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Home Daily Golf Briefs Daily Pulse for April 18, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 76                                                         
Wednesday, April 18, 2018

ANY IDEA WHO SAID THIS? “I’ve never watched it [golf] on TV except out of the corner of my eye. Not one round of the Masters, or even an episode of Golf Central. I’ve never seen the Feherty show. If I’ve watched a couple of hours of golf, total, I’d be surprised. I follow golf through Twitter, Instagram and the PGA Tour app. I’m very weak on golf history, because you pick up a lot of that on TV. I know Jack Nicklaus has 18 majors, and that Tiger has 14, but I have no idea who’s third. When I played in my first Masters I knew nothing about Augusta National except what I’d seen playing the Tiger video game. I had a couple of invitations to play the course in advance and appreciated them but was like, ‘Thank you, but I’m good.’ Not knowing what a big deal it was is probably why I didn’t play a full practice round. I walked the front nine on Tuesday with a wedge and putter and played the back nine on Wednesday. I tied for 10th that first year.”

BRAIN TEASER: Last year, then World No. 1 amateur and reigning U.S. Amateur champion made his professional debut at the Valero Texas Open. Who is he?

MORE THAN A FASHION STATEMENT: 2-DG, the newest addition to the leisure apparel market, has introduced a multi-purposed product that is also giving back. Inspired by the desire to help fund research for the universal treatment of cancer, 2-DG founder Shail Shah and his wife Valentina combined their joined 40 years of experience in retail and manufacturing to create a luxury polo shirt that is unique in its design and purpose. “More than a brand, 2-DG is a cause,” Shah said. “After losing my father to cancer and nearly losing my mother to the same vicious disease, I knew I had to do something to help.”

When Shah met Dr. Theodore Lampidis and learned about his non-profit organization he wanted to create awareness and accelerate his research. 2-DG is the sugar molecule Dr. Lampidis has been developing, as the universal treatment of cancer and 10% of every sale will be donated to the Lampidis Cancer Foundation, which is conducting groundbreaking cancer research and treatments to eliminate the deadly disease.
 
Made in Italy from artisanal fabrics, the apparel contains SPF 50+ UV protection to keep skin safe from the sun’s harmful UV rays. “Our clients love living a healthy lifestyle and staying active outdoors, we don’t want them to worry about sun protection. Anywhere our 2-DG fabric is covering they are protected,” Shah said.
 
2-DG is also focused on reducing the carbon footprint, preserving the environment, and reducing waste, so it has launched a brand that focuses on creating products that are made from 100% recycled fibers. “2-DG’s fabric is made from fishing nets that were abandoned in the ocean,” Shah said. “We can’t take our planet for granted, our recycled fabric not only looks and feels luxurious, but it’s helping clean up our oceans.” Marine scientists estimate that fishing nets kill hundreds of thousands of marine mammals every year. Including whales, seals, turtles and birds.
 
2-DG apparel is available online at https://2-dg.com/ and polos range from $80 - $95. 

IT TOUCHES EVERYONE: Golf Beats Cancer, a non-profit organization dedicated to improving integrative therapy for cancer patients through the game of golf, has partnered with the American Cancer Society’s Sports and Entertainment Group, for a series of showcase events and fundraisers throughout the United States in 2018. 

Golf Beats Cancer was developed by founder Lee Embley as a way to cope with his own stage IV lung cancer diagnosis and treatment, which included an aggressive chemotherapy regiment. Following his oncology directive to stay active, Embley converted his local golf course into a wellness track where patients could fight fatigue, stay hydrated, improve cognition, practice balance, eat nutritiously and be social.

“What began as a lifestyle self-care solution for me evolved into Links To More Good Days, a complete wellness and patient support program that is now being adopted by golf clubs all over the nation,” said Embley.  “We are thrilled to partner with the American Cancer Society to effectively reach more patients and form more GBC Club partnerships.  We are all about improving quality of life for cancer patients, in and out of the clubhouse.” 

The American Cancer Society is planning a number of showcase events with GBC in 2018 in selected cities throughout the United States. “The American Cancer Society is delighted to partner with Golf Beats Cancer and participate in this first of many showcase events, so that cancer patients on the mend can have a fun way to exercise, improve their game, focus on wellness, and meet new friends in a healthy, outdoor environment,” said Cesley Tafoya, Strategic Director, Regional Sports & Entertainment for the American Cancer Society.

For more information on Golf Beats Cancer showcase events, to become a GBC Golf Buddy/GBC partner club or for other ways you can help support Golf Beats Cancer in its mission, visit http://www.gbcpatientsupport.org/.

jacoONE TO WATCH FOR: Joaquín Niemann, the world’s #1-ranked amateur since May 2017, has signed a multi-year equipment contract with PING. The 19-year-old Chilean turned pro after playing in his first Masters, having qualified by winning this year’s Latin America Amateur Championship. In 2017 alone, he took home seven trophies across the globe, including three at professional tournaments competing as an amateur. Since 2013, he has 22 victories across multiple continents.

“Joaquín is an exciting young player who won virtually every prestigious junior title and then rose to be the world’s top amateur, so we’re proud to be associated with that level of talent and accomplishment,” said company President John K. Solheim. “His skill is amazing. We look forward to supporting him as he pursues his goal to play at the highest level.”

Niemann has already accepted sponsors’ invites on the PGA Tour and will begin his pro career Thursday at the Valero Texas Open. He will also play the Wells Fargo Championship, AT&T Byron Nelson and the Memorial. Niemann will divide his time between the PGA and Web.com tours, with the goal of playing the PGA Tour full time.

“PING has a great reputation and I like being associated with them because their technology allows me to play my best golf,” Niemann said. “I have so much confidence in PING, and their people who’ve supported me are like family. Having the backing of PING means everything.”

BIGGER AND BETTER: Odyssey has introduced a new EXO line, which it said is the culmination of taking everything it knows about making putters and putting it all together in one lineup. The product debuted on Tour at Bay Hill, so for those avids out there that are glued to tournament telecasts, chances are you’ve seen a exoglimpse of the new EXO line.

According to Odyssey, there are four reasons why the EXO line performs better. The first is its appearance at address. This might not sound like it’s a big deal at first blush, however confidence is extremely important and first impressions also set the tone. “We’ve spent a lot of time over the last 18 months to really bring the quality of the product up,” said Sean Toulon, General Manager of Odyssey Golf. “When you look closely and see the milling and the mill marks both on the EXO Cage and on the steel body itself and the overall fit and finish, I think has it brings out the attention of detail for sure.”

The new line focuses on MOI, the company’s White Hot feel, Micro-hinge insert and toe hang. “This EXO line we were trying to innovate and bring new technology to the category with a couple of goals in mind,” said Luke Williams, Senior Director, Global Woods and Irons. “We wanted to maximize MOI, it gets talked a lot about in drivers and fairway woods maybe less so in irons but very little I’d say in putters. But it does have benefits to putters.

moi“We knew if we could maximize MOI and do so in a way without making a putter that was unwieldy in terms of size that we would get better performance. One of the things we wanted to do was bring back our White Hot feel, our most popular insert of all-time, probably the most popular insert of all time from anyone!” On a side note, the insert was part of Patrick Reed’s arsenal at the Masters. MOI is about protecting ball speed, regardless if whether it’s in a driver or a putter. “If we can increase the MOI by 20%, we effectively make the hole larger by as 65%,” said Williams. “Even the best players in the world miss putts off the center of the face. It doesn’t seem like something people think about miss hits with putters like they do with drivers but if you pay attention and know where you’re hitting it you can tell when you. Even the best players in the world, especially coming down the stretch on a Sunday you can tell when the catch one a little bit in the heel or towards the toe.”

moi2“The mindset was is there a way for us to really look at a way of effectively making a hole bigger and the way to effectively make it bigger is to have putts get to the hole at kind of a dead weight where they could fall in the front or the side,” said Toulon. “The problem with that is if you’re a dead weight putter and you have a normal putter with a normal MOI, let’s say 3,500 and you miss hit a putt it will come up short. With EXO putters they’re not going to be short. That’s a big deal.”

“We love what we have with our micro-hinge insert technology in the roll benefit it provides,” Williams continued. “All three shapes in the line are mallets and all of them are available with both face balanced toe hang options. We know that is a trend we’ve seen out on Tour and it’s catching in the marketplace, so we are going to continue to double down in that regard.

The EXO Putters are available in Seven, Rossie, Indianapolis (all available in face balanced and toe hang options) head shapes and at retail starting May 18th. They retail for $299.99.

WEB GEMS:

LIFE AFTER THE MASTERS: Tiger Woods built his comeback around the Masters, as was the case even in healthier years. He took a step back at Augusta National, not breaking par until the final round and finishing 16 shots behind Patrick Reed, the most he has trailed the Masters winner. Woods wasn't alone in his disappointment. Jordan Spieth geared his early part of the year toward being ready for the Masters, the major he says he most wants to win. Phil Mickelson took himself out of the hunt with a 79 in the second round. Jack Nicklaus can understand how they feel, and his message for anyone who puts so much emphasis on a green jacket is that the show goes on. "I had to learn that there were other tournaments in the country after Augusta," Nicklaus said at the Masters after hitting the ceremonial first tee shot. "I played Augusta a lot of times and lost. I won in '63, '65 and '66, and I just expected to win every year. I thought I would just continue to do that." READ MORE>>>

MAJOR MOMENTS: Major champions today create memories for tomorrow.
Some of them, anyway. Still to be determined is whether the grit Patrick Reed showed at Augusta National — holding off Rory McIlroy, Jordan Spieth and Rickie Fowler in that order — resonates with a junior who is just getting into golf or motivates one of Reed’s peers. “It’s such a nostalgic game,” McIlroy said last summer. “People remember when they watched Jack (Nicklaus) win a U.S. Open or Tom Watson chip in at Pebble Beach. Whatever generation it is, that’s what they’re going to remember and that’s their fondest memory.” READ MORE>>>

ANSWERS: “I’ve never watched it [golf] on TV except out of the corner of my eye. Not one round of the Masters, or even an episode of Golf Central. I’ve never seen the Feherty show. If I’ve watched a couple of hours of golf, total, I’d be surprised. I follow golf through Twitter, Instagram and the PGA Tour app. I’m very weak on golf history, because you pick up a lot of that on TV. I know Jack Nicklaus has 18 majors, and that Tiger has 14, but I have no idea who’s third. When I played in my first Masters I knew nothing about Augusta National except what I’d seen playing the Tiger video game. I had a couple of invitations to play the course in advance and appreciated them but was like, ‘Thank you, but I’m good.’ Not knowing what a big deal it was is probably why I didn’t play a full practice round. I walked the front nine on Tuesday with a wedge and putter and played the back nine on Wednesday. I tied for 10th that first year.”--Daniel Berger, who has won the FedEx St Jude Classic the last two years and played in the Masters the past three years and finished 10th, 27th and 32nd. 

2016 U.S. Amateur champion and at the time World No. 1 amateur, Curtis Luck made his professional debut at the 2017 Valero Texas Open. Luck won the 2016’s U.S. Amateur Championship, Asia-Pacific Amateur Championship and the World Amateur Team Championship en route to becoming the top-ranked amateur in the world.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF