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Home Daily Golf Briefs Daily Pulse for August 13, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 157                                                       
Monday, August 13, 2018

ANY IDEA WHO SAID THIS? “When I look at what I've done in the past two months, it's incredible. Looking where I was, sitting on my couch watching the Masters, and to think I would do this, I would have laughed at you and told you there was no way, no chance, and to do it is really incredible.”

BRAIN TEASER: How much did Brooks Koepka earn from winning the PGA Championship?

ELIMINATE THE MIDDLE MAN: The Ben Hogan Golf Equipment Company reported it has delivered multi-million sales growth with its direct to consumer strategy. “Our exclusive factory-direct business model is unprecedented for name brand golf equipment, as we put best-in-class custom forged irons in the hands of golfers of all playing levels, and at hundreds of dollars less than they would pay for competitive products through green-grass and retail channels,” said Scott White, CEO, Ben Hogan Golf Equipment Company.  “Our proven product innovations are driven by Mr. Hogan’s renowned club making philosophies that have endured for decades. This, combined with our quality custom club making commitment, and a risk-free demo program, has validated our business model and provided a roadmap for expanded product lines in 2019, and beyond.”

The Company is now planning the rollout of several new product lines in late 2018 and early 2019. “Our exclusive factory-direct business model is unprecedented for name brand golf equipment, as we put best-in-class custom forged irons in the hands of golfers of all playing levels, and at hundreds of dollars less than they would pay for competitive products through green-grass and retail channels,” said White.. “Our proven product innovations are driven by Mr. Hogan’s renowned club making philosophies that have endured for decades. This, combined with our quality custom club making commitment, and a risk-free demo program, has validated our business model and provided a roadmap for expanded product lines in 2019, and beyond.”

Recognizing hat most golfers want to personally experience equipment before they purchase, the Company offers a simple, risk-free demo program, as well as a Trade-UP program to offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. According to the Company, over 70% of people try Ben Hogan golf equipment via the Demo Program end up buying equipment. 

“We have been methodical in developing and executing our direct-to-consumer business model. Now that we have proven this strategy successful, we are moving forward with the next phase in our plan,” said White. “ Entering additional product categories is exciting for us but, as always, we won't do so until we have a product worthy of Mr. Hogan's signature.  All new products will provide golfers with the same quality and expert craftsmanship that goes into our irons, along with pricing that is unmatched among brand name performance golf equipment.”

FOUR! Cleveland Golf announced the RTX 4, which it believes is it most tour-authentic wedge ever made. Built with the fourth generation Rotex it will launch in North America on Sept. 14, 2018.
  
“With the new RTX 4, we spared no expense in trying to achieve the best possible wedge for the best players in the world, and then bring that wedge to the consumer,” said John Rae, Vice President at Cleveland Golf. “We worked tirelessly with our tour staff to refine every detail of the wedge and its shape to fit their needs.”

The foundation of the RTX 4, the company said, is the fourth generation of Cleveland’s proprietary Rotex Face Technology. Following four life cycles, years of research, and millions of data points, the tolerances were tightened. Cleveland said the. RTX 4 generates more spin through the sharpest Tour Zip Grooves, most aggressive face milling, and more precise laser milling.

“It feels like the ball is really spinning off the face,” said Shane Lowry. “There are extra little grooves in there, which makes it spin more and it definitely does spin more.”

Following extensive tour feedback, RTX 4 features a more compact blade shape, with less offset and a smaller overall profile. Additionally, RTX 4 offers four new sole grinds, including an all-new XLOW grind for versatility to execute the most challenging greenside shots. “I mean it’s got that soft feel which is so nice,” said Graeme McDowell. “I really love the bounce profile here. I like the feeling of using the back bounce on the wedge so, when I look at that, it’s something that really appeals to me.”

“What I love about this wedge is the sole in the bunker,” said Keegan Bradley “It doesn’t dig in too much, and I’m able to really clip the ball and put a lot of spin on it. We are all very excited to play this wedge.”

“Having something that you can mishit a little bit and still see the results of what you’re trying to accomplish is amazing,” said Sean Crocker. “Cleveland wedges have already been the best wedges in the game, and this just makes it even better because to improve on their wedges is something hard to do, but they’ve done it with RTX 4.”

Cleveland’s RTX 4 wedges are priced at $139.99 MAP.

THE NUMBERS:
         Scoring Averages at Bellerive Country Club:
         Front 9       Back 9        Total          Cumulative
R1:    35.782        35.596        71.378        ---
R2:    34.839        34.755        69.594        70.486
R3:    34.575        34.925        69.500        70.157
R4:    34.625        34.713        69.338        69.952
Week:34.955         34.997        69.952

WEB GEMS:

FORGOTTEN MAN NO LONGER: Brooks Koepka is impossible to overlook now, winning the PGA Championship on Sunday with machine-like precision to go with his back-to-back U.S. Open titles. And it still felt — and sounded — like he was playing second billing to Tiger Woods. With roars for Woods unheard anywhere this side of Augusta National, Koepka kept his cool and ran off two birdies on the back nine at Bellerive with Adam Scott tied for the lead and Woods one shot behind. Koepka closed with a 4-under 66 for a two-shot victory, making him only the fifth player to win the U.S. Open and PGA Championship in the same year. READ MORE>>>

ALMOST: Tiger Woods was much more forgiving of his runner-up finish at the PGA Championship on Sunday than his close call at last month’s British Open. He said he could not recall the last time he had felt so good about not winning. READ MORE>>>

ANSWERS: “When I look at what I've done in the past two months, it's incredible. Looking where I was, sitting on my couch watching the Masters, and to think I would do this, I would have laughed at you and told you there was no way, no chance, and to do it is really incredible.”--Brooks Koepka

Brooks Koepka won $1,980,000  from his victory at the PGA Championship. He also earned $2,160,000 from his U.S. Open victory in June.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF