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Home Daily Golf Briefs Daily Pulse for April 23, 2018


Web Street Golf Daily Pulse
Monday, April 23, 2018

ANY IDEA WHO SAID THIS? "It feels like I've been out for six months. I still have confidence. I feel like I can win next week."

BRAIN TEASER: Where did Andrew Landry play his college golf?

TITLEIST RELEASES AVX: Its been said that curiosity killed the cat! However, in golf, specifically with equipment, curiosity is an ally! In the constant pursuit for performance improvement, avid golfers to professionals are constantly looking for an edge. Equipment companies understand this and recognize the power of new.

Titleist is launching its AVX golf ball worldwide. The company conducted a test market study in Arizona, California and Florida from October 2017 to January 2018, which helped to generate interest in the product. Beginning today, Titleist AVX is available in golf shops across the U.S.

avx"Golfers have spoken loud and clear about the performance of AVX," said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. "While our R&D team is constantly exploring new golf ball technologies, only a limited number of prototypes ever make it past the initial machine and player testing phases. AVX stood out from the beginning. Ultimately, it was important to let golfers decide whether this golf ball had a place in our line and the results of our test market were emphatic. Many golfers were waiting for a product like AVX – our lowest flying, lowest spinning and softest feeling high performance golf ball – to help them play their best."

AVX features a proprietary multi-component construction. According to its creator, it has a high speed, low compression core technology that results in a powerful engine to drive distance, but with exceptionally soft feel. The invention of a new high flex casing layer, Titleist said, enhances speed and controls spin. AVX is offered in both white and high-optic yellow.

"During the test market, we heard from a lot of golfers playing competitive models who realized they had been giving up performance in order to play a softer feeling golf ball," Mahoney said. "With AVX, not only were they getting the feel that they love, they were also getting longer distance with great performance in the short game – and they were playing better. That's the reason so many golfers are talking about this golf ball."

Titleist's AVX golf balls are available in the U.S. beginning April 23, 2018, with worldwide availability scheduled for later this year. It has a minimum advertised price of $47.99/dozen.

For the sake of the competition, AVX has made Titleist an even more formidable challenge going into the summer of 2018, whenever the weatherman decides to let it arrive!

LADY KILLER: Bridgestone Golf has unveiled the e6 SOFT Lady Edition. It features a pearl white finish and pink Bridgestone marking, side stamp and packaging. According to Bridgestone, the e6 SOFT is among the most popular models in its catalog.

"Female buying power has increased almost three-fold since we launched the e6 Series and we wanted to make sure we are providing options that meet the preferences of a wide variety of golfers,” stated Elliot Mellow, Golf Ball Marketing. “Unlike competitors, we don’t advocate that most recreational golfers play a Tour level ball, rather we engineered the e6 series to benefit players looking to hit more fairways thanks to a more forgiving golf ball.”

The new model is available at and select retailers nationwide.

IN RICKIE WE TRUST: Short Par 4, a golf inspired box subscription service that ships branded golf apparel, footwear and accessories directly to golfers, has partnered with Rickie Fowler and Wesley Bryan. According to the Sarasota, Florida, company, it has shipped over 500,000 boxes since 2014. It says it is golf’s leading box subscription service with over 250,000 boxes delivered to its members in 2017.

“It is truly an honor to welcome Rickie Fowler and Wesley Bryan to the Short Par 4 team. Their individual Tour Experience Memberships will bring a new level of excitement and awareness to the brand and we’re thrilled for our members. They now have direct access to these PGA TOUR Professional’s exclusive Tour gear,” stated Short Par 4 CEO, Bobby DiMeo.

The new Tour Experience Membership promises a one of a kind, exclusive box curated by PGA TOUR’s biggest stars with their apparel, accessories and gear for both on and off the course. Also, included is VIP access to “PGA Player” only deals and exclusive insider access to Rickie Fowler and Wesley Bryan. Both showcase their respective brands and styles in their Short Par 4 signature Tour Experience Memberships.

The Rickie Fowler Tour Experience by Short Par 4 was developed for customers who are inspired by his style and want to look and feel like him on and off the golf course. This membership includes his Tour outfits, accessories, and premium gear from his own sponsors like PUMA. Tour shirts, hats and outwear from Puma with Rickie’s partner logos, as he wears on tour. Other brands included in the Rickie Fowler Tour Experience are Cobra, for logoed Tour hats, Titleist for balls and gloves, and Red Bull for unique one-of-a-kind items like towels and his favorite divot fixer. His other sponsors; Bushnell, Salt Optics, Rolex, Mercedes, Quicken Loans and Farmers Insurance will contribute in the future with special offers and exclusive promotions. The Rickie Fowler Tour Experience ships every month directly to their member’s doorstep for $125.00 which includes free shipping.

“I have always stood out from the crowd a little in the way I dressed. I grew up riding and racing dirt bikes, and enjoying action sports. The styles and love of color in that culture clearly had an impact on me. As an adult my style has evolved, but still feel most comfortable living in my own lane. It is cool that there are people out there that show up at tournaments or just at their local course to play nine dressed like me. Now, these same people can buy the same Tour outfits I wear from Short Par 4. I am excited to introduce The Rickie Fowler Tour Experience to my fans and more,” said Rickie Fowler.

The Wesley Bryan Tour Experience by Short Par 4 was built for those members who appreciate his fresh but bold fashion sense. This membership includes Tour shirts, pants, shorts, Tour outerwear, socks and more. The Tour Shirts and outwear will be logoed with Skechers, the same as he wears on the PGA TOUR. According to the company, this is special because this logoed Skechers apparel is not available anywhere.

Other brands included in the Wesley Bryan Tour Experience are Callaway for logoed Tour hats, Taco Bell for belts, Johnson Gray Designs for ball markers and custom items. Special offers and exclusive promotions from his other sponsors; 18-Birdies, Lexus, and Audmars Piquet can be expected shortly. Also, Bryan’s members will be engaged monthly by him on social media channels. He will be taking over Short Par 4 social accounts with his insights from the PGA TOUR as well as with new, and offers around his membership. The Wesley Bryan Tour Experience will ship bi-monthly for $99.00 per month.

“It is a privilege to collaborate with Short Par 4 to create my Tour Experience Membership. Most people know that I enjoy life on and off the golf course. I like to have fun and that shows in how I dress. I choose colors, fabrics and styles that are bold – not so serious and that is what members will find in the Wesley Bryan Tour Experience,” said Bryan.


LEVY WINS IN MOROCCO: Alexander Levy entered the final day at Royal Golf Dar Es Salam one shot off the lead but hit the front on the third and never looked back, signing for a 70 and finishing the week at eight under. That gave him a one-shot victory over Spaniard Alvaro Quiros, who had a birdie-birdie finish to leapfrog Swedish pair Alexander Björk and Joakim Lagergren, Finn Mikko Ilonen and Italian Andrea Pavan. The victory comes in Levy's 138th appearance on Tour and provides the perfect momentum as he goes in search of a successful defense and a third title at the Volvo China Open next week. READ MORE>>>

IF YOU DON’T SUCCEED, TRY, TRY AGAIN! India’s Rahil Gangjee ended a 14-year title drought when he sank a decisive birdie on the final hole for a one-shot victory at the Panasonic Open in Osaka on Sunday. Having endured years of frustrations, the 39-year-old hit his bunker shot to within 10 feet of the pin before holing it to complete a final round of three-under-par 68 and end his winless streak. READ MORE>>>

ANSWERS: “It feels like I've been out for six months. I still have confidence. I feel like I can win next week.” --Brooks Koepka on his return to the PGA Tour at this week’s Zurich Classic following a nearly four-month absence that included a 91-day stretch during which he didn’t touch a club.

Andrew Landry played golf at the University of Arkansas. Woo Pig!