Subscribe
Font Size
Join our Mailing List
DailyPulse
Home Daily Golf Briefs Daily Pulse for September 27, 2018

golfbiz

Web Street Golf Daily Pulse
VOLUME 8, NUMBER 189                                                       
Thursday, September 27, 2018

ANY IDEA WHO SAID THIS? “I missed playing in it, missed competing in it. I missed that rush of going out there and trying to get a point for my team. I was a part of it in a different way in '16, which was very different, because I had been a part of these teams since '97 as a player only. And to have looked at it from a different angle and a different side, or actually had been forced to -- put it this way: I really want to play in it. I've been a player my entire career. I've been a part of these teams now for the better part of 20 years, and to have earned the confidence in my teammates and my captain to have been selected is something that gives me a lot of excitement going into the Cup.”

BRAIN TEASER: Does Tiger Woods have a winning overall record in the seven Ryder Cups he has played in?

ACCOUNTABILITY: Anyone remember Golf 20/20? It was an initiative back in 2000 that was endorsed and blessed by then PGA TOUR Commissioner Tim Finchem. It was intended to grow the game and drive golf’s popularity into the same stratosphere as the NFL and Nascar by 2020. Like it or not but 2020 isn’t that far away anymore! So for those of us that still have a memory, consider these facts. NBC Sports Group reported the final round coverage of the TOUR Championship on Sunday (3:00-6:15 p.m. ET) earned a 5.21 overnight rating. The telecast was up 206% vs. 2017 (1.70). It also represents the highest-rated telecast in the history of the FedExCup Playoffs (2007-’18) and the highest-rated PGA TOUR telecast in 2018 (excluding majors). Now consider this, in the same broadcast window, the Seahawks versus Cowboys game drew a 15.3 overnight rating. Later that evening, the Lions versus Patriots game drew a 13.6.

Back in 2000, Finchem reported the following: “The fan base continued to grow. Our television ratings are up. We did do some very exciting research at Golf 20/20 this year and are learning more about our fan base. Just to give you one example, we've seen an increase in 400 percent in the size of the Hispanic interest in our fan base over the last three years and the Latino press and media has created a fairly significant boost in Hispanic interest, to go along with the very strong increase in interest of African Americans. All of our key indicators were up in 2000. Our ratings, our on-site attendance, our charity donations, all of these indicators were up, whether Tiger was playing or not, interestingly enough.”

In last Thursday’s issue, Martin Ayers of Northbound Golf stated, “They talk about growing the game, what they mean is growing the business. The game is devouring itself.” His words take on greater meaning in the context of the networks/Tour touting the ratings bonanza Tiger Woods represents. History has proven that professional golf has struggled to generated consistent rating improvements that suggest it has delivered on its promise to grow the game’s popularity with non-golfers. Meanwhile, it’s been incredible at driving its sponsorship rates sky high! Isn’t it ironic that Nike Golf decided two years ago to abandon the equipment business purely for financial reasons?

I THINK I’VE HEARD THIS ONE BEFORE? Tiger Woods’ win Sunday at the 2018 Tour Championship is his first victory in five years. And industry insiders believe Nike has several ways it can leverage the golf icon’s latest achievement.  Matt Powell, senior industry advisor for sports with The NPD Group Inc., believes the Swoosh would best be served by using Woods to cultivate a new generation of golf fans. “Nike is facing serious headwinds in terms of the game itself,” Powell said, “but they could have him devote his efforts on grassroots youth golf and do whatever he can to bring young kids in, give his time and energy to try to drive youth golf.” READ MORE>>>

BON CHANCE! The Ryder Cup is a big deal, especially to the financial benefactors of it. FootJoy has created some custom shoes it’s designed for its players. Webb Simpson, Justin Thomas, Ian Poulter and Henrik Stenson have been provided with custom designed footwear for their matches this week. The company is running a sweepstakes for two fans to win a pair of USA MyJoys signed by Justin Thomas or Webb Simpson, as well as a pair of custom USA shoes of their own. If Team USA wins the matches, it will choose another 10 winners, it said. Its European colleagues are running a similar offer
(@footjoyEurope) with the chance to win shoes signed by Ian Poulter.

For anyone interested the US sweeps can be found at https://www.footjoy.com/?src=JTteamUSA18 (Thomas) or https://www.footjoy.com/?src=WSteamUSA18 (Simpson). The European sweeps is at https://www.footjoy.co.uk/en_GB/home?src=IPteamEU18

TWO ARE BETTER THAN ONE: Breakthrough Golf Technology has a strategic partnership for its Stability shaft with US sales & distribution company. The focus will be on course golf facilities and off course fitting retailers. Barney Adams, CEO/Founder of BGT stated, "Our relationship with The Duran Group is further testament to the growing popularity of the Stability shaft. I'm very pleased with the success we've had on tour, where the best players in the world can benefit from our technology and now with Duran's help the Stability shaft will be available to the broader market."

Tony Duran, President/Founder of The Duran Group stated, "With significant advancement in putter head designs and putter grips over the past decade, it's amazing that the engine of a putter, the shaft, has been overlooked in the golf market. Breakthrough Golf Technology's Stability shaft is a giant leap forward for golfers of all skill levels, and we look forward to developing selective distribution with the best golf shops and club builders."

WEB GEMS:

THE FORGOTTEN MAN: Brooks Koepka added a further accolade to a stellar campaign when he was named the PGA of America Player of the Year on Wednesday, while Dustin Johnson won the Vardon Trophy for lowest scoring average. READ MORE>>>

UNDER THE WEATHER: A husky-voiced Bubba Watson suggested he had a sinus infection on Wednesday, and said he was not the only member of the United States Ryder Cup team feeling under the weather. “A lot of us were kind of getting sick — gosh, I don’t want to say not quite half the field had something, and then you know, traveling all the way over here, we’re all battling something.” READ MORE>>>

25 YEARS: “The Americans were such poor losers. It’s amazing to think that including ’95, the Americans have only won three times in 11 matches and never won away. They won’t like that.” READ MORE>>>

ANSWERS:  “I missed playing in it, missed competing in it. I missed that rush of going out there and trying to get a point for my team. I was a part of it in a different way in '16, which was very different, because I had been a part of these teams since '97 as a player only. And to have looked at it from a different angle and a different side, or actually had been forced to -- put it this way: I really want to play in it. I've been a player my entire career. I've been a part of these teams now for the better part of 20 years, and to have earned the confidence in my teammates and my captain to have been selected is something that gives me a lot of excitement going into the Cup.”--Tiger Woods on the Ryder Cup.

Tiger Woods has played in seven Ryder Cups in his career including 33 matches. He has an overall record of 13-17-3. He is 4-1-2 in singles, 4-8-1 in foursomes and 5-8-0 in four balls. He has 14.5 points credited to him in his career.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF