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If your looking for a pulse on the promotional activity already present on the equipment side of the industry consider Golfsmith’s (GOLF: NASDAQ) aggressive position with TaylorMade. Its important to note up front that no purchase is necessary. Anyone who purchases one of TaylorMade three new drivers at any Golfsmith store or online at www.golfsmith.com - the R9, r7 Limited or Burner 09- by April 11th, will have the purchase price fully refunded by Golfsmith if Sergio Garcia wins The Masters..
"We're excited to combine the No. 1 selling driver brand in golf, TaylorMade, with one of the very best golfers in the world, Sergio Garcia, into one event only at Golfsmith," said Martin Hanaka, president and CEO of Golfsmith. "TaylorMade's new R9 driver is the hottest driver in the marketplace, and this promotion will only add to that excitement as we kick off the season in Augusta."
Well there isn’t any bias in that statement. I wonder how it makes Callaway, Nike, Titleist, Ping or Cleveland, to name just a few brands, feel about their products in the driver category heading into the upcoming selling season when a major retailer’s CEO singles out a specific product?
"Sergio has a lot of fans in the United States. Imagine how many more he'll have if by winning a green jacket he wins a free TaylorMade driver for everyone who participates in this promotion," said Bob Maggiore, TaylorMade's vice president of marketing.
To learn more about Golfsmith's promotion with Sergio Garcia and TaylorMade-adidas Golf, stop by any Golfsmith store or visit www.golfsmith.com/gosergio and remember, no purchase is necessary.