Subscribe
Font Size
Join our Mailing List
DailyPulse
Home Daily Golf Briefs Daily Pulse for March 7, 2018

golfbiz

Web Street Golf Daily Pulse
VOLUME 8, NUMBER 46                                                         
Wednesday, March 7, 2018

ANY IDEA WHO SAID THIS? “If you would have asked me four months ago that I would be playing with Phil at a WGC the last day, I would have just laughed. Just playing with him has been fantastic. On 16 where he made birdie, it was the loudest roar I ever heard in life. It was fantastic.”

BRAIN TEASER: Since turning 50 on February 23, 2017, all 22 of his rounds on PGA TOUR Champions have been under par. Who is he?

OUTSIDE COMPETITION: Golf Datatech, LLC (www.golfdatatech.com) has released the Golf Apparel Edition of The Amazon Impact Report; a study that highlights the effect the United States’ largest online retailer is having on today’s golf apparel market.

“As we concluded in Golf Equipment, Amazon is unmatched as a disruptive force on America's macro retail environment,” said John Krzynowek, Partner, Golf Datatech, LLC. “And, their impact on the sales of golf apparel parallels some of the equipment products, however in other segments the results are substantively different. Our objective with this study was not to determine if Amazon is good or bad, but rather how it’s being used by golfers, what they like, what they dislike, and how likely are they to continue to use it in the future.

“Amazon is a complex, layered selling mechanism designed to make the buying process simple and seamless to the consumer,” Krzynowek continued. “Amazon’s frictionless distribution systems are intended to minimize human functions (buyers, warehousing, sales people on the floor, etc.) with an automated system that minimizes human involvement. The end product is easy to use as a consumer, but as a manufacturer or seller of goods it requires a different skill set to manage the Amazon eco-system.  Brick and mortar retailers will need to enhance the in person buying experience and provide more than just a standard product at a competitive price if they are to compete with Amazon.”

Among the many findings of the report:
• Golf Apparel is the second most purchased golf product through Amazon behind only golf balls.
• Looking forward, more respondents think they will buy golf shirts online than any other golf product --- equipment or apparel.
• Amazon can sell branded non-logo products, but cannot sell those with club logos, and that is where the Green Grass golf accounts have a significant advantage selling apparel.
• Amazon Prime is a crucial part of the Amazon story, and even more important in golf apparel than in regular consumer products.

“Recent data suggests Amazon captured 89% of all online sales this past Christmas season, while estimates show Amazon commands well over one-third of all online retail sales,” said Krzynowek. “As Amazon is now the country’s largest online retailer, and the second largest overall behind WalMart, the results of this report are significant to anyone who markets and/or sells golf apparel.  It is critical for the golf industry to monitor the changes in the retail landscape and this report defines Amazon’s ever-growing role in the business.”

For more information on the 2018 Amazon Impact Report – Golf Apparel Edition, contact Tom Stine at 888-944-4116 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

ANALYTICS: The PGA of America announced that Microsoft Corp. will serve as the official Cloud computing supplier for Ryder Cup USA during the 2018 Ryder Cup. With the agreement, Microsoft will assist Scouts Consulting Group – Ryder Cup USA’s Official Research & Analytics Partner – with various data, visualization and machine-learning methods.

Microsoft’s focus, according to the PGA OF AMERICA, as Ryder Cup USA’s supplier will be to aid the U.S. Ryder Cup Team’s decision-making process, with an emphasis on the following three areas:
• Player Statistics – Develop solutions for all the necessary player data and analytics that will help the U.S. Captain choose the four Captain’s Selections to complete the 12-member U.S. Ryder Cup Team.
• Golf Course Visualization – Provide relevant information to enhance U.S. familiarity with Le Golf National.
• Ryder Cup Week Situational Awareness – Deliver real-time statistics.

“In the current ‘Moneyball’ era of sports, analytics are increasingly important, and the marriage between golf and data is no exception,” said Jeff Price, Chief Commercial Officer of the PGA of America. “This relationship with Microsoft ensures that the U.S. Ryder Cup Team has everything it needs in real time, whether it be in America or Paris in late September.”

ANOTHER COOK IN THE KITCHEN: PING has signed Chuck Cook, #3 on the Golf Digest list of the nation’s top instructors and a GOLF Magazine World Golf Teachers Hall of Fame member. Cook joined the company as an adviser to lend his expertise in teaching, club design, and fitting technologies. In his new role, he will consult with PING’s engineers and researchers on design and development of high-performance products, and advancing PING’s industry-leading fitting innovations and methods.

“Chuck has a depth and wealth of knowledge from his many years teaching some of the game’s best players, and he was educated in the golf swing by some of the most famous teachers ever, so we look forward to drawing from his experience,” said John K. Solheim, PING President. “His passion for what he does is contagious. He saw the value in bridging the worlds of teaching, club design and fitting before other instructors. As an engineering-focused company, we’re excited to share ideas and learn from one another.”

WEB GEMS:

AUGUSTA BOUND: Shubhankar Sharma of India has accepted an invitation to compete in the 2018 Masters Tournament. Sharma, 21, will make his first appearance at Augusta National Golf Club. “Golf is a global game, and throughout our history we have extended invitations to deserving international players not otherwise qualified,” Augusta National and Masters chairman Fred Ridley said in a prepared statement. “As his results have proven, Shubhankar Sharma is a remarkable young player, and we look forward to welcoming him to Augusta National in April.” READ MORE>>>

LOVE, HATE RELATIONSHIP: He is best known for his second career. His first gave him the education for the second. “If you play golf for a living, unlike every other sport, you’ve never been criticized,” Chamblee said. “Every other sport has a coach that is yelling at them. Because you’re part of a team, you’re singled out if you make a mistake. But in golf, if you’re good enough to play on the PGA Tour, you’re lauded at every step. Nobody is ever taken to task.” READ MORE>>>

ONE MORE TIME: My apologies for the bad link (its now been fixed!) in yesterday’s issue for LIFE IS FRAGILE: Bill Haas returns to golf this week knowing the Valspar Championship will be unlike any of the previous 347 times he has played on the PGA Tour. The deep bruise on his left leg and the soreness in his right ankle have subsided. Still tender are memories of a friend, Mark Gibello, who was killed Feb. 13 on a winding road outside Riviera Country Club in Los Angeles when his Ferrari clipped another car and slammed into a pole. Haas was the passenger. READ MORE>>>

ANSWERS: “If you would have asked me four months ago that I would be playing with Phil at a WGC the last day, I would have just laughed. Just playing with him has been fantastic. On 16 where he made birdie, it was the loudest roar I ever heard in life. It was fantastic.”--Shubhankar Sharma.

Since turning 50 on February 23, 2017, all 22 of Steve Stricker’s rounds on PGA TOUR Champions have been under par.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF