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Home Daily Golf Briefs Daily Pulse for July 12, 2017

 

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Web Street Golf Daily Pulse
VOLUME 7, NUMBER 135                                                       
Wednesday, July 12, 2017

ANY IDEA WHO SAID THIS? “I think it all boils down to the fact that this game can provide and be used in so many different ways. It's a platform you can use certainly for entertainment. Let's face it, it is. It can be used for sport, exercise, health, that kind of thing. It is. And then when it comes to being philanthropic or just a good steward of what you've been given, that's also what it's used for. I think that's the beauty of certainly the PGA TOUR, and the John Deere Classic in particular. That's what this tournament is about, too. It's helping a community that showcases a great golf tournament, and that's awesome. I don't know if it gets enough credit as it should. I'm not just saying here, I am saying everywhere. Our tournaments on the PGA TOUR start with charity, and then from there, there is a competition, you know? So that's the beauty of golf. If you really want to get down to it, you think about the guys that paved the way. Certainly Mr. Arnold Palmer bringing it to the masses and the guys before and after him, too. Pretty awesome.”

BRAIN TEASER: Can you name who has won the last three Constellation SENIOR PLAYERS Championships?

THE FIRST: PING Pro Chan Kim earned his second victory in three events on the Japan Golf Tour, winning the SEGA Sammy Cup in Hokkaido over the weekend. He led the field in driving distance at 319.8 yards. Some of you might be saying to yourselves at this point, so what? Kim is the first player to win using a PING G400 driver. His preference was the G400 8.5° LST model for those wondering!

Kim is part of a fast-growing roster of players that are already relying on the new G400 family of products. In addition to 70-plus drivers, professionals worldwide are also gaming more than 60 fairway woods and more than 20 hybrids. Kim also relied on a G400 3-wood, 14.5°, -1°setting, in his win. Cham played his college golf at Arizona State University. He also qualified for the US Open (which is when he started playing the G400 driver) and will be in the field at Royal Birkdale for Open Championship next week.

RAIN OR SHINE! While we can argue how many golfers there are in the world and whether they are playing more of less golf each year, one thing isn’t debatable. Avid golfers are hopelessly addicted to the game. Some know it better than others as many can rattle off stories of playing in adverse conditions. For example, people play golf in 100+F (think AZ this time of year) or in rain (think Scotland). For many parts of the country as well as the world, if you only played on days that Mother Nature was accommodating, it would be easier not to play at all. Golf is an outdoor sport and if you’re going to play then you have accept the good and bad that fjraingripcomes with the elements.

FootJoy has announced the launch of its new FJ RainGrip golf glove. According to the #1 Glove and #1 Rain Glove in Golf, it features unmatched grip and control, improved breathability and comfort, and a precision fit. The new FJ RainGrip is considered essential equipment in the wettest playing conditions and ideal for hot and humid temperatures, FootJoy said.

“FJ RainGrip has been the standard for wet playing conditions since it was introduced over 20 years ago. Since its inception, RainGrip has provided unmatched all weather performance so golfers can play at their highest level even in all climate conditions,” commented Maria Bonzagni, Senior Director of Golf Gloves and FJ Gear. 

 “However, we have also noticed players on the global tours, and amateur players alike, opting to use the RainGrip golf glove as their everyday glove, especially in muggy, humid climates,” added Bonzagni.  “The new RainGrip was developed with these players in mind, while still providing all of the performance enhancements of the standard RainGrip.”

The FJ RainGrip glove utilizes Quick-Dry II Knit material on the back of the fingers, while providing a more conformed fit and dries quicker. It optimizes breathability, flexibility and quick drying comfort. It incorporates a Sure-Grip Autosuede Knit Palm that improves fit and grip in any rainy conditions, FJ said. It conforms to your hand and the club offering maximum control and a difficult to beat wet weather grip.

The FJ RainGrip glove is available now on FootJoy.com or at your local Pro Shop.

WHAT’S IT WORTH? Last week’s Dubai Duty Free Irish Open was considered a financial success. “The estimated economic impact of a Dubai Duty Free Irish Open, to a region is about $100 million in the week alone,” said John Farren, General Manager, Ballyliffin Golf Club, host venue for the event in 2017. “But the major benefit that we see is the scale of this event now, it's one of the premiere golf events in the world. It's going into 420 million homes, the TV coverage is phenomenal.”

“The opportunity to showcase not just Ballyliffin but Donegal and Derry and the region is invaluable to us. So the economic impact is one thing for the particular week that the event is there, but the long-term return on the investment that the area is making in bringing the event to Ballyliffin is immeasurable.”

Colm McLoughlin, Executive Vice Chairman & CEO Dubai Duty Free shared his thoughts on the topic. “The reason we are doing this, of course, is to promote Dubai Duty Free. I went to Dubai in 1983. I went for six months with a team of people to set up the Duty Free there. I was asked to stay. I agreed to stay for two years, and I still haven't finished the job because I'm now there 34 years. We employ 6,000 people and we have become the single-largest duty-free operation in the world. From Dubai Duty Free's perspective, and the reason we're involved is to promote Dubai and promote our business, and we assessed that last year the value media-wise was in excess of $100 million, if we had to go and buy that advertising, which is why we're involved in the first place,” McLoughlin added.

HOT DOG!! It’s a competitive world, especially when vying for eyeballs on an hourly, daily and weekly basis. Sports represent an extension of entertainment and golf’s competition for people’s time and eyeballs is now wider and stronger than ever before. Case in point, coverage of the Nathan’s Hot Dog Eating Contest pulled 1.11 million viewers on ESPN2 on Tuesday afternoon of July 4th, off 1% from 2015, the last time the event aired live (1.13M). How does that compare to golf? Final round coverage of the U.S. Senior Open pulled a 0.5 final rating and 781,000 viewers on FOX on Sunday July 2nd, down a tick in ratings and 6% in viewership from 2015 (0.6, 832K).

Final round coverage of the Women’s PGA Championship, the second major of the LPGA Tour season, earned a 0.6 final rating and 840,000 viewers on NBC Sunday afternoon of July 2nd, flat in ratings and up 1% in viewership from the previous year, when NBC aired just 90 minutes of coverage. Final round coverage of the PGA Tour’s Quicken Loans National earned a 1.2 final rating and 1.9 million viewers on Sunday, July 2nd, down a third in ratings and 30% in viewership from 2016 (1.8, 2.7M) and down 43% and 40% respectively from 2015 (2.1, 3.1M). It was the lowest rated final round in the ten-year history of the event, falling below the previous mark of 1.3 in 2013. It was also the least-watched final round since 2013 (1.89M to 1.88M). The final round of the Greenbrier Classic delivered a 1.7 overnight rating, but Xander Schauffele's win by one stroke over Robert Streb was down sharply from the '15 final round. The tournament wasn’t held in 2016 due to flooding in the area.

From a 30,000 feet perspective, how does golf compare to more mainstream sports? Monday’s Major League Baseball Home Run Derby earned a 5.5 overnight rating on ESPN, up 38% from last year (4.0), up 41% from 2015 (3.9), and the highest overnight for the event since 2009 (5.6). The previous high over that span was a 5.0 in 2013. Yankees OF Aaron Judge‘s win peaked with a 6.2 from 9:15-9:30 PM ET. Regional MLB action featuring Pirates-Cubs in 58% of markets earned a 1.6 final rating and 2.5 million viewers on FOX Saturday night, up 14% in ratings and 21% in viewership from last year (1.4, 2.1M). Tigers-Indians earned a 0.9 final rating and 1.4 million viewers on ESPN’s Sunday Night Baseball over the weekend, down 10% in ratings and 11% in viewership from Diamondbacks-Giants last year (1.0, 1.6M).

So the argument can rage on how golf (PGA TOUR specifically) is holding up in the “bog picture.” Early to mid July isn’t exactly going to be confused for ratings sweeps in sports, but it does represent the build up to golf’s final two majors and its FedExCup playoffs. Meanwhile, the NFL will be back in business shortly and the eyeballs will be focused more towards it. The audience, in general, will be harder to maintain for all sports and other aspects of entertainment as it has been in years past.

WEB GEMS:

TIME FORE A CHANGE: Lee Westwood has left his management company, ISM, and his manager of 24 years, Andrew “Chubby” Chandler, and is believed to be joining rivals IMG. Westwood was believed to be shareholder in ISM and his departure is clearly a blow for the Manchester-based company, which remains one of the biggest players in the market, despite losing players of the caliber of Rory McIlroy, Charl Schwartzel and Matt Fitzpatrick. READ MORE>>>
 
TRUMPED! The U.S. Golf Association would neither confirm nor deny a report on Tuesday that then U.S. presidential candidate Donald Trump threatened to sue them if they decided to move the U.S. Women's Open from his Bedminster course. The report by USA Today, using an unnamed source with direct knowledge of the meeting, said USGA executive director Mike Davis informed the group's executive committee of Trump's threats while on a 2015 conference call. READ MORE>>>

ANSWERS: “I think it all boils down to the fact that this game can provide and be used in so many different ways. It's a platform you can use certainly for entertainment. Let's face it, it is. It can be used for sport, exercise, health, that kind of thing. It is. And then when it comes to being philanthropic or just a good steward of what you've been given, that's also what it's used for. I think that's the beauty of certainly the PGA TOUR, and the John Deere Classic in particular. That's what this tournament is about, too. It's helping a community that showcases a great golf tournament, and that's awesome. I don't know if it gets enough credit as it should. I'm not just saying here, I am saying everywhere. Our tournaments on the PGA TOUR start with charity, and then from there, there is a competition, you know? So that's the beauty of golf. If you really want to get down to it, you think about the guys that paved the way. Certainly Mr. Arnold Palmer bringing it to the masses and the guys before and after him, too. Pretty awesome.”--Zach Johnson.

Bernhard Langer will return in hopes of winning for the fourth consecutive year. He has won the last three in a row!

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF