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Home Daily Golf Briefs Daily Pulse for August 13, 2019

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Web Street Golf Daily Pulse
VOLUME 9, NUMBER 152                                                       
Tuesday, August 13 2019

ANY IDEA WHO SAID THIS? “I was pretty frustrated with my game and wasn't really thinking about the FedExCup. I was just thinking about how I could improve like how I play out here. A lot of stupid mistakes and didn't really get things to go my way. You know, if they had told me at the beginning of the season that I would be in the FedExCup Playoffs, I think it would be a pretty good year for me. Just looking forward to learn from this experience and on to next year. I feel like I need to work on a few things in my game. Hopefully I can have a long career out here.”

BRAIN TEASER: After entering the week at No. 102 in the FedExCup standings, this player moved to No. 29 in the FedExCup, a jump of 73 spots, the biggest improvement by any player last week. He ranked No. 1 in Approach Shot / Proximity to the Hole (29’ 4”) at the Northern Trust. Who is he?

BRAND MANAGEMENT: Have you ever noticed how many Mercedes, Porsches or BMWs are on the road? Everyone seems to have one! Apple phones are everywhere. But they aren’t cheap! What do these luxury brands have in common? Each has found a way to lower the cost of entry to find new customers versus going up. Aston Martin or Rolls Royce on the other hand, hasn’t lowered the brand to chase sales growth.

Golf has seen this strategy implemented as well. Without naming names, which anyone can surmise on their own, equipment companies have chosen to lower average selling prices in order to maintain their reach. The strategy is understandable, especially if there is some level of transparency when reporting financial results. Nevertheless an unintended consequence is diluting the value of a brand. For example, ever see someone driving a high-end car, wearing a custom made suit and playing a $169 driver? You hopefully get the point.

There is a pretty chance you’ve never heard of Majesty Golf before. It’s a luxury brand golf company that carries the Maruman name under it. Adam Sheldon, President of Majesty, is in the process of building out its distribution channel and it isn’t what you would expect. “We will use different ways to showcase out product,” he said, “such as casinos or jewelry stores. Our focus is finding the top 5% of income earners. We know their is a membership that exists for this price point.”

Majesty Golf doesn’t aspire to be like any other brand in golf. Its target market is the 60 year old and above that has a low to moderate or mid to high swing speed. Its Sublime Series driver retails for $4,400. Sheldon said the company only delivered 4 sets into the country. That doesn’t sounds like any other equipment manufacturer! “Its a niche market of buyers,” said Sheldon, “but it can grow. We won’t ever have the difficulty of spending to maintain our brand position. As much as there is a barrier due to our price point, there are people out there. We are looking for the person that aspires one day to own an Aston Martin or Rolls Royce. Some people shop for 10-karat gold while others want 24 karat. Our Sublime Series driver has 24 karat. These customer exist!” Slow and steady will be the key to winning this race. While others are forced to manage today for tomorrow.

BETTER THAN EVER: TaylorMade Golf is going back to the well one more time with the second generation of the P·790 irons. According to the company, the 2019 P·790 features a 7% thinner face designed to produce a faster COR and for the first time includes Progressive Inverted Cone Technology (PICT) designed p790to improved accuracy throughout the set, minimizing the right tendency often found in the long irons. Behind the face is TaylorMade’s  SpeedFoam, a proprietary construction, which serves a dual purpose of generating ball speed as well as the management of sound and feel, according to the company.

Available at retail starting on September 6th, the new P·790 irons will be offered in 3-PW, AW equipped with True Temper’s Dynamic Gold 105 steel shafts ($1,399.99) or UST Mamiya’s Recoil 760/780 ES SmacWrap graphite shafts ($1,599.99) with Golf Pride Tour Velvet 360 grips.

Complementing the P·790 irons is the P·790 UDI, a forged driving iron. It will be offered in RH only models as a 2-iron (17°) at $229 USD.

TaylorMade has also created a high-performance set of irons (does that imply the P·790 is low performance?) the P·790 Ti. A game improvement iron, comprised of a 9-1-1 titanium, that allowed engineers to increase the amount of tungsten (up to 119g – nearly half of the iron head mass) in the sole of the iron for an ultra-low center of gravity.

Available at retail not until November 8th, (87 days form now!) the new P·790 Ti irons will be offered in 4-PW/AW and come equipped with Nippon 950GH NEO steel shafts ($2,799.99 USD) or Mitsubishi’s MMT graphite shafts ($2,999.99 USD) in 75g (S), 65g (R) and 55g (A) flexes, each with Golf Pride Tour Velvet 360 grips.

WEB GEMS:

HAPPY TRAILS: "It was a disconnect of old school and new school," said Day. READ MORE>>>

620TH WORLD RANKING: Catriona Matthew picked Norway’s Suzann Pettersen, who took time out from golf to have a baby in 2017, as one of four wildcards to face the United States in the Solheim Cup in Scotland next month. READ MORE>>>

I’LL BE BETTER: DeChambeau vows to improve pace of play in Instagram post. READ MORE>>>

ANSWERS: “I was pretty frustrated with my game and wasn't really thinking about the FedExCup. I was just thinking about how I could improve like how I play out here. A lot of stupid mistakes and didn't really get things to go my way. You know, if they had told me at the beginning of the season that I would be in the FedExCup Playoffs, I think it would be a pretty good year for me. Just looking forward to learn from this experience and on to next year. I feel like I need to work on a few things in my game. Hopefully I can have a long career out here.”--Matthew Wolff.

After entering the week at No. 102 in the FedExCup standings, Harold Varner III (T3/-14) moved to No. 29 in the FedExCup, a jump of 73 spots, the biggest improvement by any player last week. He ranked No. 1 in Approach Shot / Proximity to the Hole (29’ 4”) at the Northern Trust.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF