Subscribe
Font Size
Join our Mailing List
DailyPulse
Home Daily Golf Briefs Daily Pulse for July 18, 2018

golfbiz

Web Street Golf Daily Pulse
VOLUME 8, NUMBER 139                                                       
Wednesday, July 18, 2018

ANY IDEA WHO SAID THIS? “This one, like last year, I'm kind of coming back as a kind of defending champion. I'm quite familiar with Carnoustie. I've been back every year at the Dunhill Championship. It's not quite the same as Birkdale last year. The beauty of the golf course is there's a lot of different ways of playing it, but eventually you're going to have to grow up and hit the shots. You're going to have to take some chances.”

BRAIN TEASER: Who was the last non-American player to win a major championship?

THOSE WERE THE DAYS: Hard to believe the Open Championship hasn’t been to Carnoustie since 2007. Has the world changed since then? For these players, it certainly has:

2007 Open Championship Final Leaderboard Rank Player 72-hole Score
1 Padraig Harrington 277
2 Sergio Garcia 277
3 Andres Romero 278
T4 Ernie Els 279
T4 Richard Green 279 
T6 Stewart Cink 280
T6 Hunter Mahan 280
T8 K.J. Choi 281
T8 Ben Curtis 281
T8 Steve Stricker 281
T8 Mike Weir 281

YOU NEVER GO WRONG WITH NEW: In between is one way to describe TaylorMade Golf. Long gone are the go-go days of white drivers. The momentum spilled over to such products as RocketBallz (otherwise known as RBZ), R9, R9 460, R11, Burner, Burner SuperFast 2.0, SLDR, SLDR Mini, AeroBurner, M1, M2, M3 and well you get the idea. Let’s not forget the TP versions that often if not automatically and simultaneously mirrored each introduction. Drivers, no pun intended, drive sales and generate potential momentum for any brand in other categories.

Since it’s been a while that TaylorMade has been able measure up to its illustrious past, the new product carousel hasn’t slowed down. Suffice is to say, TaylorMade is not the company it once was, while striving to be more than it is today. Perhaps the GAPR may bridge the difference?

In fact, it’s been a month since the company introduced something new (Spider Mini/June 7th) and another month since it came out with MySpider custom program (May 29th). Now the latest to come from the creator of the Rescue line of hybrids in 1999, is the GAPR. As its name implies, it offers golfers the right clubs, according to the company, to fill gaps in the long game. Maybe it might do the same for the company’s revenue stream!

In recent years, the majority of hybrid clubs have gradually evolved into extensions of the iron set or simply smaller fairway woods, TaylorMade said. Few compelling options for golfers to upgrade their hybrids exist, according to the company, unless they purchase them as part of an iron set. On Tour, the number of wood-style gaprhybrids has steadily declined. Players are starting to adopt iron-style utility clubs and driving irons for better control and workability.

In each of the three different GAPR models, engineers have incorporated TaylorMade's SpeedFoam technology, which was introduced in the P790 irons last fall. SpeedFoam serves the dual purpose of generating ball speed while also dampening vibrations to create optimal sound and feel. SpeedFoam is injected into the club head in liquid form before expanding within the club, providing increased face support while maintaining the soft, solid sound and feel that golfers prefer.

Designed primarily for players with faster ballspeeds, GAPR LO is the smallest of the three models and features a low-forward CG, TaylorMade said, for distance with a mid-to-low trajectory. Its driving iron-type shape has a players profile that allows for excellent flighting and workability. It has a mid-thin sole width for performance and versatility for the stronger player.

Slightly larger in size than the GAPR LO, GAPR MID was designed with players of all skill levels in mind, according to the company. It has a CG that is low and forward. According to TaylorMade, the MID has an iron face profile that offers confidence and easy alignment and a medium-wide sole width for ease of play and versatility.

The GAPR HI is intended to appeal for the widest range of players. As the name implies, it is the largest of the three models and features a low/back CG. Where the HI differs from the other two models is it’s shaping, which features a modern Rescue look with a high-toe, peanut shaped clubhead. The dropped crown feature provides lower CG and improved alignment, TaylorMade said.

“More Tour players are adopting utility clubs to bridge the gap between their longest iron and shortest fairway wood. GAPR provides innovative options for players to confidently hit a specific yardage with a specific trajectory. With SpeedFoam, Loft Sleeve and Speed Pocket technologies, golfers have the performance and adjustability to fine-tune their long game for the right combination of distance, versatility and precision,” said Tomo Bystedt, Senior Director, Product Creation, Metalwoods.

The GAPR will be available starting on August 24th at an MSRP of $250.

WEB GEMS:

CONSPIRACY THEORIST WARNING? You only have to spend a few minutes watching Jon Rahm blasting his driver into the wild blue yonder to feel that uncontrollable urge to hit something very hard with a stick. Just ask Rory McIlroy, who set off with the Basque beast on a practice round at Carnoustie early yesterday and walked off the 18th green a few hours later convinced — though not definitively — that heavy bombing might just bring down fortress Carnoustie. READ MORE>>>

BOMBS AWAY: Brooks Koepka and Dustin Johnson head a group of long hitters ready to take on Carnoustie with an aggressive strategy at the British Open starting on Thursday. While many players have spoken about how infrequently, if at all, they will use their drivers on the ultra-firm and fast layout, Koepka and Johnson subscribe to a grip it and rip it philosophy. READ MORE>>>

TIGER’S KIND OF GOLF: “Ever since I first came over, it’s been my favorite type of golf to play,’ he said. ‘I like the fact it’s all about feel, that you know you’re not going to get the most perfect bounces and the challenge that presents.” READ MORE>>>

CONTROVERSY? It would be an exaggeration to say the Open Championship is causing widespread anger in Carnoustie. Nonetheless, one need not scrape far beneath the surface to discover grumblings of discontent. The subject in hand is straightforward for those attending the 147th Open. READ MORE>>>

ANSWERS: “This one, like last year, I'm kind of coming back as a kind of defending champion. I'm quite familiar with Carnoustie. I've been back every year at the Dunhill Championship. It's not quite the same as Birkdale last year. The beauty of the golf course is there's a lot of different ways of playing it, but eventually you're going to have to grow up and hit the shots. You're going to have to take some chances.”--Padraig Harrington, who won the Open Championship the last time it was played at Carnoustie.

The last time a non-American won a major was Sergio Garcia at the 2017 Masters.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF