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Golf equipment sales have been known from time to time to use promotional tactics to stimulate interest and potentially sell through of products. Historically, these deals have surfaced in the dogs days of summer as a means to get recreational golfers to dip into their wallets. On occasion
they have appeared
earlier on the calendar. But with it still being
February and most of
the country still
enjoying old man
winter, its unusual to
see the old buy one
get one free promo.
The culprit in this
particular instance is
Tour Edge. The
Illinois based company
is soliciting online buy
one of its XLD-LS
driver and get a
FREE XLD fairway
wood. Interested
parties will need to take care of some paperwork and then submit both the receipt and form to the company for the gratis item.
While it isn’t a major brand that is initiating this promotional activity, it does beg the question of more will follow? After all there has been some history towards this herd mentality when it comes to the ultra competitive world of selling clubs. And that was before the economy went into the tank!