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Home Daily Golf Briefs Daily Pulse for August 10, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 156                                                       
Friday, August 10, 2018

ANY IDEA WHO SAID THIS? “It's definitely tough, especially talking with some of the guys that knew Jarrod better than most out here. Guys like Scotty and Leish and a lot of the Aussies, obviously. You also think about it as far as Jarrod wouldn't want us out here feeling sorry for him or feeling bad or anything. You'd probably come out here and kick us in the butt and tell us to man up and go have some fun. So it's a little bit kind of bittersweet. You're trying to go out there and keep living lifelike he did, but it's unfortunate that he's not here with us.”

BRAIN TEASER: Gary Woodland is the first round leader of the PGA Championship. He opened with a score of 6-under par. How many career PGA TOUR victories does he have?

PICKING UP? With both the 2018 PGA Championship and US Open Tennis Championship coming up, the golf and tennis equipment markets have something to celebrate. U.S. retail sales for both categories have made a comeback in the 12 months ending June 2018, with golf and tennis/racquet sports experiencing respective dollar sales increases of 8 percent and 7 percent across the combined athletic specialty/sporting goods, national chain, mass, and e-commerce channels, according to global information company The NPD Group.

Golf sales reached $2.5 billion in the 12 months ending June 2018, it said, after a 6 percent sales decline experienced the prior year. Golf products for all users grew, including women’s sales increasing by 7 percent and juniors being the smallest yet growing the fastest, +31 percent.

With tennis products making up the bulk of the category, racquet sports equipment sales grew to $294.8 million, bouncing back after a 3 percent decline in sales the previous year. Tennis racquets and balls generated a combined $211.2 million, a 4 percent increase over the same time period a year ago.

“About 10,000 Baby Boomers reach retirement age every day, and as more retire, both the golf and tennis businesses are benefiting primarily from the many individuals who now have more recreational time on their hands. The quickly growing retiree community is seeking ways to stay busy and fit,” said Matt Powell, vice president and senior industry advisor, Sports, The NPD Group. “For golf and tennis equipment sales to grow further down the road, the sports inevitably must attract Millennials and Gen Z, and to do so they will have to better align with the values of these generations.”

PAY UP? It’s not just elections. Hackers are now targeting major golf tournaments too. Shadowy bandits have hijacked the PGA of America’s computer servers, locking officials out of crucial files related to this week’s PGA Championship at Bellerive Country Club and the upcoming Ryder Cup in France. Staff realized Tuesday morning that their systems had been compromised when attempts to work on the files generated an ominous message: “Your network has been penetrated. All files on each host in the network have been encrypted with a strong algorythm.” Any attempt to break the encryption could cause the loss of all of the work, the hackers warned. “This may lead to the impossibility of recovery of certain files,” the message threatened. READ MORE>>>

FREE EQUIPMENT AGENTS: Agents and officials from the manufacturers say that a handful of star players—think Tiger Woods, Rory McIlroy and Dustin Johnson —still earn several million dollars annually on such deals. But the offers for most other players have dropped substantially. A midlevel Tour player who made $500,000 a decade ago might make $250,000 now.

“The market has changed dramatically,” said Dan Ladd, senior vice president of sales and marketing for Cobra Puma. The company, which used to sponsor several PGA Tour players, now sponsors only two: Rickie Fowler and Bryson DeChambeau. Likewise, a spokesman for TaylorMade said it has reduced the number of players it endorses but declined to share specifics.

“It’s a challenge for these athletes,” Ladd said. “The ones that do it are phenomenal but there seems to be fewer today that can truly cut through and be an ambassador that moves the needle for a brand.”

Of all the equipment companies, though, the one that had the biggest impact on the market is the one that got out of it two years ago: Nike. Its exit not only impacted the more than 40 players it had on staff. It softened the market for everyone else. And it left players with more years remaining on their Nike deals—McIlroy, Koepka and Molinari among them—in an unusual spot. READ MORE>>>

WEB GEMS:

SELF-LESS ACT: Bryson DeChambeau won the PGA Championship's long drive contest with a 331-yard drive at Bellerive Country Club. He was awarded a gold money clip and $25,000 to donate to the charity of his choice.  He's decided to help the family of Jarrod Lyle. READ MORE>>>

ROUGH START BUT BACK ON COURSE: If Tiger Woods wins the PGA Championship on Sunday he will reflect on the back nine of the first round, which kept him in the tournament when it could have gone either way. READ MORE>>>

ANSWERS: “It's definitely tough, especially talking with some of the guys that knew Jarrod better than most out here. Guys like Scotty and Leish and a lot of the Aussies, obviously. You also think about it as far as Jarrod wouldn't want us out here feeling sorry for him or feeling bad or anything. You'd probably come out here and kick us in the butt and tell us to man up and go have some fun. So it's a little bit kind of bittersweet. You're trying to go out there and keep living lifelike he did, but it's unfortunate that he's not here with us.”--Rickie Fowler.

Gary Woodland has three career PGA TOUR victories. He has won the 2011 Transitions Championship, 2013 Reno-Tahoe Open and the 2018 Waste Management Phoenix Open. Rickie Fowler, who trails by one shot after the first round, has four career PGA TOUR victories.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF