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The PGA of America is hoping to do something with its major championship that others have yet to. Often referred to as golf’s last chance for glory, the PGA of America is charging $1.99 to iPhone and iPod touch owners to download an application to follow its championship. For those that choose to pay for it they will have access to live scoring and video along with instant updates among other things from Hazeltine. In the past the Master, the USGA (US Open at Bethpage Black) and the R&A (the Open Championship at Turnberry) provided the same programming but on a complimentary basis.
But the economic opportunity, at least not yet doesn’t appear to be that significant. The $1.99 fee is being split with Apple (AAPL: NASDAQ) as it is being distributed through its application store via iTunes. Its unknown what portion is going to ether side but going off the numbers the USGA provided after the US Open concluded it would appear the audience size has plenty of room to grow. According to the USGA, iPhone owners watched U.S. Open LIVE! Webcast coverage, with more than 465,000 streams delivered during the championship. A peak concurrency of 10,215 users, it said, watched the Monday playoff stream.