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Web Street Golf Daily Pulse
VOLUME 1, NUMBER 244
Friday, December 17, 2010

ANY IDEA WHO SAID THIS? “Is there a way forward? I hope yes. I think yes. But certainly his future will never again be measured only by his performance against par; but measured by the sincerity of his efforts to change. I hope he now realizes that every kid he passes on the course wants his swing, but would settle for his smile.”

ON THIS DAY: In 1988, PGA TOUR won the Kirin Cup World Championship of Golf by defeating the European Tour 8-4 in the championship match.

THANKS: The Daily Pulse will temporarily stop publishing for the reminder of the month due to the upcoming holiday season. It will resume on January 4, 2011. In the event anything of significance happens in the world of golf during this typically quiet period, it will be reported in a standalone email. Thank you to everyone who has helped to make the Daily Pulse a success in its first year. Happy Holidays to everyone and the very best personally and professionally in 2011.

WHAT’S NEXT? The drumbeat of virtual goods marketing in e-commerce continues. Ifeelgoods, Inc., a new company launched in September 2010, which helps retailers use virtual goods as incentives, announced that Shoebuy.com, which was the first retailer to offer Facebook Credits as an incentive on an e-commerce site, is reporting promising results. A virtual currency, Facebook Credits can be used to buy items in more than 200 games and apps on Facebook such as Farmville, Mafia Wars, Pet Society and Bejeweled.
In a campaign that began shortly before Thanksgiving, Shoebuy.com advertised an offer whereby participating shoppers can receive 50 free Facebook Credits with a purchase on Shoebuy.com. Shoppers can also go directly to http://www.shoebuy.com/credits to participate.
“Offering Facebook Credits as an incentive has added fun to the shopping experience for our customers and improved our online advertising performance,” said Shoebuy.com Chief Marketing Officer James Keller. “The Facebook Credits incentive has created a lot of great buzz and, in side-by-side tests, the number of people clicking online ads that mention the Facebook Credits incentive is double what we are seeing otherwise. And, nearly half of the customers that have participated in a Facebook Credits promotion have shared their excitement with their friends on Facebook.”
The Golf Warehouse is the next online retailer to launch a similar program. Beginning December 15, the Golf Warehouse (www.tgw.com) will be offering Facebook Credits for purchases of gift cards through the rest of the holiday season and into 2011. “When our customers participate in the Facebook Credits promotion, they will receive something ‘extra’ they won’t get anywhere else which makes their gift-giving even more special,” said Brad Wolansky, CEO of The Golf Warehouse. “It’s just another great reason for customers to shop online at TGW.com – The Golf Warehouse.”   
Ifeelgoods CEO Michael Amar stated, “Shoebuy.com and The Golf Warehouse have found a way to add value to their shopping experience and improve business results by linking e-commerce to the 290 million people playing social games each month. The traction Ifeelgoods is seeing during the online holiday season will make 2011 a very exciting year for virtual goods online marketing.”

LOOKING FORE GROWTH: With concerns regarding slow growth in the game and an increase in age of the average golfer, an initiative to introduce new players to the game and to retain existing players is being launched. No it isn’t happening in the United States, but rather in Europe. READ MORE>>>

HOW DOES NEXT YEAR LOOK? The Antigua Group, Inc.—one of the nation’s leading designers and marketers of lifestyle apparel under the distinguished Antigua and Slazenger brands has announced it’s Tour Team for year 2011. READ MORE>>>

TIME FORE A CHANGE: 2008 Masters champion Trevor Immelman will become a Callaway ambassador as soon as his contract with Nike expires at the end of the year, Golfweek has learned. In addition to using Callaway equipment, Immelman is expected to wear Callaway-branded apparel as part of his deal, according to an industry source familiar with the situation. READ MORE>>>

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WEB GEMS:

MAYBE THIS COULD COUNT AS A WIN? Tiger Woods’ humbling return to the public eye, from his televised confession to a winless season on the golf course, was voted the sports story of the year by members of The Associated Press. The Woods saga received 1316 points, with the Saints’ title getting 1215 and the NBA free agency frenzy coming in third with 1085. READ MORE>>>

ALL YOU NEED IS LOVE? Former Ryder Cup captain, Paul Azinger tweeted to his followers, “Davis & Jose Maria next Ryder Cup Captains! Both deserving and will do everything they can to give their players best chance to win. If Davis wins, it would be 5 straight for USA, just sayen!” READ MORE>>>

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ANSWER: Masters Chairman, Billy Payne speaking about Tiger Woods at this year’s Masters.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF