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Home Daily Golf Briefs Daily Pulse for October 9, 2019

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Web Street Golf Daily Pulse
VOLUME 9, NUMBER 193                                                       
Wednesday, October 9, 2019

ANY IDEA WHO SAID THIS? “ I'm going to come back next year and look like a different person. You're going to see some pretty big changes in my body, which is going to be a good thing. Going to be hitting it a lot further. Not necessarily bigger, but just stronger in general. I am going to look probably a lot bigger, but it's going to be a fun month and a half off. I have never been able to do this, and I'm going to go do things that are going to be a lot of fun.”

BRAIN TEASER: Who is the defending champ of the Houston Open?

NOT IF BUT WHEN: Topgolf International Inc is in talks with investment banks about hiring underwriters for an initial public offering (IPO), people familiar with the matter said. READ MORE>>>

ONE STEP FORWARD, TWO STEPS BACK? Yesterday’s issue reported on the PLAYERS Championship turning to the streaming world. It was also pointed out how this is fast becoming a demarcation point with respect to the way in which content is consumed. Cable and satellite is being forced out by digital streaming, especially with younger consumers who has zero affinity to overpaying for channels they have no interest in. So where does the existing golf consumer reside?

Golf Datatech, LLC has unveiled its 2019 Summer Golf Product Attitude and Usage (GPAU) Study. “The streaming of golf content increased substantially a few years ago, it has been in a holding pattern since. Serious Golfers, because of their age and lifestyle, aren’t as likely to use streaming, they’re more likely to watch a tournament live, DVR it, or watch a replay, than they are to stream it on a digital device,” reported John Krzynowek, Partner, Golf Datatech, LLC. “While the American media landscape is changing rapidly, moving from traditional print and television to digital and streaming, Serious Golfers are moving a little slower in that direction. Despite being digitally savvy, they still utilize many of the traditional means to gather their golf information.”

Datatech’s 2019 Summer Golf Product Attitude and Usage also provides insight into equipment purchases and the ever-changing ways consumers buy products. For more information on the 2019 Summer Golf Product Attitude and Usage Study, call 888-944-4116 or visit www.golfdatatech.com.

WHAT’S NEXT? Its that time of year again. Summer has passed and the holiday season is fast approaching. Like it or not, another year is less than 90 days away! It’s also the time of year equipment companies begin to unveil new products for the upcoming year. Cobra Golf went into 2019 with the KING Forged CB/MB irons that Rickie Fowler had a helping hand in. For 2020, it will be the next generation of KING Forged TEC Irons.

COBRA reported the latest irons it has designed feature a traditional muscle-back shape with a hollow design for softer feel and improved power, which it stated is preferred by better players. In case anyone is wondering, the KING Forged TEC Irons will be available in a variable or ONE Length set make-up.

Like a majority of COBRA equipment, the Forged TEC irons also feature the COBRA CONNECT Powered by Arccos allowing users to track their accuracy and distance using the Arccos Caddie app on a smart device.

The Forged Tec variable length irons (MAP: $1,099 steel; $1,199 graphite) are available through stock in an 8-piece (4-GW) set in both right and left-hand versions. The Forged Tec ONE Length irons are available through stock in a 7-piece (4-PW) set. The irons will be available at retail and at cobragolf.com beginning November 1, 2019.

IT’S FREE! PING has announced a program providing a free set of Arccos Caddie Smart Sensors exclusively to golfers who have purchased an eligible PING club or buy one before the end of the year. More than 30 PING clubs are eligible in the promotion that runs through December 31, 2019 or while supplies last. The promotion also includes a 90-day free trial of the Arccos Caddie app.

“We want to reward our loyal customers in unique ways,” stated John K. Solheim, PING President and an Arccos user. “I’m confident the best way to do that is to provide them meaningful incentives that help them play better and enjoy the game more. By offering them the free Smart Sensors and the free trial, we’re making it easy for PING users to try Arccos and see the amazing improvements in their games.

“Once golfers experience the technology, they’ll immediately see the value it brings to their game,” Solheim continued. “I personally love analyzing the strokes-gained data Arccos Caddie provides to show me areas for improvement. During the round, I rely completely on the club recommendations and ‘Plays Like’ distances. I’ve seen tremendous improvement in my game and I know all golfers will similarly benefit.”

To request the 14 free Arccos Caddie Smart Sensors, eligible consumers need to visit ping.com/arccos-sensor-promo and follow a four-step process.

WEB GEMS:

PASS: This week the Houston Open will move into its new fall date on the PGA Tour calendar, but it will do so without defending champ. But rather than defend his title this week, he will instead tee it up on the European Tour at the Italian Open. READ MORE>>>

ANSWERS: “ I'm going to come back next year and look like a different person. You're going to see some pretty big changes in my body, which is going to be a good thing. Going to be hitting it a lot further. Not necessarily bigger, but just stronger in general. I am going to look probably a lot bigger, but it's going to be a fun month and a half off. I have never been able to do this, and I'm going to go do things that are going to be a lot of fun.”--Bryson DeChambeau.

Ian Poulter won the 2018 Houston Open in a playoff over Beau Hossler. It was his third career PGA TOUR victory.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF