Web Street Golf Daily Pulse
VOLUME 7, NUMBER 54
Friday, March 17, 2017
ANY IDEA WHO SAID THIS? “My father taught me basic fundamentals of the game of golf. Any instruction that he gave me from the day I started playing golf was stick to the basic fundamentals. Like you've heard it a dozen times, when he put my hands on the club, he said, ‘Boy, don't you ever change that.’ If you are really serious about playing golf and playing good golf, stick to the basic fundamentals. Sure, there's going to be a little change here and a change there, but you don't want to make them. If you feel like you're getting the basic fundamentals when you start and you think you're right and you got a pretty good swing going for you, stick with it. Don't listen to all the instruction you can get.”
BRAIN TEASER: Arnold Palmer won 62 times during his career on the PGA TOUR. How many times did he win on the Senior/PGA TOUR Champions Tour?
COMING TO AMERICA: Nike shocked the golf world last year when it decided to pull up stakes and stop offering clubs and balls to consumers and pros. Yet, it hasn’t deterred one company from expanding its reach in the equipment business even though another with a big reputation has contracted. The company’s introduction to the U.S. market also came from an unlikely, but highly influential source.
Back in November when he was then President-elect, Donald Trump received a gift from the Japan Prime Minister, Shinzo Abe. Knowing the future President’s interest for golf, the Japanese Prime Minister gave him a Honma Beres S-05 driver. The value of it is reported at $3,755! While many Americans might not be aware of Honma, it has been very successful in its native country. It ranks second in Tour usage, ahead of Callaway and TaylorMade, for driver and irons in Asia. Now it believes is the right time to come to the United States.
Adam Sheldon, US General Manager for Honma Golf (USA) shared his thoughts on what makes his company different from the other American equipment companies. “Honma sees an opportunity in the US market, our products are different from many main stream products,” said Sheldon. “Honma is unique in the fact that we have our own manufacturing facility in Sakata Japan, we make our own shafts and do all of our own assembly and finishing. This allows us to improve within and make some of the most highest quality products in the market,” he continued. “Our product strategy is also different (since) we believe in designing products for golfers through nine different segments, each segment listens to the golfers needs, ability, performance, aesthetics, price point and the importance of fitting. At the end of the day we believe in giving golfers what they want and the performance they need depending on their personality and skill level. If you look at most brands outside of the golf industry they allow the consumer to aspire within their brand and Honma is unique in this way in the golf business. We believe in aspiration, on the golf course and in the equipment golfers use. Our products truly standout due to the heritage of our brand and how we have been able to bring craftsmanship together with performance, we have been around since 1959 and we still make our wood head masers our of persimmon, our craftsmen’s average tenure with the company is 37 years. We believe there is an art to making golf equipment and that can be seen in our manufacturing and design process which is the heart of the Honma brand.”
Sheldon said Honma Golf has relationships with around 40 professional players, mainly on the Asian tours but also around the world. “We work closely with these players to develop and test all of our products,” he said.
Honma also has developed a proprietary customization system to help players play their best. “We actually have a fitting system for our Tour World products, which was developed with our Tour players,” Sheldon shared. “Our other products consist of the Bezeal and Beres line, which provide a wide variety of performance and aesthetic options that can be custom ordered. Our Beres line has a star system which goes from 2 star to 5 star, the 5 star embezzled with 24CT and Platinum is one of our most aesthetically pleasing and luxurious products that we offer,” said Sheldon. “At the end of the day we feel when a golfer steps into our brand he can aspire within it and we have all of the tools to fit them perfectly into one of our products which we consider works of art.”
The company also manufacturers golf balls and Sheldon said it will enter the American market within the next year. “We actually have 6 different golf balls and over the next year we are working with key partners to distribute our products and we will be creative on how we get them into people’s hands,” he said. “We just launched our 6 piece ball, which is getting great reviews and people are asking about our technology.”
In October of 2016, Honma debuted on the Hong Kong Stock Exchange. Its interim six-month results as of September 30, 2016, saw revenue increased by 3.4% to JPY10.2 billion. On a constant currency basis, the company said revenues for the period increased by 8.9%. Golf club revenues increased by 1.1% to JPY8,375 million, while sales of golf balls increased by 59.5% to JPY233 million for the six month period. Revenue from Japan, Korea and China (including Hong Kong and Macau) collectively accounted for 86.3% of its total revenues.
In April of 2016, it completed its U.S. business development plan and has begun its execution. The company’s initial focus is on the Sun Belt states such as Arizona, California, Florida and Nevada. It has also entered into sales contracts with several big-box retailers.
Honma has resources behind and a successful track record in Asia. Now it’s focusing on getting a foothold in the largest equipment market in the world, the United States.
THE KING: Here is just one of many reasons why they’ll never be another Arnold Palmer. “My father taught me, and he drove home that point, he said, just remember something you don't need to tell anybody how good you are. You show them how good you are. And he drove that home with me. So I learned early not to brag about how good I was or what I could do but let my game show that I could play well. And I tried to do that rather than talking about it, show them. Win and win as much as you can.” In today’s world of social media and self-promotion, could those words carry the same weight with a young person?
IT’S A BIG WEEK! Monday of Masters week just got a little brighter as Under Armour Eyewear announced its sponsorship of the 1st annual CaddyBash in Augusta. The CaddyBash event will be held at the Azalea House, an off-course hospitality venue just two blocks from Augusta National Golf Club. During the evening hours following the Monday practice round of the 2017 Masters, they’ll show the NCAA Championship game, hold virtual golf competitions and raise money to benefit Caddy For A Cure.
Supporting Caddy For a Cure is another example of UA Eyewear finding opportunities to connect with the game of golf in a meaningful way. Earlier this year UA Eyewear’s licensee, Eyeking LLC, signed a contract with the Association for Professional Tour Caddies (APTC), and a group of sponsored caddies will be in attendance at CaddyBash. “This is truly gearing up to be a memorable event with Zack Rasego, who caddies for Brendan Grace, and JJ Jaovac, caddy for Ryan Moore, set to attend CaddyBash. UA Eyewear’s partnership with the APTC and Caddy for a Cure has continued the conversation of how important it is to protect your eyes on the course,” said Tom Cox, VP of Sales for Eyeking.
Caddy For A Cure is a non-profit organization that raises money to support notable charitable groups through its professional golf programs. “In addition to facilitating involvement in the game and rehabilitation through our program, we were able to achieve a new benchmark this past year with a mortgage-free home giveaway to a wounded service member and his family. This hallmark achievement has fueled the drive to expand our military support this year, and we’re confident the CaddyBash at the Azalea House will be a big step in that direction,” said Russ Holden, Founder of Caddy For A Cure. “We are honored and grateful for this amazing opportunity and show of support by UA Eyewear and Azalea House.”
The event is set to begin at 7:30 pm EST and tickets are available to purchase for $75.00 on www.azaleahospitality.com.
LATER GATOR! Cody Gribble gave new meaning to a risky play on the par-5 sixth hole over water at Bay Hill on Thursday. Not with a club, but with his hand. And it didn't involve an eagle, rather an 8-foot alligator. READ MORE>>>
ANSWERS: “My father taught me basic fundamentals of the game of golf. Any instruction that he gave me from the day I started playing golf was stick to the basic fundamentals. Like you've heard it a dozen times, when he put my hands on the club, he said, ‘Boy, don't you ever change that.’ If you are really serious about playing golf and playing good golf, stick to the basic fundamentals. Sure, there's going to be a little change here and a change there, but you don't want to make them. If you feel like you're getting the basic fundamentals when you start and you think you're right and you got a pretty good swing going for you, stick with it. Don't listen to all the instruction you can get.”--Arnold Palmer.
Arnold Palmer is widely considered the reason the PGA TOUR Champions Tour exists today. He played in 319 events and won 10 times, finished second another 7 times and third 9 times. He has 67 top 10s in the 319 events he played in. Rest In Peace!
THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF