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Home Daily Golf Briefs Daily Pulse for February 1, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 22                                                         
Thursday, February 1, 2018

ANY IDEA WHO SAID THIS? “The feel for me when I first got here it was a little overwhelming because no one knew or cared who I was and it's finally getting to the point where at least I'm getting some people on my side when I come to this event. It's awesome. A lot of people are, oh, like you got to go play Phoenix, just because it's a party and so much fun and this and that. But I really do like this golf course and that's why I come play. I would never come play a tournament just because it's fun. It's the reason I don't play China or I haven't played in the past is because that course does not fit my eye and I truly don't feel like I can win there. So it's like it's hard for me to go sign up for a golf tournament if I don't feel like I can win it. I like the place and I think its word's kind of spreading and once people come here and kind of feel the somewhat of a Major type feel with some of the roars and the crowds, especially on some of those holes where you get a lot of people, but it's just an enjoyable tournament, the Thunderbirds do an unbelievable job.”

BRAIN TEASER: A big story with the Waste Management Phoenix Open annually is attendance. Can you guess within +/-100,000 how many spectators attended last year’s event?

LOOK GOOD, FEEL GOOD, PLAY GOOD! FootJoy is launching its all-new Tour-S, inspired by some of the best players in the world and created to deliver tourssuperior platform stability and overall Tour-caliber performance. The Tour-S is build with several innovative features and materials, like the FJ Launch Pods, TPU Power Strap and the proprietary lightweight PowerPlate outsole. According to the company, the Tour-S is the result of a multi-year collaboration with some of the best players in the world.

Nearly two-thirds of all professional players wear FJ shoes each and every week, and it was this vast network of elite players that helped establish a clear picture of what elite and avid golfers need from their shoes to perform at their very best: power through stability, precision through support, and maximum comfort.

The Tour-S delivers on all these requirements and more, the #1 Shoe in Golf and #1 Shoe on worldwide professional Tours said, while providing the quality and on-trend styling that is standard in every pair of FJ golf shoes.

The Tour-S PowerPlate outsole provides an incredibly lightweight, yet stable platform from which players efficiently transfer power throughout the golf swing. Built upon a foundation of a proprietary Pebax polymer, that is typically 20% lighter than other polymers, the PowerPlate features an integrated carbon weave fiberglass mid-foot plate and nine LaunchPods to create additional structure, surface area, and ground coverage for maximum stability.

The Tour-S features FJ’s proprietary PowerStrap, a molded component integrated into the shoe’s upper to provide lock-down medial and lateral support. SecureCollar and ComforTongue technologies promise a secure, precise fit round after round. The Tour-S utilizes a dual-density PU Fit-Bed to ensure all-day underfoot comtours2fort and FJ’s exclusive Premium Performance Leather (PPL) to achieve top grade feel, finish, and waterproof protection.

Here are some random samplings of what some TOUR players think of the Tour-S. “From the moment I tested this shoe, I knew it provided the perfect blend of comfort and stability for me, especially on my left side as I move through the ball,” said Rafa Cabrera Bello. “It feels like a wider platform than I’m used to, like I have more ground coverage and contact and a much more stable base,” said Kevin Kisner. Tour players such as Cabrera Bello, Kevin Kisner, Charley Hoffman and Jason Kokrak have already put the Tour-S in play at tournaments around the world.

The Tour-S will be at retail starting on February 15th. It is priced at $249.95/Boa $279.95

RAGS TO RICHES: Honma Golf aims to roughly triple its proportion of sales coming from golf apparel and other equipment beyond the company's mainstay and well-regarded clubs, with help from soon-to-be stakeholders including Japanese trading house Itochu.

Itochu and Thai conglomerate Charoen Pokphand Group are set to invest about 834 million Hong Kong dollars ($106 million) in Honma, a Hong Kong-listed company. CP Group will acquire 10% of the company, while Itochu takes 6.29%. Liu Jianguo, who is a representative director of Honma and owns its controlling shareholder Kouunn Holdings, will retain management rights with a 53% stake. Honma will launch new products beginning with its lineup for spring and summer 2019. The company looks to use Itochu's networks in textiles to boost sales of products such as golf apparel, shoes and bags to about 40% of Honma's total, up from the most recent count of 13%. The industry average is about 60%. READ MORE>>>

DRESS FORE SUCCESS! On February 8, Bill Murray will debut his Bill-Bottoms at the AT&T Pebble Beach Pro-Am. At the same time, they'll launch as the newest crowdfunding project on Betabrand.com. For those unfamiliar, Betabrand is an R&D lab for testing new design ideas online, according to company founder Chris Lindland. 

Betabrand is working with William Murray Golf (Bill Murrays golf line) to determine which trousers the icon will wear in Pebble Beach next week. The fashion and sporting worlds are likely a tremble with collective anticipation: Could this mark the long-awaited return of bell-bottoms as a mens wardrobe staple?

Fans have spent the last month voting on the pattern Bill will wear at next week's tournament. Whichever look they choose, that's also what Betabrand will offer for crowdfunding. Have a look at the leaderboard so far.

KUCHAR STAYS WITH BRIDGESTONE: Bridgestone Golf has signed a multi-year extension with Matt Kuchar. Financial terms were not disclosed. “Matt is not only one of the best golfers in the world, but he has been a tremendous ambassador for our brand,” stated Corey Consuegra, Senior Director of Marketing. “Very few professional athletes have sponsorship agreements that span two decades. Over this time we’ve consistently worked together to develop the best product for Matt and players around the world.”

“For the bulk of my professional career I’ve depended on Bridgestone equipment to help find my edge and play my absolute best golf,” said Kuchar. “I look forward to continuing to work with their talented staff for many years to come.“ 

WEB GEMS:

FATHER TIME? Phil Mickelson took a two-week trip to Japan in November 1993, ostensibly to play in a few golf tournaments, but ultimately it was the beginning of an incredible 24-year stretch. Mickelson finished eighth in the Dunlop Phoenix event and followed that with a runner-up finish to Tom Lehman in the Casio World Open. Those top-10s were enough to move him from 60th to 47th on the Official World Golf Ranking.
He hasn’t since fallen outside the top 50, but that streak is hanging tenuously in the balance, as he is currently No. 49. READ MORE>>>

SAY SOMETHING: Fred Couples offers his take on Tiger, sports talk radio, St. Andrews, favorite non-golf sport and Ryder Cup. READ MORE>>>

ANSWERS: “The feel for me when I first got here it was a little overwhelming because no one knew or cared who I was and it's finally getting to the point where at least I'm getting some people on my side when I come to this event. It's awesome. A lot of people are, oh, like you got to go play Phoenix, just because it's a party and so much fun and this and that. But I really do like this golf course and that's why I come play. I would never come play a tournament just because it's fun. It's the reason I don't play China or I haven't played in the past is because that course does not fit my eye and I truly don't feel like I can win there. So it's like it's hard for me to go sign up for a golf tournament if I don't feel like I can win it. I like the place and I think its word's kind of spreading and once people come here and kind of feel the somewhat of a Major type feel with some of the roars and the crowds, especially on some of those holes where you get a lot of people, but it's just an enjoyable tournament, the Thunderbirds do an unbelievable job.”--Justin Thomas on playing the Waste Management Phoenix Open.

The 2017 Waste Management Phoenix Open reported it entertained 655,434 for the week, breaking the all-time attendance record for Monday-Sunday. With near record temperatures expected daily in 2018, attendance records are anticipated to be broken!

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF