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Home Daily Golf Briefs Daily Pulse for January 7, 2019

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VOLUME 9, NUMBER 1                                                           
Monday, January 7, 2019

ANY IDEA WHO SAID THIS? “I've tried to spend a lot of time looking over them. Especially a handful of them are quite a bit different and I think you'll see it across the field especially these first couple months. Everybody's going to be calling a rules official in as much possible. So unfortunately play is probably not going to be too fast. But it's tough, with change it's always going to be different. But I've tried to study up. You would hate to get penalized just for making a mistake for something you've done your whole life, so it will be different.”

BRAIN TEASER: Who was named the European Tour’s Golfer of the Year in 2018?

HERE WE GO AGAIN: 2018 was another good year for Callaway Golf. The company has seen strong support for its products by recreational golfers. Jailbreak technology was followed by Epic and Callaway has boasted its market share has been higher than any other brand in golf. In the last two years alone, Callaway’s metal woods business has increased from $216 million at the end of 2016 to $308 million in 2017. Final numbers for 2018 will be released in early February and it’s expected to surpass last year’s levels. The metal woods category is important for several reasons. It offers the greatest profit margin but it also creates momentum that often spills into other equipment categories, which leads to additional sales.

Going into 2019, Callaway has added a new technology called Flash Face to help golfers produce more ball speed for more distance. READ MORE>>>

In previous years, Callaway staggered its new product launches. However, in 2019 it decided to unleash everything at once. In the iron category, Callaway said it has an exceptional new multi-piece construction that lives up to the Apex standard for performance. The company has gotten a lot of mileage out of the Apex name over the years and the 2019 version is intended to build on its tradition of feel and distance. The ultimate forged players distance iron, Callaway says, will be at retail on January 25th with a price of $1,399 in steel and $1,499 for those that prefer graphite shafts.

Fans of Callaway’s Jailbreak technology can look forward in 2019 to seeing the technology in a player’s hybrid for the first time. According to the company, the Apex 19 Hybrid features a neutral bias for the controlled ball flight with workability that better players want to see. It is priced at $269.99 and will be at retail starting on January 25th.

WHAT’S IN A NAME? TaylorMade appears to be banking on those that bought the M1, M2, M3 or M4 to buy the new M5 or M6. Will they? But if you didn’t buy the original M1, M2, M3 or M4 then will you be inclined to buy the M5 or M6? TaylorMade’s answer to Callaway’s Epic Flash or Titleist’s TS2 and TS3 is the M5 and M6. Typically, companies will extend a product name when it has inherent equity in it. In recent years, as pointed out previously, Callaway has distanced itself from the competition inside the metal woods category. Given TaylorMade’s once strong popularity within the category, it doesn’t take a leap of faith to suggest Callaway’s gain, in part, has been thanks to TaylorMade’s loss. So decide for yourself if the name M5 or M6 will get it done in terms of retail curb appeal. So what’s the different in M5 or M6 from previous generations? READ MORE>>>

ARE YOU A PLAYER? Bob Vokey is offering the tour grinding experience to all golfers with the introduction of the new HandGround program on Vokey.com. For anyone seeking tour-level customizations such as additional heel relief, a squared up leading edge, or Vokey’s popular tour grind, the HandGround program could be the ticket.

Last year, he trained two grinders on all of the performance and profile adjustments. He will oversee the entire HandGround process – located in a new workspace adjacent to the Titleist Tour Department in Carlsbad, Calif. – and, from time to time, will also grind HandGround orders himself. “This takes me back to my roots - one player at a time, one wedge at a time, crafting the sole to the player's exact specifications,” sad Vokey.

The HandGround wedges are available on all SM7 Raw models through Vokey.com. SM7 Raw wedges – including BV Wings grip and 10-character stamping – start at $195. There is an additional $75 charge for HandGround services.

WEB GEMS:

HAVE AND HAVE NOTS: Golf’s top women earn on average more than 80 per cent less per shot than their male counterparts and that this figure has been rising dramatically. READ MORE>>>

NEXT UP: Padraig Harrington is due to be unveiled as Europe's Ryder Cup captain on Tuesday, taking over from Thomas Bjorn. READ MORE>>>

ANSWERS:  “I've tried to spend a lot of time looking over them. Especially a handful of them are quite a bit different and I think you'll see it across the field especially these first couple months. Everybody's going to be calling a rules official in as much possible. So unfortunately play is probably not going to be too fast. But it's tough, with change it's always going to be different. But I've tried to study up. You would hate to get penalized just for making a mistake for something you've done your whole life, so it will be different.”--Justin Thomas on the new rule changes in 2019.

You might have struggled at first to think of the player that was named the European Tour’s Golfer of the Year in 2018. But Francesco Molinari’s victory at the British Open to become the first Italian major champion made it somewhat of a no-brainer. The 36-year-old also won the PGA Championship at Wentworth, the Tour’s flagship event, and claimed a maximum five points to help Europe beat the United States in the Ryder Cup.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF