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Home Daily Golf Briefs Daily Pulse for January 4, 2018

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VOLUME 8, NUMBER 2                                                           
Thursday, January 4, 2018

ANY IDEA WHO SAID THIS? I want to beat his brains in like I want to beat everyone's brains in on TOUR every week I play. I still am and always will be a huge Tiger Woods fan. It's been a dream of mine since I was a kid to be coming down the stretch with Tiger Woods and hopefully it happens and hopefully I can come out on the other side. But regardless, I think this will be a great year for him. If he stays healthy, I really do think he'll have a great year.”

BRAIN TEASER: How many players in the 2018 field of the Sentry Tournament of Champions also played in the 2017 tournament?

ON THE STRAIGHT AND NARROW? TaylorMade announced its M3 & M4 metalwoods earlier this week. The products have an alternative take, by way of bulge and roll, on producing straighter shots. The company has added two new iron sets into the M Irons Family for 2018. The M3 and M4 irons (what else could they be named?) promise new leaps in performance with the introduction of RIBCOR technology. TaylorMade is introducing the golf industry to Twist Face technology and RIBCOR technology in 2018. The latter provides a new internal support system designed to achieve increased ball speed across the entire face, which is what Twist Face is expected to do with its M3 & M4 metalwoods.

m3m4According to TaylorMade, when the club head of an iron strikes a ball, only a certain percentage of the energy is imparted back into the ball, as reflected by the measured COR of that head. Any flexing of the head that is not directly located at the impact point on the face is lost energy. By strategically stiffening the structure of the iron head, RIBCOR technology promises to greatly reduce energy loss, especially on mishits.

The technology works in conjunction with Face Slots, TaylorMade said, to stiffen the area outside the scoreline area, while retaining flexibility and COR in the area inside the Face Slots. When these proprietary technologies are implemented simultaneously, the performance benefits are amplified, according to TaylorMade. The outer structure of the iron remains stiff, while the face remains free to flex during impact— enhancing energy transfer that leads to increased ball speed.

By efficiently focusing impact energy directly back to the ball, off-center hits see higher ball speeds, TaylorMade reported, more carry distance and improved dispersion. RIBCOR technology also allows for placement of additional mass in the heel and toe areas of the head, resulting in significantly higher moment of inertia (MOI) than the corresponding 2017 irons, it said.

The M4 irons (4-7) utilize TaylorMade’s Face Slots and Speed Pocket, as well as a new, redesigned off-center Inverted Cone Technology. According to the company, each technology has been individually optimized specifically for M4. Available at retail on February 16, 2018, the M4 irons ($899 steel; $999 graphite) will be offered in 4-iron through LW.

In the M3 irons the RIBCOR technology works to protect ball speeds, TaylorMade said. The iron body has been stiffened to impart maximum energy to the ball during impact, according to the company. Additionally, a multi-material damping badge works to dampen “undesirable” vibrations during impact. Also available at retail on February 16, 2018, the M3 irons ($999 steel; $1199 graphite) will be offered in 3-iron through SW.

xforgedutSPECIALTY ITEM: Utility irons have become increasingly popular on Tour at various times of year. Primarily, its considered a versatile option off the tee. The Open Championship comes to mind as far as an application for the product. Callaway has introduced the X Forged UT, a forged design with better players in mind. Its doubtful this product will have any impact on company wide sales, due to its niche market.

Callaway reported the X Forged UT has a CG that’s strategically positioned in line with the center of the face. It has been engineered to deliver a lower, more penetrating ball flight and less curve. Tungsten insert are employed for higher MOI along with the hollow body. The X Forged UT are priced at $249.99.

SPECIALTY ITEM: Utility irons have become increasingly popular on Tour at various times of year. Primarily, its considered a versatile option off the tee. The Open Championship comes to mind as far as an application for the product. Callaway has introduced the X Forged UT, a forged design with better players in mind. Its doubtful this product will have any impact on company wide sales, due to its niche market.

Callaway reported the X Forged UT has a CG that’s strategically positioned in line with the center of the face. It has been engineered to deliver a lower, more penetrating ball flight and less curve. Tungsten insert are employed for higher MOI along with the hollow body. The X Forged UT are priced at $249.99.

ITS JUST BUSINESS: Xander Schauffele, the 2017 PGA Rookie of The Year, has left TaylorMade and joined Callaway Golf. “I’m honored to be a part of the Callaway team,” said Schauffele. “I’m focused on taking my game to a new level, and having the right equipment plays a big part in that. I’ve been so impressed with how Callaway clubs have performed for me, from the first time I started testing them during the offseason, and I’ve been using an Odyssey putter for years. So this really was a natural transition, and I’m really confident in how their equipment will help improve every part of my game.”

The 2017 PGA Rookie of The Year joins the 2017 Masters Champion, Sergio Garcia in defecting TaylorMade for Callaway in 2018. “Xander is one of the most exciting young players in the game,” said Callaway SVP of Global Sports Marketing Tim Reed. “ We know he’s going to do great things with our equipment, and we look forward to being there with him every step of the way.”

OPPOSITES ATTRACT? Jamie Sadlowski, a two-time World Long Drive Champion, has agreed to terms on a multi-year contract to serve as a global brand ambassador for Cleveland Golf. Its a curious signing, since Cleveland Golf, best known for its wedges, has saddled up with someone known for his driving distance. Match made in heaven?

“I’m thrilled to be joining Cleveland Golf as a global brand ambassador,” Sadlowski said. “As I begin my second year of professional golf around the world, I know the Cleveland Launcher HB Driver, along with the compliment of irons and wedges, will deliver the performance I am looking for.”
  
“As one of the longest tour players on the planet, we know Jamie had many options when selecting his driver,” said Rodney McDonald, Vice President of Tour Operations. “We designed our Launcher HB driver to help all golfers bomb it long and straight – and we’re glad Jamie agrees. I’ve seen many tour players hit drivers, but watching Jamie hit it 370 yards down the fairway in competitive rounds is almost unbelievable. His validation of our technology is really exciting for us.”

WE SALUTE YOU: Caddy For A Cure, Inc., the non-profit program that aids combat wounded veterans by inspiring golf fans, inviting everyone to “Go Country!” at a live performance by country music recording star, JT Hodges. Doors open at 6:30 PM on January 14 where Hodges performs at the Marriott Heron Bay as part of the upcoming Liberty Mutual Invitational Tournament taking place at Parkland Golf & Country Club in Coral Springs. The concert is open to the public with a $20 donation; U.S. military, active duty, veterans, first responders and their families are invited at no charge.

WEB GEMS:

BRING IT! Jordan Spieth is not gunning for a piece of Rory McIlroy but admits the Co Down man's fearless style could bring out the best him if they get the chance to go head to head in 2018. "I think this year, 2018, the unknowns are very exciting right now," said the world No 2, who added the 2017 Open Championship at Royal Birkdale to major wins in the Masters and US Open in 2015. "I think with the amount of depth and talent at a younger age mixed with the guys in their 30s that are playing No. 1 in the world. Some other phenomenal players that you would call maybe in prime, right. And then, obviously, the major question, which is, what's it going to be like with Tiger coming back. So I think 2018, these unknowns are extremely exciting starting out and within the next six months it's a pretty special time to be a part of professional golf.” READ MORE>>>

ANSWERS:“I want to beat his brains in like I want to beat everyone's brains in on TOUR every week I play. I still am and always will be a huge Tiger Woods fan. It's been a dream of mine since I was a kid to be coming down the stretch with Tiger Woods and hopefully it happens and hopefully I can come out on the other side. But regardless, I think this will be a great year for him. If he stays healthy, I really do think he'll have a great year.”--Justin Thomas

Only nine players from the 32-man field last year made it back to start 2018. There were 14 first-time winners last year on the PGA Tour. It's not getting any easier to win.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF