the real estate side of the American golf business remains trapped in a quandary. The pace of golf course sales illustrates the problem. Last year, according to Marcus & Millichap’s Leisure Investment Properties Group, 123 properties valued between $1 million and $10 million changed hands. The number is close to the norm. During the past decade --that is, since 2007, the onset of the Great Recession -- an average 130 U.S. golf properties in this price range have sold. This year, the number of such transactions is likely to fall.

“The golf industry is extremely challenged. There are a lot of courses for sale, but most of them are financial losers,” said John M. Brown, chief operating officer at Brown Golf Management. “Debt is a big problem right now,” said CBRE’s Jeff Woolson, who has participated in 147 golf transactions during the past 25 years. “You can get (financing), but it’s very hard.” READ MORE>>>

WEB GEMS:

MULLIGAN: Rain and strong winds have forced Thursday's play to be scrapped at the final women's golf major of the season, which will start afresh on Friday as a 54-hole event. LPGA Tour Commissioner Michael Whan said what the little play was achieved Thursday morning at the Evian Championship is wiped from the record. READ MORE>>>

AN AUSSIE OUT FRONT: Marc Leishman continued his strong form, carding nine-under-par 62 for the first-round lead at the BMW Championship outside Chicago on Thursday. The Australian holed 10 birdies for a three-shot clubhouse advantage over Americans Jordan Spieth and Keegan Bradley at Conway Farms in Lake Forest. Spieth heads the FedExCup standings -- and the race for the $10 million (7.46 million pounds) bonus awarded to the overall season champion -- with only next week’s Tour Championship left after this week.
Leishman, seventh in the standings, is coming off a third place finish in the previous event in the tour’s playoff series. READ MORE>>>

ANSWERS: “It definitely wasn't your typical off week living in Jupiter, Florida. I planned on, you know, kind of getting a day or two of rest and getting back into it Wednesday, Thursday and I was actually going to go to Chicago on Friday anyway and play some golf. That turned into a quick two days of scrambling, trying to get stuff together and get stuff ready around the house and packed to evacuate for the hurricane. It was a lot different off week than I had planned or had in my mind.”--Justin Thomas.

Jordan Spieth and Brandt Snedeker are the only two defending FedExCup Champs to make it back to the Tour Championship the following season. Rory McIlroy, the current defending FedExCup Champ entered the BMW Championship 51st.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 

 

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Web Street Golf Daily Pulse
VOLUME 7, NUMBER 180                                                       
Thursday, September 14, 2017

ANY IDEA WHO SAID THIS? “Unfortunately it just didn’t work out. I’m trying to find my footing here. I had to do it at some point. He’s not out of my world one bit. I’m hoping things move forward with us like they always have because we both love each other like family.”

BRAIN TEASER: Before 2016, all seven rookies who qualified for the TOUR Championship went on to win Rookie of the Year honors: Daniel Berger (2015), Jordan Spieth (2013), John Huh (2012), Keegan Bradley (2011), Marc Leishman (2009), Andres Romero (2008) and Brandt Snedeker (2007). In 2016, two rookies advanced to East Lake, with one winning the Rookie of the Year award. Who was it?

HERE COME DA JUDGE: President Trump loves Twitter even though many may not be nearly as in love with it or him. But it allows him to get his message, parsonswhatever it may be, across. It seems Bob Parsons of PXG is also a fan of the platform. He recently let the social media world know he was going after TaylorMade. See for yourself.

Parsons who has admitted to spending $250,000 a year on new equipment purchases prior to starting his own club business isn’t likely motivated by the almighty dollar in this particular case. As a relative new comer to the equipment business, its more likely he’s interested in validation that one of the big boys is trying to poach on his ideas. Stay tuned!

ME CASA, SU CASA: The PGA TOUR and mitú, a company specializing in creating mainstream entertainment for young Latinos, announced a strategic partnership that will look at golf and the PGA TOUR through a Latino lens. The partnership is intended to bring the players, tournaments and fan experiences of the TOUR to a cross-cultural audience in an authentic and relatable way.

The partnership is launching with the debut of "Watcha Golf," a series featuring TOUR members Jon Rahm, Jhonattan Vegas and Camilo Villegas, who will be facing a team of Latino comedians in an unusual challenge where some of the misconceptions and realities of golf will collide.

"We're focused on showing how much fun golf, its stars and events can be to an audience that is seeking new and authentic experiences," said Nelson Silverio, Senior Director of Marketing for the TOUR. "Our mitú partnership gives us the opportunity to show the PGA TOUR and its stars in a voice that is relevant to this audience.”  

"We're proud to be a strategic partner of the PGA TOUR and to continue to build on the legacy of golf as a historic and beloved sport in America," said Charlie Echeverry, mitú's Chief Revenue Officer. "The PGA TOUR's iconic brand and expertise coupled with mitú's relationship with, and understanding of, Latino youth makes for a special partnership. We look forward to working together to help drive meaningful experiences and insights as the PGA TOUR hands the sport to the next generation of golf enthusiasts."

As part of the partnership, mitú will leverage its "in-culture" proprietary content creation and optimization method to measure response in real-time and optimize content to maximize engagement and reach with its cross-cultural audience.

WIN/WIN! The Thunderbirds, hosts of the Waste Management Phoenix Open Presented by The Ak-Chin Indian Community, raised a record $10,147,441 for local charities through proceeds raised from the 2017 tournament, Thunderbirds Big Chief Andy Markham has announced. It is the highest single-year charitable donation in tournament history, breaking last year’s record total of $9.3 million and the first time eclipsing $10 million in tournament history.  It also marks the third-consecutive year breaking the tournament record for charitable dollars raised in a single year.

The Thunderbirds and the Waste Management Phoenix Open have raised more than $56 million ($56,154,683) for charities since 2010 when Waste Management became title sponsor. In its history, dating back to 1932, the Phoenix Open has raised more than $122 million ($122,201,249) for charities in Arizona.

“Each year our goal is not only to put on the best golf tournament in the world, but to raise millions of dollars for charity,” Markham said. “The Thunderbirds are proud of our history of giving back to the community and excited to break our single-year record for the third straight year, reaching $10 million for the first time. We have a great support group that helps us achieve this goal, from our outstanding title sponsor Waste Management, as well as our corporate sponsors, volunteers, and our great fans.”

The 2017 Waste Management Phoenix Open boasted four attendance records. For the week, 655,434 fans attended “The People’s Open”, breaking the 2016 record of 618,365, marking the second consecutive year that more than 600,000 fans attended the tournament. Additionally, single-day attendance records were broken on Wednesday (77,906), Friday (169,004) and Saturday (204,906).

“Waste Management is extremely proud of our role as title sponsor of the ‘Greenest Show on Grass’ and one of the most charitable tournaments on the PGA TOUR,” said Jim Trevathan, Waste Management executive vice president and chief operating officer. “The Waste Management Phoenix Open truly makes an inspiring difference from both a community and environmental standpoint.”

WEB GEMS:

PLAY BALL: Jordan Spieth is retiring. From baseball, that is. The three-time major champion threw out the first pitch at Wrigley Field on Tuesday night, adding to his impressive list of baseball achievements. He previously threw out the first pitch at Fenway Park and Globe Life Park in Arlington, where his beloved Texas Rangers play. “I hit the three bucket-listers for me there. I’m done now,” Spieth said Wednesday at Conway Farms Golf Club, home to the BMW Championship, the third leg of the FedExCup Playoffs. Spieth leads the FedExCup standings. READ MORE>>>

THE YEAR OF THE CADDY: Jason Day became the latest high-profile golfer to make a caddie change, saying that Colin Swatton will no longer be carrying his bag but will remain as his swing coach. Day, who has 10 PGA Tour victories, has suffered through a trying season and hasn't won since the 2016 Players Championship. The former No. 1 golfer in the world who has slipped to ninth at times was emotional Wednesday at the BMW Championship explaining the situation that led to Swatton taking a seat. "Sometimes the chemistry just doesn't work,'' said Day, 29, who has referred to Swatton as a father figure. "He's been my coach since I'm 12. Obviously this is a very hard time for both of us with regards to we had a relationship for so long, my caddie for 11 years. READ MORE>>>

ANSWERS: “Unfortunately it just didn’t work out. I’m trying to find my footing here. I had to do it at some point. He’s not out of my world one bit. I’m hoping things move forward with us like they always have because we both love each other like family.”--Jason Day on his decision to relieve his caddy, Colin Swatton.

Before 2016, all seven rookies who qualified for the TOUR Championship went on to win Rookie of the Year honors: Daniel Berger (2015), Jordan Spieth (2013), John Huh (2012), Keegan Bradley (2011), Marc Leishman (2009), Andres Romero (2008) and Brandt Snedeker (2007). In 2016, two rookies advanced to East Lake, with Argentina’s Emiliano Grillo winning the Rookie of the Year award over South Korea’s Si Woo Kim after both finished T10 at the TOUR Championship.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 
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