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Web Street Golf Daily Pulse
VOLUME 2, NUMBER 24
Thursday, February 3, 2011

ANY IDEA WHO SAID THIS? “I do a towel drill where I try to fly my irons a specific yardage, and I hit 1,500 balls a month to those specific yardages and have for the last seven years. So when I get a wedge shot that's 72 yards and my towel drill number is 75, I only have to alter it three yards to get it to fly to my number. And over seven years of doing this I can usually fly it within a yard 95 percent of the time.”

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BRAIN TEASER: What year did the Phoenix Open move to the TPC of Scottsdale?

BABY STEPS: Wilson Golf doesn’t always get a lot of recognition, especially when it goes head to head against the usual suspects. The company, owned by Amer Sports out of Finland, has experienced some tough times in recent years but its low profile in some ways has its benefits. While it competes for shelf space at retail and after tax dollars from consumers, the company managed a nice turn around in 2010. In the fourth quarter, the good news is that it delivered a sales increase of 21%. If you want to be picky, the bad news is that its sales base has slipped considerably over the years as fourth quarter revenues were 12.3 million EUROS compared to a year ago when the company reported 10.2 million EUROS.
Sales for the year came in at 76 million EUROS, up 14% from 2009 when it recorded 66.7 million EUROS in revenue. According to Amer Sports, earnings before interest and taxes were negative, but it didn’t reveal what the number came in at. The Finns said 40% of its golf sales came from the Americas, while Europe, Middle East and Africa accounted for 40%. Asia Pacific came in at 11%. It said the biggest product categories were clubs, representing 56% of net sales, and balls at 30%. Net sales of golf balls increased by 26% when taking out the effect of currency fluctuations and clubs by 2%.
Five years ago, the golf division reported annual sales of 141.2 million EUROS, which illustrates how challenging the business has been for it since that time. It has a long way to go to get back to where it once was, if in fact that is realistically possible. Nevertheless, the business has some momentum on its side based on 2010’s sales. It’s now up to the company to continue to build on this going forward.

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CHASING WHITEY: TaylorMade is looking to prime the pump for the retail release of its new R11 and Burner SuperFast 2.0 white drivers tomorrow. According to the company, it has booked 156% more in white metalwoods business in January 2011, than it did for all of its in-line metalwoods in the first quarter of 2010. The company further stated it owns 31 percent of the total dollar share of the metalwood market, according to Golf DataTech's December 2010 report, which suggests the fresh coat of paint on its new offerings, might be a thorn in the side of its competitors. "A new chapter is being written in the golf equipment industry," said David Abeles, executive vice president of TaylorMade Golf. "Golf fans who wake from their winter slumber are going to be greeted with PGA Tour tee boxes filled with white drivers. White technology is here to stay and TaylorMade is all in."
In a company press release, TaylorMade used the words of one its better accounts to help spread the gospel. "I have been in the golf business my entire life—I've seen thousands of products come and go, and I've had hundreds of sales people tell me their product will 'revolutionize the game,'" said David Austad, president and owner of the Austad Golf chain of retailers. "That's why I am so excited about the new R11 Driver from TaylorMade. It is truly revolutionary and very cool."

THE HEAT INDEX: The weather is always a topic of conversation, especially these days as most of the United States appears to be a ringing endorsement (at least for now) for TaylorMade’s R11 driver. Phil Mickelson said in the colder weather he makes an equipment change that most avid golfers probably don’t think about doing.
“Well, one of the things I've done this year is that I've been switching golf balls in cold weather,” Lefty said. “I've been going to a much softer, much lower compression golf ball. I've been using the Tour i(s), which is Callaway's version of a very high spin golf ball. It helped me last week at Torrey where it was fairly cold. And it's going to help me this week, as well.”
His explanation revealed a dual purpose. “When it gets cold the ball doesn't compress as well and when it hits the face the face actually moves. The misses get exaggerated and this golf ball doesn't do that,” the Sun Devil said. “This golf ball compresses very easily so I hit it a lot straighter in cold conditions.”

THE TREND ISN’T MUCH OF A FRIEND: Year end numbers for domestic rounds played indicate equipment companies to golf courses by in large were forced to find a way to try and deliver more from less. According to Golf Datatech, research, rounds played in the United States were down 2% on the public access facilities versus 2009. On the private club side, play was down 3.2% from the previous year. On a combined basis, Datatech reported the total number of rounds played was lower by 2.3% over 2009. For those wondering when was the last time there was an up tick recorded on a full year basis for the amount of golf played in the country, the answer was 2006.

DO YOU SEE WHAT I SEE? Ever since the original 2-ball putter arrived, the category hasn’t been the same. The principle that made the product successful relied on its ability to help players line up correctly to make more putts. Odyssey, a division of Callaway Golf (ELY: NYSE) has introduced a new line of D.A.R.T. putters. According to the company, it features a groundbreaking target alignment system. Direction and Realignment Technology p5(D.A.R.T.) utilizes a dart-like pattern on the top of the putter head to easily align the center of the putter face with the target when addressing the ball.
"D.A.R.T. works via a two-step process," said Austie Rollinson, Principal Designer for Odyssey. "First, the eyes align the putter to the target using the straight lines on the top of the putter head. From there, the mind's eye completes the realignment by placing the apex of the D.A.R.T. design at the center of the golf ball. This ensures that the face of the putter is in line with the target and promotes consistent contact with the center of the face for greater distance control. The original 2-Ball putter was a revolutionary step in using the golf ball as an alignment aid, and D.A.R.T. is an evolution of that technology."
The D.A.R.T design is based on the brain's ability to complete images that the eye doesn't at first see. Its intended that the mind completes the apex of the dart device in the center of the ball. "The completion of the D.A.R.T device at the center of the ball is the key component to this new alignment technology," Rollinson added. "In designing the D.A.R.T. putters we examined the Gestalt Effect, which was developed in the late 1800s and is based on a theory that our senses have the capability to visually create whole forms rather than just a collection of simple lines and curves. The Odyssey D.A.R.T. putter utilizes this effect using multiple lines to create an image that refines alignment and helps golfers make more putts."
Also featured in the D.A.R.T. line of putters is Odyssey's newest multi-layer insert, White Ice, which has been fine-tuned, the company said, to enhance sound, resiliency and consistency. The inner core of the insert is 19.65 percent firmer to enhance feel and 92 percent stiffer for better resiliency, according to Odyssey, which leads to consistent distance control. The face surface of the White Ice insert has been roughened to enhance sound at impact for today's softer golf balls and to increase friction to promote forward roll. Adjustable weighting allows golfers to optimize their putters with three interchangeable options to dial in the perfect feel.
The new D.A.R.T line of Odyssey putters will be available starting on February 18 at the retail price of $179. Two models will be available as the D.A.R.T. standard model is a mallet with a double-bend shaft and full shaft offset, while the D.A.R.T Blade features a crank-neck hosel and full-shaft offset.

RATHER BE SAFE THAN SORRY: The LPGA hasn’t caught too many breaks lately. It has decided to say adios to this year's $1.3 million Tres Marias Championship in Mexico due to concerns about violence linked to the drug trade, according to officials. "We hope to return next year, but would need to see significant improvement from a safety perspective," an LPGA spokesman told Reuters, adding that the tour was concerned about the safety of the players. The tournament had been scheduled for April 21-24 in Morelia.

WEB GEMS:

CHANGE OF HEART: Brendan Steele, the PGA Tour rookie who suggested Tiger Woods mailed it in at the end of his final round at the Farmers Insurance Open, sent a letter of apology to his playing partner and was told Woods was "very understanding" of the situation. READ MORE>>>

ROLL OF THE DICE? A Raleigh golf-course company is betting that buying a Greensboro golf course renowned for hosting the PGA Tour's Wyndham Championship will be a winning move. "You get only one shot in North Carolina at a place like that," said John McConnell, the serial entrepreneur who founded McConnell Golf, of his firm's acquisition of Sedgefield Country Club. In McConnell's estimation, Sedgefield ranks second behind legendary Pinehurst No. 2 among the state's best-known courses. READ MORE>>>

LAST BUT NOT LEAST: If you like what you have seen with the Daily Pulse, help spread the word. Pass along your copy. Its free and all anyone needs to do is send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it asking to be put on the distribution list. It is a complete opt in or out system.

EXTRA, EXTRA, READ ALL ABOUT IT! Have you see this week's Web Street Golf Report? If you haven't then you don't know what you’re missing. Subscribe today; the cost is next to nothing. Don't miss out again.

ANSWERS: Phil Mickelson. It was 1987 when the TPC Scottsdale became the home to the event.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

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Web Street Golf Daily Pulse
VOLUME 2, NUMBER 23
Wednesday, February 2, 2011

ANY IDEA WHO SAID THIS? “The golf industry is a sound industry. It has gone through a very difficult period of time. But you know what? We've gone through it and I think it's time for us to begin looking more positively towards the future. What we need now is a better environment. I'm tired of hearing me say that also by the way. In case it's bothering you, it's bothering me even more.

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BRAIN TEASER: Three players share the most wins at the Phoenix Open. Who are they?

MORE THAN ONE WAY TO COMPETE: When it comes to the metal woods category, the big dog often gets all of the attention. While the world has changed and technology has played a significant role in that over the past 20 years, golfers are just as consumed today as the ever have been over the long ball. Late last year, Titleist introduced its 910 driver, which features an adjustable hosel. The SureFit technology is one of a kind and the company refers to its as a “Tour Van-in-a-hosel” since it can change both the loft and lie as well as accommodate for shaft replacements. The “Tour Van-in-a-hosel” isn’t just a one trick pony as it is now available in two new offerings from the company.
Titleist has introduced the 910F and 910F-d fairway metals and 910H hybrids, a first in the industry extending beyond just the driver category that allows for the loft and lie to be independently adjusted for precision fitting. “The performance of the new 910 fairways and hybrids perfectly complement the 910 driver,” said Dan Stone, Vice President of R&D, Titleist Golf Clubs. “The same advanced design concepts that went into the 910 driver have enabled us to p4achieve substantial gains in ball flight, looks, feel and sound throughout the long game clubs. In combination with the new level of precision fitting that can be realized through SureFit Tour technology, the new 910 fairway metals and hybrids achieve total performance in the long game for all serious golfers.”
The 910 fairway metals are available in two models that provide distinct performance, the company said. The 910F features a pear shaped head design with a deep Center of Gravity for easier launch off the turf, Titleist said, and straighter more consistent ball flight.  The 910 F∙d is a stable, larger volume fairway with a higher moment of inertia specifically designed to optimize distance and performance off the tee. It also features a deeper face that produces a medium trajectory with low spin for a more boring ball flight.
p5The Titleist 910H hybrids offer a new level in versatility thanks in part to its SureFit technology. It has a five percent larger chassis with square toe profile. Titleist said it has a higher moment of inertia and produces higher launch, lower spin. “We can adjust loft and lie, as well as change the shaft and weight of the club right on the range.  The new 910’s are not only the highest performing metals in the history of the Titleist golf club franchise, but represent a true competitive advantage in performance and fitting,” said Steve Pelisek, General Manager, Titleist Clubs. “ Previous to the new 910, our fitters on Tour would run back and forth to the Tour Van when we needed to adjust the loft and lie, change a shaft or build an entirely new club.  Not anymore.  Whereas it would take several hours to fit and build new clubs for a player, with SFT technology we can now fit them in minutes.  In addition to the process being faster, players now walk off the range with a more precise fit.”
The 910's stock shaft options include three improved proprietary Mitsubishi shafts that feature Next Generation Diamana MDI (multi-dimensional interlay) technology and three different weight and bend profiles to fit a broad range of players. All of these shafts are also torque matched to flex and swing speed.  In addition, there are more than 80 different shafts available in the Titleist custom shaft matrix.
As is the case with any Titleist product, the 910 fairways and hybrids have already undergone the scrutiny of the elite player level.  About a month later, Titleist Brand Ambassador Bill Haas became the first player to win with a 910F fairway metal in his bag, capturing the Viking Classic with a 910F (13.5) model.  A week later, Mark O’Meara used the 910F (13.5) fairway metal and the 910H (17.0) to capture his first Champions Tour title at the Constellation Energy Senior Players Championship.  In November, Adam Scott became the first player to win with the 910 F∙d, relying on a 15-degree model that helped him rank in the top-5 in driving accuracy as he captured the European Tour’s Barclays Singapore Open. Other victories to date with a Titleist 910 fairway metal include Robert Karlsson at the European Tour’s season-ending Dubai World Championship.  Karlsson relied on 13.5 and 19-degree 910F’s in the win.  On the Australian PGA Tour, Peter O’Malley and Geoff Ogilvy used 910F fairway metals in their victories at the NSW Open and Australian Open, respectively.  Add to these victories, Michio Matsumura’s win with a 17-degree 910H hybrid on the Japan Tour’s Casio World Open, and 910 fairway metals and hybrids have been played by the winners of eight worldwide tour events, Titleist said in the brief time since its tour introduction.
The new 910 fairway metals and hybrids began shipping to golf shops on February 1, 2011.  The fairway metals carry a suggested retail price of $279 (MAP: $249).  The 910H hybrids will have a suggested retail price of $259 (MAP: $229).

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THINK GREEN: The valley of the sun is often followed with any number of jokes regarding its year round dry heat. Consider the following under the heading of Global Warming. It's so cold in Phoenix/Scottsdale today tournament officials were forced to cancel the pro-am since parts of the TPC Scottsdale is currently frozen. That may not be the toughest decision the Thunderbirds (the tournament organizers) have to make, as there is still the matter of the folks who paid $9,500 apiece to participate in it.

MONEY PIT? It’s been an uphill battle in recent years, but the sentiment seems to be more towards determination than it is resignation. No matter how callous anyone is from the battered economy the following news indicates the steepness of the climb isn’t necessary flattening anytime soon.
The Grand Wailea Resort Hotel & Spa in Hawaii and four other luxury resorts have filed for bankruptcy. Another property in the filing, The La Quinta Resort & Club PGA West in California, sits on 45 acres and has a spa, five clubhouses and nine golf courses, according to court papers. Other properties included were the Doral Golf Resort & Spa in Miami; the Claremont Resort & Spa in Berkeley, California; and the Arizona Biltmore Resort & Spa in Phoenix. READ MORE>>>

LIVE BY THE SWORD, DIE BY SWORD: In recent years the equipment side of the golf business has attempted to weather the economic storm through price discounts. To varying degrees it’s been successful at stimulating demand for consumers that are price sensitive. Bargains are bargains, but does this phenomenon have staying power?
“I think the golf industry has reacted very dramatically to the economy and I think discounted more heavily than we should have,” stated George Fellows, CEO of Callaway Golf, who was one of the first to move in this direction back in 2008. “As far as the discounting, I would not agree that the golf industry has done a good job showing consumers that they get good products at cheap prices.” Fellows is hopeful that prices are on the rebound, which would be good sign for his business. “Our early indicators from again, it's anecdotal more than anything else in the sunbelt would seem to reflect that people are coming out and looking at full priced products,” he said. “Clearly, the $299 price point for the drivers is still disproportionately larger than it was traditionally, and $399 and above is a lesser part of the mix. But the reliance on heavily discounted closeout products that is as low as $149 has lessened. I think that the overall pricing profile, if you will, has begun to shift back up to higher pricing, but no, it's not at the levels that it was in '07 by any stretch of the imagination. But it is clearly better than '10, which was better than '09.”
Premium prices came under attack due to the economy sinking, but the CEO stated the timing was the equivalent of a double whammy for Callaway’s business. “The problem that we've been facing over the course of the last few years which is extraordinarily frustrating to us is we've brought some very, very important technological changes to the construction of golf equipment right in the face of a turn down in the economy of unprecedented proportions and it has essentially dissipated the value of a lot of that innovation,” he expressed. Consumers have a long history of a willingness to pay for performance, real or perceived, and in order for the price imbalance to return to higher levels its a fair expectation that new products must demonstrate a step up in performance from past generations. Fellows continues to spend in order to accomplish this feat despite an economy that still has plenty of people confused.
“We have chosen to continue our significant investment in R&D, we've continued to spend heavily against innovation and bringing technology to the party. And we know the benefits are there. But they're not going to show up to the fullest extent until the market turns around. The innovations that we're introducing this year, we believe will come up against a lot less of a head wind (the economy) and we anticipate that we'll gain much more benefit from these changes than we did from the other ones.”

WEB GEMS:

ONE WAY TO MAKE A NAME FOR YOURSELF: Rookie golfer Brendan Steele said he did not think Tiger Woods was giving 100 percent during Sunday's final round of the Farmers Insurance Open, according to the new issue of Sports Illustrated. "I don't think he gave it ­everything today," said Steele after completing the round alongside Woods at San Diego's Torrey Pines. "Once it started going in the wrong direction, I don't think it had his full attention." READ MORE>>>

GOING IN OPPOSITE DIRECTIONS: Robert Karlsson admits the chance to play at least one full season on the PGA Tour was an opportunity he did not want to turn down and then regret come the end of his career. "I joined the US Tour because it's something I wanted to do, rather than end my career by not becoming a member and then saying to myself, 'I wish I had at least played one full season in the States'," he stated. The Swede is defending the title he won 12 months ago at this week's Qatar Masters,
Meanwhile, Steve Stricker said he was drawn to the strength of the field at the Qatar Masters, which prompted his first trip to the desert. "But right now, obviously the top players are over here in Europe and that is part of the reason why I came here to try to play well in this event."
Stricker undertook a journey of over 20 hours to reach Doha. READ MORE>>>

LAST BUT NOT LEAST: If you like what you have seen with the Daily Pulse, help spread the word. Pass along your copy. Its free and all anyone needs to do is send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it asking to be put on the distribution list. It is a complete opt in or out system.

EXTRA, EXTRA, READ ALL ABOUT IT! Have you see this week's Web Street Golf Report? If you haven't then you don't know what you’re missing. Subscribe today; the cost is next to nothing. Don't miss out again.

ANSWERS: George Fellows, CEO of Callaway Golf. Mark Calcavecchia (1989, 1992 and 2001), Gene Littler (1955, 1959, and 1969) and Arnold Palmer (1961, 1962, and 1963).

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

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Web Street Golf Daily Pulse
VOLUME 2, NUMBER 22
Tuesday, February 1, 2011

ANY IDEA WHO SAID THIS? “I'll never go back to the Hope and I'll never go back to Phoenix, no matter what happens.”

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BRAIN TEASER: Who has played the most rounds in the history of the Phoenix Open?

YOU GET WHAT YOU PAY FOR? It’s an understatement to say it hasn’t been the best of times in the history of Callaway Golf. The Company reported last week another year where it lost money from being in business. These things happen, especially with an economic recession. While it can be debated what the root of the problems are for the once iconic brand, there is a cruel irony happening. Under the heading of the rich get richer, Casey Alexander, equity analyst at Gilford Securities pointed out in his recent research that management is continuing to be compensated regardless of the fruits of their labor.
“Apparently the Board of Directors believes the solution is to follow up last years highly criticized management retention bonus with more compensation awards,“ Alexander wrote today to investors. “Immediately after the earnings were released management was not only awarded a significant package of equity stock options that priced lower because of the lousy earnings (For instance, CEO Fellows priced 544,162 shares exercisable at $7.51), but then management was awarded another block of Phantom Stock Units. The Phantom Stock Units were initially created last year as a device to retain management because management was incapable of actually earning their bonuses through performance, and if the Board of Directors didn’t give them more compensation, they might be lured away to other companies. This year, they threw them the Phantom Stock Units without any explanation regarding retention. The CEO received Phantom Stock Units totaling 213,049 shares, which represents a market value of $1.6MM of additional compensation. Apparently, now shareholders must simply be expected to pay management regardless of the level of performance.”

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TAKING THE SHOW ON THE ROAD: PGA of America CEO, Joe Steranka, together with a group of industry leaders, unveiled a new partnership with Reed Guanghe Exhibitions to organize two golf shows in Asia. The new partnership of the PGA World Alliance, China Golf Association and PGA Worldwide Golf Exhibitions will collocate the new PGA Merchandise Show – China. Under the partnership Reed Guanghe will organize the China Golf Show, originally launched in 2002 and held each spring in Beijing, and the new PGA Merchandise Show – China, presented by PGA World Alliance. In 2011, the PGA Merchandise Show – China/China Golf Show will be held March 18-20 in Beijing, and the PGA Merchandise Show – Asia/Asia Golf Show will be held October 20-22 in Guangzhou.  Both shows are co-organized by the China Golf Association.
“The new venture is a development fully supported by The PGA of America and the PGA World Alliance,” said Steranka. “The last decade has seen Asia mature into a key market for the golf industry, and the PGA has been an active player in these developments. We are excited to take a leading role in the new effort, which underlines in Asia the central role of the PGA and PGA members as experts in the industry. It’s an ideal platform to support the growth of the game and maintain professional standards worldwide.”
“The joint venture with this partnership will combine the strength of the existing China Golf Show and the power of the PGA Merchandise Show brand,” said Preecha S. Chen, President of Reed Exhibitions, Greater China. “The already impressive growth in the region and the number of new projects announced all indicate the bright future for the game here, and that the market is embracing the opportunities available in China and Asia. With the active support of the PGA World Alliance, we will be promoting a completely new and improved content offering.”
The new partnership also has the official support of the Golf Course Superintendents Association of America, with a cooperative framework agreed in the past month. “The new partnership will mean better opportunities for exhibitors and visitors to conduct and expand their businesses, no matter where you are based,” said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several.  “Our China and U.S. teams will work in tandem, developing a new common approach to bring the power of these platforms together to ensure that buyers and sellers in both regions fully integrate these important shows into their plans and business models.”

SHOW BUSINESS: The annual PGA Merchandise Show has been a bit of a moving target in recent years. Once it was counted on heavily to generate sales but those days are in the rear view mirror for the big boys who dominate equipment sales. “We don’t bring a sales force here. We have executives here. We have fitters here. We can talk details and work with (buyers),” said Solheim. “The sales should be done long before January.” READ MORE>>>

WEB GEMS:

TOUGH TIMES FOR IRELAND: It would seem to be the best of times for the European Tour. It currently has 10 of the top 20 players in the world rankings, including the #1 player in the world and three out of the four major champions from 2010. However, the news isn’t all peaches and cream from across the pond. The Irish Senior Open has been axed from the 2011 European Senior Tour schedule because of lack of sponsorship. READ MORE>>>

LENDING SOME SUPPORT: The PGA Tour has donated $150,000 on behalf of the Presidents Cup and International captain Greg Norman to a relief appeal to help victims of the devastating floods in Australia's Queensland state. Floodwaters killed 35 people, damaged or destroyed 30,000 homes and businesses and left Brisbane, Australia's third-largest city, under water for days. READ MORE>>>

LAST BUT NOT LEAST: If you like what you have seen with the Daily Pulse, help spread the word. Pass along your copy. Its free and all anyone needs to do is send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it asking to be put on the distribution list. It is a complete opt in or out system.

EXTRA, EXTRA, READ ALL ABOUT IT! Have you see this week's Web Street Golf Report? If you haven't then you don't know what you’re missing. Subscribe today; the cost is next to nothing. Don't miss out again.

ANSWERS: John Daly. Gene Littler played 105 tournament rounds over 28 years (also a tournament record).

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

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Web Street Golf Daily Pulse
VOLUME 2, NUMBER 21
Monday, January 31, 2011

ANY IDEA WHO SAID THIS? “If you notice, I keep my head down, so I'm always talking to myself, I've got a lot of issues, so I'm always talking to myself. I've got a lot of issues.”

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BRAIN TEASER: The Waste Management Phoenix Open annually has the largest crowds of any tournament on the PGA TOUR. What is its largest single day attendance record?

ADVERSITY CAN MEAN OPPORTUNITY! Golf needs an alternative way to attract and retain players. Sun Microsystems co-founder Scott McNealy, who presided over the Silicon Valley giant from 1984 through 2006 as CEO, and in 2009 sold the company to Oracle is championing a cause to find a realistic solution to what ails the game. "I love golf," said McNealy, a 3-handicap. "I also believe golf is the hardest game on the planet.” READ MORE>>>

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LADIES INCLUDED: The R&A has for five years its own global amateur rankings for men. It is now adding a female version for the first time in February when a new World Amateur Golf Ranking (WAGR) website for both the Men's and Women's rankings is unveiled. The Men’s Ranking has grown in stature, it stated, and today encompasses more than 1,800 counting events, ranking over 5,000 players representing 70 countries worldwide. 
The launch of the Women’s Ranking follows an extensive period of testing by The R&A and will provide the women’s game with a way to compare amateur player performance in elite competition over a rolling 52 week period. The Women’s Ranking currently has a calendar of 1,350 counting events with over 3,100 ranked players. 
“WAGR has been embraced by both amateur associations and Professional Tours alike in men’s golf, and we are delighted to be able to now offer this same service to the women’s game,” explained R&A Director, Mike Tate. WAGR has become a weekly point of reference for players, championship organizers and golf fans alike and is supported by governing bodies and tournament administrators worldwide.

FORE MORE YEARS: The PGA TOUR announced it has reached a four-year extension with Beringer Vineyards. The marketing partnership secures Beringer’s designation as the “Official Wine of the PGA TOUR, Champions Tour and Nationwide Tour” through 2014 in the United States and Canada. Beringer said it activated at 12 tournaments in 2010 and has plans to build on this approach by adding several more tournaments this year. Throughout the 2011 season, it will be executing retail promotions in conjunction with the PGA TOUR schedule, which will include discount ticket offers to tournaments as well as opportunities for fans to win VIP golf experiences.
“We knew from the outset of our partnership that the PGA TOUR and Beringer Vineyards would be a great fit, and we are very pleased with what we accomplished in our first year,” said Francesca Schuler, Chief Marketing Officer of Beringer Vineyards.  “The TOUR presents exceptional opportunities and environments in which to showcase our acclaimed portfolio of wines. We look forward to building on the relationship we’ve developed with the loyal TOUR fans, and offering more unique wine experiences over the next four years.”
Beringer will be showcasing its luxury wines at several tournaments, providing fans with an upgraded wine experience while they watch tournament play. Its 2011 partnership activation kicks off this week at the Waste Management Phoenix Open in Scottsdale, AZ and will move on to the Northern Trust Open the week of Feb. 14-20.

INSIDE THE ROPES: Ever wonder what it would be like to hit a shot on the famed par-3, 16th hole at the TPC Scottsdale during the Waste Management Phoenix Open? One lucky fan will get that chance…as a golf fan along with a host of community heroes and tournament sponsors will tee-it-up for charity in a unique closest-to-the-pin contest on Wednesday, Feb. 2, 2011. Sponsored by TriWest Healthcare Alliance, the Shot at Glory is a friendly competition featuring roughly 20 participants and will take place following the completion of the FBR/Xerox Silver Pro-Am at approximately 3:30 pm. The event is open to spectators – in fact Waste Management Phoenix Open fans are encouraged to stick around and cheer-on the participants.
This year’s competition will pay tribute to Wounded Warriors, Operation Homefront, Semper Fi Fund and the Arizona National Guard Emergency Relief Fund, as a number of Iraq and Afghanistan war veterans will be participating in the competition, including Jared LaDuke.
LaDuke nearly lost his left leg in Iraq in 2009 after his vehicle was struck by an electronic fire projectile. To make matters worse, his two-year-old son, Talon, had surgery six months ago to treat Juvenile Rheumatoid Arthritis, a chronic disease that causes joint pain and swelling. Struggling with finances, Operation Homefront gave them a free apartment at the Operation Homefront Village-San Antonio to ease the burden until the Purple Heart recipient could fully recover.
Stephen Fangio, a professional golfer, golf instructor and motivational speaker, will be one of the participants. The 52-year-old Fangio lost his left leg at the hip in a motorcycle accident at the age of 22, ending a promising career in professional soccer. He doesn’t use a prosthetic and he plays off of his right leg, using crutches to navigate the course. His professional golf career began in 1997, and he has played in a number of qualifying events for the PGA TOUR and Nationwide Tour. His dream now is to qualify for the Champions Tour, a journey that will be followed by cameras for a new reality-based television series currently in production called “Improving Your Handicap.” If you ever are in need of some inspiration, then take a moment to see more of Fangio’s story. It will leave a lasting impression.

Tournament host, The Thunderbirds will award more than $150,000 to the charities chosen by each competitor. Plus, if a participant makes a hole-in-one, $1 million will be given away ($500,000 to the competitor, $250,000 to the charity of their choice and $250,000 to a military related charity). If no one makes a hole-in-one, $60,000 will be donated to the charity of the participant who is closest-to-the-pin, while $35,000 and $20,000 will be donated to the 2nd and 3rd place finishers, respectively.  Each of the remaining participant’s charities will receive $1,500.
One lucky fan will also get a chance to participate in the TriWest Healthcare Alliance Shot at Glory through the Waste Management Phoenix Open Facebook Sweepstakes, which will run through Tuesday when the grand prize winner will be announced.  To enter and view the sweepstakes, visit www.facebook.com/wmphoenixopen and click on the “Sweepstakes” tab at the top of the page.

SOMETHING HAS TO GIVE: One equipment CEO that has by most accounts weathered the economic storm better than most, is calling for golf to make some serious changes. One of the many factors plaguing the industry and subsequently the vendors that cater to it, is the participation rate has been declining. Less people playing is a big problem looming on the horizon in the US regardless of the plight of the economy. "Golf 20/20, Play Golf America, The First Tee – all of these things that were supposed to grow the game, none of them have worked," he said. "The game is shrinking. Golf courses are closing at an unprecedented rate. Less people are playing." READ MORE>>>

TOOLS OF THE TRADE: With Bubba Watson’s victory at Torrey Pines, it marked two wins in the first four PGA TOUR events for Ping. Watson went with the company’s G15 driver, 7.5 degrees of loft, a Grafalloy Bi-Matrix shaft, 44.5" in length with a D4 swing weight. He also carried a G15 4-wood, 17.0 degrees of loft with a True Temper PX X8A1 shaft, 42.5" long with a D3 swing weight. He relied on the S59 irons 3-9 pitching wedge, each had the True Temper Dynamic Gold X100 shaft, with a D3 swing weight, Ping said. He used three Tour-W wedges, 52, 56, 60 degrees of loft with True Temper’s DG X100 shaft. The swing weight was different in each wedge, D4+, D5+, D0 respectively. His putter was the Redwood Anser 34" in length with 3 degrees of loft. Watson’s ball of choice was Titleist’s ProV1x, which company officials confirmed was the new 2011 version.
On a side note, it was a clean sweep for True Temper at Torrey Pines. Everyone in the top 10 and ties played the company’s products in their irons. Dynamic Gold X100 was the dominant shaft of choice, True Temper said, as reflected by the numbers. The following is a summary of the top ten.
1 Bubba Watson, Dynamic Gold X100.
2 Phil Mickelson, Project X 7.0.
3 Dustin Johnson, Dynamic Gold X100.
3 Jhonattan Vegas, Dynamic Gold X100.
5 D.A. Points, T.T./Ping ZZ65.
6 Nick Watney, Dynamic Gold X100.
6 Anthony Kim, Dynamic Gold X100.
6 Hunter Mahan, Dynamic Gold X100.
9 Troy Matteson, Dynamic Gold X100.
9 Marc Leishman, Dynamic Gold X100.
9 Brandt Snedeker, Dynamic Gold X100 (DG Spinner LW).
9 Bill Haas, Dynamic Gold X100.
Paul Casey notched his first victory of the year in Bahrain on the European Tour. He won with a full bag of Nike products. Casey went with the VR Tour driver with 10.5-degrees of loft, SQ ll 15-degree/3-wood and SQ ll 19-degree/5-wood. He used the VR Pro Combo irons and VR 52 and 59-degree wedges. His putter was the Nike Method 001 and his golf ball of choice was the  ONE Tour. Casey was decked out in the Nike Golf Tour Collection for the week as well as the Nike Lunar Control shoes. Casey’s win at the Volvo Golf Champions is the fifth win around the globe by Nike athletes -- three on the European Tour and one each on the PGA Tour and Champions Tour.

WEB GEMS:

IT APPEARS CHANGE IS COMING: "We still think there should be a penalty for getting your score wrong. But, as I said, we think disqualification is too severe. Which is why we are currently working on a proposal, one that will be discussed with our co-governing body, the USGA, and the tours over the coming days. Some of our best brains have already been at work on the wording of any new ruling and they have come up with some good stuff, although it is slightly premature to say what that is exactly. Plus, we're not sure what the USGA's position will be at this time. I don't want to put pressure on them." READ MORE>>>

DOUBLE TROUBLE: Leona Maguire cruised to a Tiger-like 15-stroke win in the Portuguese Ladies Amateur Championship at Aroeira Golf Club near Lisbon. Her twin sister Lisa shot a level-par 72 to finish in 10th place on four over and give Ireland the Nations Cup team prize. READ MORE>>>

SOMETHING TO KEEP AN EYE ON: Asian golfers will buzz around golf's leaderboards in 2011 and can be expected to make a serious assault on the majors, says Thailand's Thongchai Jaidee. Newly crowned Asian Tour number one Noh Seung-yul of South Korea would have a big year after becoming the region's youngest Order of Merit champion, Thongchai said, before picking big-hitting countryman Kiradech Aphibarnrat as a player to watch. READ MORE>>>

LAST BUT NOT LEAST: If you like what you have seen with the Daily Pulse, help spread the word. Pass along your copy. Its free and all anyone needs to do is send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it asking to be put on the distribution list. It is a complete opt in or out system.

EXTRA, EXTRA, READ ALL ABOUT IT! Have you see this week's Web Street Golf Report? If you haven't then you don't know what you’re missing. Subscribe today; the cost is next to nothing. Don't miss out again.

ANSWERS: Bubba Watson, the 2011 Farmers Insurance Open winner. In 2008, 170,802 people attended the third round.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 

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Web Street Golf Daily Pulse
VOLUME 2, NUMBER 20
Friday, January 28, 2011

ANY IDEA WHO SAID THIS? “We're going into '11 hopeful. We think that there are enough signs out there to reflect the fact that we're certainly past the worst. I think it's time for us to begin looking more positively towards the future.”

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BRAIN TEASER: What year did Torrey Pines begin its relationship with the San Diego Open and who was the first player to win it on this venue?

YOU HAVE IT WRONG! A new study reveals a golfer’s natural ability and swing are not the only things holding them back; 90 % of US golfers may be playing with clubs that do not fit them properly. “This study is a wake-up call for every golfer who wants to get better. We spoke to thousands of golfers coast to coast and the majority had no idea of what true custom fitting is all about and how it can shave strokes off of score cards,” said Jon Last, President of Sports and Leisure Research Group, which conducted the research. “The magnitude of the differences in perceptions between those fit and not fit was among the most significant I’ve observed between two test populations in my 20+ years of researching American golfers.”
Nearly 6,000 avid golfers across the country took part in the survey. The findings show players who were custom fit using advanced technology such as launch monitors, saw scores improve, hit the ball more accurately and had more fun playing golf than golfers who were not custom fit.
Currently there isn’t any industry standard for custom fitting and the study found much confusion exists around the subject. Custom fitting used in this survey is defined as the process of measuring a golfer’s physical attributes and then uses high tech equipment such as a launch monitor to capture important information on swing speed, ball flight and spin rates – all designed to “build” the right custom-fit golf clubs for each golfer.
"This study clearly demonstrates the advantages custom fitting brings to a player's game -- providing for greater comfort, fit, better scores and making golf more enjoyable," said Allen Wronowski, president, The PGA of America. "The experience reported by PGA members and their customers at facilities nationwide mirrors this research,” he added.
“Our industry – retailers, manufacturers and teaching pros -- can all leverage these findings to educate golfers on the benefits of custom fitting and help them enjoy the game of golf more than ever before,” said Matt Corey, Golfsmith Chief Marketing Officer. “Custom fitting is one of our fastest growing categories and this study will certainly provide our industry with the opportunity to drive more sales and inspire golfers to play better through custom fitting.”
The Sports Illustrated Golf Group and Golfsmith commissioned Sports & Leisure Research Group for the study. For an in depth look at research results visit:  www.customfityourgame.com

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PASS IT ALONG: PGA of America President Allen Wronowksi has a vision to grow the game of gold. He said it stemmed from his being influenced by the motion picture, “Pay It Forward,” where a young boy inspired others to give back to society, using a “power of three.”
“I believe that if one person does a good deed for three people, those people are inspired to do a good deed for three more people; it grows out exponentially,” said Wronowski. “Again, I got a little aggressive. I talked about ‘The Power of 10.’ I would love all of our 27,000 professionals in The PGA to work hard over the next year to bring in 10 people. And, 10 people that would inspire other 10 people, because a lot of times, we have seen that in growing the game, it's getting one person inspired, and they have a friend or a family member that wants to play. So, if we can start this 10, goes to 10 more by each of those 10, we might even get near that 30 million over the next two years.”

POLO ANYONE? The United States Golf Association (USGA) signed a five-year agreement with Polo Ralph Lauren that designates the company as the official apparel outfitter for the USGA and the U.S. Open Championship. Under the agreement, Polo Ralph Lauren will outfit all USGA committee members and staff, as well as more than 5,000 volunteers at the U.S. Open. The company will also design and construct product display fixtures for the Merchandise Pavilion at the U.S. Open, and serve as the championship’s largest on-site apparel supplier.  The USGA conducts twelve other national championships for which Polo Ralph Lauren will provide USGA committee and staff apparel.  The company will also outfit USA team members in the biennial Walker Cup and Curtis Cup Matches. 
“One of the USGA’s primary goals is to conduct the best championships in golf,” said Mike Butz, interim executive director of the Association. “We are very excited about partnering with Polo Ralph Lauren, given their creativity and the quality of their apparel, to help take our championship experiences to a new level of excellence.  We want to ensure that everyone who participates – from players to officials to spectators -- realizes they are part of something that is very special.”
In other USGA news, it reached a multi-year renewal with Lexus as the exclusive automotive partner of the USGA and the official car of the U.S. Open, U.S. Women’s Open, U.S. Senior Open and U.S. Amateur. “We are proud to extend our partnership with such a prestigious organization as the USGA. It represents our commitment to this long-standing relationship and to the game of golf,” said David Nordstrom, vice president of marketing for Lexus. “Golf is something that our customers are passionate about, and the USGA shares our philosophy of supporting our customers’ passions.”

WE’VE GOT WHAT’S NEXT: Callaway Golf has introduced its next generation golf GPS device, the Callaway upro mx. The device introduces a full-color Multi-Gesture Touch Screen and a precise Optical Finger Navigation system so golfers can easily navigate the deep feature set with the swipe of a finger. It is pre-loaded with more than 25,000 courses. Additionally, Callaway upro mx is the only dedicated golf GPS system on the market, according to the company, that offers hi-resolution actual aerial photography of each golf course. Available in May for a new product introduction retail price of only $199, the upro mx features no annual fees.
"The Callaway upro mx is a major step forward in the golf GPS category, delivering the best user experience and the most robust feature set in the sport," said Joey Balardeta, Vice President, Integrated Devices, Callaway Golf. "No other golf GPS device comes close to offering such premium technology in this price range."
In addition to the improved navigation, the Company has developed a simplified online process for downloading content to the device. Some of the on-course features include the Virtual Green View, which uses a proprietary imagery process to show the green and the surrounding area in vivid detail, including exact putting distances. SmartView, the company said, displays the ideal view for the upcoming shot based on the golfer's position on the course, while two other views are also available at the press of a button. Beyond the device's list of standard features, ProMode offers an enhanced feature set, including TV-style video flyovers for each hole layout, and AnyPoint Technology, which provides golfers accurate distances from any location on the golf course.

TWO IN ONE: Bridgestone Golf has added a proprietary new Dual Dimple Technology in its e-Series e golf balls. Similar to the way an aircraft uses different parts of the wing at different angles during takeoff and landing, the engineers at Bridgestone say they have designed a golf ball to take advantage of different areas of its cover, optimizing aerodynamics at launch and during descent. Bridgestone's new Dual Dimple Technology features a deeper inside dimple specifically geared to help increase thrust power at launch, and an exterior dimple to help promote a shallower landing angle for more rollout. The result, Bridgestone said, is improved distance performance across the board, while each of the e-Series balls continue to deliver specific performance properties that address a golfer's ball-flight tendencies.
Bridgestone said its e5 ball with its new dimple pattern is geared more towards those players who are tired of distance golf balls letting them down around the green. The new e6, Bridgestone said is the lowest compression multi-layer ball on the market and perfect for moderate swing speed players needing help with sidespin reduction. The 2011 e7 with its high-speed multilayer design promises faster ball speed resulting in longer distance on all shots, according to Bridgestone.
"Bridgestone has long been an industry pioneer in golf ball aerodynamics, as evidenced by its invention of Seamless Cover Technology, so it should be no surprise that the improvements to the 2011 e-Series rest squarely in the balls' aerodynamics," said Brandon Sowell, Director of Marketing - Bridgestone Golf, Inc. "Our engineers have used their extensive knowledge in that area, and information gathered from our nearly 100,000 live consumer ball-fittings to identify target areas of improvement for the new designs. Across the board, we found that consumers were always looking for more distance. Our new Dual Dimple Technology, the first technology to make use of different areas of the dimple at launch and during descent, has allowed us to achieve more distance without sacrificing any of the ball flight help for which the e-Series has become known."
The new 2011 e5, e6 and e7 balls will feature a street price of $26.99 per dozen (MSRP $38 per dozen) and be available at golf specialty stores and green grass retailers nationwide beginning March 1st, 2011.

WEB GEMS:

BEST OF BOTH WORLDS: Edoardo Molinari says he has no intention of joining the PGA Tour in the United States in the foreseeable future. "I just feel it's impossible to play 15 events on the PGA Tour as is required under their membership rules, along with the 20 that I want to play here on the European Tour," the Ryder Cup winner said. READ MORE>>>

PAY BACK TIME? "I expect that he'll be the Tiger that we've known for over a decade, unfortunately," READ MORE>>>

WHAT A DIFFERENCE A DAY MAKES: "I feel like I am an ambassador for my country but with that comes a lot of responsibility and commitment," READ MORE>>>

LAST BUT NOT LEAST: If you like what you have seen with the Daily Pulse, help spread the word. Pass along your copy. Its free and all anyone needs to do is send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it asking to be put on the distribution list. It is a complete opt in or out system.

EXTRA, EXTRA, READ ALL ABOUT IT! Have you see this week's Web Street Golf Report? If you haven't then you don't know what you’re missing. Subscribe today; the cost is next to nothing. Don't miss out again.

ANSWERS: George Fellows, CEO of Callaway Golf speaking to Wall Street analysts. In 1968, the event moved to La Jolla and in turn Torrey Pines. Tom Weiskopf won with a score of 15 under par and earned $30,000. The total purse for the event was $150,000.

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF

 

 

 
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