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Home Daily Golf Briefs Daily Pulse for January 9, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 5                                                           
Tuesday, January 9, 2018

ANY IDEA WHO SAID THIS? “For me it's more about playing the golf course. I don't really think about the guys coming after me or leading or anything. I'm trying to go out and shoot as low a score as I can. So when I start worrying about what everybody else is doing that's when I'm in trouble.”

BRAIN TEASER: Can you name the highest ranked European player in the official world rankings?

POWER PLAY! Consider the following a fun fact or perhaps something to be depressed over. You decide. On 22 of the 44 par 4s (50%!) played by Dustin Johnson at last week’s Sentry Tournament of Champions event, he left himself less than 100 yards to the hole on second shots. For the week, Johnson averaged 92 yards to the hole for his second shots into par 4s, which was 24 yards closer than the field (116 yards), according to ShotLink! For anyone wondering, the Plantation Course at Kapalua measures in at 7,452 yards.

COMING SOON? With the first full field event of 2018 this week at the Sony Open, it isn’t uncommon to see some new products debut on the PGA TOUR and it appears PING has a new driver! The USGA conforming list has added the PING G400 Max driver this week. Few details have been shared at this point regarding the new product. But if history is any indicator, the G400 Max will make its PGA TOUR debut at Waialae Country Club. Stay tuned.

WHO’S YOUR DADDY? Callaway Golf has introduced the Mack Daddy 4 wedges. The latest features Callaway’s proprietary Groove-In-Groove Technology. The main grooves are saw-cut and horizontal milled. The lower lofted wedges (52° and below) feature a 20D groove, Callaway said for consistent spin on fuller shots, while the higher lofted wedges (54° and above) feature an “aggressive” 5D groove for maximum control out of the rough and around the green. The 16- groove configuration includes Callaway’s extra “Nip-It” groove near the leading edge for added control, especially on short shots. The Micro-Positive surface roughness, milled into the flat parts of the face, features three raised micro-ridges, extending the length of the hitting area, Callaway said, with micro-grooves between the ridges that promise to help grab the ball’s cover to increase spin on a variety of shots. This combination of grooves plus micro-grooves provides 84 different contact points, Callaway said, to grab the cover.

“Tour pros like only a subtle amount of leading-edge radius,” said Roger Cleveland, the Mack Daddy creator. “In the Mack Daddy 4 we gave them enough to make a performance difference while still pleasing the eye.”

Mack Daddy 4 wedges will debut at retail starting on January 26th. However, Callaway fans can preorder the product starting on January 12th. The Mack Daddy 4 will retail for $149.99.

FRIEND OR FOE? Golf Datatech, LLC (golfdatatech.com), has released a first-of-its-kind Amazon Impact Report. "Amazon is the most disruptive force on America's retail environment today," said John Krzynowek, Partner, Golf Datatech, LLC. "On the one hand Amazon provides the consumer with an easy to use, frictionless platform that easily and efficiently delivers products to their doorstep in one click. On the other hand, Amazon unsettles long established relationships, often negatively impacting the brick and mortar retailers of the world. This is not just an issue for the golf business, but something that impacts almost every retail category". 

Krzynowek continued, "No one has ever objectively analyzed the impact of Amazon on golf equipment and apparel from the perspective of the golf consumer, so we expect the results and recommendations from this study will provide a benchmark for future evaluations of how the business evolves."

The 2018 Amazon Impact Report analyzes attitudes and opinions of 1,200 serious golfers about their overall shopping experience, as well as their perceptions of Amazon as a retailer of golf equipment and apparel. The analysis is based upon data collected in the fourth quarter of 2017. The research answers the question as to whether Amazon is having the same effect in the golf retail sector that it has had on so many other consumer product categories. 

In addition, the study details a wide-range of key findings related to Amazon and its position as a golf retailer, including: amazon
• Attitudes and perceptions about Amazon pricing;
• Reasons why golfers buy from Amazon;
• Key categories of golf products that have been purchased in the past year;
• Analysis of golf product categories that have been purchased on Amazon; 
• Percentage of total golf equipment and apparel purchases made on Amazon; 
• Importance of Amazon Prime in making a golf purchase decision; 
• Customer Satisfaction/Net Promoter Score of Amazon;
• Channel preferences if "all things were equal" (price, product).

"The results of this report are significant to anyone who markets and/or sells golf equipment and apparel, as it addresses how golfers view the retail choices they have when making their purchases today," said Krzynowek. "It is critical for the golf industry to monitor the changes in the retail landscape and this report defines Amazon's ever-growing role in the business."

Anyone interested in more information on the 2018 Amazon Impact Report, contact Tom Stine at 888-944-4116 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

WEB GEMS:

MY BAD: Canadian golfer Brad Fritsch has been banned for three months after he reported himself to PGA Tour officials for violating its anti-doping policy, the governing body said. READ MORE>>>

THE TIGER EFFECT: A charity event featuring more than two dozen pro golfers raised more than $1 million for Hurricane Harvey relief, thanks in large part to a hefty price paid for a private lesson with Tiger Woods. The big-ticket item on the auction block was a private, two-person lesson with Woods at Bluejack National that sold for a whopping $210,000. READ MORE>>>

IS HE THE FAVORITE? Dustin Johnson won’t be staying in the same house at the Masters. One with no stairs? “I don’t care if it’s two floors,” he said. “But we aren’t staying in that house.” Johnson can smile about it now, even though his short stay at Augusta National remains one of the few memories that linger. He still recalls the spill he took down the stairs on the eve of the Masters last year, at first fearing that he had broken his back in two. “I knew it wasn’t good. You could tell,” he said. “It wasn’t like, ‘Oh, I might be hurt.’ I knew it was hurt.” READ MORE>>>

ANSWERS: “For me it's more about playing the golf course. I don't really think about the guys coming after me or leading or anything. I'm trying to go out and shoot as low a score as I can. So when I start worrying about what everybody else is doing that's when I'm in trouble.”--World #1 Dustin Johnson

Spain’s Jon Rahm is the highest ranked European in the Official World Rankings. He is currently #4.

ANSWERS: “For me it's more about playing the golf course. I don't really think about the guys coming after me or leading or anything. I'm trying to go out and shoot as low a score as I can. So when I start worrying about what everybody else is doing that's when I'm in trouble.”--World #1 Dustin Johnson

Spain’s Jon Rahm is the highest ranked European in the Official World Rankings. He is currently #4.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF