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Home Daily Golf Briefs Daily Pulse for November 16, 2018

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Web Street Golf Daily Pulse
VOLUME 8, NUMBER 225                                                       
Friday, November 16, 2018

ANY IDEA WHO SAID THIS? “I'll be watching. I'm close to Vegas it's a four-and-a-half-hour drive, so I'm still deciding if I'm going to go see it in person or not, because I might make a joke with Phil and just tell him, I don't want to pay the Pay-Per-View. But I'll be interested in watching and see how it is. I don't know how it will be -- and maybe in the future I find myself in one of those, so hopefully it's a success.”

BRAIN TEASER: Only three players have managed to win a PGA TOUR event in four different decades. Can you name anyone in this elite company? HINT: One of them is playing in the RSM Classic.

LET’S WORK TOGETHER: The old adage even in today’s data driven digital world, is that two heads are better than one. In the hyper competitive world of golf equipment, ideas are plentiful yet making it work is the harder, if not delicate part of the equation. One manufacturer has enlisted some new outside help to refine some of its existing ideas but also prepare it for what the future might hold.

Callaway Golf Company has signed a consultancy agreement with GE Additive’s AddWorks team. The impetus is to help the manufacturer of Big Bertha harness greater potential of additive manufacturing. The first project from the agreement was a redesigned Odyssey R-Ball Prototype putter head. If this product doesn’t sound familiar to you, its because it only exists in Japan.

Callaway as well as its competition, uses a range of manufacturing techniques to innovate and produce clubs and equipment that reflect the different aesthetic and acoustics of professional and amateur golfers in every region. The reworked Odyssey R-Ball Prototype putter was originally developed as a tour preferred model in Japan, but its design had an acoustic signature unique to that local market, the company said. Callaway’s goal was to see how additive manufacturing could change that acoustic signature while retaining the preferred shape and performance.

For this putter head, the best way, it said, to optimize acoustics was to add geometry that made it difficult for conventional casting methods. GE Additive Addworks’ engineering consultants worked with Callaway’s design and engineering teams to apply additive manufacturing design practices and build upon an already-proven design.

AddWorks lent guidance to Callaway, based on its experience of additive design background spanning several industries. According to Callaway, the team refined existing designs to the build direction to ensure all features were self-supported or easily supported during the build. The AddWorks team designed supports for thermal stresses and overhang constraints. Topology optimization was used in conjunction with acoustical mapping.

“Additive manufacturing is a new tool; which is quickly going beyond the aspirational phase, and into the functionalization phase of the technology. Callaway needs to learn how to use this tool well, because it is inevitable that 3D-Printing of production parts is going to happen – it is the production method of the future,” said Brad Rice, director - R&D, Advanced Engineering at Callaway. “We chose to work with GE Additive, to partner with experts, that represent best-in-class within the industry. GE Additive brings the total package to the table, offering end to end solutions; from printing machinery, raw materials, consultancy and build software.”
 
“In terms of innovation and technology leadership in their sector, Callaway stands head and shoulders above the rest. This project has allowed us to add value to Callaway’s business goals,” said Chris Schuppe, general manager, AddWorks, GE Additive. “We’re also taking away many new learnings from our first project together, especially around aesthetics. We have also used additive technology to create an acoustic map, which is certainly a first for us. We’re looking forward to driving more successful projects with Callaway, as they continue their additive journey,” he added.

Callaway has worked with other companies in the past. Boeing, for example, was enlisted to assist in aerodynamic efficiency. Now GE has been added to the fold.

WEB GEMS:

MCGINLEY BAFFLED: It's quite extraordinary that Rory's not going to play just two more events to fulfill his European Tour membership next season. It's very disappointing and it is obviously a blow for the European Tour. I've been racking my brains wondering how that can be. Obviously Rory sees it in other ways and has got his own rationale for that, although I'm finding it hard to understand! The FedExCup finishes in August next year, so you've got all of September, October, November and December where the PGA Tour is played in Malaysia, Korea and various other places. Is Rory going to play in those rather than play in Dubai, where he has had unbelievable success and offers the exact same prize money as those events? Or is he just not going to play at all over the last four months? READ MORE>>>

THE OTHER SIDE: “Everyone has to look after themselves, and next year I’m going to be looking after me. I get where McGinley is coming from. He is on the European Tour board and he has to protect what he has. I’m trying to do what’s best for me to get back to winning majors.” READ MORE>>>

STILL IN THE DRIVER SEAT: Francesco Molinari missed two par putts from less than two feet in his opening round of the World Tour Championship on Thursday to give Tommy Fleetwood a sliver of a chance of keeping the European Tour season title. READ MORE>>>

ANSWERS: “I'll be watching. I'm close to Vegas it's a four-and-a-half-hour drive, so I'm still deciding if I'm going to go see it in person or not, because I might make a joke with Phil and just tell him, I don't want to pay the Pay-Per-View. But I'll be interested in watching and see how it is. I don't know how it will be -- and maybe in the future I find myself in one of those, so hopefully it's a success.”--Jon Rahm.

Davis Love III (80’s, 90’s, 00’s, 10’s) is one of three players to win a PGA TOUR event in four different decades. He is joined by Ray Floyd (60’s, 70’s, 80’s, 90’s) and Sam Snead (30’s, 40’s, 50’s, 60’s). Love opened the 2018 RSM Classic shooting 5-under.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF