Subscribe
Font Size
Join our Mailing List
DailyPulse
Home Daily Golf Briefs Daily Pulse for April 20, 2018

golfbiz

Web Street Golf Daily Pulse
VOLUME 8, NUMBER 78                                                         
Friday, April 20, 2018

ANY IDEA WHO SAID THIS? “I'm always working on I guess two things. I've worked on my stroke a little bit and I've been watching Jason Day a lot and I've talked to him a little bit about it and just the path of my stroke. So I've been working on that a little bit. And the rest is confidence, which is mental. So one, I have to forget about the stroke when I go out there and just try and keep that mind really clear and free and not have all the too many thoughts going out there. I feel like it's half a putt a round is what I want to gain and I'll be in contention in tournaments. If you look at rankings, I look really far down, but if you look at the numbers there, it's like half a putt a round worse than average. Doesn't sound good, either, but it's not a lot to find and that's kind of how I'm approaching it.”

BRAIN TEASER: Grayson Murray is the first round leader of the 2018 Valero Texas Open. He has one career PGA TOUR win to his credit. Can you name the event he won for his only victory?

RETURN ON INVESTMENTS: Gum Sports released its analyses of broadcast and social media coverage of the 2018 Masters Golf Tournament, showcasing the top brands and value generated by each throughout the tournament. Ultimate Software, sponsor of Patrick Reed, secured the top non-sports brand media spot at $16,070,465 in sponsor media value and seventh overall brand of the tournament, joining Nike, Under Armour, Puma, Adidas, TaylorMade and Callaway. Also noteworthy, Titleist, Tiger Woods’ Logo (TW) and Mutual of Omaha rounded out the top ten and 84% of Ultimate Software’s broadcast value came in the final two rounds with 87% of their social media value driven the final day.

“Nike drove the most media value from player apparel endorsing brands primarily from their branding on front of hat and shirt chest,” said Jeff Katz, GM of GumGum Sports. “Overall, our industry-leading computer vision platform counted more than 25,000 seconds of screen time for Nike, followed by 8,200 for Under Armour across broadcast and social media channels.”

GumGum Sports also observed the "Tiger Effect" as still being alive and well among golf fans. Tiger Woods returned to Augusta drove $19 million in media value. However, 96% of his sponsor media value came from the first two rounds.

Other key takeaways from the GumGum Sports Masters Tournament Analysis include:
• The Masters Logo on the Green Jacket generated $4.2M in overall media value.
• Brands located on the Hat- Front (38% or $186.3 million) and Shirt- Chest (31.5% or $154.8 million) drove highest media value.
• The 64 brands tracked garnered 14,000+ exposures and 74,000+ seconds of footage across TV and social media.
• Top Performing non-sports brands included Ultimate Software, Mutual of Omaha, Mercedes, Grant Thornton, NetJets, New Relic, Vistage, Royal Bank of Canada and Waste Management.
• Images drove 83% of Total Social Media Sponsor Value relative to video.

FOLLOW THE MONEY: Florida’s municipal golf courses have lost nearly $100 million over the past five years. While some dipped into reserves or found one-time sources of revenue, overall these county- and city-owned courses required $64.9 million in subsides to stay afloat, the investigation showed. Financial documents indicate that most municipal golf courses are set up as enterprise funds — or special funds that are expected to be self-sufficient — but only a handful of munis can actually cover their expenses. READ MORE>>>

THERE’S AN APP FOR THAT: V1 Sports (V1) has released a new V1 Golf IOS App that is targeted at golfers. “The new release is an example of our passion for empowering instructors and golfers to be their best,” Chris McGinley, CEO of V1 Sports, said. “By asking the right questions and listening closely to our users, we continue to help them improve.”
 
The new app helps golfers capture their swing on video and share it with their V1 teaching pro, so that they can receive digital lessons and instruction at home, on the range, or on the road. The app allows V1 instructors to deliver lessons created with V1’s Pro software that include video, telestration, voiceover and content directly to their students’ mobile device. In addition, the V1 Golf Plus subscription allows golfers access to one of the largest libraries of tour swings for comparison and exclusive tips and drills.

WEB GEMS:

IT’S NOT AS EASY AS IT LOOKS: “The lifestyle is grueling, but it was eating at me before. When I was married, there was a lot of pressure. It’s easy to get caught up and spend a lot of money. You live a different lifestyle when you have some success. I made a lot of money for a couple of years, and I didn’t really feel comfortable with it, to be honest. You know one day it’s not going to be here. Guys don’t understand how quickly it can be taken away.” READ MORE>>>

‘TIL DEATH DO US PART: They say when you get married you become a team, and no more was that evident than this week when Northern Irish golfer Michael Hoey's wife Bev came to his rescue in Morocco. She flew from Belfast to London, drove 80 miles to the Titleist headquarters in St Ives and back again, then flew from Heathrow to Casablanca to pick up more clubs before making the hour long trip from the airport to Royal Golf Dar es Salam in Rabat for Michael. READ MORE>>>

ANSWERS: “I'm always working on I guess two things. I've worked on my stroke a little bit and I've been watching Jason Day a lot and I've talked to him a little bit about it and just the path of my stroke. So I've been working on that a little bit. And the rest is confidence, which is mental. So one, I have to forget about the stroke when I go out there and just try and keep that mind really clear and free and not have all the too many thoughts going out there. I feel like it's half a putt a round is what I want to gain and I'll be in contention in tournaments. If you look at rankings, I look really far down, but if you look at the numbers there, it's like half a putt a round worse than average. Doesn't sound good, either, but it's not a lot to find and that's kind of how I'm approaching it.”--Adam Scott on his putting.  After the first round of the Valero Texas Open, Scott ranked 152nd in putting. He lost 3.378 shots with the flat stick.

In his first start at the Valero Texas Open, Grayson Murray offset a double-bogey five at No. 7 with seven birdies, good for a 67. Before this week, Murray’s best position after 18 holes on the PGA TOUR was T2 at the 2017 Wells Fargo Championship. He finished T63. Murray won the 2017 Barbasol Championship in his rookie year on the PGA TOUR.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF