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Home Daily Golf Briefs Daily Pulse for May 10, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 92                                                         
Thursday, May 10, 2018

ANY IDEA WHO SAID THIS? “I love this tournament. I look at this course, I just can't believe I've actually won here. It's a really difficult course that's punishing. It's been fun to be a part of the past champions here, because it really takes some special golf to win out here. Moving back to March I think is going to be a great thing for the tournament. I think that it was great to move it to May. I don't think it really matters when the event is played. We're going to get the best players in the world playing, and I think that's all that matters.”

BRAIN TEASER: Which player do you think has the highest career earnings just from THE PLAYERS Championship?

ROGUE TRIP! If you don’t think selling golf equipment has changed over the years, then you haven’t been paying attention. Buying off the rack for the equivalent of a plug and play application is a thing of the past. The sales process has become much more involved through club fittings with the aid of TrackMan now being the key to unlocking more distance. But it doesn’t stop there. Case in point, Provision Events (PVE) has partnered with Callaway Golf for the Rogue Tour. Keep in mind rogueCallaway reported a blockbuster, record financial results in the first quarter.

The Callaway Rogue Tour Experience will travel to over 18 retail venues across the country and it is described as a series of interactive areas. It is transported, constructed and managed by PVE. At each venue, golfers are being given the chance to understand and experience the performance benefits of Callaway products under a unique retail setting.

“The Rogue Tour is an ambitious project that we’re incredibly proud of. To help golfers’ across the U.S. get fit, experience the performance benefits of Callaway products with fun, interactive experiences while supporting our retail partners. We asked PVE to create something that was unique and reflected the quality and technology that characterizes Callaway as a brand, and they have done an amazing job of bringing that brief to life,” explained Kirsten Everett, Senior Retail Marketing Manager at Callaway.

The Rogue Tour activities include reception and entrance areas, flanked by Callaway’s iconic Jailbreak bars, that take customers through to a hitting bay with golf simulator where they can try out the latest Rogue products and get custom fit for any Callaway products. For those who want to see behind the tech, PVE has constructed a 3D science area with “exploded” versions of Callaway clubs and balls. The short game isn’t neglected, as the latest Odyssey putters are available for test on the putting green.

“We’re so pleased with the way that the Rogue Tour has come together. We’re a couple of stops in to the nationwide Tour but you can already see the enthusiasm that is generated by the customers’ interaction with the brand and the products,” reported Simon Jones, Head of Sales and Business Development at PVE. “For us to see the aims of the Tour coming to life after all the hard work Callaway and ourselves have put in is incredible, Callaway are a fantastic brand to work with.”

The Callaway Rogue Tour continues across the U.S. over May, June, July, into mid-August.

SELLER! Callaway Golf (NYSE:ELY) insider Alex Mitchell Boezeman sold 47,012 shares of company stock on Friday, May 4th at an average price of $17.19. The transaction was for a total value of $808,136.28. Following the sale, he still owns 107,512 shares of the company’s stock, valued at $1,848,131.28. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink.

BUYER! Callaway Golf’s Board of Directors has authorized a repurchase up to $50 million of the Company's common stock in open market or in private transactions. It will make strategic repurchases based on market conditions, buying opportunities and other factors from time to time, it said. 

Callaway also reported Russell L. Fleischer has been appointed to the Board, which increases the size of its Board from eight to nine members. He previously served as Chief Financial Officer of Adams Golf, Inc. and subsequently as a board member of Adams Golf. Fleischer also has experience in mergers and acquisitions, capital raising and private equity transactions. He joined Battery Ventures, a global investment firm providing venture capital and private equity, in 2014 as a partner and was promoted to general partner in 2015.

NO BRAINER: No one should be surprised to learn that Tiger Woods has confirmed he will participate in the Open Championship this year. Now healthy, he has lifted the iconic Claret Jug twice at St Andrews (2000, 2005) and once at Royal Liverpool (2006), which prompted his friends at the R&A to issue a press release stating Woods will tee it up at Carnoustie in July. The purpose of the exercise is very simple. His presence will clearly sell more tickets!

WEB GEMS:

THAT’S ENTERTAINMENT? Memo to fans thinking about heckling professionals at this week’s Players Championship: you will likely have a short stay at the Stadium Course at TPC Sawgrass. Fan decorum has been more of an issue on the PGA Tour this season with high-profile players such as four-time major champion Rory McIlroy and 2017 FedEx Cup champion Justin Thomas voicing their concerns at Florida Swing events in March. READ MORE>>>

HOW CONTROVERSY HELPED BUILD A FIFTH MAJOR: With victory secure, Jerry Pate knew the stage was set for one of the most raucous celebrations in the history of the game. Pate's ball had avoided the lake guarding the 18th green at THE PLAYERS Stadium Course at TPC Sawgrass. With only a short birdie putt standing between him and victory in the 1982 THE PLAYERS Championship, Pate knew he was headed for the water instead. He pushed both course architect Pete Dye and PGA TOUR Commissioner Deane Beman into the lake as penance for the punishing course they had introduced as the permanent home of THE PLAYERS. He then followed them into the water. CBS commentator Vin Scully called it "perhaps the wildest moment in the history of any professional sport." It was the culmination of both a groundbreaking week and an impressive career cut short by injury. The 1982 PLAYERS was the first conducted at the Stadium Course. Dye’s radical design changed golf course architecture but also was criticized for its severity. READ MORE>>>

SERGIO REFLECTS: "Truthfully, I can’t believe it’s already been 10 whole years since I won the Players Championship. So much has happened since then. Some adversity, for sure (and definitely a few missed putts) --- and also so many good things. But I can’t help but feel like my win here, in 2008 --- it was a real turning point in my career. Win or lose, I think, these memories shape us. They give us perspective.

“And man, it’s just crazy to think about how much perspective I have gained — and how much my life has changed — since I was that eager, scissor-kicking young guy back in 1999 at Medinah. El Niño. The Kid. In 1999, I am The Kid. And now it’s 2018, and I am married to my beautiful wife, Angela, and I have The Kid — a baby girl, Azalea, born in March of this year. La Niña. We will wait a few years, I think, before we start teaching her the scissor kicks.” READ MORE>>>

ANSWERS: “I love this tournament. I look at this course, I just can't believe I've actually won here. It's a really difficult course that's punishing. It's been fun to be a part of the past champions here, because it really takes some special golf to win out here. Moving back to March I think is going to be a great thing for the tournament. I think that it was great to move it to May. I don't think it really matters when the event is played. We're going to get the best players in the world playing, and I think that's all that matters.”--Phil Mickelson.

With $5,319,153, Sergio Garcia has earned the most money of any player at THE PLAYERS Championship. Second in all-time in career earnings is Tiger Woods  ($4,421,241.90).

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF