Subscribe
Font Size
Join our Mailing List
DailyPulse
Home Daily Golf Briefs Daily Pulse for July 16, 2018

golfbiz

Web Street Golf Daily Pulse
VOLUME 8, NUMBER 137                                                       
Monday, July 16, 2018

ANY IDEA WHO SAID THIS? “I started playing when I was eight years old; watching Tiger win all those tournaments. You know, you say you dream about playing on the PGA TOUR, winning on the PGA TOUR, but as a kid you don't really know how hard that is, how much work that takes. But to be sitting here with the trophy, I don't know, I'm just at a loss for words. I think I made the right career choice.”

BRAIN TEASER: Can you name the last three Open Championship winners?

WHAT’S NEXT FROM PING: Getting better is never easy. It was never intended to be and it’s a constant process. Its one of golf’s charms, believe it or not. Popular belief is it takes 13 weeks to get in shape, for example, and only two to lose it. As Tiger Woods once said, there are no off days! The more you improve, the higher the bar is raised. Perception is reality and expectations are always part of the equation. No more is this the case that in the hyper competitive equipment world.

Golf is now dominated by four brands. In no particular order they are Callaway, TaylorMade, Titleist and PING. Each has its loyal following. However, each time something new is introduced, regardless of the category, it has the potential to swing a few more towards it. PING, known for its strong engineering platform, has introduced several new products that should drive curiosity, trial and future sales. Judge and jury are always in the hands of consumers when it is all said and done. They will no doubt, be intrigued to examine the i500 and i210 irons, which PING has announced today. Performance is always the swing (pun intended) vote in this debate and PING believes it has delivered the goods.

i210“Unlike a lot of irons on the market, PING irons are created without sacrificing the performance attributes all golfers need to improve the distance, accuracy and consistency they require from their iron play,” stated John K. Solheim, PING President in a company press release. “In the i500 and i210, we’re offering two distinctly different technology platforms to give golfers additional choices and fitting options. The i500 delivers unbelievable distance with amazingly high ball flights. In our testing, some golfers gained as much as 15 yards with the i500. In the i210 iron, we focused on designing a club that ensures a soft, buttery feel with the distance precision to attack flagsticks. We’re already seeing a lot of our tour players seamlessly transition into the i210 iron.”

The i500 iron employs much of the same technology as the G700 iron in a smaller, compact, muscle-back appearance, PING said. It has a forged, C300 maraging-steel face that is precision milled and combined with a 17-4 stainless steel body, according to the company. Why is that important? “With the forged, maraging-steel face and metal-wood-like construction of the internal cavity, we’re seeing five times the face flexing,” Solheim said. “Golfers are experiencing significant ball-speed gains, which translates to more distance and a higher overall ball flight so the ball holds the green. The trajectory is unlike anything we’ve seen in an iron its size. They can expect to hit one less club into the green when properly fit for the new i500 iron. They’ll be amazed at the power and performance engineered into an iron this size. On top of that, it has a blade-style look at address with less offset, which a lot of golfers prefer.”

In the i210 iron, PING said it’s engineers put a premium on the feel and precision by leveraging a patented multi-material construction that combines a 431 stainless steel head with a larger and softer elastomer insert. The additional volume of the custom tuning port, which also increases perimeter weighting and provides swingweight fine tuning, allows for a 30% larger insert and creates 25% more face contact. Seeing is often believing, but in golf feeling can easily be the difference maker!i500

“The soft feel of the i210 irons is unlike any we’ve ever offered,” said Solheim. “We know players who rely on precise iron play also require exceptional feel to control their ball flight and trajectories. The improvements to the tuning port and elastomer insert along with the exacting, refined details of the i210 iron offer a new level of performance for this style of iron.”

The i210 iron’s face and grooves are precision milled as is the cavity, giving it a high-end appearance, PING said. Tighter groove spacing in the pitching wedge and U-wedge provides greater precision and helps prevent fliers, according to the company. A new hydropearl chrome 2.0 finish repels water to greatly improve consistency from the rough and wet conditions. The irons have already visited the winner’s circle as Brandon Stone won the Scottish Open by four strokes on Sunday.

The i500 irons are available 3-9, PW, UW in 10 color codes (lie angle). The U.S. MSRP is $175 per iron with steel shafts and $190 per iron with graphite shafts. The i200 irons are available 3-9, PW, UW in 10 color codes (lie angle). The U.S. MSRP is $137.50 per iron with steel shafts and $152.50 per iron with graphite shafts.

Getting better can also mean an improved short game. PING has introduced Glide Forged wedges with customization and personalization. Forged from 8620 carbon steel and  employ a high-spinning blade-style design. As part of the introduction, PING has a new website where golfers can create their own one-of-a-kind Glide Forged wedges customized to their personal preferences. The new Glide Forged wedges are available for custom fitting and pre-order at authorized PING golf shops around the world beginning today. Golfers can customize and personalize their Glide Forged wedges by visiting ping.com/glideforgedcustom.

glidewedge“The Glide Forged wedge represents an exciting new direction for us,” said John K. Solheim, PING President. “First and foremost, it offers the performance we engineer into every PING club, including an amazing feel. It’s also our first fully forged wedge offering in several years and it comes with the ability for golfers to create a truly unique wedge by adding custom graphics, stamping and paint fills. The combination of the wedge’s technology and the customization options gives golfers a great opportunity to improve their short games while creating a wedge that’s totally unique to them.

“Everything about the Glide Forged wedge is created around quality and performance,” continued Solheim. “From the 8620 carbon steel that produces the incredible feel to the tungsten toe weight that ensures forgiveness in a blade-style wedge, we made sure every detail was covered, including milling the back of the wedge to create a distinct, visually appealing pattern. Several of our tour professionals have already added Glide Forged wedges to their bags since debuting them last month. They really love the feel and are especially excited about the added spin and trajectory control they are experiencing.” PING said Louis Oosthuizen, Stan Utley and Todd Anderson along with PING’s engineers were involved in the design of the Glide Forged wedges.

By visiting ping.com/glideforgedcustom, golfers can experiment with various graphic, stamping and paint fill combinations to design a one-of-kind Glide Forged wedges in up to six lofts (RH & LH). Upon finalizing their design, golfers are encouraged to visit an authorized PING retailer in their area to determine their fitting specifications and place their Glide Forged custom wedge order. All customization is applied to the wedges by PING’s team in Phoenix, Ariz. Pricing is determined by the amount of customization as well as shaft and grip choices.

GEN-NEXT! PING has announced the new custom-fit, custom-built Prodi G Series. According to the company, it is the highest-performing junior clubs its made to date. “The Prodi G junior clubs are engineered by the same teams that design our adult clubs. They feature a lot of the same technologies and undergo the same rigorous testing as all of our products,” said John K. Solheim, PING President. “From a performance standpoint, our research reveals the clubs far out-perform the competitive junior sets on the market, including the Prodi G driver being 15 yards longer with a moment of inertia that’s 50% higher than the top-selling junior driver.”

The custom-engineered set is comprised of 11 clubs: a 15⁰ titanium driver, 22⁰ fairway wood, 27⁰ hybrid, perimeter-weighted irons (6-9, PW), two specialty wedges (52⁰ & 56⁰) and a blade-style putter.

“For the first time, junior golfers can play the same technology as mom or dad that is custom fit and custom built just for them,” Solheim said. “We believe that has an appeal all its own and will help get kids interested in playing more.”

In developing the new products, PING’s Fitting Science team created a junior fitting chart (a variation of the company’s color code chart developed nearly 50 years ago) that takes into account a junior’s height and wrist-to-floor measurement to determine the appropriate lie angle and club length. The Prodi G clubs are recommended for juniors 4'5" to 5'2" and can be ordered in custom lengths based on the results of a fitting session.

As part of the launch of the new clubs, the company also announced the Prodi G “Get Golf Growing” program, an industry-first junior golf equipment initiative that offers custom-fit and custom-built junior clubs that include a one-time, no-cost adjustment to sets of five clubs or more. The program helps address an all-too-common occurrence that results in a lot of junior golfers playing clubs not suited to their games.

“One of the biggest barriers parents of junior golfers face is investing in a set of clubs that their kids will outgrow in a short time,” Solheim said. “As a result, they often buy clubs that don’t fit their kids in hopes they’ll grow into them or they cut down old clubs. Neither option is ideal and impedes the junior’s golf development. Our ‘Get Golf Growing’ program is designed to be an affordable way to get juniors into high-performance custom-fit clubs while bringing more boys and girls to the sport. The Prodi G clubs grow with the kids. We believe if juniors are exposed to better equipment, they’ll enjoy golf more, which will ultimately help grow the game as the kids fall in love with golf and play it for a lifetime.”

To be eligible for the “Get Golf Growing” program, five or more clubs must be purchased in one transaction. Allowable adjustments are re-shafting, lengthening, re-weighting and re-gripping.

WEB GEMS:

COULD IT BE HIS WEEK? An unusually warm and dry British summer has Carnoustie hard and fast and Tiger Woods channeling a bit of 2000 St. Andrews and 2006 Royal Liverpool in assessing the course in advance of The Open. "Right now the fairways are faster than the greens," he said. "I am sure they will probably speed the greens up a touch, but I'm sure this will be one of those weeks where the fairways are a little quicker than the greens." READ MORE>>>

HOW’S IT LOOK? Jon Rahm had heard about a dry summer in Scotland. It didn’t really hit home until he checked into the Carnoustie Golf Hotel and caught his first glimpse of the course with a reputation as the toughest links in golf. “I forgot the fact the R&A lets Mother Nature set up the course,” he said Sunday. “It wasn’t until I got to my hotel room when I looked out and said, ‘This is baked. This is brown.’ I’m just glad they water the greens.” This is a different look than the previous two times the British Open came to Carnoustie. READ MORE>>>

WINNING IN STYLE: Brandon Stone looked like he’d lost the $7 million Aberdeen Standard Investments Scottish Open when he sank to his knees after missing an eight-foot birdie putt on the Gullane Golf Club’s 18th green. The former Texas player missed out on making history by becoming the first player to shoot 59 on the European Tour. The 25-year-old was on 59-watch after eagling the par-5 16th hole to reach 10 under for his round on the par 70. He had an eight-foot birdie putt on the 18th to etch himself into the record books. READ MORE>>>

ANSWERS: “I started playing when I was eight years old; watching Tiger win all those tournaments. You know, you say you dream about playing on the PGA TOUR, winning on the PGA TOUR, but as a kid you don't really know how hard that is, how much work that takes. But to be sitting here with the trophy, I don't know, I'm just at a loss for words. I think I made the right career choice.”-- South Korean-born Michael Kim after his first PGA TOUR victory.

In 2017, Jordan Spieth won the Open Championship at Royal Birkdale. In 2016, it was Henrik Stenson at Royal Troon and in 2015, it was a rare Monday finish as Zach Johnson prevailed at the Old Course in St. Andrews.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF