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Home Daily Golf Briefs Daily Pulse for October 15, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 201                                                       
Monday, October 15, 2018

ANY IDEA WHO SAID THIS? “It was a very tough time that we went through about three and a half years ago, but certainly made us stronger as people, made us appreciate just the everyday things, appreciate our kids more, appreciate friends, family, everything. I won't say it made golf less important, but it made me realize that golf's not life or death. We've been through that and that's not fun. Yes, I want to win trophies and lucky enough today to be leaving with one, which my kids will be very happy about, by the way, but if I wasn't to walk away the winner today, that's all right, too. As long as I give it my best shot, that's what it's all about.”

BRAIN TEASER: Who lead the PGA TOUR in scoring in the 2017/18 season?

PING GOES GREEK: Like it or not but the holiday season isn’t that far off. For golfers that can mean another reason to buy another piece of equipment in the hopes it will lead to improved performance on the golf course. It’s hard to argue that one club is more important than any other. But when it comes to scoring the sigmaputter is the difference maker. Fans of PING have something to look forward to as the Phoenix, AZ-based company has announced Sigma 2 line of putters.

According to the company, which made its reputation in the putter business, it has a focus on a softer feel and lively response through multi-layer face technology, and a newly designed adjustable-length shaft. “The Sigma 2 putters are engineered to bring a new level of performance and excitement to our putter line,” said John K. Solheim, PING President. “As we do with every product, we combined our extensive technical knowledge gathered over our nearly 60-year history with the needs of the everyday golfer. In the Sigma 2, along with the new face design that’s both very soft and responsive, this approach includes providing golfers the ability to customize their shaft length by introducing a simple and intuitive adjustable-shaft-length technology that is a standard feature of every putter in the line. Our research indicates 8 out of 10 golfers are playing the wrong-length putters and losing strokes as a result. That’s a staggering statistic to us and one we’ve made easy for golfers to solve with the Sigma 2. Golfers will see significant improvement in their putting consistency if they use a putter length customized to their game.”

The Sigma 2 putters have a soft, responsive face, according to PING, the result of a dual-durometer PEBAX face material. The softer front layer, it said, ensures the precision necessary for shorter, delicate must-makes. The firmer back layer offers the solid feedback and distance control fetchrequired for holing longer-range putts and improving overall consistency. PING said its touch and pace are further improved with its patented TR face pattern, which varies in depth and pitch to speed up off-center impacts for consistent ball speeds.

“Feel is difficult to quantify as there are a lot of opinions and preferences about how a putter should feel,” said Solheim. “The Sigma 2 has a very soft feel with a lively response, similar to a solid-face putter. It is designed for the golfer who prefers a putter on the softer side of the spectrum but with the response of a firm face, including more consistency on longer putts. By combining the two hardnesses of the PEBAX material and utilizing our TR face pattern, we’re providing a feel preference that appeals to a large segment of golfers while delivering the consistency golfers need to improve their ‘strokes gained: putting’ results.”

In recent years adjustability has been a hot topic within the industry but as well with players. Essentially this has been focused on drivers, specifically within the club head. The adjustable-length shaft in the Sigma 2 line is lightweight, easy to use and concealed beneath the grip, allowing golfers to customize length between 32" and 36" to fit their stroke and posture. The process is quick and intuitive through the use of an adjustment tool that inserts into the top of the grip. One full turn causes approximately a ¼" adjustment up or down, and the grip remains perfectly aligned during the tyneadjustment process. This feature could get a lot interest from recreational players. As much as everyone believes they set up exactly the same when it comes to putting from one round to the next, the adjustability aspect can compensate for players that sometimes are looking for a different feel or look in an effort to make a few more putts each round

“The adjustable shaft is just a really cool technology,” said Solheim. “Our engineers took a very complex technical challenge and simplified it for the benefit of golfers. It allows you to experiment with various lengths and ultimately self-fit yourself. You’re no longer limited to a specific length measurement. You simply adjust it until you’re comfortable, ideally with your eyes directly over the ball. We call it ‘invisible’ technology but once you customize it to your length, the results will be very clear on your scorecard.”

The Sigma 2 series is available in 10 options, including the new Fetch model that is designed with a golf-ball-pickup feature. The new putters are available for pre-order beginning today at authorized PING golf shops around the world.

GOLF RETAILER BOUGHT:  The Manchester office of Endless, the mid-market private equity investor, has completed the acquisition of Europe’s largest golf retailer, American Golf, which has been owned by Sun European Partners since 2012. The deal includes 112 of the 132 American Golf retail stores across the UK and Eire, the 
Americangolf.co.uk and Onlinegolf.co.uk websites and safeguards the jobs of over 900 employees in stores and at the Head Office in Warrington. American Golf was established in 1970 and has a turnover of approximately £140 million. It provides a comprehensive range of golf clubs, equipment, shoes and clothing and employs over 50 PGA professionals and 20 Master Fitters who provide custom fitting services and specialist in-store advice. READ MORE>>>

WEB GEMS:

PEPPERELL IS THE MASTER: Eddie Pepperell produced a gutsy closing round of 72 to hold off the challenge of Alexander Björk and win his second European Tour title of the season at the Sky Sports British Masters. The home favorite entered a rainy Sunday at Walton Heath Golf Club with a three-shot lead and while that was reduced to one at the turn, a stunning hole-out eagle on the tenth re-established his cushion. READ MORE>>>

FOREVER YOUNG: Bernhard Langer became the first player to win four times in his 60s on the Champions Tour when he ran away with the SAS Championship by six strokes on Sunday. READ MORE>>>

LEISHMAN WINS IN ASIA: Marc Leishman shot a 7-under 65 in the final round to win the CIMB Classic on Sunday by five strokes and equal the tournament course record. First-round leader Bronson Burgoon shot a 68 to finish tied for second, along with Emiliano Grillo and Chesson Hadley. READ MORE>>>

ANSWERS: “It was a very tough time that we went through about three and a half years ago, but certainly made us stronger as people, made us appreciate just the everyday things, appreciate our kids more, appreciate friends, family, everything. I won't say it made golf less important, but it made me realize that golf's not life or death. We've been through that and that's not fun. Yes, I want to win trophies and lucky enough today to be leaving with one, which my kids will be very happy about, by the way, but if I wasn't to walk away the winner today, that's all right, too. As long as I give it my best shot, that's what it's all about.”--Marc Leishman after winning the CIMB Classic.

Dustin Johnson had the best scoring average on the PGA TOUR in the 2017/18 season. In 77 rounds, he averaged 68.698 for a total of 5,072 total strokes.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF