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Home Daily Golf Briefs Daily Pulse for May 16, 2017

 

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Web Street Golf Daily Pulse
VOLUME 7, NUMBER 96                                                         
Tuesday, May 16, 2017

ANY IDEA WHO SAID THIS? “This is from a statistical standpoint perhaps the greatest upset you’ll ever see. In terms of upsets, this is Great Britain voting to leave the EU. This is Trump winning the presidency. In an era of big data, when you look for data to give you some idea of who might have a chance to do what, where and when. You’re talking about a guy in the ‘All-Around’ statistic that measures pretty much everything that was dead-last on the PGA TOUR. He was basically near the bottom of every single statistical category. Yet, because of the distance constrictions of this golf course, the very best players cannot play their best game. It’s not Tiger proof, it’s superstar proof, it really is. And so it turns into a scrambling contest. And who won the scrambling contest? Si Woo Kim [This course] puts everybody on edge, pretty much turns it into a scrambling contest, and he won it.”

BRAIN TEASER: This player has opened the AT&T Byron Nelson with two rounds in the 60s four of five times. His best finish is a T16, which was in 2010 when he made his debut at the event. Can you name him?

STREET SIGNS? Recently, Acushnet CEO, Wally Uihlein shared with the investment community his view on the golf industry heading into the important 2017 selling season. “Big picture, the industry’s structural underpinnings continued to stabilize as the retail correction continues to play out and we made a number of positive takeaways,” began Uihlein. “The annual Datatech/Yano size of market study findings revealed that the golf equipment and apparel opportunity at retail remains just under $12 billion, this number corresponding to a wholesale size of market somewhere between $7.8 billion and $8 billion. The total commercial opportunity remains attractive,” he continued.

“At the same time, some of the industries initiatives whether it be the U.S. Specific, PGA Junior League or Drive, Chip and Putt, the HSBC grassroots idea of making golf part of the United Kingdom school physical education program and the Canadian Golf Federation’s Future Links program. These are all representative of the global golf industry attempting to precipitate its own future.

“And recent changes such as fewer OEMs, longer product life cycles and retail consolidation are all part of the ongoing direction and a new normal. We think this correction is another 12 months to 24 months to run minimum. This is based upon the experiences of correction periods in recent memory 1999, 2000 dot.com correction and the 2008, 2009 subprime correction.

“And it is our opinion that not all of the revenue that previously existed will be sustained, previous high inventory levels represented supply at retail greater than annual normative demand, helping explain the eventual physical demise of those retailers no longer with us.

“However, all-in-all, this correction remains very much a long-term positive and even the conservative and frequently vilified regulatory bodies are helping breath fresh air into the industry with an objective of simplifying the rules of golf. Their proposals, most sweeping changes since the formal inception of the rules in 1744 recommend to reduce the number of rules governing competition in every day play from 34 rules to a proposed 24 count. Certainly, one of the recommendations that we hope becomes adopted is the rule change proposing the search time for a lost ball be reduced from 5 minutes to 3 minutes. Taking all of this into account, the global golf industry is in a pretty good place and remains an attractive opportunity for those companies and brands with advantage positions in the product, innovation, operations and rub to market arenas.”

BOOTS ON THE GROUND: Titleist is known worldwide for its famous golf balls. That isn’t intended to be a slight on any of the other categories it competes in. The company is focused on building its equipment business with a tried and true strategy and it believes it will see the fruits of its labor in the coming quarters.

“Our golf club playbook is superior performing product, which is optimized for the golfer by a professional custom fitting experience. We have over 4,000 custom fitting partners worldwide and will conduct over 6,500 fitting events in this second quarter, a 40% increase versus last year. Much of this activity is underway including Titleist Thursdays, our broad-based weekly trial in fitting events,” said David Maher, Acushnet’s Chief Operating Officer.

WEB GEMS:

BACK ON TOP! Ian Poulter is back among the top 100 in the world. He has gone over $1.25 million for the year. He doesn't have to worry about keeping his PGA Tour card next year. Poulter never imagined all this two weeks ago. He was playing on a major medical extension from a foot injury last year and had 10 tournaments to earn enough money or FedEx Cup points to keep full status. Poulter fell short when he missed the cut in his 10th start at the Texas Open, and he figured he would be stuck asking for exemptions the rest of the year. That's when a clerical oversight - discovered by Brian Gay - saved him. READ MORE>>>

DRAMA! Chamblee: Poulter 'clearly did not play to win.' WATCH MORE>>>

TIME TO REEVALUATE: “I might not even try to qualify for the US Open,” Poulter said. “If I do go play Wentworth, there are huge world-ranking points available. But I don’t know. I don’t need to be stressing about playing 36-hole qualifiers at the minute and trying to chase stuff. I think it’s been an amazing week and now I need to assess what it means for the rest of the season.” READ MORE>>>

MILITARY SERVICE LOOMS: Kim Si-Woo's victory at The Players Championship on Sunday burnished the South Korean's reputation as one of the best young talents on the PGA Tour but the 21-year-old knows his career will soon have to take a back seat to defending his country. South Korea requires all able-bodied men between the ages of 18 and 35 to complete at least 21 months in the military as a deterrent to North Korean aggression. READ MORE>>>

NOTHING NEW? A scan has revealed that the back problem Rory McIlroy had at the Players Championship was a recurrence of his injury from earlier this year. READ MORE>>>

ANSWERS: “This is from a statistical standpoint perhaps the greatest upset you’ll ever see. In terms of upsets, this is Great Britain voting to leave the EU. This is Trump winning the presidency. In an era of big data, when you look for data to give you some idea of who might have a chance to do what, where and when. You’re talking about a guy in the ‘All-Around’ statistic that measures pretty much everything that was dead-last on the PGA TOUR. He was basically near the bottom of every single statistical category. Yet, because of the distance constrictions of this golf course, the very best players cannot play their best game. It’s not Tiger proof, it’s superstar proof, it really is. And so it turns into a scrambling contest. And who won the scrambling contest? Si Woo Kim [This course] puts everybody on edge, pretty much turns it into a scrambling contest, and he won it.”--Brandel Chamblee

Jordan Spieth made his PGA TOUR debut at the 2010 AT&T Byron Nelson at the age of 16, finishing T16. Last year, he opened rounds of 64-65 and has started the AT&T Byron Nelson with two rounds in the 60s four of five times. The exception was 2014 when he opened 70-67. His record thus far at AT&T Byron Nelson is T16-2010, T32-2011, T68-2013, T37-2014, T30-2015, T18-2016. Last year he won the follow week at the DEAN & DELUCA Invitational at Colonial Country Club.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF