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Home Daily Golf Briefs Daily Pulse for February 6, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 25                                                         
Tuesday, February 6, 2018

ANY IDEA WHO SAID THIS? “We do not think increased distance is good for the game. We've watched these footprints grow. What good has it done?”

BRAIN TEASER: Only one of these players is currently ranked inside the top 100 of the world rankings: Bubba Watson, Stewart Cink, Graeme McDowell, Danny Willett, Luke Donald or Lucas Glover. Who is it?

RECORDS ARE MEANT TO BE BROKEN: Warm temperatures, an abundance of sunshine coupled with plenty adult beverages (perhaps an emphasis on the latter), all factored into the reasons TPC Scottsdale was the place to be last week. The 2018 Waste Management Phoenix Open set yet another new tournament record for attendance with 719,179 spectators for the week. It was an increase of more than 63,000 from 2017, which up until last week set a weekly attendance record of 655,434. What will next year bring?

tacobellMARKETING 101? Callaway Golf might have an interesting marketing advantage over the competition. Corporate logo golf balls are a part of the market, however the company that sports the chevron could offer a bigger bang for a dollar. Case in point, last week at the Waste Management Phoenix Open saw Callaway staffer Wesley Bryan put a Chrome Soft "Taco Bell" Truvis in play.

Last year after winning the RBC Heritage, Bryan tweeted a “celebratory dinner” photo from one of Taco Bell’s locations. Soon after, he became a brand ambassador, and Taco Bell and Callaway worked together to develop the Taco Bell Chrome Soft Truvis Balls. The added “exposure” on the ball compared to typical logo balls is potentially a competitive advantage, especially within the recreational market. It also offers consumers an alternative way to “mark” their ball as well as personalizing it! Typically, losing a golf ball represents the end of the journey, however it could be the start of another one. If someone finds said lost ball the branding imprinted on it takes on another life of its own.

KIDS IN SPORTS STAY OUT OF COURTS! The 16th hole at TPC Scottsdale has been a popular spot with fans and players throughout the Waste Management for several years. It represents another jumping off point for marketers as its become customary for players to provide fans with some free products. However, Callaway staffer Ollie Schniederjans employed an alternative strategy on the raucous hole.

While playing the 16th last week, he wore a custom Sports Matter headwear to promote DICK’s Sporting Goods Foundation initiative aimed at supporting youth sports. Schniederjans is the only player in the field not to wear something on his head, which employs some reverse psychology in drawing attention to himself with fans. He decided to autograph and hand out a few dozen of the Sports Matter hats to kids after his round.

To raise additional awareness for the charity, he used a custom Callaway Chrome Soft Truvis Golf Ball — Sports Matter Special Edition. A version of the ball is being sold exclusively at DSG with a $2 donation for every dozen sold going toward the Dick’s Sporting Goods Foundation, which supports the Sports Matter initiative.

“As soon as I heard about Sports Matter I was extremely interested in getting involved,” said Schniederjans. “I love the idea of helping other kids have the same opportunities I had growing up playing organized sports. Sports growing up for me — and my little brothers — were so important. The lessons learned through participation in youth sports had an enormous positive impact on our development, not just as athletes but as people.”

NO SPIN ZONE: Mizuno has announced the 'flat out' low spinning ST180, the precision adjustable GT180 metal wood series. Approaching the science of driving head-on - the ST180 has a simple weight forward, low-spin profile, intended to reduce spin rates. The GT180 is considered a more sophisticated design with an expanded capacity to manipulate weight throughout the head - ideal for fitting studios and players looking to squeeze the last few yards from their motion.

"We've been compensating for golfer's regular miss hit patterns for years by giving the toe and heel sides of the face a bit more bulge than the center of the face," said David Llewelynn, R&D Director - Golf. "This counteracts the greater amount of gear effect that occurs further from face center and gives the ball the appropriate amount of side spin to curve back to center. This is a big topic of conversation now - but not a design element we've advertised. Just one of those increments that happen over time." 

On the subject of which model to choose GT180 or ST180 Mizuno's R&D Director, David Llewellyn points to personality over ability. "Most players like to keep things as uncomplicated. To stand there and give the ball a rip - the ST180 is for them. Then you have players who enjoy the process of dialing in a driver and getting it optimized to the yard - that's the GT180. Everything else is very similar - playability, ball speed. Chose a model based on your attitude to the game - it's not about ability."

The GT180 and ST180 Drivers and Fairway Woods retail for $499/$299 and $399/$249, respectively. Each comes stock with a specific Mitsubishi shaft option, however sixteen options are available without any additional charges. The GT180 and ST180 families and will both be available for purchase at golf retailers nationwide and MizunoUSA.com in February. 

WEB GEMS:

WHERE’S THE BEEF? Of all the great stories that emerged in British golf over the last couple of years, none caught the popular imagination quite like Beef’s. When he won the 2016 Spanish Open and told everyone: “I can’t wait to go home, get hammered with my mates, and see my mum,” he became an Internet sensation. A run at the Claret Jug at Royal Troon later that year cemented his fame at home and brought him to a new audience in America. And that is when the problems really began. ‘You know me, I’m a social person,’ he said. “I go out with friends, I get invited to something, I start drinking beers. If I’m honest, I’d say I had too many beers and it reflected on my golf. I’m disappointed in myself, looking back, and I want to turn it around. I want to have a good season.” READ MORE>>>

ANSWERS: “We do not think increased distance is good for the game. We've watched these footprints grow. What good has it done?”--USGA CEO/Executive Director Mike Davis at the USGA’s 2018 annual meeting.

According to the world rankings, two-times Masters champ Bubba Watson is 115th, past Open champ Stewart Cink is 144th, former U.S. Open winner Graeme McDowell is 211th, former Masters champ Danny Willett is 181st, for world #1 Luke Donald is 166th. Only former U.S. Open champ Lucas Glover is currently ranked inside the top 100 at 91st.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF