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Home Daily Golf Briefs Daily Pulse for August 2, 2017

 

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Web Street Golf Daily Pulse
VOLUME 7, NUMBER 150                                                       
Wednesday, August 2, 2017

ANY IDEA WHO SAID THIS? “Tell me a caddie who doesn’t make mistakes. We don’t know what happened in that situation on 10 at Birkdale. Maybe JP said to him, it’s a three-wood Rory and maybe Rory said it was a three-iron. Unless you are privy to what is going on, it’s very easy to be judgmental from the outside and it’s very easy to be judgmental in hindsight. But until you are on the ground, the only person who can answer that question is Rory or JP. Who knows what the reasons were. Rory is very much his own man. Rory makes his own decisions. Caddie-player relationships — what are they together now, nine years? — that’s way past what the average would be. They have survived a long time in the pressure cooker of the top of the world rankings. They have won four majors and I think both of them can walk away with their heads held high. It is one of those things that happens.”

BRAIN TEASER: This player has never missed the Bridgestone Invitational since the event was instituted in 1999 and will make his 19th appearance this week. In his first four starts at this event he posted a runner-up/1999, T4/2000, T8/2001 and T9/2002 but has finished in the top 10 just once since those four consecutive top-10s (T4/2008). Who is he?

LIGHTEN UP! Summer is rolling on and back to school ads begin to invade advertisements television, print and digital worlds. It also means some equipment companies have another wave of new products to introduce. Cobra Golf has unveiled its lightest and easiest to swing woods in company history. The F-MAX wood family is comprised of men’s and women’s versions of Drivers, Fairways and Hybrids. According to the company, each combines super lightweight configurations with the best of game improvement technologies to deliver COBRA’s most forgiving and easy to hit woods ever.    

“In my experience teaching golfers of all skill levels, I have seen firsthand that many amateurs struggle to create speed and optimal launch. The COBRA F-MAX product family was designed specifically with this moderate (or slower) swing speed player in mind.  With lighter swing weights, lightweight shafts and greater lofts, COBRA’s F-MAX equipment will help make it easier for senior and lady golfers to get the ball up in the air and hit it farther and straighter every time,” said Claude Harmon III, COBRA PUMA GOLF ambassador and instructor to some of games greatest players.  

fmaxThe COBRA Golf F-MAX Driver ($299) utilizes an ultralight configuration in which a proprietary COBRA SUPERLITE 50 shaft (SUPERLITE 45 for women’s model) has a lighter shaft structure than its predecessor (COBRA MAX). That, combined with reduced swing weight promotes improved clubhead speed and greater distance for players with moderate swing speeds.  In addition, the F-MAX Driver utilizes a larger, LAMKIN REL 360 midsize grip (standard men’s size grip on the women’s drivers) to improve comfort and consistency.
 
The F-MAX Drivers are available in 9.5-degrees, 10.5-degrees and 11.5-degrees of loft for men, and 15-degrees of loft for women. All F-MAX Drivers are available in either the Offset or Straight-Neck hosel design.

“When it comes to the Super Game Improvement category, it can’t be overstated how important lightweight construction is to this category of player,” said Tom Olsavsky, VP of R&D for COBRA Golf. “With the creation of F-MAX we have focused on the concept that lighter means easier to hit and we have gone to great lengths to ensure that even our components deliver superiority when it comes to reduced weight. We are confident that the design of the F-MAX Driver, Fairways and Hybrids will make it easier for moderate swing speed players to create launch which is the key for performance, and get the ball airborne more quickly, hitting it farther and straighter than ever before.” 

The F-MAX Fairways ($199) utilize many of same weight saving and comfort technologies as the Drivers, namely an ultralight configuration and larger grips. The F-MAX Fairways come stock with COBRA SUPERLITE 60 shafts (SUPERLITE 55 in women’s model) and mid-size LAMKIN REL 360 midsize grips (Standard Men’s size for women’s versions). The F-Max Fairways are available in both right and left-hand in 16-degrees, 20-degrees and 23-degrees of loft for men, and 19 -degrees, 23-degrees and 27-degrees of loft for women.

Rounding out the F-MAX family of woods are the F-MAX Hybrids ($179). The F-MAX Hybrids offer the same great COBRA SUPERLITE shafts (60 for men’s and 55 for women’s) and the same larger sized grips. The F-MAX Hybrids are available in RH/LH in 19-degrees, 22-degrees, 25-degrees, 28-degrees and 31-degrees of loft for men, and 23.5 o, 26.5 o, 29.5 o and 32.5 o of loft for women. 

All the woods in the F-MAX Family provide golfers with a larger Sweet Zone and greater lofts over their competitors & predecessors, creating increased launch for added distance off the tee or fairway. The F-MAX family will be available Aug 18, 2017 in store and at www.cobragolf.com.

BUT WAIT, THERE’S MORE: COBRA Golf continues to build upon its platform of light with the F-MAX Irons family. The F-MAX Irons family is comprised of men’s and women’s versions of F-MAX variable length and F-MAX ONE LENGTH set make-ups. The COBRA Golf F-MAX Irons utilize lighter shafts and lighter swing weights and larger, LAMKIN REL 360 midsize grips (soft compound men’s standard size grips on women’s irons). 

The F-MAX ONE LENGTH Irons feature all the same great super game improvement technologies with the simplicity of a single length set make-up, reengineered to match 7-iron weighting throughout the set. “We are excited to be the first to bring ONE LENGTH iron technology to the super game improvement segment of the market,” said Tom Olsavsky, VP of R&D for COBRA Golf. “Allowing senior and women players the simplicity of having one swing and one set-up for their irons, helps make golf a little easier and more fun. And for those players who aren’t quite ready to take the ONE LENGTH iron plunge, we are confident our new F-MAX variable length irons will provide an unmatched level of consistency and accuracy.” 

The COBRA GOLF F-MAX Irons are available in a variety of set options. . 
•        Men’s Steel Irons ($599) – 7-piece set that includes 5-PW and GW available in both right-hand and left-hand versions in stiff, regular and lite flexes.

•        Men’s Graphite Combo Set ($699) – 7-piece set that utilizes COBRA SUPERLITE 60 gram shafts; includes 4H, 5H, 6-PW available in both right-hand and left-hand versions in stiff, regular and lite flexes.

•        Women’s Graphite Combo Set ($699) – 7-piece set that utilizes COBRA SUPERLITE 55 shafts and includes two hybrids and five irons (5H, 6H, 7-PW and GW) available in both right-hand and left-hand versions. 

•        Men’s ONE LENGTH Set ($499) – 5-piece set that utilizes COBRA SUPERLITE 60 shaft in a blue & red colorway; includes 6-PW in regular or lite flexes.

•        Women’s ONE LENGTH Set ($499) – 5-piece set utilizes COBRA SUPERLITE 55 shafts in Lexi blue & raspberry; includes 7-PW and SW in ladies flex, right-hand only.

The F-MAX Irons family is available beginning August 18, 2017 in store and at www.cobragolf.com.

UNDER ARMOR AXES 277 JOBS AMID RESTRUCTURING: Under Armour reduced its annual sales and earnings forecast, while announcing a restructuring plan that includes the layoff of 277 employees. Second-quarter results came in better than Wall Street expected, but the period showed a surprise decline in footwear, a category expected to play a significant role in helping the company reach its ambitious growth target of $10 billion by 2020. In 2016, sales reached $4.8 billion. By category, sales of apparel rose 11.1 percent to $680.7 million, driven by strength in men's training, women's training and golf. READ MORE>>>

MONEY MAN: Ernie Els has made an investment and a partnership with mobile golf technology startup, 18Birdies."Too often, players lose the joy of the game in the number on a scorecard," said Els. "The 18Birdies team uses technology not only to improve game performance, but to inspire the mental approach to the game and ultimately help people enjoy their golf more. I applaud that. I've seen what their technology can do and really believe in the continued innovation they are bringing to the golf experience."

In his new role as an investor in 18Birdies, Els will advise in connection with the company's mobile app technology. In addition, 18Birdies' cloud- based tournament management software will provide live scoring to the 2017 Els for Autism Golf Challenge events in the U.S.

"We're very honored that Ernie has chosen to support us with his time, golf wisdom, and investment," said 18Birdies Founder and CEO, Eddy Lui. "Not only is Els one of the most storied players in PGA TOUR history, he is an accomplished business owner and will provide invaluable insight as we continue to develop our platform for novice and experienced golfers alike."

WEB GEMS:

GONE TOO SOON: Shey William Feherty, the oldest son of Golf Channel personality David Feherty, died from an overdose last Saturday, which was his 29th birthday, according to a tweet from his father. READ MORE>>>

SO YOU WANT TO GROW THE GAME? “So we want to grow golf — to bring more people into the game? Instead of doing lip service to it, we need to incentivize and help clubs all around the country to start programs similar to the one I participated in at Gastonia. (The fact that the program at Gastonia doesn’t exist anymore sucks. I don’t know this for certain, but I imagine they weren’t able to afford to keep it in existence in the end.) While the PGA Tour has created initiatives — most notably The First Tee (which I’m happy to be involved with) — there’s so much more to be done. I want to be the one leading that charge — not because I look different than 99.9% of other golfers on the PGA Tour, but because I want all kids — rich or poor, white or black — to have the chance to fall in love with the game. I know a bunch of guys on Tour want to do the same.” READ MORE>>>

SACKED! “You’re Rory McIlroy. What the f*** are you doing?” How quickly have those words uttered by JP Fitzgerald less than two weeks ago at Royal Birkdale taken on a totally different meaning. Fitzgerald, after all, is now McIlroy’s former caddie, or apparently so if a claim about his sacking proves to be correct. Billy Foster, currently working for Westwood, and Joe LaCava, who is waiting to see if Tiger Woods will ever get fit enough to be back playing competitively, are the bookmakers’ favorites for the job, with Colin Byrne, who helped Rafa Cabrera Bello become Scottish Open champion in Ayrshire, another name being mentioned. READ MORE>>>

ANSWERS: “Tell me a caddie who doesn’t make mistakes. We don’t know what happened in that situation on 10 at Birkdale. Maybe JP said to him, it’s a three-wood Rory and maybe Rory said it was a three-iron. Unless you are privy to what is going on, it’s very easy to be judgmental from the outside and it’s very easy to be judgmental in hindsight. But until you are on the ground, the only person who can answer that question is Rory or JP. Who knows what the reasons were. Rory is very much his own man. Rory makes his own decisions. Caddie-player relationships — what are they together now, nine years? — that’s way past what the average would be. They have survived a long time in the pressure cooker of the top of the world rankings. They have won four majors and I think both of them can walk away with their heads held high. It is one of those things that happens.”--Paul McGinley, who once employed JP Fitzgerald as his caddie.

Phil Mickelson has not missed the Bridgestone Invitational since the event was instituted in 1999 and will make his 19th appearance this week. In his first four starts at this event he posted a runner-up/1999, T4/2000, T8/2001 and T9/2002 but has finished in the top 10 just once since those four consecutive top-10s (T4/2008).

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF