Subscribe
Font Size
Join our Mailing List
DailyPulse
Home Daily Golf Briefs Daily Pulse for May 24, 2018

golfbiz

Web Street Golf Daily Pulse
VOLUME 8, NUMBER 102                                                       
Thursday, May 24, 2018

ANY IDEA WHO SAID THIS? “Very few times in my life have I laid off maybe two to three days, and it seemed like it took me a month to three months to get back those three days when I took a rest. It's a tough situation. I had to practice and play all the time. My swing wasn't the best in the world and I knew it wasn’t. And then I thought, well, the only way I can win is just to outwork these fellas. After I won a couple of tournaments, I noticed these folks were practicing longer, and I don't know why that was. But they had to stay with me, and if it had been 12 hours during the day, I would have been out there 12 hours because I enjoyed it.”

BRAIN TEASER: How many times did Ben Hogan win on the PGA TOUR over his career?

INSIDER INFORMATION: Arccos Golf has announced the release of its next-generation artificial intelligence platform, Arccos Caddie 2.0. It will provide players with real-time strategies for every shot on any hole in the world, according to the company. Powered by Microsoft Azure, Arccos Caddie has also been made a free feature for all users of the Arccos 360 system. 

Arccos boasts over 100 million shots hit during 1 million rounds played by its community, and 418 million GPS mapping data points on 40,000+ courses worldwide. Through a series of hackfests and other collaborations, these resources were harnessed by Arccos engineers and Microsoft’s A.I. scientists. The result represents a significant expansion of Arccos Caddie’s capabilities, according to the company.

“The entire sports landscape is being revolutionized by advanced analytics, and golf is the most ideal sport for the application of these concepts,” said Sal Syed, Arccos CEO and Co-Founder. “Working with Microsoft, we’re plugging into a very traditional framework – the caddie/player relationship – and taking it to the next level through the power of A.I. Considering only 3% of golfers today have access to advice from a human caddie, we’re also helping democratize the caddie experience by making it available to anyone.”

Arccos Caddie 2.0 uses a wide variety of inputs to provide a golfer with real-time insights into their optimal and alternative strategies, the company said, as well as outcome predictions, for every shot they play. Factors considered include but are not limited to:
•        A user’s shot history
•        The historical performance of other Arccos users
•        Wind speed/direction and other weather conditions
•        Elevation changes
•        Hole geometry
•        Hazard locations

“The PGA TOUR has done a great job of using advanced analytics to help its players practice and perform their best,” said Mike Downey, Director, Principal Evangelist – Sports at Microsoft. “At other levels of the game, capturing the necessary on-course data has been a real challenge. Arccos has cracked that code and built a robust data set, which they’re deploying via the Microsoft Azure cloud to the benefit of golfers worldwide.”

“Arccos Caddie demonstrates A.I. complementing human capability,” added Steve Guggenheimer, Corporate Vice President – A.I. Business at Microsoft. “Through the power of Microsoft Azure, amateur golfers have information at their fingertips that was not easily available before. A.I. will have a huge effect on the golf industry, and it is an exciting time to be in this space as we help Arccos lead the charge.”
 
I GUESS IT MUST BE WORKING? The USGA and Deloitte announced the renewal of a multiyear professional-services partnership. The two entities first teamed up in 2014 to assess existing USGA programs and develop strategies designed to better meet the evolving expectations of today’s golfers, its Allied Golf Associations, and clubs/facilities. Then in 2016, Deloitte and the USGA announced their first multiyear professional-services partnership. 

“Deloitte’s outstanding thought leadership and experience have led to a pivotal evolution of our relationship with golf associations in communities across America, driving greater impact and ultimately advancing our service to the game,” stated Mike Davis, CEO of the USGA. “By leveraging the power of data, we are building new ways for golfers and the golf industry to connect and learn, and the investment we are making in technology now should help empower the game long into the future. Our work with Deloitte continues to show us the many possibilities that lie ahead.”

"Our relationship with the USGA is built on a common commitment to golf’s values of integrity, collaboration and the pursuit of excellence – values that Deloitte shares,” stated Cathy Engelbert, chief executive officer of Deloitte. “Deloitte not only wants to help the USGA grow the game, but increase engagement and inclusion by helping the modern golfer better connect to the game leveraging digital technology.” 

For the 118th U.S. Open at Shinnecock Hills Golf Club, Deloitte has designed an interactive Virtual Reality (VR) experience to give fans a unique perspective on the championship and its history with Shinnecock Hills. Fans can immerse themselves in a 360-degree, first-person perspective of Corey Pavin, who will narrate his shots from the 18th hole of the final round as he clinched his 1995 U.S. Open win at Shinnecock. They will also have an opportunity to leverage VR to take a visual and historic tour of the iconic Trophy Room in Shinnecock’s clubhouse.

WEB GEMS:

IN HIS DNA? Austin Cook had a back-up plan that was different than most aspiring PGA TOUR pros. His father is an anesthesiologist. His uncle’s a general surgeon. So it wasn’t surprising to see Cook get a degree in biology from the University of Arkansas with medical school on his mind. But Cook’s lineage includes golf, too – his grandfather was a club pro in Minneapolis who played in 92 PGA TOUR events during the 1960s and '70s. And truth be told, the grandson shared that dream. READ MORE>>>

WHILE WE’RE YOUNG! Want to speed up play in golf? Perhaps the new plan for Houston's Memorial Park Golf Course could spur golfers to play faster. Just fill the parking lot with parking meters and press players to get their rounds finished before time expires. That's right. At Houston's crown jewel of municipal golf courses READ MORE>>>

IT GOES WITH THE TERRITORY: “I dreamed of being a great golfer. I never dreamed of all this other stuff,” he said. “I feel very privileged that I’m in the position that I’m in, but I just try to live my life the way I normally would. I never wanted to be famous. I wanted to be known for my golf and that was it.” READ MORE>>>

ANSWERS: “Very few times in my life have I laid off maybe two to three days, and it seemed like it took me a month to three months to get back those three days when I took a rest. It's a tough situation. I had to practice and play all the time. My swing wasn't the best in the world and I knew it wasn’t. And then I thought, well, the only way I can win is just to outwork these fellas. After I won a couple of tournaments, I noticed these folks were practicing longer, and I don't know why that was. But they had to stay with me, and if it had been 12 hours during the day, I would have been out there 12 hours because I enjoyed it.”--Ben Hogan on his work ethic.

Ben Hogan won 64 times on the PGA TOUR including 9 major championship. In 1946, he won 13 times! His official career earnings were $322,516.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF