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Home Daily Golf Briefs Daily Pulse for September 6, 2018


Web Street Golf Daily Pulse
VOLUME 8, NUMBER 174                                                       
Thursday, September 6, 2018

ANY IDEA WHO SAID THIS? “I was out for a practice round yesterday and there was only a few people watching and people just yelling at me, ‘How about the Eagles?’ I'm like, ‘I get it. Good job. Congrats, man.’ I don't work for the Cowboys. I'm born and raised in Dallas. Can't hate a person for being a fan of their hometown team. Anyway, so I'm sure that won't be last time I hear it this week. If you don't respond, they'll yell it louder and louder and louder. So, finally just like, ‘Yes, I get it. Thank you.’”

BRAIN TEASER: Can you name the three captain picks by Europe to the 2016 Ryder Cup?

THE NEED FOR SPEED! Titleist has pulled back the curtain on its TS driver. It’s been on the professional circuits for what seems like the entire year. Yet, it made its professional debut at the U.S. Open at Shinnecock Hills. Titleist’s blueprint for any of its products is an introduction to the elite level for both acceptance and validation of its performance attributes and then it eventually makes its way to retail.

In recent years, the driver market has seen TaylorMade and Callaway tussle for the majority of consumer dollars. PING made life very interesting for both brands when it found success in the category with the success of its G-series, which began with the G30 back in the summer of 2014. After the first quarter of 2015, the G30 driver ranked first in units (11.38%) and dollars (15.29%), according to Golf Datatech LLC. Today, through the first six months of 2018, Callaway’s Rogue driver is the top selling model in the market. Should Titleist duplicate what PING has managed to accomplish in the driver category, it would certainly impact Callaway the most.

The “Titleist Speed Project,” as it was referenced internally began with a challenge from some of the game’s best players to make Titleist drivers as fast as possible. Distance still remains the number one selling feature in the game with consumers. Titleist set out to uncover speed from every micron and milligram of the driver head, which lead it to the development of two new driver models – TS2 and TS3. Both have been engineered to deliver faster ball speed with higher launch, lower spin and increased MOI, according to the company, for more distance and forgiveness.

“Titleist Speed” was driven by the creation of a new Titleist Speed Chassis, comprising four key innovations, according to the company. It features the thinnest cast titanium crown in the game (20 percent thinner than 917 drivers), according to Titleist, that allows weight to be shifted lower and deeper.

It has the fastest face Titleist has ever made along with a refined Radial VFT (variable face thickness) that reduces weight by up to six grams. Titleist said the TS face is so thin that the score lines had to be lasered on (instead of etched into the face like prior generations).  There is also a new look. Incorporating enhanced aerodynamic shaping reduces drag by up to 20 percent, according to the company, allowing golfers to swing faster, increasing club head speed for more distance. The refined crown and variable face thicknesses create the lowest CG ever in a Titleist driver for higher launch and lower spin. According to the company, the MOI (resistance to twisting) is up to 12 percent higher than 917.

“From start to finish, the TS Project was about driving ball speed and unlocking a level of performance that golfers simply couldn’t ignore,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “In order to do that, we knew we had to look at things differently. We challenged ourselves to deconstruct the driver and then literally build it back up, piece by piece, to be faster, longer and better in every way possible. R&D had been exploring some unique constructions early on that were really compelling in theory, but they simply couldn’t beat the performance of our all-titanium Speed Chassis. We know performance is the story that golfers care about. From the ball speed and distance gains we’re seeing both on tour and with amateur golfers, it’s clear that TS metals deliver a new level of Titleist Speed.”

At the U.S. Open at Shinnecock Hills back in June, seventeen players put TS drivers in play – including Justin Thomas, the first week that TS drivers were available for competition. Three starts later, Thomas earned his first World Golf Championships title with a four-shot victory at Firestone, crediting the performance gains of his TS3 9.5º driver. For trivia buffs, Michael Kim (TS2 10.5º) in June became the first player to post a victory with the new TS driver, winning the John Deere Classic by a record eight shots. Since the debut at the U.S. Open, Titleist said more than 100 players around the world have switched to its new TS2 and TS3 models, including Justin Thomas (TS3 9.5), Adam Scott (TS3 10.5), Bill Haas (TS2 9.5), Jimmy Walker (TS3 8.5) Byeong-Hun An (TS3 9.5), Charley Hoffman (TS3 9.5), Ian Poulter (TS3 9.5), Rafa Cabrera Bello (TS3 9.5) and Webb Simpson (TS3 10.5).

tsThe TS drivers have been widely accepted out on TOUR and also instrumental in winning for some players. Both of these facts are important in Titleist’s strategy prior to introducing the product to consumers and retailers Titleist TS drivers will be available in golf shops worldwide beginning on Sept. 28th, with a minimum advertised price of $499.

The company also has TS fairway metals, also designed to drive faster ball speeds with higher launch, lower spin and increased MOI. The new TS2 and TS3 fairways provide distinct performance benefits similar to their TS2 and TS3 driver counterparts.

“The Titleist Speed Project taught us how to unlock the speed and distance in every detail of metalwood design. It’s the culmination of all those little things that get you big results,” said Talge. “The new TS2 fairway is unlike any fairway we’ve ever made. It is a high-launching, low-spinning distance machine that is unbelievably forgiving and will change the way many players look at a fairway wood with how easy it is to get up in the air. TS3 is also incredibly fast and forgiving and allows those players who like to work the ball or need more shot control to really dial-in their performance.”

According to Titleist, the crown thickness is 27 percent thinner than the prior generation 917 fairways. A refined crown and face thicknesses create a lower CG for higher launch and lower spin, it said. The resulting MOI is up to 11 percent higher than 917.

More than 75 players around the world have already switched to the new TS2 and TS3 fairways since they debuted at the PGA Tour’s Quicken Loans National – including Justin Thomas, Jordan Spieth (TS2 15*), Bill Haas (TS2 15, 18*), Brian Harman (TS2 13.5*, 18*) and Jimmy Walker (TS3 13.5*). The TS fairways will be available worldwide starting on Sept. 28th. The minimum advertised price is $299.

THERE GOES THE UNEMPLOYMENT RATE: Generation NEXT Franchise Brands, Inc. (OTCBB: VEND) announced its subsidiary, Reis & Irvy’s, has inked a deal with Phil Mickelson, and his business manager and partner, Steve Loy, for 30 new Reis & Irvy’s locations to be installed throughout San Diego County.

Reis & Irvy’s-branded signature robot characters of the same name can dispense servings of frozen yogurt, ice cream, gelatos and sorbet topped with a selection of six toppings in fewer than 60 seconds. Reis & Irvy’s are challenging the status quo in food retail by catering to this generation’s expectations of immersive, entertaining and on-demand shopping experiences.

“We have seen the development of Reis and Irvy’s over the last eight months and became intrigued with the advancement and benefits of robotics which enhance the delivery of quality products to the consumer while reducing overhead cost,” said Loy. “I’m absolutely thrilled to be part of such transformative industry change,” said Mickelson. “I’ve pushed boundaries my whole career and that mindset carries over into the business world. The energy and passion from the Generation NEXT team to both deliver a quality product and disrupt food retail is exciting.”

Since its debut, Reis & Irvy’s has grown to over 235 franchisees across the U.S. and represents over 1,100 pending robot installations with additional contract commitments for 2,300 robots worth an estimated $170 million in potential future revenues for Generation NEXT Franchise Brands, Inc. Reis & Irvy’s has teamed up with some of the world’s largest manufacturing and logistics partners, including Dannon YoCream (, Flex, Ltd. (, Stoelting Food Service (, who created the very first soft-serve machine for Dairy Queen, who will provide the installation and national servicing.

Nick Yates, Chairman of Generation NEXT Franchise Brands, Inc., is proud to be associated with such a high-profile athlete-entrepreneur of Mickelson’s global stature. “Phil is consistently ranked by ESPN as one of the ten most highly-regarded athletes in the world. Having such a well-respected champion as a stakeholder and franchisee, in our own backyard here in San Diego, is an honor, and a confirmation of our mission to help bring about a dramatic change in food retail,” said Yates.


HE’S THE HEARTBEAT! Thomas Bjørn has issued a staunch defense of Sergio García’s inclusion in Europe’s Ryder Cup team despite admitting he felt “sick to my stomach” when informing Rafa Cabrera-Bello he had been overlooked for an appearance in France later this month. García’s inclusion as one of Europe’s four wildcard picks – Henrik Stenson, Ian Poulter and Paul Casey join the 2017 Masters champion – is by far the most controversial because of poor recent form. READ MORE>>>

THE MORE THE MERRIER! David Duval, Zach Johnson and Matt Kuchar were announced as U.S. Ryder Cup vice captains Tuesday night. An extra spot in the American team room opened up once it became clear that Woods would be heading to Paris as a player and not a vice captain. Looking to the fill the role, Furyk asked Duval to dinner last month in Greensboro. As for who picked up the tab, Duval immediately started laughing. READ MORE>>>

ANSWERS: “I was out for a practice round yesterday and there was only a few people watching and people just yelling at me, ‘How about the Eagles?’ I'm like, ‘I get it. Good job. Congrats, man.’ I don't work for the Cowboys. I'm born and raised in Dallas. Can't hate a person for being a fan of their hometown team. Anyway, so I'm sure that won't be last time I hear it this week. If you don't respond, they'll yell it louder and louder and louder. So, finally just like, ‘Yes, I get it. Thank you.’”--Jordan Spieth.

In 2016, Darren Clarke selected Lee Westwood, Martin Kaymer and Thomas Pieters to complete his 12-man team.