Subscribe
Font Size
Join our Mailing List
DailyPulse
Home Daily Golf Briefs

 

ad3

Web Street Golf Daily Pulse
VOLUME 6, NUMBER 28
Wednesday, February 10, 2016

ANY IDEA WHO SAID THIS? "You know what the sad thing is? I'm the first guy to register for this tournament. Every year I'm the first guy to sign up here. And so it was pretty sad that people think I don't want to be here. I moved my family here, so obviously I want to be here."

p2

BRAIN TEASER: During the second round of the Waste Management Phoenix Open, two players made a hole-in-one. Can you name either player?

UNDER ARMOUR FINDS A PARTNER: Caddy For A Cure, Inc., the program that provides support and rehabilitation for combat injured military veterans by offering professional golf caddy experiences to golf fans, has reached a new partnership with Under Armour. This partnership will allow Caddy For A Cure to outfit its program caddies in Under Armour golf apparel and performance eyewear for their professional golf caddy experience with one of the world’s best players.

Caddy For A Cure program founder and CEO Russ Holden commented on this new relationship with Under Armour, "We are incredibly excited to have this sponsorship support from Under Armour. They are perhaps the most exciting and innovative golf brand today, but more importantly, they are a company with values that parallel ours in supporting our military.” He continued, “This relationship will definitely add value for our caddy participants and we’re looking forward to promoting the UA brand to golf fans through our program.”

Tom Cox, Director of Sales for UA Eyewear had this to say about the partnership with Caddy For A Cure, “Under Armour is a brand that is on the cutting edge of innovation, especially within the golf category. We believe Caddy For A Cure is incredibly innovative with their program and method they’ve developed to support our military heroes through the game of golf and we are thrilled to have this new avenue to further support warriors.”

For more information about our professional golf caddy experiences, go to the Caddy For A Cure website at www.caddyforacure.com or contact Caddy For A Cure directly.

p3

NEW KICKS: New Balance has introduced the new 3001 golf shoe. Described as a lightweight, athletic-style cleated shoe, it is built on the new PW-1 last which gives golfers a wider forefoot with a shallow toe box depth and a lower instep height for better ground feel, according to the company. It has a REVlite midsole, originally designed to provide lightweight cushioning to runners, New Balance said, and promises to provide maximum comfort while walking the course. The Men’s NBG3001 will be available at retail starting on February 15th with a suggested retail price of$189.95.

WHAT DRIVES YOU? Bridgestone has been announced as the title sponsor of an event, which marks the return of the European Challenge Tour to English soil for the first time in four years. READ MORE>>>

WEB GEMS:

PLAYER CHIMES IN ON THE NEW BIG THREE: “Tiger gave golf as much a boost as I’ve ever seen in my life and it is vitally important that he comes back,” said Player of the 14-times major winner. “But what a challenge he’s got on his hands after his various knee and back operations. Fifty per cent of me says he will come back, but 50 per cent of me says I have my doubts.” The South African reckoned Woods was probably the best putter he had seen in the game. Then Spieth came along and raised the bar on the greens to a new level. “Rory McIlroy and Jason Day have the best swings of the ‘Big Three’ at the moment, but Spieth might be as good a putter as I’ve seen,” he declared with a sense of real authority built on the fact he has been a professional for 63 years. “Tiger takes a lot of beating, but day in, day out this man is such a great putter.” Insisting that “superstar” status in golf could only be earned through six major successes, Player went on. READ MORE>>>

ZIKA VIRUS WON’T DETER GOLFERS: Leading male golfers say they will not allow fears about the Zika virus keep them away from Brazil when their sport returns to the Olympics after an absence of more than a century. The spread of the mosquito-borne virus spread across Latin America has given some athletes preparing for the Games in Rio de Janeiro in August cause for concern. The U.S. Olympic Committee has told U.S. sports federations that athletes and staff worried for their health should consider not going to the Games. For Argentine world number 34 Emiliano Grillo, who is assured of a place in Rio, the Zika virus gave him a sense of deja vu. "Where I'm from, we've got another mosquito virus (Dengue fever) which is pretty similar," Grillo said. "Everybody is making a deal about the Zika virus just because it's something new. The same thing happened when Dengue fever popped up in Buenos Aires for a couple of months and everybody made a huge deal about it. I am not scared of it." READ MORE>>>

FRANKLY SPEAKING: “Golf has become a history lesson, especially on the broadcast. Of course, it has this illustrious history, which we cherish but I think we have to change the way we talk about the game. A lot of other sports talk up the way the game is today. Tennis, for example, is doing great. The game has changed, it has had the same technological boom as golf, the players are more athletic and, in my view, it’s terrific to watch. That’s what we have to do in golf. Often when we discuss golf it’s all ‘this is wrong’ or ‘the architecture is wrong’ or the ‘ball goes too far’ but if we want to entice people young people into it we have to change the way we talk about it.” READ MORE>>>

ANSWERS: “You know what the sad thing is? I'm the first guy to register for this tournament. Every year I'm the first guy to sign up here. And so it was pretty sad that people think I don't want to be here. I moved my family here, so obviously I want to be here.”--Bubba Watson after the Waste Management Phoenix Open.

During Fridays’ second round of the Waste Management Phoenix Open, Jack Maguire, in his first professional start on the PGA TOUR, aced the 12th hole with a 7-iron from 206 yards. A short time later, Chad Campbell aced the seventh hole with a 6-iron from 194 yards.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 

 

ad3

Web Street Golf Daily Pulse
VOLUME 6, NUMBER 27                                                         
Tuesday, February 9, 2016

ANY IDEA WHO SAID THIS? “I'm just looking forward to spending a week in my own bed to be honest. That will be nice for a start. It will be good, starting over there with three really good, tough events with Riviera, Honda and Doral. The scoring is relatively tough in those three tournaments, so I'm looking forward to getting into that. Obviously then it's the run up to Augusta, so it's an exciting part of the golf season ahead.”

p2

BRAIN TEASER: This player failed to shoot par or better on Saturday at the Waste Management Phoenix Open for the first time in 37 career rounds at TPC Scottsdale. Can you name who it is?

YOU’VE BEEN WARNED: At the recent PGA Merchandise Show, Pellucid, an independent research company, provided its take on the state of the industry to pellucidattendees. Titled, Activate the Core, Close the Back Door it skewed towards more good than bad in 2015 for the golf industry. It contends that 4 million new players came to the game, half of those being returning players, but another 4 million left for a net change of zero in the participation rates.

An area of concern appears to be millennials. Historically the generation gaps have been a challenging proposition for either side of the equation. But when your business let alone industry relies on the eventual next wave of consumers coming from this segment, it’s worth noting the future is already here. In today’s fast paced world of instant everything, golf’s future generation is already acutely aware of prices, reviews among others nuggets of data. In fact, they want this information and expect it to be provided to them whether it’s a golf course or equipment manufacturer. The troubling fact is that few if anyone truly knows who they are communicating with when operating in the virtual world where providing information for free is expected. Perhaps even more troubling is whether any golf business knows what a millennial wants? According to a Harris Interactive, Customer Experience Impact Report, 86% of consumers quit doing business with a company because of a bad customer experience, up from 59% four years ago! The residual effect of this is that all the information is empowering the younger consumer and they are more aware of choices and often believe it’s easier to find another option. Golf course owners and operators beware!

For more information on Pellucid’s findings visit: http://www.pellucidcorp.com/purchase-reports and select State of the Industry.

p3

CASHING IN: It remains to be seen how golf will fit into the upcoming Olympics. However, the marketing machine is already gearing up as the USA GOLF Federation announced a multi-year agreement with Fanatics Retail Group to launch www.shop.usagolf.org. The official online retail store features the first USA GOLF licensed apparel available to the public. USA GOLF is the national governing body for golf that will select and manage the USA GOLF team when golf returns to the Olympic Games in Brazil in 2016. Fanatics operates the e-commerce businesses for hundreds of collegiate and professional sports leagues and teams as well as the platform for the United States Olympic Committee and other National Governing Bodies. The agreement between USA GOLF and Fanatics extends through 2020.

The site will offer golf apparel produced exclusively by adidas, the Official Uniform Provider of USA GOLF, as well as non-golf apparel that will be both sourced and produced by Fanatics. “We are very excited to partner with Fanatics, the market leader for licensed sports merchandise, to launch our online store and offer our official golf apparel,” said Andy Levinson, Executive Director of USA GOLF. “With the Olympic year upon us, golf fans will now have the chance to celebrate golf's return to the Games with official USA GOLF apparel. Now that we have taken this important step, we hope to expand available product beyond apparel in the near future.”

LESS IS MORE: Retail inventory levels were out of control in 2014. In May of 2014, Dicks Sporting Goods CEO, Ed Stack shocked the investment community when he stated: “There is glut of inventory in the market at both wholesale and retail as a result of the lackluster sales over the past 15 months.” The plan was to aggressively manage it’s higher than planned inventory level in order to enter the back half of 2014 positioned for the holiday season. The over hanging issue didn’t persist in 2015, according to Chip Brewer, CEO for Callaway Golf.

“The average selling prices in the U.S. were up 9% overall last year,” he stated to Wall Street analysts last week. “Retail inventory for clubs were down 13% last year overall,” he added. “This inventory reduction trend is playing out on a global scale. We believe it is positive for the long run profitability of our industry, and that the trend will favor large-scale brands like Callaway to our brand strength and operational prowess. It's definitely positive for the industry,

“Are we all the way through it or are we part way through it; It’s hard to be sure. People are still talking about lowering overall inventories out there, so we're not all the way through it. But inventory levels are down and we're at least part way through it, if not more than parts. So I can't really predict what that endpoint is, but I know we're making good progress there. And I think it will be a good thing in the long run.”

WEB GEMS:

A FINE LINE: The balance between rollicking fun and disruptive behavior remains a central issue at the Phoenix Open, with big-picture implications. Golf is entering a new era. The future of the Tour is in the hands of a new group of elite players: Jordan Spieth, Rory McIlroy, Jason Day and Rickie Fowler. “We have fully embraced the fun,” tournament chairman Dan Mahoney said. “The community has embraced what we do. Most, if not all of the golfers have embraced what we’re doing. It’s not a shock to any of these players when they come here. They know what they’re getting into. I think the PGA Tour in general needs to embrace that type of fun atmosphere because golf is not popular across generations. The millennials are not demonstrating a great interest in it. So we need to do things to change the game, and I think the Waste Management Phoenix Open can be an agent of change.” READ MORE>>>

WHO’S ON THE GUEST LIST? In an effort to jumpstart team bonding before the upcoming Ryder Cup, Jack Nicklaus and his wife plan to host a gathering for golfers likely to qualify for the U.S. squad. The party will take place at the Honda Classic later this month. READ MORE>>>

PATIENCE IS A VIRTUE: Joe LaCava has started his 30th year as a caddie waiting and wondering like everyone else when Woods, 40, might be healthy enough to play competitive golf again. "I miss it, for sure,'' LaCava said in an interview with ESPN.com. "I never complain about being home, but I miss working in general. Then when you see a tournament like San Diego come along, a place he owns and you think, he's won at this place that stinks. I miss my buddies, some of the caddies, going out to dinner. But most of all I miss being in the hunt and winning. Definitely miss it, how could you not?'' READ MORE>>>

ANSWERS: “I'm just looking forward to spending a week in my own bed to be honest. That will be nice for a start. It will be good, starting over there with three really good, tough events with Riviera, Honda and Doral. The scoring is relatively tough in those three tournaments, so I'm looking forward to getting into that. Obviously then it's the run up to Augusta, so it's an exciting part of the golf season ahead.”--Rory McIlroy after completing the Omega Dubai Classic on Sunday.

Bubba Watson’s 2-over 73 Saturday marked the first time he failed to shoot par or better in 37 career rounds at TPC Scottsdale. In Sunday’s final round, Watson bounced back with a 5-under 66 to finish T14 at 7-under 277. Through 38 rounds at TPC Scottsdale (10 starts), Watson is now 100-under-par

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

ad3

Web Street Golf Daily Pulse
VOLUME 6, NUMBER 26                                                         
Monday, February 8, 2016

ANY IDEA WHO SAID THIS? “I handled myself well out there and controlled things well today. Made some really good swings. I take a lot of positives from this. We'll be back soon. Don't worry.”

p2

BRAIN TEASER: Can you name the last non-American player of the win the Waste Management Phoenix Open before Hideki Matsuyama?

THAT’S A LOT OF GREEN! It was a day to remember. On Saturday, 201,003 people attended the 2016 Waste Management Phoenix Open, breaking the previous Saturday record of 189,722 from 2014 and setting the new record for single day attendance on the PGA TOUR. For that matter how many sporting events can lay claim to hosting 200,000+?

Saturday also marked the Waste Management Phoenix Open’s sixth annual GREEN OUT. It raised $100,000 for three non-profit environmental organizations. For every person who wore green to the tournament on Saturday, remember there were more than 200,000 to count; The Thunderbirds would make a charitable donation. In turn the organization reported it will donate $33,333 each to Bonneville Environmental Foundation’s “Change the Course,” Arizona Recycling Coalition and the Arizona Chapter of Solid Waste Association of North America (AZ SWANA). According to the Waste Management Phoenix Open’s ‘Green Squad,’ nearly half of Saturday’s record-breaking crowd of 201,003 fans and most PGA TOUR pros donned green gear.

Waste Management and The Thunderbirds began the GREEN OUT in 2011 as a way for fans to honor and support the sustainability initiatives of the tournament and title sponsor Waste Management. In 2015, the GREEN OUT raised $75,000 for three environmental non-profits organizations ($25,000 each).  

p3

IT’S NOT SO BAD!! It’s difficult to see the forest for the trees on many days. In other words, visibility can be murky, in part since golf doesn’t have many data points it can turn to, to try and unlock the mystery of what the future has in store. Often its lagging information, such as past financial performances, that is used to decipher the possibilities of the future. Golf is a seasonal business, which only makes the prospects more challenging in forecasting what lays a head. Recently, Callaway Golf’s CEO, Chip Brewer shared his feelings on the state of the industry.

“The fundamentals for the sport of golf are also improving,” Brewer reported to the investment community. “U.S. participation has stabilized and I believe interest in the game is growing. The popularity of the game's young guns, the addition of golf to the Olympics later this year and other initiatives including Top Golf are reason for optimism regarding the game at large,” he continued. “On top of all this, industry conditions and behavior are improving. On a global basis, retail sell through is stabilizing, product life cycles are lengthening, there has been less overall promotional activity and average selling prices are increasing. The average selling prices in the U.S. were up 9% overall last year. This improvement is being masked by significant foreign exchange movements. This inventory reduction trend is playing out on a global scale. And although it creates a current headwind, we believe it is positive for the long run profitability of our industry.”

Compressed product cycles may be expanding, Brewer added. “One of the changes that we made over the last few years is lengthening some product life cycles, and you can see that playing out well for our business,” he said. “In the iron category, overall, we've regained our rightful number one position based on our cup-faced technology, which was first launched in Q4 of 2014. This is a strategically important accomplishment for us, which we are very proud of and committed to sustaining. As a result, we have moved all irons to a two year lifecycle, and thus we will have less new product during the first half of this year, but we anticipate making up ground in the sell through season in the second half of the year.”

WINNER’S CLUBS: Hideki Matsuyama, who began the final round of the Waste Management Phoenix Open trailing by three strokes at 10-under, birdied the 72nd hole to post a 4-under 67 and forced a sudden death playoff with Rickie Fowler. “Up until even after the 15th hole it didn't look very good. Then Rickie opened the door for me, and I was able to walk through it. It feels really good,” Matsuyama said afterwards. His putt on the 72nd hole will stay with him forever. “The putt I made there was probably the best putt I have ever made in my life,” he said. “I'd say probably 99% of the gallery were cheering hard for Rickie. But that gave me the motivation to go out and do it and win.” Here's what Hideki Matsuyama had in the bag to win at TPC Scottsdale:

Driver: Srixon ZR-30 (8.5 degrees) with a Graphite Design Tour AD-DI 8TX shaft
Fairway Woods: TaylorMade Rocketballz Stage 2 (15 degrees) with a Graphite Design Tour AD-DI 9TX shaft
Hybrid: Honma TW727 (19 degrees) with a True Temper Dynamic Gold Tour X100 shaft
Irons: Srixon Z945 (4-PW) with True Temper Dynamic Gold S400 Tour shafts
Wedges: Cleveland 588 RTX 2.0 (52, 56, 60) withTrue Temper Dynamic Gold S400 Tour shafts
Putter: Scotty Cameron Newport 2 GSS
Ball: Srixon Z-Star XV

Hideki Matsuyama’s– Numbers for the week:
Eagles: 0
Birdies: 21
Pars: 44
Bogeys: 7
Double Bogeys: 0
Cumulative Score: 270

WEB GEMS:

THEM’S THE BOUNCES! Rickie Fowler hit two balls into the water on the par-4 17th hole to give Hideki Matsuyama an unexpected victory Sunday in the Waste Management Phoenix Open. READ MORE>>>

HE’LL BE BACK! At 9:25 a.m., they gathered near the 10th tee, nearly 60 men in blue tunics and long medallions standing in a show of solidarity. They were there to tell Bubba Watson they had moved on. The rest of you should, too. Watson, who finished the Waste Management Phoenix Open in a tie for 14th place, had an emotional week. It’s why the Phoenix Thunderbirds, the civic organization that puts on this event, gathered to show support for a player they felt took too big a hit from fans for negative pre-tournament comments about the course. “That was very nice,” Watson said after shooting a final round 66 and finishing the tournament 7-under. “A player reached out to the tour yesterday and said it was the worst thing he’d ever seen. He said, ‘I don’t know why you played, Bubba.' " READ MORE>>>

CROSSING THE LINE? Fans continued to heckle Bubba Watson during Saturday's third round, even razzing him when he missed a birdie putt on the 16th hole, which didn’t sit well with tournament chairman Dan Mahoney. “We got a report that Bubba may have been treated poorly,” Mahoney said. “I’ll tell you, I couldn’t be more proud of our community from the standpoint of their support but in the same respect, I’m not proud when we mistreat a player. It’s not in keeping with the spirit of the Waste Management Phoenix Open and the ‘people’s major.’ We should be at all times having fun and respecting players.” READ MORE>>>

WILLETT BUILDS HIS CASE FOR THE RYDER CUP: Danny Willett made a clutch putt on the last to win the Omega Dubai Desert Classic in dramatic style at Emirates Golf Club. The Englishman began the day with a one-shot lead and opened that up to three shots twice on Sunday afternoon, but a birdie on the last from Andy Sullivan and a birdie-birdie finish from Rafa Cabrera-Bello meant he needed to make a 15-foot putt for the title. And make it he did, the 28-year-old showing nerves of steel to send the ball down the slope, left-to-right and into the cup to seal his fourth European Tour win. "I'm ecstatic," he said. "You can't buy that feeling, coming down the back nine, the last three holes, in contention in a golf tournament. It's something that you can't pay for in life. You've got to earn it.” READ MORE>>>

THERE’S ALWAYS WORK TO DO: He’s 29 under for eight rounds of golf and made 45 birdies and two eagles but Rory McIlroy still believes he’s simply knocked a little rust of his game after the first two starts of the season. Two top 10s in two events is normal for McIlroy but he’d have expected to emerge from the desert with at least one win and heads to the US for the Masters build up with lengthy to-do list. READ MORE>>>

ANSWERS: “I handled myself well out there and controlled things well today. Made some really good swings. I take a lot of positives from this. We'll be back soon. Don't worry.”--Rickie Fowler after losing the Waste Management Phoenix Open in a playoff.

Hideki Matsuyama is the first international-born player to win the Waste Management Phoenix Open since Aaron Baddeley did it in 2007.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 

 

ad3

Web Street Golf Daily Pulse
VOLUME 6, NUMBER 25                                                         
Friday, February 5, 2016

ANY IDEA WHO SAID THIS? “I used to go to a golf course without a game plan, trying to play as good as I possibly can. Now I have a game plan for what I'm trying to accomplish every day, what I'm trying to accomplish throughout the week, a set of goals to hit every day. Doesn't sound like much, but when you have that, you break up the tournament to I'm not just trying to win, I'm trying to do this on day one, trying to do this on day two. Every day conditions are different, pin positions are different. You can't just go in with a mindset I'm going to go birdie every hole today. You have to have a clear mission of what you're trying to do that day. Some days 69 or 70 might be the best you can possibly shoot. Some days 64 might be. You just don't know. You have to get out there and see what the course leaves you. I didn't really have any idea about that before. I'd just kind of go out there and winging it and seeing what happened. Now I have a pretty clear picture what I need to do. That way if I don't have my best game, if I can check off certain things for that day I can kind of manage that day and hopefully figure it out before the next one.”

p2

BRAIN TEASER: Over the last five years or 20 rounds, prior to 2016, which player do you think has posted the lowest cumulative score at the Waste Management Phoenix Open?

SAY WHAT! Its been said that kids say the damnedest things. Some PGA TOUR players could fall into that category. Bubba Watson wasn’t afraid to share his disdain for the TPC Scottsdale, prior to the start of the 2016 Waste Management Phoenix Open. “Ping is here in Phoenix, Arizona. Oakley is a big sponsor here. Stance Socks is a big one for 16 this year with the 16-hole socks. So obviously I'm here because of my sponsors,” Watson quipped. “I'm not going to PC it. I don't like it at all,” he said upon questioning of the golf course. “I just mentioned why I'm here. I've got three beautiful sponsors that love it here.”

Meanwhile, Bubba has played the Waste Management Phoenix Open, held annually at the TPC of Scottsdale, nine times before 2016. Since 2007, he is a collective 94-under par entering Thursday play. He has never shot a competitive round over par in any of the tournaments he’s competed in. He’s made more than $1.6 million just from playing the TPC of Scottsdale in his career. What would happen if he did like the course? Its safe to say his sponsors appreciate his candor and support, but likely wish he kept his mouth zipped on this topic.

p3

ALL WORK AND NO PLAY! Attendance at the Waste Management Phoenix Open on Thursday was 101,021. The record for the opening round stands at 118,000+, which came last year when you know who (Tiger Woods) came out to play.

PROGRESS? Callaway Golf reported its fourth quarter and full year operating results for 2015. Fourth quarter sales came in at $153 million, despite being impacted by $7 million due to unfavorable changes in foreign currency exchange rates, according to the company. It reported a net loss of $30.5 million in the quarter.

For the full year, Callaway sales were $843.8 million compared to $889 million in 2014. The company spent $33.2 million on research and development in 2015 compared to $31.3 million in 2014. General and administrative expenses grew by nearly $8 million ($68.6 million versus $61.6 million) in 2015 from 2014. But it managed to return a profit to its shareholders. The company delivered net income of $14.6 million. In 2014, Callaway’s net income was $16 million.

Looking at a breakdown of its equipment categories for the full year, sales of metal woods were $222.2 million, down 18% due in part to foreign exchange rates, from 2014. Iron sales were $205.5 million, up 3%, while putter sales were $86.3 million up 6% from 2014. Golf ball sales were $143.2 million, up 4% from 2014.

Sales in the United States came in at $446.5 million for the year, up 6% from 2014 levels. It represented 53% of its total sales for the year. European sales were off 7%, Japanese revenues slumped 17%, while the rest of Asia was down 22%. The strong US dollar in 2015 influenced these results.

The company also announced its Tokyo-based Japanese subsidiary, Callaway Golf K.K., plans to form a joint venture with its long-time licensee, TSI Groove & Sports Co, Ltd. The planned venture will include the design, manufacture, retail and distribution of Callaway branded apparel, footwear and headwear in Japan.

IF YOU DO NOTHING, NOTHING WILL CHANGE! Keith Pelley is a man on a mission. The European Tour CEO is leaving no stone unturned, as they say. Under his watch, which began last year, he has reduced the minimum number of starts required for European Tour membership from 13 (including the World Golf Championships and majors) to five (excluding the World Golf Championship and majors). Pace of play has been an ongoing issue and he is out to reduce the time it takes the best in the world to apply their craft by 15 minutes per round. Furthermore, fines will be transparent when a violation occurs. He’s even allowed players to wear shorts during practice rounds. “Shorts was a lot bigger story than I thought it would be, but it is something that the players have certainly embraced,” he said recently. “We also extended this to our staff, and I received a number of pictures of some of our staff in shorts this week in Dubai. It's more than just the players that are enamored with it; it's the staff, as well.” Maybe this story has legs!

Pelley has plans for the European over 50 circuit too. Just recently it was announced the Senior Open Championship would go to St. Andrews in 2018. “I think the Senior Tour, it needs a transformation. We are looking at a plethora of different concepts, ideas, working with the current members, have brought in an external group to look at it. It's safe to say that the Senior Tour in 2018 will be significantly different than it is today. It's not where we want to be,” he revealed. When pressed for more details on this topic, Pelley said, READ MORE>>>

TIME TO PAY THE PIPER: Sports Authority Inc. is preparing to file for bankruptcy as it faces a debt payment due in 10 days, according to people with knowledge of the matter. Sports Authority is negotiating with creditors as the clock ticks on a $20 million interest payment that it skipped last month on its $343 million of subordinated debt. READ MORE>>>

WEB GEMS:

PLAYING WITHOUT THE “A” GAME: The habit scoring well when you are not playing your best was something that Tiger Woods turned into an art form. It now appears that Rory McIlroy is learning that dark art and in what must be a frightening move for his rivals, he’s threatening to start winning that way too. READ MORE>>>

A LOVE AFFAIR: “I just love the game,” said Els after being asked what it was that helped him retain his obvious passion and enthusiasm to get back into the winner’s circle at a time when the likes of McIlroy, Jordan Spieth, Jason Day and Rickie Fowler – all players around half his age – are at the top of the world rankings. “I think everybody saw that I went through a very tough spell there last year,” he added, “but I’m starting to rekindle my love for putting again and, with the rest of the game having always kind of been there, I feel like I can still do something.” Even in the majors? “Yes, I feel I can do that,” he added. “Equipment has kept me very relative in the modern game. Length is not a big issue as I can hit my driver as long as a lot of the young guys. My issue was on the greens but I always felt that, if I could get my touch back, I could still compete. That’s what is happening now – I’m starting to feel it on the greens again. That gives you even more of a kick and I feel that I am going to have a good year.” READ MORE>>>

WESTWOOD LOOKING A BOUNCE BACK YEAR: Former world number one Lee Westwood wants to focus fully on his golf again this season after being distracted by a painful split from wife Laurae in 2015. The Englishman had a season to forget last year, sliding from 26th to 50th in the rankings after failing to win on either the European or U.S. tours. "I'm going through a divorce and found it nearly impossible to concentrate on golf," Westwood told ESPN.co.uk in an interview. READ MORE>>>

ANSWERS: I used to go to a golf course without a game plan, trying to play as good as I possibly can. Now I have a game plan for what I'm trying to accomplish every day, what I'm trying to accomplish throughout the week, a set of goals to hit every day. Doesn't sound like much, but when you have that, you break up the tournament to I'm not just trying to win, I'm trying to do this on day one, trying to do this on day two. Every day conditions are different, pin positions are different. You can't just go in with a mindset I'm going to go birdie every hole today. You have to have a clear mission of what you're trying to do that day. Some days 69 or 70 might be the best you can possibly shoot. Some days 64 might be. You just don't know. You have to get out there and see what the course leaves you. I didn't really have any idea about that before. I'd just kind of go out there and winging it and seeing what happened. Now I have a pretty clear picture what I need to do. That way if I don't have my best game, if I can check off certain things for that day I can kind of manage that day and hopefully figure it out before the next one.”--Brandt Snedeker.

Believe it or not, but none other than Bubba Watson has enjoyed the most success around TPC of Scottsdale in the past five years!!! He is 65-under par, prior to the start of the 2016 event. In second place is Brendan Steele (-54), followed by Brandt Snedeker (-49), Phil Mickelson (-44) and Hunter Mahan (-43).

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 

 

ad3

Web Street Golf Daily Pulse
VOLUME 6, NUMBER 24                                                         
Thursday, February 4, 2016

ANY IDEA WHO SAID THIS? “I love this event, and I definitely embrace the crowd, the atmosphere. You can definitely use it to your advantage if you're playing well and kind of feed off the crowd's energy. So I have always enjoyed it. I have had some great weeks here. I have had a couple not so great, but it's just a fun week. The Thunderbirds and Waste Management do a great job. It seems like it keeps getting bigger and bigger.”

p2

BRAIN TEASER: Brooks Koepka won the 2015 Waste Management Phoenix Open by one shot over three players. He winning total was 15-under par. How many under par was he on the par 5s at TPC Scottsdale for the week? HINT: There are only three par 5s on the course.

ANOTHER DANCE WITH THE OLD GIRL: St. Andrews is a favorite venue amongst professionals and amateurs alike. The Old Course pulled in 201,000 fans in 2010 to watch the action of the Open Championship. In 2005 that number was 223,000 and in 2000 a record 230,000 watched Tiger Woods blow his rivals away. Despite a windy Saturday that suspended play and led to a rare Monday finish at last year’s Open Championship, 237,024 fans came to St. Andrews. Therefore, it shouldn’t come as any surprise that the auld grey toon is already thinking about 2018.

The Old Course at St Andrews will achieve another historic milestone by hosting (from July 26-29, 2018) the Senior Open Championship for the first time. The 144th Open in 2015 was the 29th occasion on which the Championship has been played at St Andrews. The Ricoh British Women’s Open has been played there on two occasions and the Old Course will now become the 13th venue to accommodate the Senior Open Championship, which this year celebrates its 30th anniversary with a return to another famous Scottish venue at Carnoustie.

Martin Slumbers, Chief Executive of The R&A, and European Tour CEO, Keith Pelley, welcomed the decision to bring the Senior Open to an iconic location with which many of the world’s greatest senior golfers have a strong affinity. “There have been many great championships held at St Andrews over the years and it is entirely fitting that the Senior Open should be played at the Home of Golf in 2018,” said Slumbers. “We know that the galleries in St Andrews are passionate about golf and I’m sure they will turn out in strong numbers to see so many renowned senior players competing. It promises to be another wonderful event for golf fans in Scotland.” Pelley added, “The Senior Open Championship presented by Rolex is, without question, the premier tournament in the Senior game and it is fitting, therefore, that it is to be played for the first time at golf’s most iconic venue. Some of the most celebrated players in history have laid claim to the title over the years and we are already looking forward to seeing who will join them on the Roll of Honor. We thank our partners at the R&A and Rolex for their support and I know all of our Senior Tour Members are already looking forward to pitting their wits against the Old Course in July 2018.”

The announcement also received unanimous support from several golfing greats, including five-time Champion Golfer of the Year and three-time Senior Open winner, Tom Watson, who was a prime instigator behind the event heading to St Andrews for the first time. Watson has completed all four rounds in every one of the 14 Senior Open Championships in which he has participated. In those 56 rounds he has recorded 20 scores in the sixties and twice carded rounds of 64 on his way to victory in 2003 and 2005, earning just under 1 million euros in prize money from that Championship alone.

“The R&A, the European Tour and the St Andrews Links Trust have shown the spirit of cooperation that exists in the game. By agreeing to bring this wonderful Championship to the Home of Golf in July 2018, they have allowed not just me, but many other great champions, an opportunity to return to a venue that means so much to everyone who plays the game,” said Watson.

Sir Nick Faldo, who captured the second of his three Open victories at St Andrews in 1990, also bade farewell to The Open on the same Friday as Watson in 2015, is already thinking about competing in the Senior Open Presented by Rolex in 2 ½ years’ time. “It is absolutely fantastic to see the Senior Open Championship going to St Andrews in 2018.  This certainly gives me another golfing goal and I only hope my game is good enough to give it a go on the Old Course!” said the six-time Major Champion and Britain’s most successful golfer. “It’s a great image, even now, to visualize so many legends of the game gathering again in that famous setting. As a golfer, and a golf fan, I will look forward to it enormously.”    

p3

A NEED FOR CHANGE: Three things have stood in the way of golf enjoying more success with recreational players. Time, cost and difficulty of the game have often been referenced why golf isn’t more popular than it is. The United States Golf Association recently hosted 125 industry experts at Brookside Golf Club in Pasadena, Calif., for the Association’s Pace and Innovation Symposium.  The two-day symposium marked the third time that the USGA has brought together experts and leaders from throughout the industry to discuss the issues that often serve as barriers to participation and enjoyment of the game. Representatives from The R&A, the American Society of Golf Course Architects (ASGCA), the Golf Course Superintendents Association of America, The PGA of America, the Southern California Golf Association and several community golf facilities joined with the USGA to present research, ideas and case studies. The topics included course design, resource management and pace of play, with the goal of helping facilities make their operations more efficient while also providing an enjoyable, sustainable product for their customers. 

“The USGA is committed to bringing the industry together to share ideas and foster collaboration in order to find solutions that address sustainability and viability of facilities,” said Rand Jerris, Ph.D., senior managing director of Public Services for the USGA. “We recognize that change needs to happen for our industry, and it needs to happen sooner rather than later. The symposium offers a substantive opportunity to strengthen the game’s future by creating a more compelling experience for golfers through technology and enhanced facility operations.”

The first day of the symposium focused on the discussion of tools and solutions, including the USGA’s sustainability initiatives, the USGA-University of Minnesota research partnership and ongoing studies on pace of play.  

Day 1 Key Takeaways -  
Pace of Play:
·    Golfer experience is determined by flow, not round times.
·    Studies show an increase in round times of as much as two hours between the first group on the course and later groups. Most of that time is spent waiting. 
·    USGA recommendations for pace:
o    Set an aggressive pace for the lead group.
o    For non-lead groups, control the cycle times (gap between groups).
o    Balance starting intervals with cycle times (gap between groups).
·    The USGA Flagstick Tool will allow facilities to measure and track pace of play in real time, allowing them to identify bottlenecks and prevent delays.
·    On average, golfers would pay 9.1 percent more in green fees for a significant (15-30-minute) improvement in pace of play. Golfers under age 40 would pay 14.2 percent more; golfers between 40 and 49 would pay 11.5 percent more.
·    A large proportion of golfers ages 25-44 expressed a desire to spend 1-1½ hours less playing golf, indicating a market for shorter rounds (three- and six-hole loops, for instance).

Resource Management:
The challenge of trying to save money by reducing water and other inputs necessary to maintain turf, while also improving the playing conditions for golfers led to the creation of the USGA Resource Management Software Tool.  The tool, which will be beta-tested later this year, uses data from GPS loggers carried by golfers to track their movements throughout the course. The data can help facilities reduce maintenance costs and speed up play by: 
·    Determining areas on the course that are not being utilized by players, which may allow for a reduction in maintenance and water use. 
·    Identifying course features that result in slow play.
·    Tracking mowing heights and maintenance methods that can lessen wear and tear on equipment and determine where players are getting “stuck” waiting for maintenance staff.
“The software in the Resource Management Tool can be regionally and golf course-specific and used to create a model to help perform ‘what if’ analysis regarding utilization of resources,” said Jim Moore, USGA director of Green Section education. “This will allow facilities to invest in their courses where golf is actually being played. Now we can help golf courses create a sustainable model for the future and an enjoyable experience every day.” 

The second day focused on course design and management, and included several presentations from the ASGCA, as well as successful case studies.

Day 2 Key Takeaways - 
Opportunities for Golf Course Architects:
·    There are thousands of courses in the U.S., built between the 1970s and 1990s, that need updates to infrastructure. It’s a chance to rethink what a golf course property is and to emphasize player enjoyment, pace of play and sustainability.
·    For new golf courses or renovations, the golf course architect is often the first point of contact in improving pace of play and the golfer experience.
·    Architects are working closely with course managers and superintendents to devise solutions to common problems. 
Major Design Influences Affecting Pace of Play:
·    Length
·    Sequencing of holes
·    Distance between holes (green to next tee)
·    Blind shots
·    Green contours
·    Hazards

Course Design Case Studies:
·    Todd Eckenrode of the ASGCA outlined many examples of turf reduction that decreased maintenance expenses, including symposium host Brookside Golf Club, which removed 20 acres of turfgrass and saved $75,000 in water costs in 2015.
·    Mike Benkusky described his redesign of Arlington Lakes Golf Club, in Arlington Heights, Ill., which will offer three- and six-hole loops for customers who don’t have time for longer rounds.
·    Andy Staples discussed his design of Rockwind Community Links, in Hobbs, N.M., which strengthened the connection between the municipal course and the community.
·    Damian Pascuzzo discussed his 12-hole Challenge Course at Monarch Dunes Golf Club, in Nipomo, Calif., which hosts the public facility’s “Learn Golf” program.
“Improving pace of play and providing great playing conditions are important for golfers, and we are working to provide technology, solutions and best practices that will help facility managers provide a better product for their customers,” said Hunki Yun, the USGA’s director of strategic projects. “We look forward to continuing to provide facilities with the tools that will allow them to offer a first-class golf experience for all who wish to enjoy this great game.”

FAIR WEATHER: Golf Datatech reported rounds played in December were up 11.6% for the month on a national basis in the United States. Thanks to this surge, recreational rounds played for 2015 were up 1.8% over 2014. However, looking a little deeper into this raises a few eyebrows. For example, in December the East North Central region of the country reported rounds played grew by 89.4%, New England by 144.3% and Mid Atlantic 112.1%. Diving a little deeper into these specific regions showed Indiana was up 72.3% in December, Kentucky 102.9% and Ohio was up 135.5%. Cleveland reported rounds played were up 210.9% in December 2015! Hartford was higher by 119% and Boston by 125.5%, New York City by 95.9%, Philadelphia by 101.4% and Pittsburg grew 183.9%. Clearly the weatherman or perhaps more specifically El Nino was kind to these areas. However, in Phoenix where golf is big business as represented by green fee prices in December, rounds played were down 7.8% in December. Las Vegas also slumped by 4.7%.

It’s worth noting that Datatech’s research reported 2,895 reporting courses in December versus 3,560 in November. Keep in mind it is strictly the messenger here. Despite triple digit improvements in some cold weather locations in the final month of the year where comparables on an annual basis are easy to beat due to the weather, rounds played for 2015 managed only a small uptick. It came largely at the end of the year as November rounds played was up 19% leading to December’s double-digit increase. It represented the only two months of the calendar year that registered a double-digit increase over 2014.

WEB GEMS:

HOW IT CAME TO BE: More people can now fit on the famous 16th hole than would come to the tournament back in the 1970s. The explosion of the Phoenix Open into the most fan-friendly, fun-filled atmospheres in the sport is a success story that should make many other PGA Tour stops envious. The “people’s major,” as it’s been dubbed, has become the biggest, baddest bash in golf, part by necessity and part by design. Thanks to one magical Tiger Woods moment in 1997, the tournament reached a new level. “The skyboxes around 16, you know what made that? Tiger’s hole in one.” READ MORE>>>

A SECOND CHANCE: Tom Watson is excited by the prospect of getting a second chance to finish on a high note at the Old Course following the announcement that the Senior Open Championship will be hosted at St Andrews in 2018. “The one thing I hope I can rectify is that I left my competitive Open Championship history with a three-putt and prior to that a shank,” said the five-time Open winner. “I’m grateful to have that next appearance at St Andrews. I’m 66 years old right now.” READ MORE>>>

FATHER TIME: Two years ago, this week, Tiger Woods remained in his commercial prime. He could claim a substantial appearance fee to appear in the Dubai Desert Classic, had won five times in 2013 and was a crucial part of golf’s narrative. On the Friday afternoon of that tournament, albeit linked to commitments, which are tied into appearance deals, Woods took to the range alongside his old friend Mark O’Meara for a golfing clinic. The pair provided a brilliantly enjoyable masterclass for 100 or so onlookers, complete with microphones and Woods’ self-deprecation regarding the round of 73 he had just completed. It was educational and fun. Only a comment from the 14-times major winner’s manager to an onlooking journalist spoiled the scene. READ MORE>>>

LEARNING CURVE: From outscoring Jordan Spieth and Rory McIlroy in Abu Dhabi to barely making the cut in Qatar, amateur Bryson DeChambeau has discovered that his unique "scientific" approach cannot always prevent the vexing dips in form that dog every golfer. "It's great to look back and go 'why did something change'?" DeChambeau said. "It was too much adrenaline, too much going for me. I was 10 under through 20 holes. I know I can do it. The issue is how do you control the different situations that amount when the pressure is on, when you're playing with the best players." READ MORE>>>

ANSWERS: “I love this event, and I definitely embrace the crowd, the atmosphere. You can definitely use it to your advantage if you're playing well and kind of feed off the crowd's energy. So I have always enjoyed it. I have had some great weeks here. I have had a couple not so great, but it's just a fun week. The Thunderbirds and Waste Management do a great job. It seems like it keeps getting bigger and bigger.”--Rickie Fowler.

Brooks Koepka won the 2015 Waste Management Phoenix Open largely by the way he played the par 5s. He was 11-under par for the 12 par 5s he played for the week. He was 2-under for the par 3s and 2-under for the par 4s. He beat Bubba Watson, Hideki Matsuyama and Ryan Palmer by one shot to claim his first PGA TOUR victory.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

 
More Articles...