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Home Daily Golf Briefs Daily Pulse for March 22, 2018


Web Street Golf Daily Pulse
VOLUME 8, NUMBER 57                                                         
Thursday, March 22, 2018

ANY IDEA WHO SAID THIS? “Like I told my dad, I only have to beat one person each day. I don't have to beat the whole field. If it was stroke play then I may have a little harder time. But hopefully each day I'll get better and better. Who knows, maybe that will help me win a match in this golf tournament, because I've had a pretty hard time in the past.”

BRAIN TEASER: There are two events this week. Along with the WGC Match Play, there is also the 2018 Corales Puntacana Resort & Club Championship. One notable sponsor’s invitation will make his PGA TOUR debut even though he isn’t a member. Yet many Americans already know him. Can you name who it is that is playing in the 2018 Corales Puntacana Resort & Club Championship?

YOU NEVER KNOW UNTIL YOU TRY: During a visit to Asia in 2015, golf enthusiasts and businessmen Jose Vargas Sr., and Jose Vargas Jr., sampled the GOLFZON ( ) experience in a screen golf cafe in South Korea. As they were playing, they saw an opportunity to invest and try to replicate this virtual golf culture in México. They thought it would be a perfect match for  their home country. This introduction to golf simulators led to a building relationship with their company, Side Sports, as GOLFZON’s Mexican distributor.

While in Seoul in 2015, the father-son team looked for a chance to play golf. Due to the long distances and expensive charges for a real golf course, they decided to check out other options on the Internet and finally opted for a GOLFZON cafe in Seoul. After a round of 18 holes in Pebble Beach and amazed by the experience, they reached out to GOLFZON to discuss its business.

Just two months after their visit to Seoul, GOLFZON America CEO Tommy Lim visited Monterrey, Mexico to start a first-year trial. After an encouraging beginning and a first-year success, Lim returned to Monterrey earlier this month to finalize a new, long-term agreement. Side Sports is contracted to sell $6.5 million in GOLFZON simulators from 2018-21.

“We see GOLFZON’s presence here growing at a fast rate,” Vargas Sr., said. “Golf in Mexico is almost as expensive as it is in South Korea and there are only around 200 golf courses here, most of them private. Golf is rapidly growing and becoming more popular. We have two successful PGA TOUR events (OHL Classic at Mayakoba and World Golf Championships-Mexico Championship), new golf-related businesses are growing in Mexico and the combination of golf and entertainment with GOLFZON simulators is joining a wave of success as many Mexicans have a thirst to be introduced to golf.”

“We have had a great relationship with Side Sports and this agreement expands on one of the best operational experiences we have had,” Lim said. “Monterrey is one of the most developed cities in Mexico and building golf through the GOLFZON simulators has been very encouraging there and throughout Mexico. With that success, we know that Side Sports will exceed everyone’s expectations in the near future.”

Side Sports’ first location, Mulligan’s – Golf, Bar & Terrace ( ), opened in one of the most important commercial and condominium complexes in Monterrey in 2016 with five simulators. The site recently expanded to seven simulators and has a large food and beverage presence. There are now locations in six cities, including private homes, businesses, hotels, resorts and condominiums. Plans are being made over the next few years, starting with commercial sites.

“It was tough at the beginning because the experience on other golf simulators in our country was poor before GOLFZON,” Vargas Jr. said. “When we were about to open, I talked about the business with friends and family who thought we were a little crazy, they thought we were investing on a showroom and bar with something like a video game and were really worried because recently other golf simulator businesses in Mexico had failed. Once people visited Mulligan’s and went through the whole experience, their perception changed completely. We have been in business more than 15 months, and the business and the experience keep getting better.”

ANOTHER WAY TO IMPROVE: LYMBR, a wellness company that provides clients with a personalized stretching experience, has announced the first-ever stretch protocols specifically designed to improve a person’s golf game. The LYMBR Golf Package includes a series of twelve (10) 60-minute customized sessions tailored to benefit each individual golfer.

“As a golfer myself, I know first-hand the wear and tear that the game can have on the body. With the LYMBR golf package, you can expect to improve your range of motion. That is a total game-changer,” says LYMBR CEO and co-founder, Geoff Schneider.

The LYMBR Golf program uses a combination of stretching and resistance strengthening to help build a stronger, more limber golfer. LYMBR clients will experience improved balance, better mobility and increased flexibility, allowing their bodies to handle the repetitive motions that a golf game demands.

The Golf Program is broken down into a three-part personalized stretch therapy program. Using a Stretch – Strength – Stretch protocol, LYMBR’s therapists combine these techniques to enhance a person’s ability to perform and improve their range of motion. Clients will receive a hands-on evaluation in part one of the program, then move to strengthening and stretching in part two. During the strengthening and stretching phase, a therapist will transition from Progressive Dynamic Stretching to Progressive Emphasized Strengthening, using resistance as an effective force. In part three of the program, a therapist completes the personalized program with a return to Progressive Dynamic Stretching. The result promises fewer injuries from overuse, reduced pain, increased range of motion and hopefully more birdies on the next round.

The LYMBR Golf Package consists of twelve (10) 60-minute sessions, designed specifically to benefit people who like to get out and hit the greens. It retails for $995.

DRESS FORE SUCCESS: CHASE54 has announced the launch of its Luxe in Motion spring 2018 collection. Featuring two groupings in the men’s line and three in the women’s, the Luxe in Motion collection boasts the new CoolFuze cooling fabric technology and is rounded out by the brand’s Elements athleisure range that can be mixed and matched into each grouping.

"As a company, we are always moving, changing and evolving, and we want our apparel to do the same,” says Lulu Faddis, CHASE54 Designer and Creative Director. “Luxe in Motion offers the style and performance for golfers to live out their pursuits focusing on what’s important and feeling comfortable and confident while doing so.”

The men's groups include the Digital Blur range highlighted by the chic Hacked jacquard camo print polo, while Urban Athlete is inspired by the active golfer with an emphasis on performance and bold colors.


THRILLS AND SPILLS ON DAY ONE: World number one Dustin Johnson and four-time major winner Rory McIlroy suffered surprise defeats on Wednesday as the WGC-Dell Match Play got off to a typically unpredictable start in Texas. READ MORE>>>

ANSWERS: “Like I told my dad, I only have to beat one person each day. I don't have to beat the whole field. If it was stroke play then I may have a little harder time. But hopefully each day I'll get better and better. Who knows, maybe that will help me win a match in this golf tournament, because I've had a pretty hard time in the past.”--Justin Thomas. In his first two appearances at the Dell Technologies Match Play, Thomas has failed to advance out of the group stage the last two years at Austin Country Club, with a 1-5-0 record. He defeated Luke List yesterday, 2-up.

Tony Romo, the former Dallas Cowboys quarterback and current lead analyst for the NFL ON CBS, will compete in the tournament as a sponsor exemption.