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Home Daily Golf Briefs Daily Pulse for May 7, 2018

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VOLUME 8, NUMBER 89                                                         
Monday, May 7, 2018

ANY IDEA WHO SAID THIS? “I'm kind of freewheeling it at this point. I know a little bit has been said about me retiring if I don't make the necessary money for my medical starts, and all that's true. If I don't make it, I'm not playing golf anymore. I don't really have a ton to lose, just kind of playing golf. My whole family's here and they came last week and they came the week before that and they're watching me with all the starts I have remaining.”

BRAIN TEASER: How many times has Jason Day won on the PGA TOUR in his career?

WAIT AND SEE: As noted in Friday’s issue, Titleist’s golf ball sales were off in the first quarter of 2018 by 6.9% or 9.8% on a constant currency basis. It hasn’t deterred the company’s outlook for the year ahead. “The early headline for the Titleist Golf Ball business in 2018 is the very successful launches of new Tour Soft and Velocity in late January. Both models have been well received,” stated David Maher, Acushnet's President and Chief Executive Officer. “Our Pro V1 franchise, as noted, comped against last year's new product launch where we benefitted from both a robust global pipeline and the sell off of some prior generation inventory.”

Titleist’s ProV1 franchise is the gold standard for golf balls as well as product longevity. The company launched another product late in Q1 that is expected to have an impact in the current quarter. “The AVX launch really took place in the second and third weeks of April. We did ship a very, very modest amount of product into the market in some of our test markets in the first quarter,” reported Maher. “But really, the story just unfolded over the last several weeks. We've got an AVX launch, which is domestic in Q2 and around the world in Q3,” he explained.

No doubt there will be plenty of curiosity on the product, which should lead to consumer trial. It likely will cut into ProV1 sales initially, as well as other brand’s product. Titleist is aware of it and will monitor its progress closely. “We're going to be a whole lot smarter on AVX in the coming months as we get a sense for sell through,” said Maher. “And more importantly, repeat purchases. We do think and believe that Pro V1 will be far in a way the larger franchise. The size of the AVX, we are just sure exactly where it's going to shake out.”

BRING IN THE SUITS: Nike dropped a bomb on Puma by filing a patent infringement complaint in Massachusetts. NIKE’s contends Puma is using NIKE’s Flyknit, Air, and cleat assembly technologies. NIKE has asked Puma to stop and Puma refuses to do so, according to the Swoosh. READ MORE>>>

FORE! During its conference call with Wall Street to discuss its first quarter operating results, Acushnet (GOLF: NYSE) reported it has a 919 driver launch queued up for the fourth quarter of the year. “You'll see us make more noise with 919 than we did with 917,” reported David Maher, Acushnet's President and Chief Executive Officer. “We think that's important. And as to timing, you'll start seeing that sometime late summer when we begin in earnest our seeding process. Plans right now are to ship 919 in the fourth quarter. But you always look for an opportunity (to) pull forward if availability allows. But right now the plans are for the fourth quarter.”

WEB GEMS:

PRIORITIES CHANGE: Ten years ago this month, Annika Sorenstam announced that she was walking away from the game she loves. “I’m still very competitive. Whether it’s in (golf course) design, I want to be the best at that in creating inspiration experiences, I want to be the No. 1 clothing line, I want my foundation to continue to have great success. But the thrill of hitting a 7-iron on the 18th hole, that I don’t get. Life changes. I wanted to focus on family.” READ MORE>>>

BATTLE OF THE SEXES: Two female pairings struck a significant blow for women’s golf in Watford on Saturday by qualifying for the knockout stages of the GolfSixes event against their male counterparts. READ MORE>>>

JUST ANOTHER DAY? Jason Day birdied two of his final three holes Sunday for a 2-under 69 and a two-shot victory over Aaron Wise and Nick Watney in the Wells Fargo Championship, his second victory this year. After squandering a three-shot lead on the back nine, Day rolled in a 20-foot birdie putt on the 16th hole and then effectively won the tournament when his tee shot on the 230-yard 17th hole crashed into the flagstick and settled 3 feet away. He was the only player to make birdie on No. 17 at Quail Hollow in the final round, and it staked him to a two-shot lead. READ MORE>>>

ANSWERS: “I'm kind of freewheeling it at this point. I know a little bit has been said about me retiring if I don't make the necessary money for my medical starts, and all that's true. If I don't make it, I'm not playing golf anymore. I don't really have a ton to lose, just kind of playing golf. My whole family's here and they came last week and they came the week before that and they're watching me with all the starts I have remaining.”--John Peterson. Peterson is currently playing on a Major Medical Extension (hand injury; had hand surgery in January 2016). He has 3 remaining starts heading into the Wells Fargo to earn 237 FedExCup points or $318,096 to remain exempt through the remainder of the season. He started the season with 8 available starts. He finished T42 at Wells Fargo.

Jason Day now has 12 career PGA TOUR victories: 2010 AT&T Byron Nelson. 2014 World Golf Championships-Dell Technologies Match Play Championship. 2015 Farmers Insurance Open, RBC Canadian Open, PGA Championship, THE NORTHERN TRUST, BMW Championship. 2016 Arnold Palmer Invitational presented by Mastercard, World Golf Championships-Dell Technologies Match Play, THE PLAYERS Championship. 2018 Farmers Insurance Open. Wells Fargo Championship.

He has the same number of victories now as Paul Azinger, Zach Johnson, Tony Lema, Justin Leonard, Wayne Levi, Bobby Nichols, Calvin Peete and Steve Stricker.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF