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Home BU$INE$$ A$ U$UAL?

Three days after TaylorMade announced it had reduced its workforce by 70 employees, due to the deteriorating economic conditions, it announced additions to its Tour Staff of professionals. The company has added 17 new players for the 2009 season. Some you may recognize and others, well maybe not. Nevertheless, you have to wonder how many employee salaries that were eliminated for cost savings reasons does it take to pay for one or all of these:

• Arjun Atwal
• Matthew Borchert
• Paul Goydos
• Scott Gutschewski
• Richard S. Johnson
• Frank Lickliter II
• Steve Lowery
• David Mathis
Leif Olson

"TaylorMade is known as the No. 1 Driver on the PGA Tour and we're proud that these players have selected our company and to join our existing stable of outstanding players," stated Chuck Presto, TaylorMade-adidas Golf senior vice president of global sports marketing in a comany press release. "Tour usage is the ultimate validation for our company's products and we are flattered that the world's best players rely on TaylorMade to help them perform at their highest levels." Guess its a safe assumption the “sports marketing” budget isn’t undergoing any contractions due to the global economic conditions...