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Home Daily Golf Briefs Daily Pulse for September 17, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 181                                                       
Monday, September 17, 2018

ANY IDEA WHO SAID THIS? “I'm hoping to play until I'm 70 and then go in the wheelchair. But it's the traveling that's really hard.  I say a lot of kind of ridiculous things that would be one of them. But retiring in golf, there would be really no reason to.”

BRAIN TEASER: Tommy Fleetwood shot 63 in the final round of the 2018 U.S. Open. It was the second year in a round that someone posted a 63 in the national championship. Do you remember who did it in 2017?

GIVE THE CUSTOMER WHAT HE WANTS: Hard to say whether Ben Hogan had any of this in mind when he started his equipment company. No retail middlemen and no retail mark-up in the direct-to-consumer business model for custom, handcrafted forged Ben Hogan Golf Equipment Company irons. According to the Company, sales are surging.

“Golfer needs are rapidly changing, and many players are going with combo sets that match short irons with hybrid clubs or utility irons for maximum performance,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Our proven direct-to-consumer business model allows us to better understand what golfers want, so for the first-time we are offering 5- and 6- club short sets to meet the needs of their game, while positioning the Ben Hogan brand for continued growth.”

As part of this new program, the Hogan Company is offering four Hogan Edge short sets, including: 6-iron sets (#5-PW in both right-hand and left-and models) as well as 5-iron sets (#6-PW in both right-hand and left-hand models). Direct-to-consumer pricing is $660 for the 6-piece sets ($110/club), and $575 for the 5-piece sets ($115/club). Additionally, to serve its customers in creating custom combo sets, the Company is also offering its Ft. Worth Hi-Utliity club or VKTR Hybrid as long iron alternative clubs.

“Listening to and collaborating with our customers has prompted us to re-think how we package Ben Hogan Edge sets,” added White. “Many of our customers were ordering either a Ft. Worth Hi utility club or VKTR hybrid to replace their longer irons.  And, we get that both options are great long-iron alternatives because they are so forgiving and easy to hit.  Our goal is to provide a set make up customized to their specifications that will allow golfers to play their best golf."

WEB GEMS:

NO WORRIES? Greg Norman believes the struggling Australian summer of golf won't consistently attract the world's best players until the sport's governing bodies stop competing with each other. Two-time major champion Norman has criticized the disjointed ownership among Australian golf's premier tournaments, which includes the PGA of Australia running the Australian PGA Championship and Golf Australia organizing the Australian Open. READ MORE>>>

A DREAM COME TRUE: American Angela Stanford won the Evian Championship Sunday, becoming the lone golfer from the United States to capture a women’s major this year. READ MORE>>>

ANSWERS:  “I'm hoping to play until I'm 70 and then go in the wheelchair. But it's the traveling that's really hard.  I say a lot of kind of ridiculous things that would be one of them. But retiring in golf, there would be really no reason to.”--Fred Couples.

Tommy Fleetwood became just the sixth player to post a 63 at the U.S. Open in 2018, joining Justin Thomas (2017), Vijay Singh (2003), Tom Weiskopf (1980), Jack Nicklaus (1980) and Johnny Miller (1973)

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF