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Home Daily Golf Briefs Daily Pulse for June 11, 2018

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VOLUME 8, NUMBER 113                                                       
Monday, June 11, 2018

ANY IDEA WHO SAID THIS? “It is the best setup I've seen for a U.S. Open as long as I've played. I think it's the fairest test where skill is going to be the biggest factor. I think you're going to see an exceptional leaderboard, and Shinnecock is one of the greatest golf courses of all time. It's going to be one of the best Opens, I believe.”

BRAIN TEASER:  What year did USGA introduce the "While We're Young" slogan campaign?

ARE WE BETTER TODAY? Technology has changed the way of life for many. It’s even made its way into the USGA. “When you set up a U.S. Open it is golf's ultimate test, it's probably set up closer to the edge than any other event in golf and I think that the difference then versus now is there was a lot more, we have a lot more technology, a lot more data in our hands,” acknowledged Mike Davis, CEO of the USGA.

Technology has been the whipping boy with equipment, as some believe it’s diminished the skill level required to play the game, at least at the elite level. Based on the course setup for the championship, the USGA Course Rating is expected to be 76.9 and the Slope Rating at 146. Nevertheless, it will be interesting to see what the ultimate wining score is in 2018 and compare and contrast it versus previous national championships held at famed Shinnecock.

The winning score of the US Open at Shinnecock in 2004 was -4, 276, by Reteif Goosen. In 1995, Corey Pavin won posting even par, 280. Ray Floyd won shooting 1-under, 279 in 1986. A lot has happened since1986, 1995 or 2004 and many would agree it’s a different world then versus now. Time will tell whether it’s more of the same in 2018 for the men’s national championship or if time has indeed marched on.

ITS A BIG WEEK FOR MANY: In a partnership with the Shinnecock Nation, fans on hand for the 118th United States Open Championship at Shinnecock Hills Golf Club (Southampton, New York) will have the chance for a sneak-peek of NextLinks, another entrant in the golf industry’s trend in alternative, interactive golf experiences.

“The Shinnecock Indian Nation is extremely excited to partner with NextLinks. The Shinnecock People have 126 years of golf experience dating back to the very beginning of golf in this country,” said Lance Gumbs – Shinnecock Tribal Councilman. “We were very impressed with the accuracy and realism of this technology and felt it needed to be represented here during the 118th U.S. Open Championship week. We look forward to all of the golf fans stopping by our Shinnecock Indian Nation NextLinks booth to test out this amazing product.”
Leaders from the Shinnecock Nation recently discovered NextLinks at a technology conference and agreed to a revenue-share-based partnership for this week-long exhibition. “We’re honored to partner with the Shinnecock Nation and to be able to showcase our innovation and business model to help them achieve their goals during the event,” said NextLinks founder and president Dave Shultz. “Their belief in us inspires us to put on a great show.”

Throughout U.S. Open week fans will use the innovative, trade-marked Pinpoint Spotlight Technology on a custom-designed putting green to putt and play a sampling of Nextlinks’ skills-based golf games. NextLinks gamifies putting and the short game through technology that tracks multiple players’ positions on the green while playing various target-oriented games. Imagine golf versions of Darts, Horse, Shuffleboard and Cornhole—and projects colored lasers on to the green to guide each player on where to putt from on the expertly-designed putting green.

“After watching the greatest players in the world take on one of the all-time great courses, fans are going to be excited to get their hands on some golf clubs and come putt in this uniquely-immersive golfing environment,” said Shultz. “A typical NextLinks venue combines golf with the energy of a sports bar or night club. I have a feeling these great New York golf fans are going to bring that energy to us.”

Shultz believes presenting the sport in a fun, gaming-based fashion is a logical way to capture new golf fans. “A beginning golfer can go to a NextLinks-powered venue and learn the game from the hole out,” he said. “We can get them hooked on golf by exposing them to fun games that incorporate real skills they can build on for as long as they play the game.”

NextLinks executives will also be presenting a scalable business opportunity for venue owners and entrepreneurs as well as a turnkey solution for high-end ,“golf cave” installations in homes or businesses.  “The U.S. Open at Shinnecock Hills is history in the making,” he says. “The atmosphere will be electric and we’re looking forward to feeding off of that and showing golfers the future of alterative golf experiences.”

WEB GEMS:

A FOCAL POINT THIS WEEK: What makes Shinnecock's Redan green so unique? READ MORE>>>

THE BIG PICTURE: The U.S. Open prefers to be looked upon as the ultimate test in golf, which can be an invitation for trouble. Mike Davis knows that as well as anyone. But it is an exact science, at least the way Davis and his staff approach a U.S. Open. “It’s a bit of a jigsaw puzzle,” Davis said. “The forecast is a big part of setting up a golf course. And some of it is a roll of the dice.” READ MORE>>>

OFF THE MARKET: Rickie Fowler took a break from prepping for the U.S. Open at Shinnecock Hills to pop the question to girlfriend Allison Stokke, a former collegiate All-American pole vaulter turned fitness model. READ MORE>>>

ANSWERS: “It is the best setup I've seen for a U.S. Open as long as I've played. I think it's the fairest test where skill is going to be the biggest factor. I think you're going to see an exceptional leaderboard, and Shinnecock is one of the greatest golf courses of all time. It's going to be one of the best Opens, I believe.” --Phil Mickelson

It was 5 years ago, 2013, that the USGA introduced the "While We're Young" slogan campaign?

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF