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Home Daily Golf Briefs Daily Pulse for March 9, 2018

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VOLUME 8, NUMBER 48                                                         
Friday, March 9, 2018

ANY IDEA WHO SAID THIS? “There's a lots of people want to be like Phil. Tiger, he's been more open with everybody compared to what I heard. Back in the day, you know, shoot, I looked up to those two. I don't think Phil has changed at all. He's pretty much the same. Again, I'm just speaking to what I hear. I don't have any personal experience in Tiger before 2013 where, he was the same kind of player/kind of wanting to help out assistant Captain on Presidents Cup team. That was my first action with him. It was cool kind of the opening up he did. You just don't know. Growing up I thought Jim Furyk, based on what I see on the golf course, I thought he was a totally different person than he is in real life. One of the kindest, most open, smart human beings I've ever met. So it's hard to take what you see on TV sometimes.”

BRAIN TEASER: Tiger Woods has played 11 tournament rounds in 2018. How many of those 11, do you think have been under par?

OUTSIDE THE BOX: Topgolf announced it has distributed its original video series, "The Hook," starring Charles Kelley, one-third of multi-PLATINUM trio Lady Antebellum, on Prime Video through the Amazon Video Direct service. "The Hook," produced by INE Entertainment in partnership with Topgolf, launched on topgolf.com last year and is reported to have gained more than 8.5 million views. It features Kelley with his family and well-known friends, such as Darius Rucker, Hope Solo and Kelsea Ballerini, in a variety-style show, highlighting Kelley's three favorite things – golf, music and friends. The episodes include live music performances, Topgolf-style competition and quick-fire challenges between celebrity guests.

"The Topgolf brand embodies so much more than golf – we're bringing friends, families and even strangers together to create unforgettable shared experiences – and our original content captures that perfectly," said Topgolf Media President YuChiang Cheng. "We're proud to join the ranks of brands like Starbucks and Red Bull that are producing Hollywood-quality, engaging content for their fans."

Topgolf's new Prime Video collection will soon feature more original video content, including "In Focus," a series about the stories of Topgolf guests and associates, and "Topgolf Tour," highlighting Topgolf's search for the world's best Topgolf duo. To watch Topgolf content on Prime Video or Fire TV, visit https://www.amazon.com/v/Topgolf

FOLLOW THE BOUNCING BALL: Astute readers may be wondering what Titleist’s plans are for its limited released AVX golf ball. During Acushnet’s conference call with Wall Street analysts, CEO David Maher provided some insight on the product’s future.

“We will launch AVX in the U.S. and across most global markets late in the second quarter,” he reported. “ AVX born as a cast urethane product, which is a similar product covered technologies in Pro V1. It's different. It's lower flying, lower spin, great soft feel, good greenside control, but it is different from Pro V1. So when we put out our test in that market, we were intrigued by this as a solution that some golfers would find really valuable and beneficial to their game and we found that.”

Some may recall that Titleist only made AVX available in three states. Maher said it will be priced position similar to its Pro V1 franchise, and initial availability will be limited but expected to ramp up production as the season unfolds based on demand.

“What we saw in the three state test market is, we know some of the business is going to come from Pro V1. We know some of the business should ideally come from the competition and we think it should come from the competition,” Maher said. “We also see some of it coming from our own products, whether it's Tour Soft or Velocity. First and foremost, however we're doing it because we think it's an important solution for golfers, who fall into a certain category of preference and spin characteristics. So net-net we learned a lot on our test market. We learned enough to say, hey we think this is something it would be great to go forward with, which we again look forward to doing in the back half of the second quarter.”

A GREAT FIT: Acushnet also pulled off an acquisition earlier this year that may easily get over looked. It wasn’t a big one but might have a few scratching their heads over it. CEO, David Maher spoke about the deal to the investment community to offer some background.

“Our recent purchase of Links & Kings was completed in January. Adam Heindorff, founded Links & Kings 2010 and has quickly made his mark as one of the top craftsman in the area of golf specific premium leather goods,” said Maher. “Links & Kings is known for using the highest grade leathers, find craftsmanship, and commitment to quality and has deservedly earned a strong following among dedicated golfers.

“Adam has signed a long-term agreement and will serve as the CEO for Links & Kings. We see opportunity to share Acushnet’s expertise and more effectively manage backroom functions of the business in turn freeing up Adam to devote more of his time to product creation and brand development. Links & Kings is not presently a large business, however, given it’s following with dedicated golfers. It is a great fit for Acushnet and brings real strategic value to our portfolio.”

HOWDY PARTNER: In a top-secret project nearly five years in the making, the PGA of America is poised to move its national headquarters from West Palm Beach, Fla., where it has been since 1965, to the new Panther Creek development in Frisco, Texas, just north of Dallas, according to multiple PGA of America officials involved in the project. READ MORE>>>

THE NAME GAME: The longest-running PGA Tour event still being played at its original site has been renamed the Fort Worth Invitational for this year’s event. READ MORE>>>

WEB GEMS:

ONE MAN’S OPINION: “His swing is dead on plane,” Azinger said. “When Tiger worked with Butch Harmon [from 1993 to 2004], you might’ve seen one or two little things to criticize, if you were really picky. After he left Hank Haney [in 2010], everybody in the industry saw six or seven things wrong. Now, you have to be pretty picky again. I think he’s back, in that regard. At one time, everybody wanted to swing like Tiger but Tiger.” READ MORE>>>

ONE MAN TOURNAMENT? Tiger Woods took the bite out of the “Snake Pit” in his Valspar Championship debut to sit three shots behind clubhouse leader Corey Conners of Canada in first round action at Palm Harbor, Florida on Thursday. READ MORE>>>

ANSWERS: “There's a lots of people want to be like Phil. Tiger, he's been more open with everybody compared to what I heard. Back in the day, you know, shoot, I looked up to those two. I don't think Phil has changed at all. He's pretty much the same. Again, I'm just speaking to what I hear. I don't have any personal experience in Tiger before 2013 where, he was the same kind of player/kind of wanting to help out assistant Captain on Presidents Cup team. That was my first action with him. It was cool kind of the opening up he did. You just don't know. Growing up I thought Jim Furyk, based on what I see on the golf course, I thought he was a totally different person than he is in real life. One of the kindest, most open, smart human beings I've ever met. So it's hard to take what you see on TV sometimes.”--Jordan Spieth.

Tiger Woods has played 6 tournament rounds of his 11 in total, so far, under par.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF