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Home Daily Golf Briefs Daily Pulse for August 31, 2017



Web Street Golf Daily Pulse
VOLUME 7, NUMBER 171                                                       
Thursday, August 31, 2017

ANY IDEA WHO SAID THIS? “I want to play well these next few weeks but I keep saying, I've got one eye on the last three months of this year, and I'm excited to go on that journey and hopefully turn up in 2018 a better golfer, a healthier golfer and start -- not the second half of my career, but I think if you're in a job for so long, you can take a sabbatical for a few weeks, and I feel like this is my sabbatical. I feel like I can sort of refresh my mind, reset and start over again.”

BRAIN TEASER: Can you name the year the FedExCup started?

NOT YOUR FATHER’S TITLEIST: Let’s take money out of the equation for minute. At the recent U.S. Amateur, where money has no role, one company dominated five equipment categories. The greatest prestigious amateur event in the country or perhaps the world is where players aspire to make history and use it to catapult to a professional career in the game.

Titleist was the overwhelming favorite golf ball at the event with 236 players (76%) in the field of 312, no surprise, more than four times the nearest competitor with 54. However, it was also the top choice in hybrids (72/42%), more than twice the nearest competitor (27); irons (107/34%) with over a third of the field; wedges (485/56%), with over half the field and more than three times the nearest competitor (158); and putters (119/38%), nearly double the nearest competitor. Titleist was also second in both drivers (71/23%) and fairway metals (106/32%).

A quick show of hands if anyone suspected Titleist would have been the top choice for hybrids? Anyone?? Believe it or not, it’s also been #1 on the PGA TOUR in terms of usage for the past three years. Now the company is incorporating its driver technology into its new Titleist 818 hybrids.

“We define hybrids as scoring clubs, not rescue clubs. That’s how our R&D group has been designing these clubs for years, and it’s the reason Titleist has become the clear #1 hybrid on the PGA Tour,” said Josh Talge, Vice President of Marketing, Titleist Golf Clubs. “The amount of technology we’ve engineered into 818 is unprecedented for the hybrid category, and will give golfers at every level the confidence to take dead aim from distances they never have before.”

titleisthybridsTitleist 818 hybrids offer two distinct profile choices with performance benefits relative to a player’s swing and head-style preference:

• 818H1 is designed for golfers who have a sweeping delivery to the ball and prefer the look of a fairway wood. The larger profile provides high launch and is available in 19º, 21º, 23º, 25º and 27º lofts.
818H2 is for golfers who have a steeper delivery to the ball and prefer the look of an iron. It has a compact, square-toed profile that delivers penetrating launch, according to the company. Available in 17º, 19º, 21º and 23 lofts.

“When building scoring clubs like 818H1 and 818H2, you have to think about distance in terms of playable distance. Playable distance is easy distance that launches high and lands soft. Improving that performance requires faster ball speeds, higher launch and a higher peak height of shot, which we achieved through our redesigned Active Recoil Channel 2.0 and improved MOI properties. Playable distance is also consistent distance that you can control. Having seen just how powerful the combination of SureFit CG Weights and SureFit Hosel was for players being fit into our 917 drivers and fairways, we knew that technology would be especially meaningful in shot making clubs like 818 hybrids, allowing players to optimize their ball flight and produce more consistent shot patterns. We’ve also made 818 hybrids even more forgiving, which is crucial to maintaining that playability on off-center shots.” explained Stephanie Luttrell, Director of Titleist R&D Metalwoods Development

Since making their debut on the PGA TOUR in mid July, 818 hybrids are now being played across the worldwide professional tours. At the PGA Championship, Jordan Spieth added a new 818H2 to his bag, Titleist said, seeking a long game option that would produce a higher trajectory for holding firmer greens and maintain performance from the rough. Russell Henley, Bernd Wiesberger and Andrew Johnston are among the players that have also put new 818 hybrids immediately in play.

For gear heads that want to know what Titleist has done to its 818 hybrids, Active Recoil Channel 2.0 has been deployed, which it says generates faster ball speeds across the face through its improved channel design and flexing polymer insert. New SureFit CG technology, in combination with Titleist’s adjustable SureFit Hosel, provides precision fitting and customization for every player. The proprietary 16-setting SureFit Hosel allows golfers to set loft and lie independently to optimize ball flight and turf interaction for consistent center-face contact, maximum distance, and improved shot control. SureFit CG provides customization through an interchangeable weight system. A high MOI design, with a 10 percent higher MOI than the prior generation, Titleist reported.

For shaft fanatics, the new 818’s stock shaft matrix features premium aftermarket options from the Tensei Pro, ATMOS and Even Flow. Titleist said it will be the first manufacturer to offer each of these hybrid shaft models:
• Mitsubishi Tensei Pro Red 50HY (high launch; L flex)
• Mitsubishi Tensei Pro Red 60HY (high launch; A, R, S)
• Mitsubishi Tensei Pro Blue 70HY (mid launch; R, S)
• Mitsubishi Tensei Pro White 90HY (low/mid launch; S, X)
• Fujikura ATMOS HB Tour Spec Blue 8 (85; low/mid launch; S, X)
• Project X Even Flow Blue 85HYB (mid/high launch; S)

Titleist also reported its offering a number of custom shaft choices, many without any up-charge.

Beginning Sept. 1st, golfers can experience the Titleist 818 hybrids by attending a Titleist Fitting and Trial event (including Titleist Thursdays) being held at hundreds of locations nationwide. To find an event, or book a free fitting for the new Titleist 718 irons and 818 hybrids with a Titleist Product Specialist, golfers should visit

Available in golf shops worldwide starting on Sept. 29, the new 818H1 and 818H2 carry a Minimum Advertised Price of $279 and Manufacturer’s Suggested Retail Price of $315.

WILL PHIL MAKE THE TEAM? With the Dell Technologies Championship serving as the last event before the President’s Cup teams are finalized, has opened odds on how the final members of the U.S. team will shake out. Phil Mickelson is listed as a heavy favorite to be selected by Steve Stricker as a Captain’s Pick. They’re also pegging Charley Hoffman as the odds-on favorite to take the 10th and final spot in accordance with the OWGR.


GOLF IS RARELY A STRAIGHT LINE: Hunter Mahan never imagined making his Tour debut at this stage in his career. He has been a pro for 14 years, with two World Golf Championships among his six PGA Tour victories, seven appearances in the Ryder Cup and Presidents Cup, and just short of $30 million in career earnings. Mahan sees this more as an opportunity than a demotion. READ MORE>>>

SHORT STROKES HOLD THE ANSWER: Women’s world number one Ryu So-yeon is focused on her putting as she hopes to bookend her season by winning the final major of 2017 at the Evian Championship in France next month. “I couldn’t (win) because putting was not great enough,” the 27-year-old South Korean said. READ MORE>>>

WATSON TO MISS WALKER CUP: Craig Watson will not captain Great Britain and Ireland in next week’s Walker Cup against the United States due to a serious illness in his immediate family. In Watson’s absence, chairman of selectors Andrew Ingram will take over as acting captain of the 10-man side seeking to retain the trophy at Los Angeles Country Club from September 9-10. READ MORE>>>

ANSWERS: “I want to play well these next few weeks but I keep saying, I've got one eye on the last three months of this year, and I'm excited to go on that journey and hopefully turn up in 2018 a better golfer, a healthier golfer and start -- not the second half of my career, but I think if you're in a job for so long, you can take a sabbatical for a few weeks, and I feel like this is my sabbatical. I feel like I can sort of refresh my mind, reset and start over again.”--Rory McIlroy.

The PGA TOUR entered a new era in 2007 with the introduction of the FedExCup, a season-long points competition offering $35 million in bonus money and culminating with the PGA TOUR’s first-ever Playoff system. The four Playoffs events offer $32 million in prize money, meaning a total of $67 million is on the line over the four weeks of FedExCup Playoff competition.