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Home Daily Golf Briefs Daily Pulse for November 7, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 218                                                       
Wednesday, November 7, 2018

ANY IDEA WHO SAID THIS? “It's tricky. It's a world schedule these days. When you talk about Race to Dubais and FedExCups and whatever you want to talk about, playing both tours is difficult because you're doing both and not mastering one. You're not concentrating fully on one. It just puts more emphasis on turning up every week and playing well. This year I did a very good job of doing it consistently, and next year I have to do it again, and it gets harder and harder. It is difficult to schedule your time. But certainly will definitely be playing enough in Europe and in America, and we'll see how that goes. I'm still in the early days of playing both tours. This year was my first year and next year will be another go at that. I'm still learning as we go.”

BRAIN TEASER: He became only the second over-50 player to win on the PGA Tour and it came at the Mayakoba Golf Classic. Can you name him?

THIS TIME IS DIFFERENT! Golf equipment roll outs typically all look the same. But that isn’t the case with Titleist, a company that rarely deviates from its script. It made some subtle changes to the way it went about its business when it introduced its latest driver and fairway metals in September. “Frankly we did a lot of things tsdifferently, starting with obviously the name change from Numerical 917 to TS,” said David Maher, Acushnet’s CEO. “Our team set off on an internal project called the Speed project a couple of years ago, and we looked at all the ways we could first off start with product development, how we could better activate our tour effort, you saw that at the U.S. Open this summer where we hit the conforming list the week of the U.S. Open and then came out really with a great opening statement we think at the U.S. Open, at Shinnecock with a whole lot of drivers in play.

“That really carried through the summer, carried through our club professionals. So come launch time in late September that we had far more than we had ever done as it relates to just activating the product line and working with tour players and club professionals around the world really to show them that how TS could help their games.

“We continue to do all we can to activate and drive golfers towards our fitting network. We think we have one of the top fitting networks in the business and we know the more we can move golfers towards that fitting network, the better results we’re going to have. So that was a second or third piece of the effort, which happened really prelaunch. We rolled up early activity on TS purchases and came up with our best estimate that 70% were custom fit. And for perspective we view that as a high for us certainly in metals. We did make more noise, we invested more in advertising and promotion to get the great story out the way we have.”

This is the first metal woods launch under Maher as CEO, who succeeded Wally Uihlein, its long time President and Chief Executive Officer, who retired January 1, 2018.

SOME HOME COOKIN’? Esteban Toledo (2007, 2008, 2009, 2012), Jose de Jesus Rodriquez (2009, 2012), Oscar Fraustro (2013, 2014, 2016, 2017), Carlos Ortiz (2014, 2016, 2017), Rodolfo E. Cazaubon (2015), Abraham Ancer (2017) and Roberto Diaz (2017) are the only Mexicans to make the cut in the Mayakoba Golf Classic in the 11-year history of the event.

KEEP AN EYE OUT FOR THIS ONE: Viktor Hovland, who won the 2018 U.S. Amateur Championship, earning invitations to 2019 Masters Tournament, U.S. Open and The Open Championship is in this week’s field thanks to a sponsor’s exemption. The 21-year-old Norwegian plays at Oklahoma State University.

HAPPY HOLIDAY$: Christmas holiday retail sales in the U.S. are expected to climb above the $1 trillion mark for the first time this year, on the back of low unemployment, solid income growth and higher consumer confidence, according to a study released Tuesday. READ MORE>>>

WEB GEMS:

EVERYONE’S JOURNEY IS DIFFERENT: From waiting tables and winning £500 vouchers to £64,000 Kazakhstani hauls and a European Tour card, it's been quite a year for Liam Johnston. The 25-year-old from Dumfries only turned professional at the end of 2017, believing he couldn't make it as a pro. And after doing enough in the UAE at the weekend, the Challenge Tour golfer earned a Tour card for next year. "I didn't feel I was good enough to play professionally," he told BBC Scotland. READ MORE>>>

CONTROVERSY: Of the 48 tournaments on the newly announced 2019 European Tour schedule, one sticks out like a sore thumb. The inaugural Saudi International had already raised eyebrows when it was floated earlier in the year and is now firmly in focus due to the killing of journalist Jamal Khashoggi in the Saudi Arabia consulate in Istanbul last month and the Saudi-led intervention in Yemen.

“However, our philosophy is also changing based on the fact that it is tougher and tougher to create golf tournaments. IMG is no longer taking the risk in golf tournaments. Lagardère has come out of Sweden, so it’s tougher and tougher. So now we operate and run 15 tournaments, which is significantly up from the four or five when I got here. We’ve just taken over the Porsche European Open from 4 Sports and we’ve taken over the Scandinavian Invitational from Lagardère.” READ MORE>>>

OFF SEASON? Slugger White spent three weeks in Asia as the lead rules official for PGA Tour events. He is officiating in Mexico this week at the Mayakoba Classic, and then he heads to Australia the week of Thanksgiving for his final event of the year, the World Cup. And then? He has four weeks to get up to speed on the largest overhaul of rules in golf history. White is among hundreds of rules officials worldwide who face a crash course on the modernized Rules of Golf that take effect Jan. 1. The modernized rules, which took more than five years to develop, were announced in early March. But the majority of officials did not get a head start on studying the changes for fear they might rely on 2019 rules at 2018 tournaments. READ MORE>>>

ANSWERS: “It's tricky. It's a world schedule these days. When you talk about Race to Dubais and FedExCups and whatever you want to talk about, playing both tours is difficult because you're doing both and not mastering one. You're not concentrating fully on one. It just puts more emphasis on turning up every week and playing well. This year I did a very good job of doing it consistently, and next year I have to do it again, and it gets harder and harder. It is difficult to schedule your time. But certainly will definitely be playing enough in Europe and in America, and we'll see how that goes. I'm still in the early days of playing both tours. This year was my first year and next year will be another go at that. I'm still learning as we go.”--Tommy Fleetwood.

In 2007, Fred Funk won the first Mayakoba Golf Classic at Riviera Maya-Cancun, an alternate event to the WGC-Accenture Match Play Championship, so none of the world's top 64 ranked players were in the field. Funk turned 50 in June 2006 and was eligible for Champions Tour events and debuted in the 2006 U.S. Senior Open. When he turned 50, he was still in the top 50 of the Official World Golf Ranking.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF