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Home Daily Golf Briefs Daily Pulse for May 18, 2017

 

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Web Street Golf Daily Pulse
VOLUME 7, NUMBER 98                                                         
Thursday, May 18, 2017

ANY IDEA WHO SAID THIS? “The problem this year so far has been my opening rounds. I just haven't had it. I've been behind the 8 ball too many times. There was really two events that after the 1st Round I had been in the tournament and that was Pebble Beach and the team event in New Orleans, and we had great finishes there so premium on opening rounds to stay in the event and focus on tournament by tournament versus trying to do that each year.”

BRAIN TEASER: Something happened (dating to 1983) for the first time on the PGA TOUR at the 2015 AT&T Byron Nelson. Do you remember what it was?

THE REAL WORLD: Ready for some good news? The industry lost the fewest number of golfers in one year since 2009!!! That was the findings of Pellucid as it just released its annual update to the National Consumer Franchise Scorecard. Beyond that silver lining, the supporting demographic and involvement breakdowns continue to defy the "alternate reality" industry accounts, it reported. Among some of the highlights it shared are

•        Golfers and Participation Rate - Basically flat for the year-to-year comparison; what isn't known is whether this represents a support point for future growth or a ledge providing pause prior to continued declines
•        Involvement Level of Golfers - For the second consecutive year, there was an erosion in the Committed golfer group (40+ rds/yr, likely trading down to Involved frequency vs. leaving the game) as well as in the Casual golfer group (1-9 rds/yr, likely leaving the game); while the other industry sources' narrative that we're only losing "fringe" golfers could be true, Pellucid isn’t sure how one sugar coats a few hundred thousand Committeds downshifting to Involved frequency
•        Demographic shifts - Contrary to the mantra that there's a renaissance among females, juniors and junior females, all of the golfer loss by gender was attributable to females while juniors, along with early Millennials (18-34), comprised the totality of losses by lifestage.  The Silent and Baby Boomer generations continued to carry the participation weight of the industry on their shoulders; which course operators and owners should kiss each and every one that comes into their respective facility (and then "Like" all the Millennials, they crave that more than real attention)
2020 projections for the golfer base size - The softening in the rate of golfer decline adjusts Pellucid’s 2020 projection upward slightly but it's still likely to be sub-20M unless all the "not really golfers" are now lost or one of the grow-the-game initiatives (such as TopGolf, which is now being counting on as well) "grows" legs and scales to some level that impacts the national figures for '17.

There are two ways to order and obtain the industry's definitive consumer franchise accounting: Become a Pellucid Publications Member ($495/yr, 40% discount vs. purchasing separately) - PPM subscribers receive all Pellucid publications as part of their annual membership. To purchase the National Consumer Franchise Health Scorecard out right can be accomplished at Pellucid’s website ($199).

HERE COME DA JUDGE: After almost five years of squabbling in court, Vijay Singh's lawsuit against the PGA Tour looks to be headed to trial. READ MORE>>>

WEB GEMS:

LIVING THE DREAM: Sergio Garcia believes he needs to move on from the “overwhelming” aftermath of winning his first major title as he seeks a third victory in the AT&T Byron Nelson. Five weeks after slipping on a green jacket at Augusta National, Garcia returned to action in the Players Championship and admitted he struggled to fully focus on his game. “As nice as it is to be the Masters champion, I need to keep doing things, I need to keep improving on every aspect of my game and focus on the week that we are right now, because it’s easy to start thinking about what happened a month ago.” READ MORE>>>

ANSWERS: “The problem this year so far has been my opening rounds. I just haven't had it. I've been behind the 8 ball too many times. There was really two events that after the 1st Round I had been in the tournament and that was Pebble Beach and the team event in New Orleans, and we had great finishes there so premium on opening rounds to stay in the event and focus on tournament by tournament versus trying to do that each year.”--Jordan Spieth.

Until 2015’s final three rounds (and dating to 1983), the TOUR had never had a scorecard par of 69. Due to heavy rain and an unplayable fairway, PGA TOUR Rules Officials made the decision to play the par-4 14th hole (scorecard yardage of 406 yards) as a par-3 hole for the final three rounds. The yardage during the four days were: round one (388 yards), round two (104 yards), round three (108 yards), round four (124 yards).

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF