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Home Daily Golf Briefs Daily Pulse for September 5, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 173                                                       
Wednesday, September 5, 2018

ANY IDEA WHO SAID THIS? “If I keep doing the numbers right and I keep executing the right shots I can't do much more than that. And if I keep going that route I'll be hard to beat.”

BRAIN TEASER: Can you name the four captain’s picks for the U.S. to the 2016 Ryder Cup team?

UNDERSTANDING THE PREMIUM MARKET: Golf Datatech (www.golfdatatech.com) has examined the Ultra-Premium golf club market and is revealing its findings in an exclusive study. According to John Krzynowek, a Partner with Golf Datatech, LLC, “While there have always been premium golf clubs featuring the newest and most advanced technology, prices often increased during the first few months after launch. Then, once the latest and greatest new product ran its course, prices adjusted back to the industry norm. Today, backed by an upbeat consumer, a strong economy, new designs and multi materials, all combined with the advent of custom fitting specialists that use accurate technology to fit the golfer’s game to specific head and shaft combinations, the market now has an entirely new category of products and price points.”

The 200+ page Development of the Ultra-Premium Golf Club Category Study, provides insights from 2,270 Serious Golfers on ultra-premium drivers, irons, putters and wedges. It shares consumer-buying habits, where they gather their information prior to purchasing, the importance of the brand name on their purchase as well as satisfaction levels with their purchase. It also explores the importance of technology and whether they were custom fit for their clubs? The research also indicates the last purchase, next intended purchase and whether purchase cycles being extended by higher price points?

“While the rapid growth of the ultra-premium category was ignited by several influences coming together from disparate directions, the primary catalyst has been golfers realizing significant improvements in their game after getting custom fit for new clubs,” added Krzynowek. “Utilizing extremely reliable and granular data from highly sophisticated launch monitors and simulators, high end shafts and cutting edge head designs can be matched to a player’s swing to maximize performance. While the costs of these ultra-premium custom built products are frequently substantially more expensive than their stock counterparts, the very high levels of user satisfaction support the concept that they are expensive, but worth it.” 

For more information on the Development of the Ultra-Premium Golf Club Category Study, contact Tom Stine at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 1-888-944-4116.

WINNER’S CLUBS: Bryson DeChambeau won his fourth PGA TOUR event, second consecutive and third of the season, in just his 70th start on the PGA TOUR. He moved to #7 in the world rankings and is assured of being the No. 1 seed in the FedExCup playoffs when he gets to the TOUR Championship, no matter what happens this week at the BMW Championship. “It's been fantastic. I've been playing incredible golf and hopefully I can continue playing great,” he said. DeChambeau was asked afterwards how much better he can be. “Oh, man, in short, layman's terms, yes, absolutely, you can always get better. How much? I would say it depends on what I can do in the restrictions of my biomechanics. So it's all about air, air tolerances and being able to be more sensitive -- less sensitive to air. So that when you do feel like you mess up it's not going to be that big of a mess up. I hope that makes sense,” he responded!

Here is what Bryson DeChambeau had in the bag to win the 2018 Dell Technologies Championship

Driver: KING F8+ Nardo (TPT Model 14 MKP LT), 8*
Fairway Woods: Cobra King LTD, 14.5*, Cobra F8+ Baffler, 17.5*
Irons: Cobra King One Utility (4-5), Cobra Forged One Length (6-PW)
Wedges: Cobra King (50*, 55*, 60*)
Putter: SIK Midsize
Ball: Bridgestone Tour B X

Bryson DeChambeau’s– Numbers for the week:
Eagles: 1
Birdies: 23
Pars: 39
Bogeys: 9
Double Bogeys: 0
Cumulative Score: 268

Justin Thomas / 2017 Dell Technologies Championship:
Driver: Titleist 917D2 (8.5)
Fairway Woods: Titleist 917F2 (15.0), 915Fd (18.0) 
Irons: 716 CB 4-iron, 718 MB (5-9)
Wedges: SM6 pitching (46), SM5 gap (52) and sand (56), SM6 lob (60)
Putter: Scotty Cameron X5
Ball: Pro V1x

Justin Thomas;– Numbers for the week:
Eagles: 1
Birdies: 17
Pars: 52
Bogeys: 2
Double Bogeys: 0
Cumulative Score: 267

Rory McIlroy / Deutsche Bank Championship:
Driver: Nike Vapor Fly Pro 9.5°
Fairway Metal: Nike Vapor Speed 3-wood 15°, 5-wood 19°
Irons: Nike VR Pro Blade (4-9)
Wedges: Nike Engage 47°, 52°, 56°, 59°
Putter: Scotty Cameron M1 Prototype
Golf Ball: Nike RZN Tour Platinum

Rory McIlroy’s– Numbers for the week:
Eagles: 1
Birdies: 24
Pars: 39
Bogeys: 6
Double Bogeys: 1
Cumulative Score: 269

WEB GEMS:

PREDICTABILITY? Thomas Bjorn seems likely to side with Sergio Garcia’s experience when naming his wildcards for this month’s Ryder Cup. The Spaniard would be seen as very fortunate to receive the nod alongside Ian Poulter, Paul Casey and Henrik Stenson. Bjorn names his four picks in London on Wednesday and has apparently been convinced by the need for players with proven track records in the biennial dust-up in a team already containing five rookies. READ MORE>>>

A TOUGH YEAR: “It’s been a crazy year,” Mahan said, his voice still cracking with emotion. He had taken a few minutes away from the phone when he first started to cry. He needed longer. And golf was only part of it. He missed the Tour Championship for the first time in 2015 and the slide began. More than anything technical was the emotional pull of being away from home. When his daughter, Hazel, was born in the summer of 2016, Mahan and wife Kandi had three children 3 and under. And then tragedy struck his family. READ MORE>>>

A COMEBACK, A CONTINUATION AND A START: Tiger Woods is returning to the Ryder Cup as a player for the first time in six years. Phil Mickelson will set a Ryder Cup record by playing for the 12th straight time. They join Bryson DeChambeau, the hottest player in golf, as three of the American wild-card selections. READ MORE>>>

ANSWERS: “If I keep doing the numbers right and I keep executing the right shots I can't do much more than that. And if I keep going that route I'll be hard to beat.”--Bryson DeChambeau.

The Americans, captained by Davis Love III added Ryan Moore, Rickie Fowler, Matt Kuchar and J.B. Holmes to the 2016 Ryder Cup team.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF