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Home Daily Golf Briefs Daily Pulse for September 13, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 179                                                       
Thursday, September 13, 2018

ANY IDEA WHO SAID THIS? “I need to start really lifting and getting after it and getting stronger in certain areas because playing every single week seems like every single day is maintenance at this point, war of attrition. What you do in the off-season is what allows you to maintain it through the year especially on the backside of the year and I really didn't train for all this. So, next year I have a better understanding of what I need to do and this off-season will be very different than it was last year.”

BRAIN TEASER: Who did Patrick Reed beat by one shot to win the 2018 Masters?

WHAT’S THE PLAN? Its name implies its age. Yet, it’s unveiling a new identity. The Royal &Ancient is looking to the future as it sets out its vision for the long-term success of the sport. The new brand is the culmination of the last three years work by the R&A to modernize golf and change perceptions of the sport.

randaIts vision is to lead by example. It will invest £200 million in developing golf over the next decade.

The R&A’s intends to make golf more accessible, more appealing and more inclusive and to be responsible for upholding the traditions of golf, while embracing change and breaking down barriers to progress. Yes, it’s a mouthful! According to the R&A, its core values are: courage to act in the best interests of the sport; integrity in acting fairly and equally; and inclusivity in growing the sport through achieving greater diversity.

Martin Slumbers, Chief Executive of The R&A, said, “Our new brand brings together everything we have done over the last three years on ways to modernize golf and take the sport forward. We listened to our partners and the organizations and individuals we serve to help us determine what we should seek to achieve as custodians of golf. The message came through very clearly that we have a global role to play in leading the sport, while working collaboratively with our partners and international affiliated organizations to grow and nurture golf to ensure that it continues to thrive in 50 years’ time.”

Evolving from the previous R&A mark, the new brand identity retains the R&A blue but utilizes a secondary color palette to represent its strategic functions: governance, The Open, commercial, amateur golf, relationships, development and sustainability.

IF ITS TUESDAY, THIS MUST BE BELGIUM: September brings yet another equipment introduction much like the 1969 movie released by United Artists introduced European countries and cities. This time its Bridgestone Golf delivering the goods. The company has elected to enter 2019 with the next generation of its JGR club lines.

The TOUR B JGR collection consists of new models in the driver, fairway wood, hybrid and iron categories. Bridgestone introduced the products to its Tour staff first and reported Matt Kuchar and Brandt Snedeker replaced their drivers with the TOUR B JGR model earlier this summer.

bridgestonetourb“After my switch to the new TOUR B JGR, I’ve seen an increase in distance and a more consistent ball flight,” said Kuchar. “The change was a no brainer.”

“I didn’t expect to make the switch so easily but when I compared the data on trackman, I was seeing three mph more ball speed and an extra six yards,” added Snedeker.

The driver, fairway wood and hybrid models were engineered with Bridgestone’s Power Mill Face Design, producing low spin and stabilizing the ball at impact to increase quality compression time, according to the company. Additionally, Boost Wave Crown technology creates internal and external channels that allow the crown to flex at impact for a higher initial launch and ball speed.

There are two new JGR iron sets to choose from. The HF2 line is a forged, game improvement cavity back set designed for mid handicappers. Constructed with an ultra-thin face, according to Bridgestone, the heads include a rubber polymer insert to enhance feel, reduce vibration. For higher handicap players, Bridgestone offers HF1 irons, featuring a thick, hollow cavity design in an extremely low COG forged head, according to the company. Variable face thickness, it said, provides responsive feedback on hits across the face.

“Our JGR lines have built up a loyal following since the original launch in 2015. The new TOUR B JGR builds on that success by providing golfers with the combination of style and forgiveness.” said Zack Kupperbusch, Golf Club Marketing. “While our brand is commonly associated with the best golf balls in the world, JGR is an excellent example of how we’re bringing innovation to all corners of the industry.”

The TOUR B JGR will be available at select retailers, club fitters and online beginning October 8. The driver carries a minimum advertised price (MAP) of $399. Fairway metals have a MAP of $229 and hybrids are $219.  The HF2 irons will debut with MAP of $899, while the HF1 irons are $849.

THE MONEY GAME: Golf sponsorship was once as easy as a two-foot putt. Many companies salivated over the audience demographics the sport offers. However, inflation (shall we call it) has started to make the proposition more challenging as the commitment level has escalated throughout the years. For example, the 2019 PGA TOUR schedule has been impacted by it.

“We just haven't got the sponsorship dollars,” Tiger Woods said back in July about the Quicken Loan event. “This is a tough climtigerheroate right now and to ask a company for $7, $8, $9 million, it's tough. The D.C. area really wants to have a golf tournament each and every year. It's just trying to get a sponsor that's willing to come up with the dollars like that and a commitment.”

However, one relative new comer to golf is continuing its commitment as India-based Hero MotoCorp announced it has extended its title sponsorship of the Hero World Challenge. “The Hero World Challenge has evolved into a global event highlighting the world’s best golfers year after year,” Tiger Woods said. “I’d like to thank Pawan Munjal and Hero MotoCorp for their continued support of the tournament. Together with Tavistock Group, we are very excited to continue growing the Hero World Challenge at Albany.”

Hero MotoCorp, the world’s largest manufacturer of two-wheelers, first title sponsored the Hero World Challenge in 2014 at Isleworth Golf & Country Club before moving to Albany in 2015. Pawan Munjal, Chairman, Hero MotoCorp, said, “Together with Tiger Woods and the TGR Foundation, we have had a memorable journey over the past four years, and we are glad to further build on this highly enriching relationship. Brand Hero symbolizes excellence, fortitude and endurance – the qualities that aptly encapsulate the essence of the Hero World Challenge. This is a unique platform that brings together the best of the global golfing world, not just to compete with each other but also to contribute towards larger community development. Undoubtedly, this marquee tournament has been a significant catalyst and enabler in the ever-rising global profile of Hero MotoCorp.”

WEB GEMS:

BLAME IT ON THE RAIN: The LPGA Tour is offering no guarantee that 72-holes will be completed when the Evian Championship’s ill-fated September experiment ends at this week’s event in France. The LPGA cut last year’s tournament to 54 holes due to bad weather at Evian-les-Bains, a decision that was widely criticized as diminishing the status of a designated major. It was the second time in its five-year September run that the event had been shortened to three rounds. The LPGA hopes to avoid such a fate when. READ MORE>>>

BULLETIN BOARD MATERIAL? Thomas Pieters won't be a part of the 2018 European squad at the Ryder Cup later this month. But he didn’t hold back on what he experienced two years ago at Hazeltine. “Americans can't drink." READ MORE>>>

ANSWERS:  “I need to start really lifting and getting after it and getting stronger in certain areas because playing every single week seems like every single day is maintenance at this point, war of attrition. What you do in the off-season is what allows you to maintain it through the year especially on the backside of the year and I really didn't train for all this. So, next year I have a better understanding of what I need to do and this off-season will be very different than it was last year.”--Tiger Woods, who also said, “I'm going to take a long break after the Ryder Cup.”

Patrick Reed shot a final round 71 to win the 2018 Masters. He beat Rickie Fowler, who shot 67 in the final round, by one shot. Jordan Spieth finished third. He posted a 64 on Sunday.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF