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Home Daily Golf Briefs Daily Pulse for March 12, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 49                                                         
Monday, March 12, 2018

ANY IDEA WHO SAID THIS? “We've been friends and competitors for a long, long time. It's the only time he's congratulated me immediately after a victory. Normally it's the other way around. That's something special. Say just really cool. Great experience. I loved his putt on 17. That was amazing. I thought he was going to hole the one on 18. I'm sure he was disappointed he didn't get the victory. I actually thought he was going to win today before the round started. I thought it was just teed up beautifully for him. I said a couple times if I don't win this thing I actually want Tiger to win it. I'm glad it's this way.” 

BRAIN TEASER: Which player has more career missed cuts: Jordan Spieth or Tiger Woods?

HOPE? Three-quarters of avid Millennial golfers, yes there are some, will consider joining a private club in the future – with age 33 being the most likely age it will happen. But they are less interested in paying entrance fees, preferring flexible pay-for-use membership options. These are the findings of a newly updated study, ‘The Truth About Millennial Golfers,’ published by Global Golf Advisors in collaboration with Millennial golfer organization Nextgengolf (and available to download free of charge from: www.globalgolfadvisors.com).

The survey of 2,275 active, avid golfers aged primarily 18-25 across the United States found that nearly half (48%) would consider joining a private club in the next 3-10 years.

The most influential factors in the decision, according to the survey, to join a private club are recommendations from friends, family or colleagues (83%), a positive experience attending a tournament or wedding at the club (64%) and attending a reception or cocktail party to promote membership (25%).

However, the cost of membership combined with a fear of commitment and lack of utilization are among the most significant barriers to join a private club, the survey found.

Of those surveyed, 43% said they would prefer to pay more annually rather than an entrance fee, with 51% saying they would prefer a flexible membership combining a low social fee granting them full access to the club with golf on a pay-per-use basis.

The report highlights how private clubs can adapt and develop they’re offering to meet the needs of the next generation of members. Specifically, avid Millennial golfers see socializing and non-golf amenities such as fitness (71%), access for the entire family (65%) and a pool (62%) as important influencing factors in their decisions to join a private club.

Launching the report at the CMAA 91st World Conference in San Francisco, Global Golf Advisors Senior Manager Michael Gregory said, “To date there has been relatively little research into this group of golfers, yet they are the next generation of private club members and clubs need to factor this into today’s strategic planning and decision making.

“While it is reassuring that 75% of avid Millennial golfers are prepared to consider private club membership in the future, the reality is that they have different wants, needs and expectations. Clubs need to think about greater flexibility and customization in membership, targeting Millennials earlier when aspirations to join a club are higher and before family commitments kick in, plus the need for socializing and non-golf amenities. 

“Otherwise, over the next ten years, private clubs vying for this target market will feel greater pressure to lower entrance fees and replace this cost with an annual capital fee.”

Matt Weinberger, COO and Co-Founder of Nextgengolf, said, “Our mission is to support, enable and provide opportunities for college students and golfers in their 20’s and 30’s - keeping them in the game and making golf more relevant. We hope this research provides valuable insights about Millennial golfers, the challenges they face and the opportunities for private clubs to help support the long-term sustainability of the game and the industry as a whole.”

LONG LIVE THE KING! In tribute to Arnold Palmer, Rickie Fowler will head to Bay Hill for the Arnold Palmer Invitational, with special plans to pay tribute to The King. Throughout the week, Fowler, along with Bryson DeChambeau and their caddies, will sport the iconic umbrella logo on accessories, footwear and apparel, Additionally, he will wear exclusive, custom PUMA Golf Hi-Tops and P Cap designed to honor the life and career of Mr. Palmer.

Only two pairs of the custom Hi-Tops & P Cap were created, designed and handcrafted by Roland Padron. Fowler will wear one pair of the Hi-Tops & P Cap during tournament play, and the other, personally autographed by him, will be included in a giveaway that fans can enter to win (click here for details). These can be potentially yours by donating a minimum of $10 to AACF. All proceeds will go to support Arnie’s Army Charitable Foundation. Last year’s custom PUMA Hi-Tops raised $25,300 dollars in support of the Foundation.

All those who enter the sweepstakes will also have the chance to win one of 62 pairs of LE Arnie’s Army PWRADAPT shoes (representing his 62 PGA Tour wins and comes in your requested size) along with 175 Arnie’s Army PUMA Snapback caps (one size fits all).

NO WORRIES MATE: Greg Norman was reportedly “called in” by officials of the Australian government, and asked to lobby President Trump on his plan to place tariffs on foreign steel. Foreign Minister Julie Bishop confirmed on Friday that Norman, a fast friend of the president, was asked to lobby Trump on behalf of Australia, according to the Sydney Morning Herald. READ MORE>>>

OPPORTUNITY: Corey Conners came into last week as third alternate and received his spot in the field when Kyle Stanley withdrew. He learned of his spot in the field after shooting a 71 in the Monday Qualifier, which would not have been enough to play his way in. The last alternate to win on the PGA TOUR was Vaughn Taylor at the 2016 AT&T Pebble Beach Pro-Am. While the final outcome didn’t go the way he wanted on Sunday, it still was a valuable learning lesson for down the road.

WEB GEMS:

GETTING CLOSER: “I didn’t feel that sharp with my iron game,” Woods told NBC. “I played very conservatively into the greens because I wasn’t as sharp as yesterday. I keep getting just a little bit better and a little bit sharper (in general).” READ MORE>>>

ANSWERS: “We've been friends and competitors for a long, long time. It's the only time he's congratulated me immediately after a victory. Normally it's the other way around. That's something special. Say just really cool. Great experience. I loved his putt on 17. That was amazing. I thought he was going to hole the one on 18. I'm sure he was disappointed he didn't get the victory. I actually thought he was going to win today before the round started. I thought it was just teed up beautifully for him. I said a couple times if I don't win this thing I actually want Tiger to win it. I'm glad it's this way.” --Paul Casey.

Jordan Spieth, 24, surpassed Tiger Woods, 42, on Friday -- in missed cuts. Spieth now has 19 as a pro on the PGA Tour. Woods has 18 overall, 17 on the PGA Tour.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF