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golfbiz

Web Street Golf Daily Pulse
VOLUME 8, NUMBER 13                                                         
Friday, January 19, 2018

ANY IDEA WHO SAID THIS? “First competitive round in over a hundred days. I sort of knew what I was expecting out there but at the same time, you never really know.  I started off with 11 pars and could have been a lot better than that. I tried to stay as patient as possible. But when it's the first day back in the year, it's easier to stay patient.”

BRAIN TEASER: This player finished T7 at the 2017 Masters, MC at the 2017 U.S. Open, T4 at the 2017 Open Championship and T22 at the 2017 PGA Championship. Who is he?

oworkredWHAT’S YOUR COLOR? Odyssey isn’t bashful in admitting it was the #1 putter across the major worldwide Tours in 2017. According to the company, it had the most worldwide putter wins of any brand last year. Whether its a nod to the ego of Tour players or not, the company constantly works with some of the world’s best players to develop new performance designs. A result of this relationship is the new O-Works Red Putters.

Driven, according to Odyssey, by extensive feedback from its staffers on payroll, some players prefer a clean, simple look at address and a number of them have asked to test models with a red finish with Odyssey’s Microhinge insert technology. Prototypes have already been seeded at events, and in testing Odyssey said that the pros absolutely love them. Why wouldn’t they if they incorporated their ideas?

Players that have already experienced the Microhinge Face Insert technology will be challenged/tempted by the new red head color. For those that haven’t adopted to the new face insert, the color red may be what catches their eye to test drive it.

The O-Works Red Putters are priced at $199.99. The putters will debut at retail on February 2nd.

If the color red doesn’t do it for you then Odyssey has also introduced O-Works Black Putters. It has the same technology as the Red models.

WHAT’S YOUR DESTINATION? Callaway also has some offering in the high end of the putter category through it Toulon Design subsidiary. The Toulon Atlanta is a mid-sized mallet, fully milled with a multi-material aluminum sole plate. It is considered to be very forgiving and easy to align.  The head is milled from a solid block of soft 303 stainless steel. The face alone takes 40 minutes to mill, according to the company.  The “contact patch” at the center of the face incorporates crosshatch grooves that form a pattern that strategically channels vibration, the company said, to promote a unique sound and feel.

It features interchangeable soleplates. The head weight can be increased or decreased by installing the aluminum sole plate (total head weight 350g), stainless steel sole plate (363g), or tungsten sole plate (383g). SuperStroke is offering the option of installing a 25g or 50g counterbalance plug into the butt-end of the grip. Configuring the sole plate and counterbalanced in different weight combinations create a variety of ways to customize the putter’s feel and fit it to a player’s style of release, whether moderate or aggressive. The Atlanta is priced at $399.99

Competing for a spot in player’s bags in 2018 will be the Toulon Portland putter. It is mid-sized mallet and comes with two hosel options: H3 – a crank hosel, and H4 – a short slant hosel, providing different looks and different amounts of toe hang depending on player preference. As with the Atlanta, the “contact patch” at the center of the face incorporates crosshatch grooves that form a pattern that strategically channels vibration, the company said, to promote a unique sound and feel. It also shares with the Atlanta model, interchangeable soleplates and a SuperStroke 25g or 50g counterbalance plug into the butt-end of the grip. It is also priced at $399.99.

MORE THAN A PUTTER? More competition is coming in the putter category as TaylorMade Golf Company has announced the release of its new Spider Interactive putter. This one has some added magic to it as it was engineered in collaboration with Blast Motion and SuperStroke Golf.

According to the company, Spider Interactive automatically captures stroke metrics by way of the putter’s grip. TaylorMade has also co-developed a matching mobile app, available on March 1st for iOS and in Q2 2018 for Android users. Spider Interactive measures key putting stroke metrics including timing (backstroke time, spiderinteractiveforward stroke time, tempo), impact stroke speed and face rotation. The company promises users will be able to easily analyze details of their putting stroke and track progress over time with performance history and interactive graphs, along with tiered training modules and drills to help improve putting. The app will also feature video recording and playback capabilities so users can review and analyze their strokes. YouTube golf instructional personalities Me & My Golf will have tips and tutorial videos on the app for further developmental content.

“When two industry leaders partner to combine innovative technology and deliver a new user experience, it tends to set change in motion. We’ve created a powerful putting solution that analyzes a golfer’s putting stroke to provide improvement insights and help them understand how to progress through a guided improvement journey,” said Michael Fitzpatrick, Blast Motion CEO and co-founder

"TaylorMade is dedicated to enhancing the performance of golfers at all levels, from our Tour players to consumers alike. We accomplish this through creating the most innovative, paradigm-shifting products in the industry. We are continually searching for new ways to enrich the golfers’ experience with an eye toward the future of equipment technology. As such, we are delighted to partner with Blast to create an interactive training tool that enables golfers to become smarter about their game," said David Abeles, CEO, TaylorMade Golf Company.

The Spider Interactive Powered by Blast is available starting March 23rd, 2018 at $399 USD, and will be offered in an L-neck (21° toe hang) or double bend (face-balanced) hosel in 34” and 35”lengths in both RH and LH. Included with the Spider Interactive is a Blast charging pad, micro USB cable, sensor installation key, live sensor, yellow filler plug (inserted for conforming use in tournament play) and storage pouch.

BALL GOES TOO FAR? Bridgestone Golf has signed Lexi Thompson to a multi-year agreement to exclusively play and promote its golf balls. The 22-year-old is currently using Bridgestone’s TOUR B X ball. She had been playing the company’s B330-S for the past two seasons in a non-endorser capacity. As part of the agreement, Thompson will be featured in marketing and promotional initiatives.

“I’ve used Bridgestone for years and the new TOUR B product is shockingly good,” said Thompson. “It gives me tremendous distance off the tee without sacrificing any performance around the green. What’s more, I feel confident hitting any type of shot the situation calls for.

“Bridgestone makes the absolute highest quality products on the market. This is a result of an unmatched R&D department that understands how to apply the company’s rubber expertise to creating superior golf balls,” she continued. “Even before we officially partnered, I competed with Bridgestone golf balls and they helped me find the winner’s circle against the best players in the world.

“When I’m testing a golf ball, I look for three things – distance, accuracy and feel,” said Thompson. “For me, the new TOUR B delivered in spades. I’ve never played anything that has responded so positively to any situation the golf course throws at me. The key to winning golf tournaments at the highest level is simple, make more birdies. I had the lowest scoring average on the LPGA Tour in 2017 with a Bridgestone ball and with the new TOUR B I’m confident that I can improve even further on all aspects of my game.” 

“One of the most promising stars in professional golf, Lexi is an excellent addition to our large and growing stable of influential ambassadors,” says Angel Ilagan, Bridgestone Golf President and CEO. “We are seeing more-and-more world class players switching to our products because they provide superior performance over all competitors.”

THE TAX MAN: Callaway Golf reported the enactment of the recent U.S. Tax Legislation will result in a net increase of approximately $5 million – $10 million in income tax expense in the Company’s fourth quarter and full year ended December 31, 2017 financial statements. Other companies, such as Apple are bringing money back into the United States, However Callaway is taking advantage of a one-time deemed repatriation tax on untaxed foreign earnings imposed under the Tax Legislation. It is estimated to result in a non-recurring net benefit of approximately $4 million due to the utilization of prior net operating losses and the generation of foreign tax credits in excess of the tax effect of such net operating losses.

WEB GEMS:

FLEETWOOD CONTINUES HIS TORID PACE: Tommy Fleetwood hit all 18 greens in regulation to make a perfect start to the defense of his Abu Dhabi HSBC Championship presented by EGA title. The Englishman, whose victory at Abu Dhabi Golf Club 12 months ago set him on the way to winning the Race to Dubai, opened with a flawless six under par 66. That was good enough for a share of the lead alongside Japan's Hideto Tanihara after the opening round, and afterwards 26-year-old Fleetwood admitted he was pleased with his accuracy so early in the season. READ MORE>>>

SAFE FOR NOW: With lingering questions about the status of Colonial’s title sponsorship, the PGA Tour says the historic tournament will be played as scheduled in May. READ MORE>>>

RED HOT: After a banner year in 2017, Jon Rahm found a way to add yet another accolade to his growing list of accomplishments during the opening round of the CareerBuilder Challenge. Rahm got off to a fast start at La Quinta Country Club, playing his first seven holes in 6 under en route to a 10-under 62. The score marked his career low on the PGA Tour by two shots and gave him an early lead in an event that utilizes a three-course rotation. READ MORE>>>

ANSWERS: “First competitive round in over a hundred days. I sort of knew what I was expecting out there but at the same time, you never really know.  I started off with 11 pars and could have been a lot better than that. I tried to stay as patient as possible. But when it's the first day back in the year, it's easier to stay patient.” --Rory McIlroy after his first round of the Abu Dhabi HSBC Championship. He opened with a 3-under, 69.

Rory McIlroy finished T7 at the 2017 Masters, MC at the 2017 U.S. Open, T4 at the 2017 Open Championship and T22 at the 2017 PGA Championship.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 

 

golfbiz

Web Street Golf Daily Pulse
VOLUME 8, NUMBER 12                                                         
Thursday, January 18, 2018

ANY IDEA WHO SAID THIS? “I think golf still has a stigma of being an old man's sport, for people who aren't aware of really what the sport's all about. But I think people in and around the game don't feel that way, and yeah, we want to grow the game of golf but I think the people that are invested in golf are. The young guys are doing incredibly well. We're on the verge of watching Tiger come back and I think this come back definitely looks for real, which I think is an exciting time for golf.”

BRAIN TEASER: He finished T22 at the 2017 Masters, MC at the 2017 Open Championship and 2017 PGA Championship and didn’t play in the U.S. Open. Can you name him?

WILL YOU GO ROGUE? As pointed out previously, Rogue is an important product in 2018 that Callaway is counting on to deliver in more ways than one. Case in point, its intended to cast a halo effect as a means to produce sales in additional categories. Callaway is going into the 2018 playing season introducing Rogue X Irons, Rogue Pro Irons, Rogue Women Irons, Rogue Hybrids and Rogue X Hybrids.

The irons feature 360 Face Cup, Variable Face Technology, Tungsten Weighting and Urethane Microspheres for sound and feel. Callaway is also introducing the term Internal Standing Wave, which it says helps to pinpoint CG location to promote optimum launch and spin in each head, and helps control vibration to promote a unique feel.

In the Rogue Pro Irons, Callaway has employed urethane with microsphere technology. Thin, fast, high-COR iron faces promote fast ball speed, yet they’re subject to a significant amount of vibration at impact, resulting in a harsh, “clicky” sound and feel. Inserting a layer of soft material in the head has proven effective at absorbing vibration to improve feel, but with the unwanted side effect of slowing the face Callaway said. Callaway’s engineers say they have solved the problem with a new urethane material infused with thousands of tiny air pockets called “microspheres.” At impact, the microspheres change shape/flatten to create room for the urethane to flex or “give” to prevent slowing the face. Meanwhile the urethane does its job of dampening the unwanted vibration that leads to poor sound and feel.

Under the heading of the sound and fury, Callaway reported golfers identify a club’s feel far more by how it sounds than by the feedback they get through their hands. Thus, it measured the effectiveness of its urethane microsphere technology by the sound of impact. Callaway R&D uses specific analysis routines and recording equipment to help it determine the values of volume, pitch and duration through both computer-aided simulations (FEA) and player testing. It then cross-reference the test data for a particular club to the subjective preference of its player test-panel to get an idea of what constitutes good and bad sound from a numbers standpoint.

The Rogue X Irons and Rogue Women Irons are all priced at $899.99 steel / $999.99 graphite. The Rogue Pro Irons are offered at $999.99.

Rogue is considered the most powerful hybrid that Callaway has ever created, it said, thanks to the inclusion of its Jailbreak technology coupled with its Hyper Speed Face Cup. According to Callaway, it’s a pioneering achievement! In the Rogue X Hybrids, Callaway has also employed its proprietary Internal Standing Wave that allows it to precisely locate the CG. According to the company, the ISW positions the CG dramatically lower and forward to promote an easy launch. The Rogue Hybrids and Rogue X Hybrids priced at $249.99.

PUT IT IN THE VAULT! Avid golfers are known to also be putter collectors. Find one that works and it immediately has a place in the bag. However, should it show signs of faltering, it can quickly be replaced. However, the emotional attachment rarely leaves a player. Appearance has plenty to do with this. Putters after all rarely, if ever, age. Performance based, yet its beauty never is diminished. Perhaps that is why players often maintain a healthy reserve of putters, be it relegated to the garage!

PING has been known for decades by its putters. The company prides itself in its engineering, yet the beauty of its putters rarely takes a second place. The company has announced the next generation of PING’s 100%-milled putters, which include True Roll Technology (TR), plus a new custom-weighting system. The new system offers sole weight options in steel (standard weight head), tungsten (15 gms heavier than standard) and aluminum (15 gms lighter than standard) to match a golfer’s feel and balance preferences.

pinganser“The PING Vault 2.0 putters are luxurious works of art that are engineered to perform,” said John K. Solheim, PING President. “The craftsmanship and materials used in our milling and finishing processes ensure premium, eye-catching designs that appeal to the most discerning golfers. The ability to customize the weights provides golfers a putter uniquely built to fit their game.

“As we advance the technologies we apply in designing and manufacturing our putters, we’re able to offer more putter-fitting options than ever,” said Solheim. “The precision with which we mill the PING Vault 2.0 putters allows us to fine-tune the specifications that best match a golfer’s stroke and feel preference. With our new weighting system, we’re able to add or reduce the overall headweight to achieve the best balance for each player which will lead to more consistency on the greens.”

Players can choose from three premium finishes (Stealth, Platinum or Copper) in five models precision-milled from 303 stainless steel, including the new Dale Anser, which is inspired by one of the original Anser putter molds created by Allan Dale Solheim and detailed by his father, Karsten Solheim. The Ketsch mallet (Stealth or Slate finish) combines a fully-machined 6061 aerospace-grade aluminum body with a stainless steel sole plate for an extremely high MOI and offers alignment features. As part of the custom building process that ensures optimal balance, putters between 34" and 36" in length are built with steel sole weights; models 34" and shorter feature tungsten weighting; putters built 36" and longer use aluminum weights.

Four proprietary PING Pistol tapered grips provide golfers with variances in shape and feel. The PP60 is a midsize, lightweight design with a foam under-listing and dominant flats for face awareness. The PP61 has an exaggerated pistol to fit the contour of the golfer’s hands, and a rubber under-listing for a softer response. The PP62 is a lightweight, oversized grip with a rounded profile. The CB60 is standard on custom counter-balanced putters in the line.

PING Vault 2.0 Putter Technology and Specifications:
Dale Anser (Blade)
- 350g, fully machined 303 stainless steel
- Available in Copper, Platinum or Stealth finish
- Slight Arc
- 35" std. length, 3º std. loft, lie angle adjustable +-4º
- U.S. MSRP: $325.00

Voss (Blade)
- 350g, fully machined 303 stainless steel
- Available in Stealth finish (Copper or Platinum available special order)
- Slight Arc
- 35" std. length, 3º std. loft, lie angle adjustable +-4º
- U.S. MSRP: $325.00

B60 (Blade)
- 355g, fully machined 303 stainless steel
- Available in Stealth or Copper finish (Platinum available special order)
- Slight Arc
- 35" std. length, 3º std. loft, lie angle adjustable +-4º
- U.S. MSRP: $325.00

ZB (Blade)
- 350g, fully machined 303 stainless steel
- Available in Platinum (Copper or Stealth available special order)
- Slight Arc
- 35" std. length, 3º std. loft, lie angle adjustable +-4º
- U.S. MSRP: $325.00

Piper (Mid-Mallet)
- 360g, fully machined 303 stainless steel
- Available in Stealth finish (Copper or Platinum available special order)
- Slight Arc or Straight
- 35" std. length, 3º std. loft, lie angle adjustable +-2º
- U.S. MSRP: $325.00

Ketsch (Mallet)
- 365g, fully machined 6061 aluminum head, stainless steel sole plate
- Available in Stealth finish (Slate finish available special order)
- Slight Arc or Straight
- 35" std. length, 3º std. loft, lie angle adjustable +-2º
U.S. MSRP: $325.00

OPPOSITES ATTRACT: Beverly Hills-based sportswear brand G/Fore has been acquired by Peter Millar, a luxury apparel brand in Raleigh, N.C., for an undisclosed amount. READ MORE>>>

BUSINESS WAS NEVER BETTER: Bridgestone Golf reported it posted the most successful year in company history in 2017, setting records in total sales, advertising reach and number of golf ball units shipped in a calendar year. 

The company said it experienced a significant increase in sales at some of the nation’s largest off-course retailers. It did not reveal its sales figures.  "I attribute a record setting 2017 to our ability to outpace all competitors in terms of technological innovation that helps players of all skill levels find their edge," stated Angel Ilagan, President and CEO of Bridgestone Golf. "While some reports of the health of the industry are not always positive, Bridgestone's commitment to producing the best balls on the market have allowed us to grow at record rates." 

An enhanced focus on digital marketing helped to increase brand awareness and product trial among a larger audience. Bridgestone said it saw a significant increase in web traffic and quadrupled the previous year’s advertising reach. "Our success in 2017 came from trial; we know that once someone tries Bridgestone balls the superior performance and results are clear," stated Corey Consuegra, Senior Director of Marketing for Bridgestone Golf.  "A greater emphasis on digital marketing has allowed us to share our targeted message in an effective way that gives players the confidence to try Bridgestone and ultimately convert to the better ball." 

WEB GEMS:

IS THIS HIS YEAR? From the time he won his first major title at the 1997 Masters to his 14th at the 2008 U.S. Open, Woods never went a stretch of more than 10 majors without winning one of the game's four biggest tournaments. His two longest "streaks" were 10 majors from the time he won his first until he won again at the 1999 PGA Championship and 10 after he won the 2002 U.S. Open until he won the 2005 Masters. He packed those 14 majors into a period of just over 11 years.

As Rory McIlroy's 2018 season begins this week in Abu Dhabi, he has gone 12 majors without a victory (playing in 11 of them), having won the last two he played in 2014. At the time, he was 25 years old, and while any comparisons to Woods were always going to be unfair, he was certainly on a pace that suggested the possibility of double-digit major wins. And given his talent and the effortless way in which he seemingly launches his drives, who would doubt him? READ MORE>>>

ANSWERS: “I think golf still has a stigma of being an old man's sport, for people who aren't aware of really what the sport's all about. But I think people in and around the game don't feel that way, and yeah, we want to grow the game of golf but I think the people that are invested in golf are. The young guys are doing incredibly well. We're on the verge of watching Tiger come back and I think this come back definitely looks for real, which I think is an exciting time for golf.”--Justin Rose.

Phil Mickelson finished T22 at the 2017 Masters, MC at the 2017 Open Championship and 2017 PGA Championship and didn’t play in the U.S. Open

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 

 

golfbiz

Web Street Golf Daily Pulse
VOLUME 8, NUMBER 11                                                         
Wednesday, January 17, 2018

ANY IDEA WHO SAID THIS? “ Since the last time I've played, I got a new driver, a new fairway wood in the bag. Got a new lob-wedge in the bag, as well. Everything else is pretty much the same. I'd love to win again. From everything that I've seen in practice and playing over the past few weeks, there's no reason to think that it's not that far away.”

BRAIN TEASER: This player has won what we know call the CareerBuilder Challenge, five times. Who did it?

SHORT SHOTS ARE SAVERS: Drivers can make a players’ day easy or hard depending on where they deposit a golf ball. Putters represent the ultimate scoring club. It can mean the difference between par, birdie or bogey. However, wedges can make or break a round. They can deliver redemption if a player takes an alternative way to the hole. Or they can relieve pressure on the flat stick. PING has built part of its reputation in the wedge category and now it has something new for 2018.

PING has introduced the Glide 2.0 Stealth wedges. It features a 8620 carbon steel head and precision-milled grooves to deliver a softer feel and higher-spinning shots, according to the company. It has a tour-inspired Stealth finish for less glare and it makes the head appear smaller. The Glide 2.0 Stealth wedges uses a QPQ (Quench Polish Quench) process for added durability, PING said.

A precision wheel-cut half groove near the lead edge on the 56⁰, 58⁰ and 60⁰ improves engagement with the ball (specifically low on the face) to increase spin and control from all conditions, PING pointed out. The wheel-cut milling process was developed by PING’s engineering and manufacturing teams to enable grooves with a sharper edge radius, which increases interaction with the cover of the ball at impact, creating more friction for improved spin and trajectory control.

“The tour player response has been exceptional,” said John K. Solheim, PING’s president. “The players first comment about the Stealth finish, which not only looks cool, they like how it makes the head appear smaller and it limits reflections on bright days. Once they feel it and see how much spin and control the grooves provide, the wedges go straight in the bag.”

PING’s Glide 2.0 Stealth wedges carry an MSRP of $150 per club with a steel shaft and  $175 per club with a graphite shaft.

WIRED! Sun Mountain says its supercharging two of its top-selling golf bags with portable power packs. The bags have an external USB port wired to a portable power pack capable of recharging a mobile phone and powering a mobile device. Supercharged C-130 cart bag won’t be in golf shops until June. Sun Mountain President Ed Kowachek explained, “The ability to recharge on the go is important to the ever-increasing number of golfers who use their mobile phones to run GPS apps and stream music on the course.”

The retail price is $279.99 and the Supercharged 4.5 carry bag will be in stores by August at $249.99.

LOOKING FOR BUSINESS: TecTecTec – maker of laser rangefinders for golf is opening its doors to traditional retailers in North America for the first time. The entire portfolio of golf laser rangefinders will be on display at the 2018 PGA Merchandise Show in Orlando, FL., on January 24-26.

“Our footprint continues to grow in North America; retail partnerships will enable a wider audience to experience the TecTecTec difference,” says Renan Lore, Director of TecTecTec. “Built to improve all golfer’s on-course performance, the ULT-X rangefinder offers the most advanced attributes to date while maintaining a modest price. The PGA Show is the perfect way to kick off our 2018 season.”

WEB GEMS:

BACK IN BUSINESS: After a long layoff from golf, Rory McIlroy has some newfound sympathy for Tiger Woods. “Honestly, I was excited to be done. I could have shut it down after the PGA Championship very easily and taken the rest of the year off, but I didn’t. I played six events after that, played OK and had a chance to win one of them,” McIlroy said. “But I was just excited to take that time off and get myself just sort of a re-set.” READ MORE>>>

BEST OF BOTH WORLDS: All it took was one week back on the bag to remind Jim “Bones” Mackay what he always loved about being a caddie. It just wasn’t enough for this to be the ultimate mic drop. READ MORE>>>

ANSWERS: “Since the last time I've played, I got a new driver, a new fairway wood in the bag. Got a new lob-wedge in the bag, as well. Everything else is pretty much the same. I'd love to win again. From everything that I've seen in practice and playing over the past few weeks, there's no reason to think that it's not that far away.”--Rory McIlroy prior to the start of the Abu Dhabi HSBC Championship.

Arnold Palmer won the CareerBuilder Challenge five times. Ironically, it was never called the CareerBuilder Challenge when he won it. The only other players to win the event more than once are two-time champions Billy Casper, John Mahaffey, Johnny Miller, Corey Pavin, John Cook, Phil Mickelson and Bill Haas.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 

 

golfbiz

Web Street Golf Daily Pulse
VOLUME 8, NUMBER 10                                                         
Tuesday, January 16, 2018

ANY IDEA WHO SAID THIS? “I hate losing. I'd rather lose by 100 than lose by 1. I'd rather miss the cut than lose in a playoff. It just doesn't sit well with me.”

BRAIN TEASER: Who won last year’s CareerBuilder Challenge?

GOING ROGUE! Without question this will be the most important product introduction for Callaway Golf. Maybe even for the golf industry in 2018. Callaway’s metal wood franchise is the engine that drives (pardon the pun) the company’s financial success. If it succeeds it does so often at the expense of other brands. If it falls short, it provides the competition an opening to grow.

“We believe we are the number one driver and the number one hard goods brand in the U.S., U.K., Europe and Japan. In the U.S. specifically, we regained the number one club brand position in 2015. And over the last few years, we have both widen our lead and extended this position on a global basis,” Chip Brewer, Callaway Golf President and CEO stated on his company’s third quarter conference call. In 2017, through nine months, Callaway metal wood sales represent 30% of the company’s revenues. For comparison purposes, in 2016, metal wood sales were 23% of company sales. The high water mark for Callaway’s metal wood sales stands at $305.9 million, which came in 2007. That represented 27% of Callaway 2007 total revenues, which were $1.12 billion. With one quarter still yet to report from last year, Callaway’s metal woods trails 2007’s by $43.2 million.

So its fair, if not safe, to say that Callaway’s 2018 depends largely on its metal wood sales. It represents significant profit margins but also casts a halo effect with the brand and the remaining categories it competes it. Suffice is to safe, that some consumers will buy a fairway metal, hybrid or set of irons if they are satisfied with the driver. Therefore, the importance cannot be over stated, especially in Callaway’s case since it’s coming off of a remarkable 2017.

rogueThe heavy lifting in 2018 will come from Rogue. It will be asked to maintain and grow where Epic has left off. According to Callaway, it believes it has once again re-invented the driver through Rogue. Callaway engineers enlisted the technologies that made GBB Epic the best-selling driver in the U.S, according to Golf Datatech, and supercharged it to create Rogue. The result is a driver that combines all that Callaway knows about boosting ball speed through a new, MOI-enhancing shape that promises “extraordinary forgiveness.” Anyone want to talk about rolling back the ball? Didn’t think so!

Callaway said its Jailbreak technology has been enhanced with new, hourglass-shaped titanium bars, making it significantly lighter (25%) without affecting the ability to minimize the crown and sole deflection at impact. The significance of that allows for a thinner face and better energy-transfer to the ball, Callaway said. An enhanced X-Face architecture thickens and thins strategic areas of the face, according to the company, to promote higher ball speeds on off-center impacts and consistently high ball speed. Rogue’s new shape boasts a larger address footprint than Epic, Callaway said. Rogue also features a light and strong triaxial carbon crown, which allows more weight to be distributed into the head’s perimeter to increase stability on off-center hits.

Boeing and Callaway have collaborated in the past to develop Speed Step technology used in previous Callaway metal woods. In Rogue, the two companies worked to redefine the geometry of the leading edge to improve airflow to promote faster head speed.

Callaway believes its Jailbreak technology redefined the driver category, specifically with its validation via the Epic model that was introduced last year. Epic was a thorn in the side of the competition. Its hopeful that Rogue will be an even bigger one. The 2018 version of Jailbreak, Callaway said, allows the driver face to take on more of the load created at impact than ever before. The Jailbreak bars in Callaway’s new, 2018 drivers are half the weight (1.5 grams) of last year’s version (3 grams), which creates an additional 3 grams (since there are two bars) of discretionary weight. According to Callaway research, extensive player testing confirms that 2018 Jailbreak Technology promotes faster ball speed across a larger area of the face, leading to a significant increase in distance off the tee.

Tech talk aside, Callaway’s 2018 will revolve on consumer acceptance of the Rogue (PRICE: $499.99). It will directly influence sales. Initially, the product will be widely accepted by retailers as they fill the pipeline in advance of the playing season. Clearly, the retail community made money off of the Epic driver and Callaway brand in 2017. Therefore, it doesn’t require a leap of faith they’ll hope to do so again in 2018 with Rogue.

So if Rogue doesn’t tickle your fancy, then there is the Rogue Sub Zero (PRICE: $499.99). Two interchangeable weights (2 grams and 14 grams) in the front and back of the sole allow players to adjust spin-rate ±200 rpm. Position the heavier weight forward to lower spin or in the back to increase forgiveness and promote higher launch and longer carry with the increase in spin rate.

Callaway also has a Rogue Draw intended for those that fight a slice. Rogue Draw (PRICE: $499.99) features a 5-gram screw in sole near the heel and substantial internal weighting at the heel, Callaway said. This pulls the CG location inward, toward the heel. It enhances the head’s ability to create “gear effect,” a physical action that minimizes slice-spin when the face is open at impact. It conjures up images of the old Hawkeye that Callaway once delivered to the market and was subsequently called Hookeye amongst some in the industry.

Rogue fairway woods (PRICE: $299.99) are the first fairways with Jailbreak technology, and also incorporate Callaway’s Face Cup technology. “The challenge was to make these technologies work together,” said Dr. Alan Hocknell, SVP of R&D. “That technological synergy is what makes Rogue fairways an engineering marvel, and an absolute powerhouse.” In addition to power, Rogue fairways also feature a low CG that makes them super-easy to launch, according to the company.

There is also Rogue Sub Zero fairway woods (PRICE: $499.99) to choose from, which combines Jailbreak, Face Cup and Internal Standing Wave technologies. The Sub Zero promises less spin than the standard Rogue fairway. This is accomplished, according to Callaway; with a 5-gram weight screw in the sole’s front that helps position the CG low and forward to lower spin.

THE NEED FOR SPEED: PING engineers have enlisted a hollow-body design and a thin, maraging steel face to create power and forgiveness. The result is the g700G700 iron. “The desire for golfers to hit their irons farther continues to grow,” said John K. Solheim, PING president. “We want to provide options that greatly increase distance without sacrificing other performance attributes, such as consistency, forgiveness and feel. With the G700 iron, we’ve been able to accomplish all of that in a very appealing design with a sound that screams distance from the moment golfers hit it.”

The hollow-body construction of the head allows for an internal geometry design, PING said, that positions weight away from the face, creating a frame for metal-wood-like flexing and high COR to increase ball speed. Maraging steel, which is also used in the G400 fairway woods, hybrids and crossovers, is considered one of the strongest alloys in the world and is commonly employed in the aerospace industry, where strength and flexibility are necessities. Those properties make it an ideal face material.
 
“We’re seeing significant ball-speed increases in the G700 while maintaining the consistency and control golfers need to improve their iron play,” said Solheim. “It also has a great overall look, especially at address, and a premium finish. When golfers hit it, they’ll experience a sensation and sound that’s unlike any they’ve ever felt or heard.”
G700 Iron Technology and Specifications:

Available 4-9, PW, UW, SW in 10 color codes (lie angle). Black is standard. The G700 will retail for $160 per iron w/steel shaft; $175 per iron w/graphite shaft.

COOL CATS: PUMA Golf is promising to take traction to the next level. The PWRADAPT collection with three designs, features a new traction system. Each of the pwradaptmodels in the family utilizes PUMA Golf’s proprietary PWRADAPT sole technology that introduces 3-dimensional traction pods and responsive cushioning with IGNITE Foam, utilized in the entire length of the midsole for the first time in a cleated shoe. PUMA’s IGNITE Foam is considered an ultra-responsive cushioning foam with energy return properties for comfort, support and stability, while the PWRADAPT pods provide traction and enhanced comfort from tee-to-green.

“Without question, our new IGNITE PWRADAPT collection is the most technologically-advanced golf shoes we’ve ever made,” said Grant Knudson, Global Head of Footwear & Accessories, PUMA Golf.  “Not only will golfers experience unrivaled traction and comfort thanks to our PWRADAPT pods, but the fit, feel and the overall design of the shoes are truly game-changing. Our goal each season is to provide the perfect blend of style and performance – and with our new PWRADAPT cleated footwear we’ve done just that.”

Each style in the collection utilizes premium Aniline Leather accents for added style, as well as some discoverable design elements including a unique sockliner that features a map of Carlsbad, highlighting COBRA PUMA GOLF headquarters, the exact location where the shoe was designed.

The IGNITE PWRADAPT, IGNITE PWRADAPT DISC and IGNITE PWRADAPT Leather each carry a two-year waterproof warranty and an MSRP of $170.

WEB GEMS:

NOT WHAT OR HOW YOU EXPECTED! Patton Kizzire never lost his cool even in the midst of a wild week on Oahu he won’t soon forget. He woke up Saturday morning to a push alert about a ballistic missile strike on Hawaii that turned out to be a false alarm. Kizzire received a text the next morning from the PGA Tour about another strike, this one real, of the labor variety. The camera and audio production crew for Golf Channel walked off the job during the final round of the Sony Open when contract negotiations stalled. While it didn’t affect anyone’s game, it was no less strange to see so many TV towers that were vacant during the final round at Waialae Country Club.
If that wasn’t enough, the caddie of fellow Auburn alum Blayne Barber collapsed and was in critical condition with bleeding and swelling in his brain. So it was only fitting that the Sony Open concluded Sunday with the longest playoff in its 53-year history, ending along the shores of the Pacific Ocean on the par-3 17th hole when Kizzire made par to outlast James Hahn on the sixth extra hole. “It has been a peculiar week,” Kizzire said. READ MORE>>>

ANSWERS: “I hate losing. I'd rather lose by 100 than lose by 1. I'd rather miss the cut than lose in a playoff. It just doesn't sit well with me.”--James Hahn after his playoff loss to Patton Kizzire at the Sony.

Hudson Swafford won the 2017 CareerBuilder Challenge by posting 20-under to beat Adam Hadwin by one shot. Hadwin shot 59 in the third round of the event.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 

 

golfbiz

Web Street Golf Daily Pulse
VOLUME 8, NUMBER 9                                                           
Monday, January 15, 2018

ANY IDEA WHO SAID THIS? “I've got eight events to make $350,000. If I do, great. If I don't, who cares? I'm just out here freewheeling it. I've got 32 rounds, and we'll see what happens. I'm going to play next week. I play Phoenix. I'm going to play Honda, Tampa, and then I don't know. That gives me five. I've got three more after that. I'll probably stretch it out to San Antonio. I'll play San Antonio, and I don't know the two others. But I'm going to knock them out pretty early.”

BRAIN TEASER: Where did Patton Kizzire play his college golf?

COMPETITION: Tony Finau, Aaron Baddeley and Seamus Power went into the 2018 Sony Open with something no one else in the field had. Each was carrying a yet to be released PING G400 Max driver. Today, PING formally announced the product, which is now available for pre-order.

g400max“We’re on a mission to help golfers play better, and we know that starts with clubs that deliver across-the-board performance gains,” said John K. Solheim, PING president. “The new G400 Max is engineered with the same technology as the original G400 but we’ve optimized the size to gain even more forgiveness, which leads to tighter dispersion and lower scores. With the addition of the Max to the G400 driver family, golfers now have four fitting options to ensure they’re getting the most out of their game. If you struggle finding the fairway with consistency, the Max is likely the best fit for you.”

According to the company, it achieved its all-time high MOI measurements by optimizing the crown and face design in the larger-profile, multi-material head. The forgiveness gains are attributable to the 460cc head and nearly four times the discretionary weight created by Dragonfly crown technology and its thin, forged face. The G400 Max has high-density tungsten back weight wraps around the back of the sole to help bring the combined MOI (heel/toe and high/low) over 9,900 gram cm2, PING said. Its Center of Gravity position is said to be lower and farther back than any current driver on the market, according to PING.

“Our engineers focused on increasing the forgiveness of the driver while maintaining the distance gains and powerful sound of the original G400 driver,” said Solheim. “It’s remarkable how long and straight the G400 Max flies. The forgiveness is off the charts and leads to tighter dispersion, which reveals just how consistent your distance and accuracy results will be on the golf course. We encourage all golfers to get fit and look closely at their dispersion, not just their one best shot on a launch monitor.”

The latest from PING also features the color-shifting paint technology of the Alta CB shaft. The copper shaft paint transitions to nearly black to reduce distractions as golfers address the ball. The G400 Max has a U.S. MSRP of $435.

FAIR SHARE? The U.S. Supreme Court will consider freeing state and local governments to collect billions of dollars in sales taxes from online retailers, agreeing to revisit a 26-year-old ruling that has made much of the internet a tax-free zone. READ MORE>>>

ITS BUSINESS: Union workers for video and audio production at Golf Channel events walked out Sunday over stalled contract negotiations, leading to limited coverage of the final round at the Sony Open and two other events in the Bahamas and Florida. READ MORE>>>

WINNER’S CLUBS: Patton Kizzire survived a marathon playoff to win the Sony Open. Six extra holes later and he was able to close out the victory. “I was able to get it done. Everybody was stuck in neutral today except for a few guys that went out earlier. James (Hahn) had a great round and shot a 62 and forced a playoff. Coming out on top is what I came here to do, and I did it. So I'm ecstatic,” Kizzire said afterwards. “One win doesn't necessarily mean a whole lot, two means a little more,” he said after his second career victory, “and three is even better. I'm always looking for the next one. I'm super excited right now.” Here is what Patton Kizzire had in the bag to win the Sony Open:

Driver: Titleist 917D3 (10.5)
Fairway Metal: Titleist 917F2 (16.5)
Hybrid: Titleist 913H (19)
Irons: Titleist 718 T-MB (4), 718 CB (5-6) and 718 MB (7-9)
Wedges: Vokey Design SM7 pitching (48), gap (52), sand (56) and prototype lob (60)
Putter: Scotty Cameron GoLo Tour
Golf Ball: Pro V1x
Shoes: FJ ProSL
Glove: FJ StaSof

Patton Kizzire’– Numbers for the week:
Eagles: 1
Birdies: 22
Pars: 43
Bogeys: 5
Double Bogeys: 1
Cumulative Score: 263

WEB GEMS:

ALOHA: Blayne Barber’s caddie Cory Gilmer is in an intensive care unit at a local Hawaiian hospital after collapsing and hitting his head in Waikiki last night. Gilmer was out some fellow caddies in downtown Waikiki after finishing dinner with Barber when he is said to have collapsed while sitting on a high-top chair, hitting his head hard on the ground in the process. READ MORE>>>

THE FIRST OF MANY? England’s Chris Paisley produced six birdies in a faultless final round of 66 to claim a maiden European Tour victory by winning the South African Open at the Glendower Golf Club outside Johannesburg on Sunday. Paisley, 31, finished with a tournament total of 21 under-par, three shots ahead of home favorite Branden Grace (68), the world number 30 and highest ranked player in the field. READ MORE>>>

EUROPE TRIUMPHS: Thomas Pieters scored the winning point as Europe produced a dominant display in the Singles matches to win the 2018 EurAsia Cup presented by DRB-HICOM. Thomas Bjørn's visitors began the day one point behind Asia but won seven of their first eight matches on Sunday to successfully complete the defense of their crown with several matches still out on course at Glenmarie Golf and Country Club. READ MORE>>>

ANSWERS: “I've got eight events to make $350,000. If I do, great. If I don't, who cares? I'm just out here freewheeling it. I've got 32 rounds, and we'll see what happens. I'm going to play next week. I play Phoenix. I'm going to play Honda, Tampa, and then I don't know. That gives me five. I've got three more after that. I'll probably stretch it out to San Antonio. I'll play San Antonio, and I don't know the two others. But I'm going to knock them out pretty early.”--John Peterson, who is currently playing on a major medical exemption.

Patton Kizzire went to Auburn University and graduated in 2008 with a degree in business.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 

 
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