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"You lose a lot more in golf than you win. So when you do win, you have to enjoy it. I'm going to go back home and enjoy it with my friends and enjoy it with my family and, yeah, I love being from Northern Ireland. I tell everyone how great it is. For me, it's the best place on earth. I'm obviously biased, but I love it back there and I love the people."



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Each year when January rolls around a phenomenon occurs. We start the year out striving to be better through our New Years resolutions and goals that we set. Consider it the equivalent of reinventing ourselves. Weight loss commercials are quite popular but often succumb to pizza by the time the Super Bowl arrives at the end of January. Equipment companies often reinvent themselves each year through the products they introduce. FootJoy, the #1 Shoe in Golf, doesn’t have to reinvent itself. Yet, its latest product just might help more than a few recreational golfers reinvent their game.

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The most interesting man in golf, Miguel Angel Jimenez, has chosen to wear Bobby Jones as his official apparel partner for 2015. “We are very excited to partner with Miguel to become his official apparel provider,” said Andy Bell, President/CEO of Jones Global Sports.  “He is easily one of the most recognizable players on Tour because of his unique combination of his intriguing personality and incredible talent. With our continued march towards global expansion of the Bobby Jones brand, there was an easy, natural fit with Miguel. Given his respect for the game and Mr. Jones, we know he will be a great brand ambassador for us throughout the world.”

“I am very excited to become a Brand Ambassador of Bobby Jones,” said Jimenez. “My key requirement when choosing golf apparel for 2015 was to select the highest quality cotton shirts available. My tournament schedule takes me to many different countries and climates around the world, so it is vital that I feel comfortable at all times on the golf course in order to give me the confidence to both play and look my best. Bobby Jones offers me the best range of apparel to suit all conditions as well as a great selection of styles and colors. I look forward very much to forging this relationship with Jones Global Sports and having the opportunity to proudly represent one of the greatest names our game has ever known.”


Bridgestone Golf announced it will unveil its new J715 460 Driver at the 2015 PGA Merchandise Show. It marks the company’s first J715driver in four years. “At Bridgestone we don’t release new products just to release new products. Our philosophy is to wait until we truly have something innovative and unique that will benefit golfers’ games,” said Josh Kinchen, Golf Clubs and Accessories Marketing Manager, Bridgestone Golf, Inc.  “We haven’t put out a new driver in several years because we don’t believe a new color offering or some other less impactful technology is really worth asking consumers to part with their hard-earned dollars for. We want consumers to know that when we introduce a new club, it will always offer real tangible performance benefits. The J715 is without question the best driver we’ve ever made and we know that golfers who try it will see the difference it makes.” 

The J715 relies on a combination of four key technologies to maximize distance and accuracy off the tee, Bridgestone said. The J715 has a Flex Action Speed Technology (F.A.S.T.) crown, which Bridgestone said is extremely thin near the clubface and progressively thickens towards the club head rear to enable the crown to slightly flex at impact creating higher launch and increased repulsion. It also has a patented face milling pattern that works to reduce ball slippage at impact, a problem that some drivers today encounter. Maintaining the ball’s position of impact leads to increased quality compression time that results in reduced spin (200-300 RPMs based on robot testing) for straighter and longer drives, Bridgestone said. The J715 also features movable weights on multiple axes in the heel and center of the clubhead, which allow users to customize the center of gravity for desired spin and trajectory. The new J715 driver is completely Face and Lie angle adjustable, offering face angle adjustments of up to 1° (closed and opened) and lie angle settings of standard, 1° upright and 2° upright. 

The J715 Driver is available in 8.5, 9.5, 10.5 and 12-degrees of loft and will be the first Bridgestone driver in the U.S. available in both left and right hand versions (Left hand available in 9.5 and 10.5 lofts only starting on April 1st).  The J715 driver comes standard with the Mitsubishi Fubuki ZT shaft and custom yellow Golf Pride Tour Velvet grip. The J715 Driver will be available at retail February 1, 2015 and will have a street price of $399 each.


So if Callaway’s new Chrome Soft golf ball doesn’t catch your fancy, then Wilson Golf is offering a few softies that just might. The Chicago-based business believes it has the softest golf balls available in all three categories – 2-piece, 3-piece and urethane. “Our golf ball innovators have been working on a lower compression solution since we first released the original DUO to the marketplace,” said Doug Thiel, Global Director of Marketing. “Our research over the years has been consistent in that the majority of golfers prefer a softer feeling golf ball. We knew the industry would follow us and we have been on a mission to remain untouchably at the forefront.”

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Barrett-Jackson, The World’s Greatest Collector Car Auctions, will host an eclectic line up of vehicles that will cross the block at No Reserve to benefit local and national charitable organizations during its Scottsdale auction Jan. 10-18, 2015, at WestWorld in Scottsdale, Ariz. Among the most anticipated vehicles consigned will be Jeff Gordon and Ray Evernham’s 1999 No. 24 Pepsi Chevrolet Monte Carlo and PGA Tour champion, Bubba Watson’s ’39 Cadillac bubbascarLaSalle C-Hawk Custom Hardtop Roadster.

“We’re grateful to those who chose our Scottsdale auction as a way to help some truly amazing charities,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “This year we’ll sell some very significant vehicles, including Jeff Gordon and Ray Evernham’s No. 24 race car for charity.  I’m especially pleased that one of our consignors, Joe Riley, is donating a ’79 Hurst Cutlass to support The Cancer Research Fund at TGEN in honor of my father, Russ and brother, Brian.”

Watson is donating a ’39 Cadillac LaSalle C-Hawk Custom Hardtop Roadster (Lot #3005) to benefit Birdies for the Brave and it is scheduled to cross the block on Friday, Jan. 16, at 5 p.m.  The auction will air live on the Velocity channel from 4 p.m. to 12 a.m. ET on Friday.

Watson will donate all proceeds from the sale of the car to Birdies for the Brave and will attend the auction joined by Rear Admiral Michael E. McLaughlin (Retired). “It’s an honor to support the Green Beret Foundation and Birdies for the Brave, who do so much to give back to members of our U.S. Armed Forces and their families,” said Watson.

Birdies for the Brave was originally created in 2006 by Phil Mickelson and his wife, Amy, to support combat-injured troops. The PGA TOUR subsequently adopted Birdies for the Brave and expanded it to include a variety of military outreach and appreciation activities during TOUR events, as well as a series of Birdies for the Brave fundraising events at TPCs and partner clubs nationwide – an effort that has raised more than $13 million for military home front charities that directly serve wound


Relationships are tricky. It takes work from both sides to give it a fighting chance. Sometimes it is doomed to fail. Communication is the central theme towards finding a way to cohabitant peacefully. Business relations can be even more problematic. Its about making money, which should be a common goal from both sides. Yet, the element of communication isn’t often as clear or necessarily a two-way street. That seems to be where one retailer and prominent equipment manufacturer now find themselves.

Nike is being sued by Games People Play, Inc. (GPP) out of Beaumont, Texas over the sale of goods to different purchasers at different prices and discriminatory promotional practices. GPP has filed this action under federal and state antitrust laws, specifically Section 2(a) of the Robinson-Patman Act and Oregon’s Anti-Price Discrimination Act.

The retailer, who has been listed multiple times in the past as one of the Top 100 Golf Shops in America by Golf World Magazine, lists various examples where Nike Golf provided products at lower prices to other retail accounts. Despite bringing the matter to the attention of Nike Golf, it failed to do anything about it, according to the lawsuit. In turn GPP went forward and purchased product from a gray market account even though Nike Golf was made fully aware of it.

According to papers filed, Nike Golf sent representatives, including Mike Francis, Nike Golf’s GM, to meet with the owners of GPP to discuss and or potentially resolve the matter. However it had the opposite effect as it eventually led to a contentious relationship, which has seen GPP’s business impacted by its strained relationship with Nike Golf. GPP contends that Nike has refused to stop its ongoing price discrimination consistent with the terms of Oregon’s Anti-Price Discrimination Law, and therefore it continues to suffer ongoing price discrimination and lost profits.

GPP is suing for damages caused by unlawful and unethical golf suppliers that affect supplier competition, suppler retail accounts, consumers and shareholders. The complaint was filed in May but in October Nike’s request for a motion to dismiss was denied. It is expected to go to trial by jury.

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