Subscribe
Font Size
Join our Mailing List
DailyPulse
Home Daily Golf Briefs Daily Pulse for January 11, 2019

golfbiz

Web Street Golf Daily Pulse
VOLUME 9, NUMBER 5                                                           
Friday, January 11, 2019

ANY IDEA WHO SAID THIS? “I would love to get back in the winner's circle. I only really had a couple chances last year. I know in golf you can play the best and still not win that week, and you can also be a little off and somehow win. I've been on both sides of that. I was certainly frustrated with last season results-wise compared to previous seasons. It was also something I kind of embraced as an inevitable at some point in the career. I almost took ignorance as bliss in a lot of parts of my game. I did things well, but I didn't know why. I just did them. Then they got off, and so I had to figure out why I did them well and how to train it back.”

BRAIN TEASER: At the 2017 Sony Open, Justin Thomas set four records. Can you name any of them?

THE NEED FOR SPEED! TaylorMade Golf is looking for big things out of its M series in 2019. Along with its metal woods franchise that was recently introduced, the company has also come up with a line of M series irons. The M5 & M6 irons feature a SPEED BRIDGE that incorporate a structural beam across the cavity back of the iron to connect the topline with the back bar of the iron.

Through extensive use of computational modeling and optimization, according to the company, the SPEED BRIDGE stabilizes the iron by supporting the topline and upper face area at the exact location that vibrates at impact. The increased rigidity in the topline and upper perimeter of the face, it said, delivers improved sound and feel with increased ball speed from a more flexible Speed Pocket.

Clearly, the company is using the word speed as much as possible in the description/explanation of the product as a means to imply greater distance by virtue of it. Due to the SPEED BRIDGE construction, TaylorMade said, for the first time it is possible to design a thru-slot Speed Pocket into its M5 and M6 irons. While distance is a key-selling feature in golf, especially with drivers and balls, irons have never really enjoyed the same love affair. How many times have you seen or heard of anyone buying a new set of irons because they go further? Where TaylorMade once used the word rocket has now been replaced with speed as a way to entice consumer interest for its products.

“At TaylorMade, we have always strived to push the performance envelope to give players maximum distance and forgiveness in our game improvement irons. Our new SPEED BRIDGE technology allows us to do exactly that while improving sound and feel at the same time. Distance has never felt as good as it does with the M6 irons,” stated Matt Bovee, Senior Manager, Product Creation.

Available at retail beginning February 1st, the M6 irons ($899 steel/$999 graphite) will be offered in 4-PW/AW (8 pc. Set w/SW & LW also available) and M5 irons ($999 steel/$1,199 graphite).

BEST OF LUCK: PGA TOUR Superstore announced it will open at least six new stores in 2019. It plans on accelerating its growth strategy to expand by more than 50 percent over the next three years. It currently operates 35 stores in 15 states across the United States.

"We have tripled our store count across the United States over the last several years and will continue to be opportunistic and aggressively invest in our brick-and-mortar business," said Dick Sullivan, President & CEO, PGA TOUR Superstore. "Our innovative experiential retail model and our focus on integrating and investing in our e-commerce business for a solid omni-channel presence is resonating with our customers."

WEB GEMS:

DEAL OR NO DEAL? Cable network Discovery Inc. is among several suitors circling Condé Nast’s Golf Digest, according to sources. The title went on the block along with W and Brides in August. READ MORE>>>

MUCH ADO ABOUT NOTHING? It is nonsense to say Rory McIlroy owes anything to the European Tour. READ MORE>>>

ANSWERS: “I would love to get back in the winner's circle. I only really had a couple chances last year. I know in golf you can play the best and still not win that week, and you can also be a little off and somehow win. I've been on both sides of that. I was certainly frustrated with last season results-wise compared to previous seasons. It was also something I kind of embraced as an inevitable at some point in the career. I almost took ignorance as bliss in a lot of parts of my game. I did things well, but I didn't know why. I just did them. Then they got off, and so I had to figure out why I did them well and how to train it back.”--Jordan Spieth

PGA TOUR records set by Justin Thomas at the 2017 Sony Open in Hawaii
Lowest 72-hole score: 253
Lowest 54-hole score: 188 (tied with Steve Stricker at the 2010 John Deere Classic)
Lowest 36-hole score: 123
Lowest opening-round score: 59 (tied with Paul Goydos at the 2010 John Deere Classic)

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF