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Home Daily Golf Briefs Daily Pulse for March 20, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 55                                                         
Tuesday, March 20, 2018

ANY IDEA WHO SAID THIS? “I've incorporated a few Pilates moves into my routine, a little bit more mobility work, I wouldn't quite call it yoga, but definitely feel like my mobility has improved a lot this year and something I worked on.”

BRAIN TEASER:  Who was the last international player to win the Arnold Palmer Invitational before Rory McIlroy?

A MIRACLE? Back in the day, Callaway Golf’s mantra was, “Demonstrably superior, pleasingly different.” The company success, build essentially through oversized titanium drivers that carried the Big Bertha name, was predicated on game improvement. The driver is/was the most difficult club in players’ bags to control and through it metal woods franchise over the years it allowed higher handicap players to enjoy the game a little bit more. Today its engineering feats maybe align more with lower handicap players, however the business was built servicing the average recreational player.

Perhaps, returning to its roots, Callaway has collaborated with Hank Haney to create the Sure Out wedges. The secret to its performance is the enhanced camber and high bounce, according to Haney and Co., which was designed to glide smoothly through sand and thick grass without the need to open the face. “Sure Out allows you to simplify bunker shots by playing them with a square face,” said Haney. “For a lot of golfers that struggle with their short game, the Sure Out could be the miracle wedge they are looking for.”

It is available now in new 56* and 60* loft options with a choice of two shafts: KBS 90 steel or a lightweight 65 gram graphite option from UST. It retails for $119.99. 

WHO IS BUYING THIS? PXG likes to make a lot of noise about itself. It appears to reflect Bob Parson’s (Go Daddy founder) personality. His golf equipment company is releasing a new generation of iron technology. A bold statement from an upstart business. In 2015, when the company had 12 employees, PXG introduced its 0311 iron. Now with 170 employees it has announced the PXG 0311 GEN2 Irons. The redundant message coming from PXG is that it operates on its own timetable and implies that other companies rush new products to market in order to appease shareholders or owners. Believe what you want to believe with respect to that, its still borderline arrogant to suggest a business less than five years in operation could suddenly out perform or even out do other brands that have been at it for decades, which all require the blessings of the ruling bodies of the game.

The company line regarding the new 0311 GEN2 (quite an original name from a company that likes to beat its chest) is, “With performance as PXG’s only measure for success, the company took its time and left nothing on the table in the development of its GEN2 Irons. Through innovations in materials, technology and customization, PXG 0311 GEN2 Irons deliver better turf interaction, greater distance, faster ball speeds, higher launch and improved accuracy.”

“It’s a tall task creating a club that is better than the best, but that’s our commitment,” said PXG founder and CEO Bob Parsons and the voice behind the ‘Ka Boom baby’ in company commercials. “PXG will never release a new club that is not notably better than what we currently offer. And we believe, PXG GEN2 Irons set a new standard for the world’s finest.”

At this point we’ll forgo the usual Tour player (paid) testimonials and cut to the bottom line. PXG 0311 GEN2 Irons are $400 a stick for Chrome and $500 for Xtreme Dark, a black diamond-like carbon coating.

ITS A SMALL WORLD: The PGA TOUR and ISPS HANDA PGA Tour of Australasia announced that they have signed a cooperation and golf-development agreement, with the two golf organizations collaborating to strengthen professional tournament golf in both the Australasian region as well as globally. “We have always valued our association with the ISPS HANDA PGA Tour of Australasia, as numerous significant events in our history have occurred in Australia,” said PGA TOUR Executive Vice President and Chief Global Officer Ty Votaw. READ MORE>>>

TESTING THE DIGITAL WORLD?  The PGA TOUR has partnered with XUMO, which it calls the premier live and video-on-demand (VOD) over-the-top (OTT) service, to “bolster” its growing lineup of channel offerings. This marks the first ad-supported PGA TOUR “OTT channel” available on smart TVs and will provide viewers live and VOD programming, direct from the leading OTT platform across the connected television ecosystem.

The PGA TOUR’s channel on XUMO is now available on LG’s Channel Plus service and across the XUMO distribution network, including Hisense, Sharp, VIZIO and Panasonic connected devices. The TOUR’s channel will feature highlights/recaps, player interviews, tournament previews and live Featured Holes coverage from PGA TOUR LIVE, starting with this week’s WGC-Dell Technologies Match Play. 

“The PGA TOUR continues its quest to serve golf fans wherever they are, and however they want to consume our content,” said Luis Goicouria, the PGA TOUR’s Senior Vice President of Digital Platforms and Media Strategy. “The PGA TOUR channel on XUMO is our first distribution platform native to Smart TVs. XUMO’s audience is highly engaged, and we are excited to bring daily highlights and our PGA TOUR LIVE Featured Holes coverage to this segment of fans.”

WINNER’S CLUBS: So Rory came through with a win before the Masters! Despite a missed cut the week before at Valspar and a T59 at the Honda, McIlroy showed that past performance, as they say in the investment world, isn’t always an indicator of the future! As shown below, his winning score of 270 was seven shots better than what was needed a year ago at the AP Invitational, but only one better than 2016 when Jason Day came out on top. So for all the whining about the distance the golf ball travels due to the plethora of innovative technology the ruling bodies have let slide by, the scoring hasn’t been impacted dramatically or even significantly in the past three years at Bay Hill. Chalk up another course that doesn’t appear to be obsolete!

rory

leishman

day

So if you don’t accept the relevance of the annual winning score as a pertinent fact on the eternal distance debate, then consider the “average” scoring of the best players in the world over the past three years at the Arnold Palmer Invitational. Chew on the following as listed in order of 2018, 2017 and on the bottom 2016. Also ask yourself if the latest improvements in technology from 2016 to 2018 has had any material effect on the outcome or on the course itself when viewing the data or if simply all looks the same?

thisyear

lastyear

yrbeforethat

WEB GEMS:

CONFIDENCE NEVER WAVERED: “It’s huge for my confidence going into the next few weeks,” McIlroy said. “I kept saying I didn’t need a win going into Augusta to feel like I had a chance. I just wanted to see signs of good golf. And thankfully, I’ve been able to get both.” Just don’t get the idea his confidence was lagging. READ MORE>>>

ANSWERS: “I've incorporated a few Pilates moves into my routine, a little bit more mobility work, I wouldn't quite call it yoga, but definitely feel like my mobility has improved a lot this year and something I worked on.”--Rory McIlroy.

A little bit of a trick question if you have a short-term memory loss. Aussie, Marc Leishman won the 2017 AP Invitational. He is the seventh international winner of the event and third consecutive: Rory McIlroy (2018), Marc Leishman (2017), Jason Day (2016), Martin Laird (2011), Ernie Els (1998, 2010), Vijay Singh (2007) and Rod Pampling (2006).

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF