Subscribe
Font Size
Join our Mailing List
DailyPulse
Home Daily Golf Briefs Daily Pulse for October 1, 2019

golfbiz

Web Street Golf Daily Pulse
VOLUME 9, NUMBER 187                                                       
Tuesday, October 1, 2019

ANY IDEA WHO SAID THIS? “From the age of 2, I mean, I spent more time at Grandpa's and Grandma's house than I did my house it felt like a lot of times. I remember when I was younger, my parents worked and Grandpa and Grandma would pick me up, I'd go hang out there all day, jack it around the backyard. The way his backyard was, we could hit it over the house and it would fall directly into the backyard, so we just hit them back and forth, wiffle balls, to each other. I think it just started from that. He's been a huge influence. To be so loving and passionate about others than himself and still loving the game of golf and then teaching his grandson, giving me the chance as a kid to love the game and grow the game with my family and to be able to be sitting here with y'all.”

BRAIN TEASER: This player has eight missed cuts and no top-10s in 17 starts since his last win, which came last year. Who is he?

SOMETHING DIFFERENT: Early adopters take note. Distance seekers, this will get your attention. While new products often appear out of nowhere and seem to be never ending, the process behind the creation is pain staking and labor intensive. Case in point, the Titleist Golf Ball Research & Development team employs of more than 75 associates. What do they do all day when you have what seems like the ProV1 operating on autopilot?

Year after year, countless golf ball concepts are developed with some never seeing the light of day. Many are left on the trial room floor. It’s the pursuit for the one idea that makes it to the point of commercial introduction. While Titleist is best known for its flagship ProV1 franchise, the team of chemical engineers and mathematicians, to materials scientists and aerodynamics physicists have developed a new product the company is coming to market with.

The new Titleist EXP•01 golf ball is an experimental multilayer construction utilizing a new high performance urethane cover formulation and process, according to the company. The R&D process for EXP•01 continues starting today when a one-time, limited run will be made available until supplies last.

EXP•01 is being released as part of the Titleist EXP Project, a new and ongoing initiative created to provide golfers the opportunity to experience new golf ball technologies still in the experimental phase. The Titleist R&D and Golf Ball Product Management teams will be actively seeking performance feedback from golfers who play the EXP•01 during its availability.

“The EXP Project invites golfers into the early stages of our R&D process, and allows us to broadly test experimental materials, constructions and processes that could be integrated into any segment of our golf ball line,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “EXP•01 is truly an exploratory product and there’s no better way to evaluate our progress than getting it into the hands of dedicated golfers.”

The Titleist EXP•01 will be available for a limited time, the company said, in golf shops in the U.S. and Canada. It will also be available through My Titleist on Titleist.com. MAP $39.99.

CHECK IT OUT! If you haven’t heard of Tania Tar, then make a point to. She is a popular social media influencer (Instagram account @taniatare63) and accomplished golf trick-shot artist. A New Zealand native, she uses Instagram to share her imaginative and highly difficult trick shots. A recent feature garnered more than 9.5 million views. She also has a message, using her platform to encourage everyone to play golf. The Kiwi has translated her skills into an agreement as a PING Brand Ambassador.

Tare started sharing her trick shots with friends to show how much fun golf can be. “Trick shots are good for the game because they break the stereotype of golf a little,” she said. Her athleticism shows in her trick shots, which highlight soccer and snowboarding moves. “I incorporate sports that I am more naturally good at.”

Tare will conduct trick-shot shows for PING at various events and promote the brand as a social media influencer, said PING President John K. Solheim. “Tania’s trick shots are the kind you watch over and over because you can’t believe that what you’re seeing is real, but it is – she’s that good,” he said. “Audiences will be thoroughly entertained, and she’ll be a tremendous representative for PING. There aren’t many females performing trick shots, so she’s a wonderful person to go out and inspire girls and women to play golf. She has amazing talent and a meaningful message.”   

She said aligning with PING is appealing on multiple levels. “I’ve always admired what PING means to golf. I’m so excited to have their support, to play with their custom-fit clubs, and to represent a company that has been such a generous supporter of the women’s game and the LPGA for decades. We just witnessed an incredible Solheim Cup, an event made possible only with the Solheim family’s vision and commitment to women’s golf. I’m beyond thrilled to be representing PING.” 

WEB GEMS:

HIS OWN MAN: Brooks Koepka talks the talk and walks the walk. And he never walks back the talk. Despite his burgeoning fame, he isn’t about to change his ways following a lightning ascent through the professionals ranks, a climb that has been accompanied by a growing spotlight. And while some in the genteel confines of golf didn’t appreciate his candidness, he’ll continue to be outspoken about slow play. “I’m not going to be someone else just to be more popular,” Koepka said. “I’m not your typical golfer, definitely not a golf nerd. I have an athlete’s mentality, a true athlete, and if that rubs people the wrong way, tough.” READ MORE>>>

ANSWERS: “From the age of 2, I mean, I spent more time at Grandpa's and Grandma's house than I did my house it felt like a lot of times. I remember when I was younger, my parents worked and Grandpa and Grandma would pick me up, I'd go hang out there all day, jack it around the backyard. The way his backyard was, we could hit it over the house and it would fall directly into the backyard, so we just hit them back and forth, wiffle balls, to each other. I think it just started from that. He's been a huge influence. To be so loving and passionate about others than himself and still loving the game of golf and then teaching his grandson, giving me the chance as a kid to love the game and grow the game with my family and to be able to be sitting here with y'all.”--Cameron Champ

Phil Mickelson (E) missed the cut at the Safeway Open after scores of 75-69. He has eight missed cuts and no top-10s in 17 starts since winning the 2019 AT&T Pebble Beach Pro-Am.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF