TaylorMade appears to be banking on those that bought the M1, M2, M3 or M4 to buy the new M5 or M6. Will they? But if you didn’t buy the original M1, M2, M3 or M4 then will you be inclined to buy the M5 or M6? TaylorMade’s answer to Callaway’s Epic Flash or Titleist’s TS2 and TS3 is the M5 and M6. Typically, companies will extend a product name when it has inherent equity in it. In recent years, as pointed out previously, Callaway has distanced itself from the competition inside the metal woods category. Given TaylorMade’s once strong popularity within the category, it doesn’t take a leap of faith to suggest Callaway’s gain, in part, has been thanks to TaylorMade’s loss. So decide for yourself if the name M5 or M6 will get it done in terms of retail curb appeal. So what’s the different in M5 or M6 from previous generations? 

Maybe Tiger Woods’ quote implies it all: “What TaylorMade has done with Injected Twist Face is allow us to have a hotter face that feels more stable. The fact that it's at the legal limit and that's as fast as you're gonna get. You'll have the confidence to blow it by your competition when you step up to the tee," said  Woods.  There is some irony here that likely gets lost in all the shuffle.

 

The ruling bodies have invoked rule changes in 2019. Most are aware of that. There has been growing speculation that a distance roll back could be on the horizon. Yet, few realize that the USGA and R&S already have limitations in place with respect to ball speeds off the club fast. The initial velocity test has been around for quite some time. So it sounds good to say a hotter face, yet how does it pass the test with our friends in Far Hills, NJ and St. Andrews, Scotland?

 

There are four key features to the design of Speed Injected Twist Face to maximize ball speed in every M5 & M6 driver, according TaylorMade. They are: 

 

1. Ultra-thin Titanium face with redesigned Inverted Cone Technology (ICT)

2. Reengineered, more-flexible Hammerhead 2.0 slot

3. Internal support foam with variable amounts of injected resin

4. A proprietary algorithm to tune each head

So if you bought an M3 or M4 last year, its implied that TaylorMade made some mistakes or suddenly woke up and discovered something new. Take your pick!  According to the company, every M5 & M6 driver head is inspected (likely in China), measured, and tuned for maximum speed and to ensure conformity. Therefore, its been given the blessings of the equipment rule’s Kommandant, which is somewhat ambiguous. A year ago, TaylorMade touted delivering maximum ball speed across a larger area of the face thanks to a new Hammerhead slot, Twist Face and Inverted Cone technologies. So how did it get faster while still getting the good seal of approval from the equipment Gestapo? If you’re selling predominately based on speed (i.e distance) eventually it becomes a case of the boy crying wolf. However, its highly doubtful the M5 and M6 won’t find a home in players’ bags throughout 2019. As is always the case, it will cost you as the company has set $549.99 USD for the M5 and $499.99 for the M6 as the magic numbers. Matching fairway metals and hybrids are also in the offering.