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Home Daily Golf Briefs Daily Pulse for November 5, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 216                                                       
Monday, November 5, 2018

ANY IDEA WHO SAID THIS? “It's been a great run of golf. In terms of my career, that's as high a level as I've ever played at. Coming into this next off-season, I know the PGA TOUR season has already started and the season is underway, but as I come into what I feel is my off-season, I still feel very hungry to improve certain aspects of my game. I think there's certain gaps to fill. Next year for me I'll be looking at the majors and how I can do a better job contending in those. I finished second in The Open but it was a bit of a late run at it rather than being up there all week. The attention will shift on to those and see if I can bring those consistency to those.”

BRAIN TEASER: Justin Rose successfully defended his Turkish Airlines Open title on Sunday. How many career European Tour victories does he now have?

THE SHOW MUST GO ON! Recently TaylorMade made the decision to pass on going to the annual PGA Merchandise Show. While one manufacturer has decided to redeploy some of its assets from the annual gathering in in Orlando, FL, another has decided it is returning. "We are excited to return to the PGA Merchandise Show to promote our newest products and to roll out the next phase of our proprietary ball-fitting program to PGA Professionals and leading retailers,” said Bridgestone Golf President and CEO Dan Murphy. “Custom fitting for golf balls was a concept we pioneered 12 years ago and introduced to the world at the PGA Merchandise Show. It has provided us with large amounts of data, which have proven to be a valuable tool for us to customize the performance of our balls to fit a wide range of different swing types. The PGA Show has served as an important launching pad for us; whether it is for new products or new ways we have identified to better serve golfers, we have high expectations for ourselves in 2019. There is no better way to kick off what promises to be a successful year ahead for our brand.”

THE NUMBERS GAME: Maybe this means something or maybe it doesn’t. Product validation is an important part of equipment manufacturer’s strategies. For some simply having the product in player’s hands is enough and consumers decide to buy it. Others, perhaps more discerning by nature, are looking for validation by way of performance. TaylorMade reported Justin Rose delivered the 20th win for its M3 & M4 drivers in 2018. According to the company, it is more than any other manufacturer this season. Does this tip the scales with consumers? Not likely, especially given the 2018 global recreational playing season is over for the majority. Nevertheless, it’s an accomplishment worth noting. Just as Callaway’s market share in the category.

On its third quarter conference call, last month, to Wall Street, it reported is has the #1 dollar market share in Total Clubs, Total Woods, Total Irons and Total Putters. According to Callaway, 24.9% of every dollar spent by consumers in the United States in clubs is diverted to its brand. In Japan, its 18% and in Europe it is 23.6%. So the moral of the story, is the TOUR validation strategy is a complicated one. Measuring the return on investment is equally challenging. Meanwhile, there are rumors Justin Rose is going to switch to Honma Golf next season!

WEB GEMS:

TOP BANANA! Justin Rose will return to the top of the world rankings on Monday after making the first successful title defense of his career in the Turkish Airlines Open. He spent two weeks as world No 1 earlier this season after finishing second in the BMW Championship but had been determined to get back to the summit with a second consecutive victory in Turkey. READ MORE>>>

THE KID’S ALL RIGHT! Bryson DeChambeau holed an eagle putt from just inside 60 feet on the 16th hole that carried him to a 5-under 66 and a one-shot victory over Patrick Cantlay in the Shriners Hospitals for Children Open on Sunday. DeChambeau won for the fourth time in his last 12 starts on the PGA TOUR. READ MORE>>>

DIRTY LAUNDRY: Former Golf Channel personality Peter Kessler is going after the network’s current star, Brandel Chamblee. It all started when Chamblee recently tweeted a breakdown of the correlation between distance and scoring average on the PGA Tour, as well as the correlation between accuracy and scoring average. “You have totally lost your way. It’s embarrassing. You have a platform and you’re but a highly paid shill with no integrity. You’re in violation of the human decency code. You’re undermining the people who care about the game. And you’re acting like an ass. I’m stunned. Stop.”  READ MORE>>>

ANSWERS: “It's been a great run of golf. In terms of my career, that's as high a level as I've ever played at. Coming into this next off-season, I know the PGA TOUR season has already started and the season is underway, but as I come into what I feel is my off-season, I still feel very hungry to improve certain aspects of my game. I think there's certain gaps to fill. Next year for me I'll be looking at the majors and how I can do a better job contending in those. I finished second in The Open but it was a bit of a late run at it rather than being up there all week. The attention will shift on to those and see if I can bring those consistency to those.”--Justin Rose.

Justin Rose now has 11 European Tour career wins. He also has an additional 9 PGA TOUR career victories.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF